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Opinion: My end-of-year report card for Apple’s 2017 performance

This time last year, I gave my end-of-year report card for Apple’s 2016 performance – and it’s time now for the 2017 version.

Last year, there were some controversial decisions, with two key products getting more attention for what they omitted rather than what they offered: the loss of the headphone socket in the iPhone 7, and most ports in the MacBook Pro. Both now feel like very old news. As I wrote at the time, while there may be much discussion at the time, people do quickly get used to changing standards.

2017 has been an interesting year …

more…

This Facebook Ad Experiment Generated $1.1 Million

We write quite a bit about the most effective ways to use Facebook.

How can you grow your audience? How can you reach the right people? And what’s the best way to use ads?

And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. agains standard single video ads. Now, instead of simply publishing a single image or video, brands could now pair this visual content with something like a product catalog related to it.

One marketer — Digital Spotlight CEO Ash Aryal — decided to test the new feature, investing a $177,843.34 spend to see how Collection ads stacked up against single video ads. 

Even better: The results were compiled into the comprehensive, interactive infographic below. Scroll through to see how the experiment turned out.



How to Repurpose Blog Content Into Short-Form Social Media Updates

Want more exposure for your blog? Wondering how to transform your blog articles into social media content? In this article, you’ll discover six steps to turn long-form blog posts into short-form content for social media. #1: Curate Quotes and Takeaways From Your Top Blog Posts To convert long-form blog posts into social media posts that […]

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– Your Guide to the Social Media Jungle

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Base model iMac Pro teardown sheds more light on its upgrade potential

It was only a matter of time before the iMac Pro teardowns begun to surface. The first team up to bat is Mac component upgrade provider OWC. The Woodstock, IL-based company is keenly interested in the just-launched iMac Pro, since it features a different internal configuration and layout when compared to standard 5K iMac models.

OWC produces memory and storage upgrades for Mac computers, so this first foray inside the iMac Pro chassis is a way for it to scope out the territory, as it were. Have a look at the teardown inside, and learn some of the details about the base model iMac Pro. more…