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Lightroom CC adds auto settings powered by Adobe Sensei, watermarking support, more

by | Dec 12, 2017 |

Adobe’s December release of Lightroom CC for iPad and iPhone includes a few new interesting features that will be helpful to amateur and professional photographers alike. The update comes after Adobe significantly overhauled the Lightroom experience earlier this fall, bringing closer integration between the Creative Cloud desktop application and mobile experience.

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

by | Dec 12, 2017 |

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends.

In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed:

“Bloggers are reporting stronger results from content marketing,” says Orbit Media’s co-founder Andy Crestodina.

“When asked to report on the effectiveness of their efforts, almost 30% of respondents reported ‘strong results.’ The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be.”

Each year, Andy delivers the survey’s findings in a meaty post detailing the data and expressing his conclusions. This year, the survey breaks down into 11 questions across three categories:

  1. Changes in the blogging process
  2. Blog content trends
  3. The promotion and measurement tactics business bloggers employ

Andy and I also collaborate each year on an infographic (see below) to present the most interesting findings in simple terms.

At the risk of reducing the suspense, the answer to the headline above (and headline of the infographic), “Are bloggers still getting results?” is …

Yes.

85% claim their blog delivers strong results or some results. The number represents a 6% increase compared to the year prior.

Peruse the infographic below to discover more about the tactics business bloggers used in 2017 and how it compares to years past.

blogger-survey 2017-infographic-final.png

Want some historical context? Last year, HubSpot’s post Which Blogging Tips Get Results? features a summary of Orbit Media’s findings from 2014, 2015 and 2016.

 

Major expansion of Apple’s Everyone Can Code program rolling out to half a million students in Chicago

by | Dec 12, 2017 |

Apple has announced a major new expansion to its Everyone Can Code initiative, designed to teach students how to use its Swift coding language to create iOS apps.

The program began by offering a free ebook, followed by a complete course curriculum for colleges, later rolled out worldwide. This latest initiative will see that curriculum offered to half a million students in Chicago …

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10 Useful Tools for Creating Content, Writing, and Researching

by | Dec 12, 2017 |

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research. #1: Speed Up Your Writing With TextExpander TextExpander (available for Windows, Mac, and iOS) will match frequently […]

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Yik Yak co-founder returns with The Q Trivia live game show app, leaving public beta tomorrow

by | Dec 11, 2017 |

Live game show app HQ Trivia has taken the world by storm in recent weeks, climbing App Store charts and attracting over 400,000 viewers during peak streams. Not wanting to miss out on the trend, competing apps are beginning to spring up. One of the more notable offerings comes from a co-founder of the former viral app Yik Yak, and is about to leave beta on the App Store.

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