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What Makes People Distrust Your Business? [Infographic]

by | Oct 31, 2017 |

Here’s the thing: Many, many businesses are perfectly trustworthy — including yours, we hope. 

But in a world of events like headline-making data breaches, how do you get customers to see you that way?

Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they comprise over 75% of private-sector employers in the U.S. — and more than one in every 10 U.S. jobs. In other words: These small-to-midsize businesses are, if you’ll excuse the schmaltz, at the very core of a major economy.

But the term “bootstrapping” is used so frequently within their world for a reason. When microbusinesses are first starting out, and if they maintain smaller teams, resources can be limited. There might not be a major PR firm to construct professional messaging, for example — the messaging that screams, “We are a trustworthy brand!”

In that case, how do these businesses build trust among their target audiences — and what gets in the way of it?

These infographics from Paychex tell a very interesting story and incorporate easy-to-digest data from its survey of over 1,000 relevant customers to gain insight on the above questions. Have a look to discover that story, and see how you can apply it to your own business efforts.


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How to Use Autoplay Video in Your Pinterest Ads

by | Oct 31, 2017 |

Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay on Pinterest. […]

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What’s new in iOS 11.2 beta 1? Hands-on with changes and features [Video]

by | Oct 30, 2017 |

The first iOS 11.2 beta went out to developers earlier today and with it comes several new updates and changes. As you might expect that are quite a few small tweaks and enhancements scattered throughout the release, but 11.2 beta 1 also lends us a first look at the new AirPlay 2 multi-room control features that Apple announced back at WWDC 2017.

Have a look at our hands-on video walkthrough for more details… more…

Logoist 3 arrives on Mac App Store, 50% off for limited time

by | Oct 30, 2017 |

Currently featured by Apple on the Mac App Store, popular logo and vector graphics creation app Logoist is getting a big update with version 3. To celebrate the launch, developer Synium Software is offering 50% off for a short time.

Get Logoist 3 for 50% off on the Mac App Store for a limited time.

Logoist 3 is a full-fledged vector graphics workstation for creating custom imagery like logos, business cards, and other vector graphics, but it’s designed to be approachable for beginners while packing in enough to also satisfy professional graphic designers and illustrators. The latest release includes a ton of new features, including a brand new UI, Touch Bar support, under the hood enhancements such as Metal 2, and much more.

Head below for a look at what’s new in Logoist 3…

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Comment: Apple seems to be turning the delayed iPhone X launch to its marketing advantage

by | Oct 30, 2017 |

They say when life gives you lemons, make lemonade, and it looks to me like Apple may be doing just that with the delayed launch of the iPhone X. The company appears to be taking a new approach to marketing this year’s flagship phone.

Apple normally has a very regimented approach to the way they the press – and hence the public – get exposed to a new iPhone, with two distinct phases …

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