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Comment: Inexcusable root security bug highlights the need for a new focus on security, stability & bug fixes

In the entire history of operating system bugs, I don’t think there have been many bigger than the one reported this week. Allowing anyone with physical access to a Mac to login to it without a password is inexcusable; letting them in as root, so they have complete control of the machine and all accounts on it, is simply mind-boggling in its incompetence. Especially when the bug turns out to have been known for at least a couple of weeks.

We can at least take comfort in the fact that this bug wasn’t there for long, at least in the official release. But there have been smaller bugs and glitches that have literally lasted for years without being fixed.

I think it’s time for another Snow Leopard: a macOS update where the core focus is on security, stability and bug fixes rather than shiny new toys …

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Ahead of World AIDS Day, Apple says this year’s (RED) purchases set a new record of over $30M

Apple says that the amount raised this year from the sale of (RED) products – where a proportion of the price contributes to a global fund to fight AIDS – has reached a record high of more than $30M.

The company says that this is the equivalent of 144 million days of life-saving ARV medication  which prevents the transmission of HIV from mothers to their unborn babies …

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Apple reportedly developing in-house iPhone power management chips, could feature in 2018 iPhones

Apple is apparently well underway in developing its own in-house power management chips for its iPhone models. Today, the integrated circuitry for power management is designed by Dialog, a UK company. Nikkei is reporting that Apple wants to use its own custom chips as soon as next year, meaning they could feature in some 2018 iPhones but the timeframe is not locked down.

Apple has systematically taken on more silicon design in the last few years, ranging from its own A-series CPUs and GPUs found in iPhones and iPads, Apple Watch system-in-a-package and more.

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer.

To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis — which dependably goes viral every year. Other highlights include a modern day #Cinderella story, a pack of friendly llamas, and a snowed-in dinner with strangers. 

So grab a cup of hot chocolate, crank up Mariah Carey’s timeless 1994 album Merry Christmas, and let’s unapologetically indulge in some much-needed holiday spirit. 

10 of the Best Ads from November

1) Samsung

An apartment building’s thoughtful concierge goes above and beyond to ensure his tennants feel festive when they arrive home — no matter what holiday they’re celebrating.  

Set to Ella Fitzgerald’s “Give a Little, Get a Little,” the 60-second spot was produced by London based agency adam&eveDBB. 

 

2) Waitrose

After getting unexpectedly snowed into a busy pub, a group of strangers make the most of the situation and hold an elaborate holiday feast. The ad for the British supermarket chain was inspired by true events, and produced by adam&eveDDB.

 

3) Volkswagen

Another adam&eveDDB-produced ad, “Born Confident” follows a rebellious (and absolutely adorable) young ram as he intimidates other farm animals. The production team used custom 3D software to develop a character that struck just the right balance of cute and realistic.

 

4) John Lewis

Brits love the annual Christmas spot from John Lewis — like, really love it. The ads always seem to strike the perfect balance of childhood whimsy and heartache (and the adorable animated creatures that usually take on a starring role don’t hurt either).

The 2017 spot follows a similar formula: a little boy befriends the delightful, non-scary monster under his bed, and spends his nights playing with him. Naturally, there’s a lovely twist at the end that just might make you shed a few tears at your desk — I certainly did.

 

5) Heathrow

Last year, Heathrow Airport introduced us to a snuggly pair of traveling teddy bears (they appeared as #6 of our November ad round-up last year). This holiday season, they’re sharing the backstory of how the diminutive bears — named Doris and Edward Bair — first met, and spoiler alert: it’s very adorable.

The two-minute short, produced by Havas London, follows the couple from their first meeting in the 1960s (on a plane, of course).

 

6) Cost Plus World Market

Here’s a pro marketing tip: when in doubt, cute animals and children generally perform well in ads. In this extended spot for Cost Plus World Market, produced by barrettSF, a young boy rehearsing for his big Christmas recital finds a perfect practice audience in the form of a friendly, attentive herd of llamas.

 

7) ZTE Axon M

To promote their new dual-screen smartphone, ZTE worked with Energy BBDO to bring together two inherently incompatible things: productivity and cat videos. To illustrate how cat videos and business simply don’t mix, we’re introduced to Business Cat, a cat who, well, is not very good at business. You get it.

“One screen for business, another for cat videos,” the voiceover declares — right after Business Cat knocks over a fresh coffee and blinks apathetically at the screen.

 

8) BMO

If I told you to picture a startup founder, who do you see?

This ad series from BMO Bank of Montreal gently exposes our unconscious biases when it comes to women in leadership roles traditionally held by men. Using unisex names and some clever twists, the ads play right into our expectations of what a leader looks like, and then show us the women hiding in plain sight. Developed by FCB Canada, the ads were produced by a predominantly female team led by Chief Creative Officer Nancy Crimi-Lamanna.

 

9) Debenhams

Have you ever thought, if Cinderella had a smartphone, that story probably would have been a lot shorter?

That’s pretty much the plot of Debenhams’s Christmas ad, a modern day retelling of the classic fairytale featuring hashtags and a voice-over by Ewan McGregor. Produced by J. Walter Thompson London, the ad follows a pair of star-crossed lovers as they attempt to reconnect after a chance meeting with some help from the internet.

 

10) Argos

In this cinematic ad for Argos, a particularly dedicated elf realizes a toy shipment is missing a special gift — and goes to great lengths to make sure it makes it to the intended child.

 

EKG reader is first ever Apple Watch accessory to win FDA approval as a medical device

The US Food and Drug Administration (FDA) has just granted the first ever approval for an Apple Watch accessory to be used as a recognized medical device. Obtaining approval took just over two years, around a year longer than the company had hoped.

AliveCor’s Kardiaband EKG reader is a Watch band that provides a much more convenient and discreet way to obtain an EKG reading, which can be used to detect abnormal heart rhythm and atrial fibrillation (AFib) …

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iPhone owners could claim $672 each from Google for bypassing Safari privacy settings

Brits who used an iPhone between June 2011 and February 2012 could receive as much as £500 ($672) each from Google as compensation for the search giant bypassing Safari privacy settings between those dates.

A British campaign group has launched a ‘representative action’ (the UK equivalent of a class action lawsuit) on behalf of the 5.4M iPhone users in England and Wales affected by what is known as Google’s ‘Safari workaround.’ The lawsuit could be worth as much as £2.7B ($3.63B) in total …

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How to Optimize a YouTube Channel and Videos for Better Visibility

Want more views for your YouTube content? Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility. In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more […]

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