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Microsoft launches amazing AI-powered iPhone app that narrates the world to blind people [Video]

Arthur C Clarke once said that any sufficiently advanced technology was indistinguishable from magic, and Microsoft’s Seeing AI app gets pretty close to qualifying. It’s an app designed to ‘narrate the world’ to people who are blind or visually impaired, and the video demo (below) shows off some incredibly impressive capabilities.

It can, for example, recognize friends, guess the emotions of people from their facial expressions, read text, identify bank notes, identify products from their bar-codes, and even recognize images in apps like Twitter …

more…

29 of the Best Office Pranks & Practical Jokes to Use at Work

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For anyone who’s watched the TV show “The Office” as religiously as I have, the classic “stapler in Jell-O” trick surely sounds familiar. It’s pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague’s stapler is hidden inside the mold. As I said — classic. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office?

We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration for your own work pranks. Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.Every company has a story or two about that funny office prank of yore. Whether you’re doing some early April Fool’s Day research, or just feeling a little tricksy, it’s time to get a prank of your own in the books. Here are some ideas.

Funny Pranks to Pull on Your Coworkers

1) When Halloween is around the corner, these caramel onions are no match for other tricks (or treats).

caramel-onions
Source: Rant Lifestyle

2) And speaking of Halloween, here’s what nightmares are truly made of.

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Source: Rant Lifestyle

3) Fish food (hopefully) included.

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Source: Reddit user jihadaze

4) We hope nobody called the paramedics.

toilet-prank
Source: BuzzFeed

5) Tighten the zip-tie, throw it … and run for your life.

febreeze-prank
Source: Emlii

6) The perfect use for those sticky notes that keep piling up.

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Source: Reddit, Bzbzbzbz

7) Never ask your work buddy to unlock your phone for you.

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Source: Gottabemobile

8) That’s one way to make sure everyone’s alert before a meeting.

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Source: Reddit user JJ0EE

9) At least it’s not glitter?

balloon-prank
Source: Reddit, williebeth

10) For trolls, by trolls.

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Source: Dose

11) Oh look, a budget trip to the beach.

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Source: Imgur user Sanjeev

12) That’s it. You’re suspended.

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Source: WorldWideInterweb

13) Hey everyone, there’s cake up for grabs in the kitchen.

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Source: Reddit user blinhorst

14) “I don’t know, I feel like my boss is always watching me.”

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Source: Imgur user DecentLeaf

15) Simple, yet brilliant.

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Source: Tumblr

16) I’m not even mad. I’m just impressed.

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Source: Reddit user BOOMTimebomb

17) This could actually make your cat-loving co-worker’s day.

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Source: Reddit user cstyves

18) “You said you wanted to spend more time with nature.”

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weeds-in-keyboard-prank
Source: BoredPanda

19) For the prankster with NO SOUL.

 

This is just cruel 😂 #officeprank #aprilfools #krispykreme #mean #notcool

A post shared by Free Humor (@scotchandsarcasm) on May 12, 2017 at 12:02pm PDT

20) Just the adrenaline rush you needed.

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Source: Tumblr

21) Warning: It could scare the bejeezus out of you, too.

chair-foghorn-prank
Source: Reddit user 12q9et

Funny Pranks to Pull on Your Boss

22) “For the man who never has enough time.”

23) … Or anyone, really, who never has enough time — regardless of decor preferences.

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Source: 22words

24) About that whole, “At least it’s not glitter” thing …

25) Sometimes, you’re not sure how to ask for another day off.

26) Congratulations, you finally learned about your manager’s celebrity anti-crush.

 

#officeprank

A post shared by Alice Lei (@alicerabbit1) on Aug 1, 2015 at 4:04pm PDT

27) When words just aren’t enough to express your sentiment.

28) “Hey chief, I found a spider on your desk, but don’t worry — it’s been handled.”

29) And finally, for the boss who has everything, it’s the gift that keeps on giving.

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Source: Giphy

What’s the best office prank you’ve ever pulled off? Let us know in the comments.

Editor’s Note: This post was originally published in January 2015 and has been updated for freshness, accuracy, and comprehensiveness.

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40 tech giants ask for your help in Day of Action to protect net neutrality [Video]

It’s not often that a huge list of tech giants get together to speak with one voice, and it’s even more remarkable when they are protesting legislation which could actually benefit them, but that’s what’s happening today. A Day of Action has been called to ask the FCC to retain net neutrality rules.

Amazon, Dropbox, eBay, Facebook, Google, Microsoft, Netflix, Reddit, Snap, Spotify and Twitter are just 11 of the 40 tech companies encouraging you to have your say. Sadly, Apple isn’t among them …

more…

How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand […]

This post How Consumers Respond to Brands on Social Media: New Research first appeared on .
– Your Guide to the Social Media Jungle

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via socialmediaexaminer

Marketers Weigh In: Instagram or Snapchat Stories?

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Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack?

It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.

So when my colleague, senior growth marketing manager Niti Shah, sent around a link to Apptopia’s analysis of Snapchat’s slowing user growth, it sparked a discussion of who uses which app for sharing disappearing messages, and which is better — Snapchat Stories, or Instagram Stories.

Download our essential guide to Instagram for business for more helpful tips  and tricks.

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The conversation evolved from there, so we wanted to open it up to our inbound.org community members, too. 

So we asked marketers the following:

  1. When do you prefer to use Snapchat, and when do you prefer Instagram for Stories?
  2. When do you use Snapchat vs. Instagram for different marketing purposes?

And now, we’re sharing some of marketers’ biggest reasons for why they prefer each platform — read on for some of the highlights of the debate below.

Why Use Instagram Stories?

1) There’s more engagement.

The most resounding point that came up again and again — on both inbound.org and on Slack — was Instagram’s size advantage: While Snapchat hit 166 million users earlier this year, Instagram Stories alone has already racked up an impressive 250 million users.

And that’s probably because any one of Instagram’s 700 million total users can click on Stories to start seeing ephemeral content from accounts they follow. So it’s no surprise that marketers at HubSpot and on inbound.org saw the advantages of leveraging their reach with existing audiences on Instagram to share ephemeral content.

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Marketers found that Instagram Stories achieved higher levels of engagement than Snapchat Stories, so their sharing habits have dwindled on Snapchat — and in some cases, dropped off significantly.

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Some even went so far as to delete Snapchat from their devices altogether.

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2) It’s is easier for individuals and businesses to use.

Because Instagram has been around slightly longer than Snapchat, users were already familiar with the interface when Instagram Stories was unveiled last August. So it’s no surprise so many members of our community found it easier to use compared to Snapchat.

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Benjamin Choy cited Instagram’s business tools, which are managed through Facebook’s impressive ads manager, as another compelling reason for marketers to spend more time and effort on Instagram.

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A couple of my colleagues cited the ease of permanent and Stories sharing all in one app, and my colleague, growth marketing manager David Ly Khim, made a great point about Instagram’s messaging capabilities compared to Snapchat: Individual direct messages don’t disappear, as they do on Snapchat.

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Others were more blunt about their opinions of Snapchat’s usability — or lack thereof.

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3) It’s more visual for retailers on the platform.

Because Instagram is such a visual platform, some marketers have found their audience members and customers to be more engaged than on Snapchat — especially when it comes to sharing (or re-gramming) pictures of products.

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4) The audience is already there.

Like we mentioned earlier, because so many millions of users were already on Instagram when it introduced the Stories feature, many marketers find it easier to share content on the platform they were already using to share photos and videos.

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The built-in audience makes it easy for some marketers to prioritize the platform over Snapchat. Instead of rebuilding an existing audience of users, they can activate existing fans and attract new ones by sharing different types of content on Instagram.

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But one Instagram fan only likes Instagram — and not Stories.

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Why Use Snapchat Stories?

1) Users can share spontaneous, unpolished posts.

Snapchat was the original ephemeral sharing and messaging app, and it made its mark for showing a more authentic and unpolished side of social media, especially compared to the perfectly curated posts on Instagram feeds. 

And as it turns out, that original feeling is what keeps some of its users engaged to this day.

snap-karla.png

2) It’s a less competitive space for brands to stand out with customers.

While some think Snapchat makes it too hard to discover and follow other users, Richie de Wit thinks Snapchat audiences could be more engaged because they have to seek your brand out so intentionally. Plus, because Instagram is so saturated with accounts, Snapchat could be a way to grab people’s attention more easily.

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3) It’s a more personal, private space for sharing with friends.

The most commonly cited argument for using Snapchat was for private use to communicate with friends and family — not necessarily for brands.

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My colleague, senior growth and acquisition marketer Lindsay Kolowich, uses Instagram for personal branding — and she doesn’t post Stories. Instead, she saves her authentic and spontaneous content for her private network of Snapchat friends.

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And in such a connected and social world online, some marketers find it valuable to have one network that’s just for them, and not for personal or business branding.

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4) It’s popular among younger audiences.

One of Snapchat’s biggest value propositions has always been its appeal to younger social media users — like teens in high school, and college students in their early 20s. Younger millennials were among the early Snapchat adopters, and they’re still the Snapchat diehards today.

So it’s no surprise that when we asked our resident youth culture expert, Clifford Chi, about Snapchat, he was a big fan. 

(Just kidding — he’s an intern writing for the HubSpot Marketing Blog.)

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So while Snapchat might be on a user growth downturn right now, who’s to say how its demographics and popularity will change when Chi and his classmates graduate, start working in social media marketing, or purchasing ad space? They’ll probably start with Snapchat — and app they already know and love.

Why Use Instagram and Snapchat Stories?

This is only a sampling of a couple of discussions, but the vast majority of people I asked chose Instagram Stories for marketing and Snapchat Stories for personal sharing.

So, does that mean that Snapchat is out, and Instagram is in? Not so fast.

Marketers should always seek to meet their audience where they already are — and not recreate them on a different platform just for the sake of it. If you’re engaging with your audience and your customers on Snapchat, don’t stop simply because Instagram might be more popular. Both networks are constantly innovating (and copying each other) to offer more business tools to make products more competitive — so stay tuned for our coverage of social media news every month to see how Snapchat and Instagram stack up against each other.

Many thanks to the HubSpot employees and inbound.org community members who participated in this discussion. Where do you stand on the debate over Instagram versus Snapchat for ephemeral content? Share your opinion with us in the comments below.

how to use instagram for business

Apple launching first data center in China in response to new local cybersecurity laws

Apple is opening a new data center in China, in partnership with a local Chinese data management firm, following tightened legislation over how companies can store data about users in the country.

Apple says the new data center will allow it to comply with the regulations and improve the speed of Apple cloud services in the region. It reaffirmed earlier statements that it would not create a backdoor for any third-party (via CNBC).

more…

Apple adds PayPal as payment method option for the App Store, iTunes Store and Apple Music

Apple today announced that it is adding PayPal as a new payment method to the App Store, iTunes Store, iBookstore and Apple Music services. Tis means Apple users will be able to add PayPal to their Apple ID in order to buy apps, musics, movies, TV shows and more.

The option is available now in Canada, Mexico and the United Kingdom and will roll out soon to more countries, including the United States …

more…

Report: Apple in ‘panic’ mode as iPhone 8’s 3D face detection & wireless charging potentially delayed

Apple’s trials and tribulations over the upcoming iPhone 8 have been well documented thus far and a new report this evening from Fast Company continues that trend. The report explains that Apple’s team of engineers and designers working on the iPhone are operating with a “sense of panic in the air” as we near the device’s unveil later this year…

more…

New Bolt USB-C cable brings MagSafe functionality to all MacBook models

Apple’s decision to move completely to USB-C was met with mixed reactions following the unveil of the redesigned MacBook Pro models last year, with the removal of MagSafe charging a notable point of contention. We’ve seen a few third-party companies aim to bring magnetic charging, but they’ve generally had their limitation.

A new solution from accessory maker Vinpok, however, aims to solve everyone’s problems…

more…

Speakers | Grow with HubSpot Sydney 2017

Here’s where you can meet all our speakers at today’s event and find details on each of their sessions. 

KEYNOTE SPEAKERS

 

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JAMES GILBERT, HUBSPOT

Head of APAC Marketing

James Gilbert is HubSpot’s Head of Marketing for the APAC region. He leads HubSpot’s team of regional marketers to bring inbound marketing and sales to ANZ and Asia.

Session: 8:45am – 9:15am – Keynote: Marketing and Sales Has Changed 

11:05am – 11:35am – Breakout: How to Turn Your Web Traffic Into Leads and Customers  

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MATTHEW BARBY, HUBSPOT

Global Head of Growth & SEO 

Matt is an industry speaker, lecturer and expert in all things SEO and growth marketing. Since joining, he’s been responsible for some of HubSpot’s best growth strategies.

Session:  9:15am – 9:45am – Keynote: A Look to the Future – Speed, Convenience and the Rise of AI 

BREAKOUT SPEAKERS

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ELISSA HUDSON, HUBSPOT

Content & Campaigns Manager

Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand.

Session:  10:25am – 10:55am – Breakout: How to Create, Optimise and Measure Content to Drive More Traffic 

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JEFF BULLAS, JEFFBULLAS.COM

CEO, #1 Global Digital Marketing Influencer 2016 – Onalytica

Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. He also travels the world speaking at conferences sharing his ongoing experiment. 

Session:  10:25am – 10:55am – Breakout: The 3 Essential Pillars for Digital Marketing Success 

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KAITLIN STODDARD, HUBSPOT

Customer Success Manager 

Kaitlin leads the ANZ HubSpot Services team, building strong relationships with HubSpot’s customers and ensuring the team are, first and foremost, solving for the customer, #SFTC.

Session:  10:25am – 10:55am – Breakout: Choosing Topics Over Keywords and Launching a New Content Strategy  

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MARILIA SALVIA-TEIXEIRA, HUBSPOT

Customer Success Manager 

Marilia is one of the most senior Customer Success Managers at HubSpot in APAC. Prior to HubSpot, Marilia worked with industry leading organisations including Apple and LinkedIn.

Session:  10:25am – 10:55am – Breakout: Choosing Topics Over Keywords and Launching a New Content Strategy  

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ANDRE PINANTOAN, CANVA

Head of Growth

Andre heads up growth in Canva. He joined in 2014 and since then, Canva has grown from 500,000 users, to more than 10 million in 179 countries.

  Session:  11:05am – 11:35am – Breakout: “How Canva Grew by 25x in the Last 2 Years”

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VARUN BHANDARKAR, HUBSPOT

Senior Channel Consultant

Varun is a Channel Consultant at HubSpot, helping marketing agencies to implement strategic frameworks to drive profitable results for themselves and their customers.

Session:  11:05am – 11:35am – Breakout: Pairing Content with Context to Drive Conversions  

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BRENT CLAREMONT, HUBSPOT

Senior Channel Consultant

Brent Claremont is the first HubSpot Senior Channel Consultant based in Sydney. He specialises in advising agency marketing and sales strategy that leads to business growth. 

      Session:  11:05am – 11:35am – Breakout: Pairing Content with Context to Drive Conversions 

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KAT WARBOYS, HUBSPOT

Senior Marketing Manager, Field & Sales Enablement

Kat Warboys runs the APAC Field Marketing team at HubSpot. She bridges the gap between marketing and sales through rep enablement with content, tools and processes. 

Session:  11:45am – 12:15pm – Breakout: How to Build an Effective Sales Funnel 

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BEN EATWELL, LINKEDIN

Head of ANZ Marketing, Marketing & Sales Solutions

 Ben works as the Head of Marketing at LinkedIn ANZ where he educates sales and marketing leaders on how sales teams can better engage buyers.

Session:  11:45am – 12:15pm – Breakout: Empowerment, Not alignment – Why marketing should focus on empowering sales teams rather than aligning 

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GAYLE BRIMBLE, AUSTRALIAN INSTITUTE OF FITNESS

Head of Operations

As Head of Operations at the Institute, Gayle provides oversight across multiple areas of the business including sales, marketing, partnerships, training and compliance.

 Session: 11:45am – 12:15pm – Breakout:  Customer Spotlight 

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KIM HORNER, AUSTRALIAN INSTITUTE OF FITNESS

National Sales Manager 

 With over a decade in sales leadership, Kim Horner is widely considered a thought leader in the space of creating a winning sales culture.

Session:  11:45am – 12:15pm – Breakout:  Customer Spotlight

Hands-on: Khomo’s 10.5-inch iPad Pro rear case – a great Smart Keyboard companion [Video]

Last week I received the Khomo charcoal gray case for the 10.5-inch iPad Pro. This case is billed as being a perfect companion case for the iPad Pro + Smart Keyboard. Because Apple has decided not to sell a companion rear case for either the Smart Cover or Smart Keyboard, users are essentially forced to go the third-party route if they desire to protect the rear of their iPad Pro.

The good news is that there are some really good third-party options available. We already covered one such option, an all-in-one solution that can be had for less than $20. But for those of us that gravitate towards the Smart Keyboard, a rear case that’s specifically designed to complement Apple’s front cover protection is required.

As you’ll see from my hands on video walkthrough, the Khomo case is one of the best Smart Keyboard companion options that you can buy right now. Not only is it an excellent fit, but its color and texture match the Smart Keyboard almost perfectly. more…