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Comment: Apple is about to give a big clue on iPhone 8 timing, but it may not be easy to decode
There’s unlikely to be any drama when Apple reveals its fiscal Q3 (calendar Q2) earnings later today. Analyst expectations are for the company to deliver within the revenue range promised in its guidance three months earlier. The only question is whether it will be at the high end or somewhere in the middle.
The numbers everyone are waiting to hear are Apple’s revenue guidance for fiscal Q4: calendar months July to September. With the new iPhone models usually launched in September, Q4 generally includes the opening weekend sales – with revenue guidance reflecting this fact.
When Apple gives its guidance today (which is usually +/- $1B), it will give a big clue as to whether or not the iPhone 8 will launch in September – but it won’t necessarily be easy to decode …
3 Instagram Policies Marketers Often Overlook
Do you use Instagram for business? Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down? In this article, you’ll discover three Instagram compliance issues marketers need to understand. #1: You Grant Instagram a License to Use Your Content The bottom line is, if you’re posting images on Instagram, you’re […]
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10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work.
This month’s ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?), a set of billboards that change depending on the weather and traffic forecasts, and a refreshingly funny, star-studded flight safety video from British Airways. Let’s dive in.
10 of the Best Ads from July
1) Genesis
In this Jung von Matt-produced spot for Hyundai’s luxury line Genesis, a resourceful chauffeur faces off with a snobby socialite and her fluffy, obnoxious dog Kevin. Bringing new, hilarious meaning to the slogan “Excellence worth protecting,” the spot is part of a global campaign to forge a new, higher-end identity for the automaker.
2) Taco Bell
2017 has arguably been the year of “sadvertising” — ads that make us cry, but have nearly nothing to do with the product they’re peddling. Taco Bell teamed up with Toronto-based agency Grip Limited to parody the now-ubiquitous format with the not-so-sad story of two dudes who haven’t hung out in six days.
“Because of our disdain for that kind of ad, we started to subvert it and say ‘How would Taco Bell do this trope?’, ‘How would we stand out and maybe give our consumers a little credit?’” associate creative director Trevor Gourley said to Adweek. “The end result was, we think, a pretty faithful send-up of these sort of paint-by-numbers tearjerkers that are becoming so common in advertising.”
Taco Bell – Better Together from Jesse Hunt on Vimeo.
3) The Specialized Foundation
Director Johnny Green and Goodby Silverstein & Partners present a stunning, empathetic portrait of childhood ADHD in this short film for The Specialized Foundation, a non-profit focused on ADHD-research. The ad features a real group of students with ADHD as they ride through the night on bikes, releasing caged energy and finding a new sense of focus through physical activity.
4) Pizza Hut
SNL-alum Kristen Wiig brings her unique brand of delightfully unhinged weirdness to her first ever national ad campaign for Pizza Hut, portraying “every man, woman, and child in America.” Developed by Droga5, the ad finds Wiig in character as everyone from a grizzled cowboy to an excitable teenage girl.
5) The Emoji Movie
To promote the animated film The Emoji Movie, a crop of weather and traffic-responsive billboards are popping up in major cities around the US. If the weather was sunny, a pleasant sun glasses emoji would appear. If the weather or traffic was crappy, commuters would see a poop emoji on the billboard — naturally.
Critics might not have loved the movie itself, but this stunt — orchestrated by Lamar Advertising — was an undeniably creative spin on outdoor ads.
6) Fruit of the Loom
How do you sing the praises of a really awkward product? Well, according to this new CP+B-produced spot for Fruit of the Loom, you just keep your mouth shut. Their new line of breathable underwear is so good you’ll want to talk about it — but as the ad pleads, please don’t. You’ll make everyone around you terribly uncomfortable.
7) Tourism Ireland
With the seventh season of HBO’s Game of Thrones underway, advertisers are attempting to cash in on this massive pop culture phenomenon. To highlight their country’s part in the making of the show, Tourism Ireland worked with Publicis London on their second GoT-related stunt: a 250-foot medieval-style tapestry depicting the entire plot of the HBO show’s first six seasons.
If you aren’t ready to take the trip across the pond to check out the tapestry in person, you can check out a digital version here.
8) Jose Cuervo Silver
To celebrate National Tequila Day this month, Jose Cuervo set up three tequila-dispensing water fountains in downtown Los Angeles. Orchestrated by CP+B, the stunt gave 300 lucky passerby the opportunity to sample Jose Cuervo Silver — directly from a projectile spout. To keep things legal and under control, there were reps on the premises to check IDs.
Image via Adweek
9) British Airways
How do you keep people interested during one of those typically dry and repetitive flight safety videos? If this new attempt from BBH London for British Airways is any indication, adding a bunch of British celebrities to the mix certainly doesn’t hurt.
A group including Ian MacKellan, Thandie Newton, and Rowan Atkinson (who naturally appears in full Mr.Bean-mode) deliver helpful safety tips — like don’t wear heels on the inflatable rescue raft — in British Airways’ charming new safety video.
10) Tesla
Back in March, Tesla extended an open invitation to fans to develop their own ads for the revolutionary car. This month, Elon Musk named this low-budget ad from Marques Brownlee, aka popular tech YouTuber MKBHD, as the winner.
While most other contest entries focused on Tesla’s futuristic personality, this winning ad took a more simple, grounded approach, focusing instead on Tesla’s more practical, fun features.
Analysts expect AAPL to hit Q3 2017 earnings guidance, but note of iPhone 8’s impact going forward
Apple is set to release its Q3 2017 earnings tomorrow, Tuesday, August 1st. The company’s third fiscal quarter marks an interesting one as much of the news around Apple has shifted to the iPhone 8 that won’t be unveiled until later this year. Nevertheless, analysts except Apple to report numbers in line with guidance…
iPhone 8 tidbits from HomePod firmware: ‘Tap to wake’ support, no in-screen Touch ID, & more
Apple’s HomePod firmware has provided a lot of information about the smart speaker itself, but perhaps more interestingly, information about the upcoming iPhone 8. Developer Steven-Troughton Smith has been the source of much of that information, spending the past few days digging through the HomePod’s IPSW file.
This evening, Smith has shared additional details from the HomePod firmware, noting of how software will be affected by the iPhone 8’s “notch” along the top, new ARKit features, and Touch ID details…
Apple launches limited-time discount on select Beats products, but we’ve seen better deals
Apple today has launched a limited-time discount on select Beats products, offering slightly lower prices on the Beats EP headphones, the Beats Pill + speaker, and the urBeats earbuds. While Apple’s discounts are better than nothing, we regularly see even lower prices from other retailers over on 9to5Toys.
Apple expands TestFlight tester limit to 10,000 users
Apple today has announced that it is expanding the tester limits in its TestFlight program. Whereas developers were previously limited to inviting 2,000 users to beta test an application, they can now invite up to 10,000 external testers.
Spotify crosses 60M paid subscribers as it prepares to go public later this year
Spotify today announced that it has crossed the 60 million paying subscriber mark. According to a report from The Financial Times, the news comes on the heels of Spotify’s goal to go public later this year, likely sometime in the fourth quarter…
HomePod display specs and RAM details found in pre-release firmware
Since Apple pushed the firmware for its upcoming HomePod last Friday, developers have been discovering more specs for the smart speaker, along with confirming details about the iPhone 8. Today, we’re learning a few more things about HomePod’s RAM and display…
Apple releases star-packed Carpool Karaoke trailer ahead of debut next week
We’re just over a week away from the debut of the new Carpool Karaoke series on Apple Music, and Apple is ramping up promotion with a new celebrity-packed trailer.
Hands-on: Logitech’s Slim Folio keyboard case for 2017 iPad never needs to be recharged [Video]
I understand that the new iPad Pro is the darling of the moment, but I wanted to take some time to provide readers with an update on one of the $329 9.7-inch iPad’s standout accessories. The Logitech Slim Folio keyboard case, which features four years of battery life, recently landed in my mailbox, affording me the opportunity to take it for a test drive. Watch our hands-on video walkthrough for a brief look at one of Logitech’s latest iPad accessories. more…
9to5Toys Lunch Break: BeatsX Wireless Earphones $99, GoPro HERO5 from $239, JBL Pulse 2 Speaker $120, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. more…
Apple loses bid to have lawsuit over FaceTime on iPhone 4 dismissed
Earlier this year Apple was hit with a class action lawsuit over FaceTime being disabled on older iPhones that can’t run iOS 7, and this week an attempt to have the lawsuit dismissed has failed. Reuters reports that U.S. District Judge Lucy Koh made the decision not to dismiss the lawsuit…
Gboard for iOS now supports Google Maps, YouTube, and drawing pictures
Gboard for iOS is today adding a few handy new features for iOS users. In its latest update, available now through the App Store, Google is adding integration with Google Maps and YouTube, along with a fun new option for “artists.”
‘Clarification’ of Jamaican trademark search rules make it harder to unearth new Apple product names
Ring announces new external security camera, in wired, battery & solar versions
Ring has announced a new external security camera designed to provide a neater and cheaper alternative to the Floodlight Camera it first announced back in January and launched later in the year.
Along with more compact lighting, the Spotlight Cam is available in three versions depending on how you want it to be powered: wired, battery and solar …
Russia to follow China’s example in clamping down on VPN use, from November
A couple of days after Apple started pulling VPN apps from the App Store in China to comply with government restrictions on their use, Russia looks to be next in line to clamp down on the use of virtual private networks …
Former Google SVP says Android phones ‘years’ behind the iPhone in photography
Former Google senior vice president of Social, Vic Gundotra, has said that Android phones are literally years behind the iPhone when it comes to photography – and it’s Android’s fault.
Gundotra started by praising the quality of the iPhone 7 Plus camera in a Facebook post.
The end of the DSLR for most people has already arrived. I left my professional camera at home and took these shots at dinner with my iPhone 7 using computational photography (portrait mode as Apple calls it). Hard not to call these results (in a restaurant, taken on a mobile phone with no flash) stunning. Great job Apple.
But he went further …