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Report: First 1 million HomePods begin shipping from supplier Inventec, 10-12 million expected this year
Google Arts & Culture tops iOS free app charts for all the wrong reasons
If you were to guess which app would top the charts of free iOS apps, you’d probably guess Instagram, Snapchat, Facebook, a game or something to do with emoji. But no, right now it’s an app no-one would ever have predicted: Google Arts & Culture.
Google Arts & Culture has collaborated with over 1,200 international museums, galleries and institutions from 70 countries to make their exhibits available for everyone online.
Sadly, this unexpected popularity doesn’t reflect a sudden popular interest in either cultural artifacts or art …
YouTube Has Updated Its Partner Program Requirements — Here’s What Marketers Need to Know
YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform.
Here’s what we know so far — and how marketers can prepare.
What YouTube’s New Partner Program Requirements Mean for Marketers
Changes to the YouTube Partner Program
Beginning February 20 of this year — 30 days from now — Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.
Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.
However, even if Creators do meet that deadline, there doesn’t appear to be any guarantee that they will be eligible for YPP — rather, YouTube says, the only promise is that they’ll be “re-evaluated under strict criteria” to determine acceptance into the program.
Why YouTube Is Doing This
Last week, we reported on some changes to the Facebook News Feed that will make content from friends and family — as opposed to brands — more visible to users. That action, we predicted, was largely in response the scrutiny the network has received after being weaponized to influence the 2016 U.S. presidential election.
YouTube, for its part, faced similar scrutiny in 2017 — its parent company, Google, is expected to appear before U.S. Congress today with specific, actionable information on how it plans to prevent such meddling and weaponization in the future.
That could explain the timing of this particular announcement, as stricter YouTube monetization requirements will likely play a role in Google’s overall content and guideline modification efforts.
However, YouTube also came under fire last month after one of its highest-earning creators, Logan Paul, posted graphic and offensive content to his channel. Since then, the channel has severed ties Paul has a preferred ad partner.
What Marketers Can Do Now
YouTube, for its part, is downplaying the impact that these changes will have on Creators, at least when it comes to the loss of revenue.
According to the statement, 99% of Creators who do not meet the new requirements have, on average, earned less than $100 annually (over the past year).
And what income they have accrued prior to the February 20th deadline, YouTube says, they will still receive — based on Google’s AdSense policies.
YouTube has not made it clear, however, if Creators who reach these numbers after February 20th will still be eligible to apply for its partner program, though we will be keeping an eye on more specific information in its guidelines over the next few weeks.
In the meantime, accruing thousands of hours of views and subscribers within a 30-day period is no easy task. But the same rules apply here as they would to building an audience on any social media channel: create high-quality, personalized content that’s relevant to the audience you’re trying to reach.
Our comprehensive collection of tactical YouTube marketing content dives into these specifics, ranging from how to optimize videos for SEO and ranking, to how to run an ad campaign on the platform.
As always, feel free to reach out with your thoughts and questions on Twitter.
5 Creative Strategies to Stay Inspired to Write All Year [Infographic]
If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything.
It crops up at the most inopportune time — like when you’re without a pen or a device to otherwise record a brilliant idea.
And other times, when you need it the most — it’s nowhere to be found.
It also has its very own version of low seasons, when writers are left without special events or holidays to stimulate creativity. Now that the holidays are behind us, for example, many of us are feeling deprived of prolific cheer?
But as it turns out, these claims are little more than excuses. Inspiration, it turns out, can be sought any time, anywhere.
One of our very favorite infographic artists, Henneke Duistermaat, knows this to be true — and thus compiled her thoughts on the matter in the captivating visual below.
Have a look, and discover how you can find the inspiration to write and blog — with consistency — all year.
7 Ways to Use Instagram Video for Business
Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content. #1: Integrate Instagram Stories Video An estimated 250+ million active users view Instagram Stories every day. Because Stories content has […]
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Report: Apple suppliers easing off iPhone production following peak holiday season, iPhone 8 orders less than expected
Apple suppliers will be lowering component manufacturing for iPhone X, iPhone 8 and iPhone 8 Plus in the first quarter of this year following the peak holiday season. Via Digitimes, lower orders are mostly from seasonality trends but some sources noted that iPhone 8 and iPhone 8 sales have not been as strong as expected and are ‘dragging down’ iPhone X momentum in terms of overall iPhone production.
iPhone 8 component orders apparently began falling off during the final months of 2017 which is unusual for flagship iPhone sales. However, even Apple admitted on its last earnings call that it doesn’t really know how customers would react to a three flagship iPhone product mix, so comparisons to expectations may not be significant.
Twist, the startup behind an AirPlay-powered smart light + speaker combo, abruptly shuts down without refunding customers
Two years ago, we reported on Twist, a new smart home accessory maker aiming to take a different approach to smart home lighting. At the time, the company debuted an AirPlay-connected lightbulb and speaker system combo, but it now appears that those efforts didn’t catch on like Twist had hoped…
Apple expands Siri’s ‘Give me the news’ feature to non-beta users & the U.K.
Earlier this month, Apple started testing a new capability for Siri that would play daily podcasts when asked about the news. At first, the feature was limited to users running the iOS 11.2.5 beta in the United States, but Apple today has expanded it to non-beta users and users in the UK…
Tim Cook talks women in tech, who he admires, & more in interview w/ high school student
Apple CEO Tim Cook recently sat down with high school senior Rebecca Kahn for an interview discussing women in technology, diversity, the importance of coding, and more. The full interview was shared by the National Center for Women and Information Technology…
PSA: This link will crash Messages on iOS and macOS, cause resprings & more
Every so often, a bizarre link or piece of text surfaces that, when sent via iOS or macOS, will cause noticeable issues to the recipient’s device. Today, the latest form of this has emerged in what’s being referred to as “chaiOS.” It’s a basic GitHub link on the surface, but it crashes Messages on both macOS and iOS…
BMW nickel and dimimg owners with subscription based CarPlay for $80/year
As the Detroit Auto Show continues, BMW today revealed its plans to turn CarPlay into a subscription service. The automaker only started supporting CarPlay last year, making it a $300 option on select cars, but it’s already planning to revamp its pricing scheme…
007: FileMaker meets The Office, iPhone 12 rumors, and watchOS 5 | 9to5Mac Daily
Today we’ve got Apple subsidiary FileMaker’s new ad starring the cast of The Office, Facebook admitting Messenger is too bloated, Apple’s 500th retail store opening next week, a 2019 iPhone rumor, and an excellent watchOS 5 concept.
9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
Report: Apple in ‘bidding war’ with HBO for new J.J. Abrams sci-fi drama TV series
NY attorney general isn’t waiting on Congress, leads multi-state lawsuit to restore net neutrality
Multi-state efforts to reverse last month’s FCC decision to repeal net neutrality have been formalized today with a court filing.
These are the latest Apple Pay banks in North America and Asia
While Apple Pay works with nearly all of the major banks across the United States, there are still plenty of regional banks and credit unions with customers waiting for Apple Pay to work with their institution. The latest expansion includes several additional banks across North America and Asia.
San Francisco FBI chief shares why the agency loves Apple
A new report today from Forbes sheds a new perspective on the relationship between the FBI and Apple. From the public’s perspective, the two usually seem to be at odds, but the FBI’s San Francisco chief has shared why “we heart Apple” and how the relationship between the two is improving.