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With more than 800 million monthly users, Instagram is a force to be reckoned with. If you’re a B2B brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is.

As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers.

To inspire you to take your Instagram game to the next level this year, our team at The B2B Marketing Lab wanted to share some concise, actionable tips you can put into practice right away.

1. Use authentic, real-time user-generated content.

Forget stock photography and staged promotional pictures — it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company’s culture and product offerings.

Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element to B2B businesses, and helps you form a genuine connection with your audience and potential customers. Extremely professional-looking content can often feel cold and dispassionate — your customers want to know there are real people and real stories behind the branding.

2. Go fast, and mix it up.

Instagram makes it incredibly easy for you to post photos or videos on your phone directly through its application. Just fire the application up, press the add button and select the photo or video you want to upload — it’s that simple.

The advantage of this is that you don’t have to spend ages creating content. You can upload a variety of content wherever, whenever, without much pre-planning or editing required. Different types of content will not only attract and appeal to different members of your audience, but also show different sides to your business. No one wants to just look at images or just quotes on Instagram all day now, do they?

3. Get involved in your niche.

Stop looking through the window at what’s going on inside. Join the party.

Just like any other social media channel, it’s important that you not only post content to your feed, but also partake in the wider conversation. Don’t just post images and videos, reply to your community when they leave a response. Take the time to check out other Instagram profiles, have a browse, like some content and maybe leave a friendly comment here and there.

If you take the time to engage with others, they’re more likely to take the time to engage with you.

4. Make the most of the link in your bio.

While Instagram doesn’t let you link to websites within the captions of posts, you can include one in your bio. You can include up to 150 characters in your Instagram bio — including a link. Your bio is the perfect real estate for a link to your latest blog post or offers. You can also use tools such as Linktree to create a custom link that includes a page with more links, allowing you to share up to five links and get the most out of your bio link!

Alternatively, Instagram Stories are a great way of including links with your content. However, stories only last for 24 hours — this is a limitation, but also a fantastic tool for you to provide real-time offers and value.

5. Tell a story with every single post.

On Instagram, the businesses that tell the most interesting stories build the largest audiences. If you want to attract people to your business and get them to engage with you, you need consistent visual storytelling that cuts through all the noise on Instagram.

Don’t limit your focus to your general photo and video feed. Instagram’s Stories feature allows you to create a slideshow or montage of photo or video. When strung together, tell a story and provide your audience with a more personal experience.

6. Stay away from vanity metrics.

Vanity metrics don’t tell the whole story. While an increase in clicks and likes are beneficial, they don’t tell you if the right people are actually interested your content. Instead, look for indicators of real engagement, such as people commenting on your posts and new followers in your niche. These two metrics give a better indication of how well you are performing and how much exposure your business is actually getting.

Take the time to consider Instagram.

While it has predominantly been used by B2C brands up to this point, it holds great potential for B2B businesses when utilized correctly — and with the points above in mind!

Media Day 1 of CES 2018 kicked off in Las Vegas today, with press events on lifestyle tech and presentations from exhibitors on what’s to come in tech in the foreseeable — and at times, somewhat distant — future.

But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association’s (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig.

I’ll be here all week to bring you the latest announcements from this year’s sessions and events — but here’s a look at the trends I anticipate hearing — and learning — all about.

1. 5G

5G is a type of wireless technology that you may have heard about in recent headlines — such as Verizon selecting Samsung as the provider for its 5G commercial launch.

The reason why it’s such a big deal is that it will result in higher wireless speeds, capacities, and lower latency — which generally means that there will be far fewer delays or “technical hesitancies” in some of the things it powers, like wireless VR or autonomous vehicles.

That benefit is two-fold. Not only does it enrich a user experience when it comes to something like AR or VR with higher data rates, but it’s also practical for safety, which is where the latency piece comes in. As Koenig explains, one of the key pieces of autonomous driving technology safety is the ability for it to independently make operational decisions — quickly, and perhaps more seamlessly than a human driver could.

But just how fast is 5G? During the presentation, the example of a two-hour movie download was used. On a 3G network, for example, that would take 26 hours. On 4G, it would be lowered to six minutes. But on 5G, it’s lowered to 3.6 seconds.

2. Artificial Intelligence

We’ve talked a lot about this one, and it came up in some of the major press events of 2017. 

A considerable amount of attention will be paid, it seems to the role of AI in digital personal assistants.This plays into the smart home sector, with AI technology like deep and machine learning lending itself to the ability to recognize user preferences and behavioral patterns.

Smart speakers, for example, were named as some of the heaviest hitters in the CTA’s Consumer Tech Industry Forecast, with a predicted revenue of $3.8 billion (an increase of 93%), and 43.6 million units sold (+60%).

It also plays a major part in autonomous driving capabilities, especially when it comes to sensory perception (like objects in the vehicle’s path), data processing, and action. That, too, was a key piece in the industry forecast, with $15.9 billion revenue predicted — a 6% growth. 

What’s next? The two key things to come identified were conversations with context — like machines carrying on conversations with humans with better natural language processing, to make it more like the way we speak to each other — and the ability to build trust and reducing bias. The latter comes into play, for example, to help AI systems better explain why it makes certain recommendations to its users.

3. Robotics

Robotics, in this context, seemed to play the biggest role in consumer electronics — which seems fitting, seeing as CES is largely about the newest technology in that sector.

The speakers seemed to take a particular interest in Kuri, a robot that was described as a “family friend” that can “capture life’s moments automatically using face recognition.” It’s a bit nostalgic of the Google Clips photo technology announced last fall, which boasts allowing users to spend more time in the moment, rather than taking the perfect picture, with similar recognition technology.

The event also shed light on Honda’s robots, which are engineered around what it calls its “3E Philosophy,” built on the pillars of empowerment, experience, and empathy. It reflected a pattern of working to incorporate more empathy into robotics — like Kuri, these would be moving, speaking computers with feelings.

4. Voice: The Fourth Sales Channel

The CTA’s research has shown that one in four shoppers used voice assistants in their holiday shopping during the 2017 season.

Here’s an area where marketers can use the rise in smart speaker sales (and the anticipated continued growth to their advantage. Voice assistance and technology is becoming a greater part of a brand’s identity — an area of opportunity for those who have not yet begun to leverage it as such.

So, how can marketers do that? I recommend looking into ways to merge your brand with voice assistants and see how you can create content exclusively for that medium — for example, something like building a custom, branded skill for Amazon Echo. 

5. Facal Recognition on the Go

From the iPhone X Face ID technology to your car being able to recognize your eyes and nose, our faces are playing a greater role in helping our devices recognize us and capture our preferences — anytime, anywhere.

And, it seems, we’re becoming more comfortable with it. According to the CTA’s research, users have a growing amount of trust in this technology being used for such personal data as medical information.

That’s reflected in the anticipated uptick in in-vehicle technology — revenues this year are predicted to reach $15.9 billion, which is a 6% increase.

Source: CTA

6. Virtual Reality

VR isn’t exactly a new trend, but what we’ll be keeping our eyes on is the newest use cases for it. Content, it’s predicted, is where the most noticeable change and evolution will take place, especially when it comes to creating immersive experiences for brand awareness.

Where once this technology was almost exclusively used to tell a story for the purpose of entertainment, businesses and organizations are now presented with an opportunity to leverage VR for commercial purposes — like shopping, for example, or a deeper look inside what helps a business run and create its products or services.

Augmented Reality (AR) is further working its way into the B2C space, as we enter the era of what was called “AR for all.” There have been several consumer-oriented use cases from brands like Ikea and Wayfair — using the technology for things like home decor — as well as demonstrations on how it enhances a gaming experience from both Apple and Google. 

But AR first made a name for itself in the B2B sector — largely for purposes related to trade shows and enhancing information delivery to analysts. And as it continues to grow its presence within the consumer sector, I don’t anticipate it leaving B2B behind. As the technology improves, many of the purposes it was originally used for will also continue to evolve, presenting an opportunity for business-facing marketers. 

7. Smart Cities

From self-driving pizza delivery vehicles (seriously — this is a thing) to environment and energy usage, smart cities are where society and technology intersect. 

While Smart Cities is still a new enough concept that its role in marketing remains fairly open-ended, it does present an opportunity for brands looking to increase their roles in the community — especially where technology is concerned.

One of the best cases for the growth of Smart Cities, for example, is how it will work to bolster public safety and services — something that cannot happen without the cooperation of the market, organizations, and regional leadership.

By exploring where their own organizations fit into the ecosystem of a Smart Cities, marketers can work their way ahead of the curve in playing a larger role in what remains an emerging trend.

There you have it — seven of the top 2018 tech trends, which I anticipate hearing about this most this week. As always, I’m open to your take on these emerging technologies. Feel free to reach out to me with your thoughts and questions on Twitter.

If you’re anything like I am, you have mixed feelings about New Year’s resolutions.

It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of us are successful in achieving them.

We suspect it has something to do with the nature of the resolutions themselves — which seem, much to our joy, to be evolving. Lasy year, for instance, we reported that according to a study by the University of Scranton’s Journal of Clinical Psychology, the top 10 resolutions of 2015 included things like losing weight and falling in love.

And while this year’s top 10 resolutions, according to a survey conducted by the Statistic Brain Research Institute, are similar — “self improvements,” “find the love of my life” — we noticed a new one on the list: “Learn something new on my own.”

Why do we love that resolution so much? Because it’s something that can help you become better at what you do every day.

That’s the challenge we posted last year: to come up with and stick to professional New Year’s resolutions — things that will make you more creative, productive, and generally more content at work.

Short on ideas? Here are 11 of ours to help you get started, along with resources to help you actually accomplish them.

1. Designate an electronics-free zone.

Why?

Our bodies are smarter than you might think. They’re trained to respond to light and dark, which according to the National Sleep Foundation send us important signals, like the time of day. Those signals also aid our bodies in adjusting our circadian rhythms — that’s the handy 24-hour physiological cycle that helps us fall asleep at night and wake up in the morning.

All of that is pretty cool … until screens are added to the equation. Our brains recognize the brightness from phones, computer monitors, and even TVs as external light, which sends the signal that we should be awake. That’s why it’s harder for so many of us to fall asleep when we’re exposed to too much screen time at night. The verdict? Put the devices down before bed.

How?

At INBOUND 2013, Arianna Huffington — who later went on to pen The Sleep Revolution — gave some great advice regarding the sleep/screen conundrum: Ban electronics from your bedroom for good.

“I never take devices to bed,” she said. “iPads, iPhones, Blackberries — I don’t charge them near my bed, because I feel it’s imperative to be able to have uninterrupted renewal time.”

This habit is a tough one to break, and it’s one that I’ve personally been working on for years. So if you like to watch movies or shows on your computer before bed, for example, I can relate — these are the mindless things that help us unwind at the end of the day. Luckily, there are solutions to help you resolve the problem for good, some of which might still allow you to indulge in your evening TV viewing.

Helpful Resources

We’d encourage you to ditch the electronics completely before bed. Instead, try reading, journaling, or maybe even a few minutes of yoga. And if you absolutely cannot part with your electronics:

• Try downloading a desktop app that reduces your screen’s blue light as the day progresses — that’s the kind emitted from most electronics and is often cited as the culprit for sleep loss. We recommend f.lux, which adjusts your screen’s blue light depending on the time of day, or the similar filter from PC Sun Screen.
• Plus, the latest iPhone OS now comes with a “night shift” mode, which accomplishes the same thing after sunset.

2. Write something every day.

Why?

Sadly, the decreasing quality of writing in the U.S. has been making headlines for a while now. And people want to become better writers — they just have trouble investing the necessary time.

But it’s an important skill. And if you’re going to be blogging regularly — which we recommend you do — the writing needs to be good.

If you want to become a better writer, then you need to write a lot. The way to improve that skill is the same way you’d approach any other — with practice.

It’s the same advice we give to people who want to blog more consistently (another worthy New Year’s resolution) which is to treat it like working out. You’ve got to do it consistently to see great results. After all, you can’t just publish a blog once every few months and expect to rack up views, leads, and customers. The same goes for your overall writing skills.

How?

To start, get into the habit of writing on a daily basis. Neil Patel suggests writing for at least 30 minutes every workday, skipping the weekends. Remember the advice we just gave to journal before bed, instead of looking at a screen? Here’s a great way to put that time to use.

And even if you don’t identify as a writer, pick a question — something from a customer, a friend, or a topic that’s always piqued your curiosity — and write something about it. Or, just write nonsense. It’s the habit of writing regularly that’s important, especially in the beginning.

Helpful Resources

When we encourage people to write more, one of the most common objections is, “I have nothing to say.” We profoundly disagree, and thought that these tools might help to generate some ideas:

• Daily Page: Emails you a writing prompt every morning, and you have the rest of the day to write your response. Once you’ve written your response to the prompt, you can either share it or keep it private.
• 750 Words: Encourages you to write 750 words per day about anything you want. It gamifies writing by giving you points for writing at all, for writing 750 words or more, and for writing on a consistent basis.
• Twords: Calls itself “the app that nudges you to write.” It notifies you when you haven’t written in a while so you can keep yourself accountable — and even gives you the option to connect with others who will help you stay on track.

3. Keep up with Google.

Why?

Google likes to make changes to its algorithm as much as certain pop singers like to change boyfriends. But all of them are made to improve user experience, which is a good thing — it helps searchers discover the best content for what they’re seeking.

This year, we challenge you to really keep up with those changes. That doesn’t just mean staying on top of news about the latest changes. It also means keeping your content at the highest quality to make Google’s algorithm happy, which means more people will be able to find you. Win-win.

How?

Consider reorganizing your content library into content clusters since SEO is evolving to favor topics over keywords, according to Matthew Barby, global head of growth and SEO at HubSpot. That will help you harness more search traffic, because you’ll have a larger pool of relevant keywords and phrases to be discovered.

In general, it’s a good idea to regularly revisit and refresh your content strategy, too. Not only does it prevent your content from getting stale, but it also helps you to keep up with what people are searching for, which in turn will help you keep pace with Google.

Helpful Resources

• Topics Over Keywords: A Simple Framework for More Effective Content Creation
• What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
• “Why Did My SEO Ranking Drop?” How to Find and Fix Falling Blog Posts Before It’s Too Late
• HubSpot Academy SEO

4. Improve your design skills.

Why?

In case you haven’t heard, visual content is a pretty big deal in marketing. For one thing, it’s 40X more likely to be shared on social media. Plus, when a relevant image is paired with information, people retain 55% more of that information after three days.

But quality visual content goes beyond a Google image search or stock photography. At the same time, however, not everyone has an ample design budget. For that reason, we believe that 2017 is the year for you to master some design skills. That will allow you to create the content yourself — or, if you do have a bigger budget, learn to better communicate with contractors and agencies that create it for you.

How?

These days, learning a new skill has become its own industry. Never before have there been so many online resources — many of which are either free or relatively inexpensive — to self-educate. And many of them are available outside of the classroom, like on YouTube how-to videos, Coursera, or Khan Academy.

If your company has something like a tuition reimbursement program, here’s a great opportunity to take advantage of that benefit. Many community colleges offer design courses, some of which are taught in the evenings. Do a local search for these classes in your area, and find out what’s available — it might not be too late to enroll for the next semester.

Helpful Resources

• The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
• 9 Principles of Mobile Web Design
• The Rebel’s Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]
• The Non-Designer’s Essential Glossary of Web Design Terms

5. Take breaks.

Why?

Despite 90% of employers encouraging breaks, it seems that only 45% of us are okay with taking them.

So what’s with the other 55%? It turns out that we’re too guilty to leave our desks for prolonged breaks — we’re afraid that it’ll make us look less productive, or take away time that could be used to get work done.

But it turns out that the opposite is true. In fact, the top 10% most productive employees take 17-minute breaks for every 52 minutes of work they put in. There’s tremendous value in breaks, and we could all stand to benefit from them.

How?

When we’re “in the zone,” so to speak, it’s easy to forget to come up for air. That’s why I take the advice of that top 10%, and actually put reminders in my calendar to take a 17-minute break every 52 minutes.

During those 17 minutes, I completely step away from work — no email, no work-related calls, and whenever possible, no sneak peeks at my phone. And during those 52 minutes of work? That’s your time for hyper focus. Close those tabs that you have open to check social media — unless you’re using it for work, that is — and remind yourself that there’s a break coming.

Helpful Resources

• The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)
• The BreakTime App
• “I Tried These Productivity Hacks for a Month So You Wouldn’t Have To”

6. Listen to one podcast per week.

Why?

Podcasting is a thriving mini-industry. It’s no wonder — listening to podcasts is a great way to learn something new without it being a direct skill you are mastering.

That’s true from an early age, which is why many teachers are also incorporating podcasts into their lesson plans. In fact, one English teacher found that assigning the Serial podcast to his students helped them pay more attention to the written word. While listening to any given episode, he reported that their eyes became affixed to its written transcript. In other words, it seemed the auditory version of a story aided their ability to process accompanying written content.

And maybe that’s why the popularity of podcast-based lesson plans increased by a whopping 650% in 2015 — the year after Serial first launched. It’s not just that podcasts themselves are tremendously informative (which they are). As it turns out, they might even enhance your skills in other areas, too.

How?

A simple app download can go a long way when you’re aiming to discover more valuable podcasts. We particularly like Stitcher, which catalogs over 65,000 podcasts and allows you to curate your own listening collection, depending on your subject interests. Whether you’re looking to become a better marketer or a better cook, chances are, there’s a podcast out there that can help.

Helpful Resources

• Weird Work: A Podcast About People With Weird Jobs
• 7 of the Most Interesting Podcast Episodes About Productivity We’ve Ever Heard
• 10 of the Best Podcasts About Business and Management

7. Ask for help.

Why?

Back in 2014, Care.com took a survey of working mothers that was quite eye-opening. Among the more surprising findings was one about the concept of asking for help — something that 29% of respondents felt guilty about doing, especially when it came to things at home.

At the same time, however, 79% also felt like they were falling behind at work, and 75% saw an overall reduction in stress when they did enlist help.

These numbers go beyond working mothers, however. It seems that there’s an epidemic of fear when it comes to asking for help at work. Many of us sense that asking questions about an assignment, for example, will make us look like we weren’t paying attention, or aren’t as smart as our peers thought. But when we don’t ask questions, we’re actually setting ourselves up for failure, by forcing completion of a task without all of the necessary information.

How?

This resolution is one that actually begins with management. On my very first day at HubSpot, my boss said something to me that I will never forget: “I’ll help you with whatever you ask me for help with. The most successful people ask for help when they need it!”

If you’re a manager, think about how often your team is asking for your help. If you’re not receiving a lot of questions, you might want to send a similar message. By setting that tone, your team is aware that it’s okay if they don’t know everything.

And on the flip side, don’t be afraid to ask for help. It’s more likely than not that the person you need it from is happy to answer your questions.

Helpful Resources

• 10 Hard Truths About Management No One Tells You
• How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
• How to Find a Great Mentor at Any Stage of Your Career

8. Embrace emerging technology.

Why?

This year, we’ve written a lot about types of technology that, from the top-down, are still emerging — things like artificial intelligence, the internet of things, and virtual/augmented reality.

When we cover this technology, we like to think about trends that were emerging only a few years ago that ultimately left those who ignored them far behind in their marketing strategies. After all, social media was once an emerging trend — imagine what happened to those who wrote it off as merely shiny and new.

That’s why we constantly encourage marketers to not only embrace emerging technology, but to also truly invest the resources to learn about them and adapt their marketing strategies accordingly.

How?

You can always tune in here, as we bring you our take on the latest in these topics. But beyond that, we encourage you to approach the type of content that scares you, and that you might unconsciously stray from because the subject matter seems overwhelming. (Hey, we’ve all been there — present company included.)

In the meantime, check out some of what we’ve already covered below.

Helpful Resources

• What is the Internet of Things? (And Why You Should Care — A Lot)
• FAQ This! Why Should I Care About Amazon AI?
• 5 VR Marketing Examples That You’ll Want to Steal for 2018

9. Use your vacation time.

Why?

Believe it or not, there’s a phenomenon out there known as “vacation shaming” — the act of being made to feel guilty about going on vacation by managers, colleagues, or ourselves. No wonder 47% of us feel shame or guilt at work for taking time off — it’s mostly because we’re afraid it’ll make us look less dedicated.

That’s actually not how it works at all. It turns out that taking time off actually makes us more productive. In fact, in regions where people tend to take more vacation — like Brazil and Sweden, where paid time off is mandatory — employees tend to bring greater urgency to their work. That’s probably because, according to the Harvard Business Review, “spending less time at your desk forces you to waste less time.” Makes sense, doesn’t it?

How?

Vacation aiding productivity echoes the research done about how breaks help us at work. The biggest requirement is planning. Have a look at your calendar, and figure out when you’ll be the busiest. Are there certain weeks when you’ll have a little more time to get ahead? Those are good pre-vacation weeks, since they’ll allow you to increase your output before you head out.

Here’s where that resolution to ask for help can be put to use, too. In addition to planning your own workload, ask the same of your colleagues. If there are certain weeks when they’re able to fill in on your behalf, that might be a good time for you to plan a vacation. But that goes both ways — make sure they’re aware of when you’re available to pitch in, too.

Helpful Resources

• How to Get Caught Up on Email After Vacation: 9 Helpful Tips
• A Workaholic’s Guide to Relaxing on Vacation [Infographic]
• The Best Out-of-Office Messages We Could Find

10. Read more.

Why?

The most successful people never stop learning. There’s a reason why 70% of adults in professional or managerial roles continue their education — it’s one of the best ways to keep up with industry trends, learn from experts, and get the creative juices flowing.

One of the best ways to do that outside of a classroom is to read what others are writing about. Reading more might even help you become a better writer, and exploring external content helps you to gain different perspectives of vital issues, whether they’re of personal or professional interest.

How?

The tough thing is, since there’s so much content out there, you have to be discerning to find the really good stuff. To start, three places where content quality stays high are Harvard Business Review, the New York Times, and Slate. (Don’t be afraid to pay for top-tier content, by the way. There’s a reason it costs money, and it’s often well worth it.)

You’ll want to spend time reading more niche or industry-specific content, too. To make it easier to read them all, look for applications that let you read all your favorites all in one place, like Feedly.

Helpful Resources

• ThinkGrowth.org: Stories, insights, & ideas to help you and your business grow
• 4 Science-Backed Reasons to Read More (Even If You’re Busy)
• Do People Still Read?

11. Move to the next level of your career.

Why?

“Next” can mean different things for different people — changing your title, getting more responsibilities, gaining more authority in your industry, or starting your own business. Whatever it is, start now — it could take longer than the next year to fully accomplish it.

Don’t let that scare you out of it, though. If you don’t start moving forward now, it’s easy to keep putting it off. Even if you’re happy in your current professional situation, we’ve outlined many reasons in this post to continue learning, or at least add to your success with new goals and accomplishments.

How?

When it comes to big, life-changing moves, planning is fundamental. If your goal is really monstrous, try breaking it into a year-over-year plan, and using the first year’s plan as the basis for your resolutions.

But if you’re simply looking to grow and accomplish more, there are smaller steps that you can take this year. Jumping on opportunities to share your skills with others, for example, can enhance your career, especially if you do so through public speaking engagements. These aren’t just beneficial for your audience — they provide a great way to present yourself as an expert, increase your visibility both online and offline, and build your personal brand. Plus, getting your name out there in the context of your job is beneficial for your company, too.

Talk with your manager about opportunities your company can introduce, like local meet-ups or conferences. You could also get in touch with a university and offer a guest lecture — after all, there’s something very rewarding about inspiring future talent.

Helpful Resources

• How to Figure Out the Next Step in Your Career [Quiz]
• How to Talk to Your Boss About Your Career Path
• 15 Uncomfortable Things That Will Make You More Successful

Show Your Resolve

There you have it. New Year’s resolutions don’t have to be quite so flighty, or involve gyms and special diets. They can help you become a better employee, and to continue learning and improving, no matter where you are in your career.

That said, do what works for you. We wouldn’t expect anyone to try to tackle all of these resolutions. Depending on where you are in life, some might be more feasible and practical than others. Think about your priorities, and choose from there.

From our team to yours, Happy New Year. We can’t wait to hear about how you put these resolutions to work.