Welcome to My Blog

Facebook says Instagram Stories now at 250M daily users, will expand it to other services

After deciding to clone Snapchat’s Stories feature and roll it out to Instagram last August, today the company offered an update on progress (via CNBC), confirming the feature now has 250 million daily active users. That’s up from the 200 million it announced back in April when it officially surpassed Snapchat. In comparison, Snapchat was at around 166 million daily active users as of its last announced numbers in May.

more…

Olixar claims to reveal iPhone 8 design w/ new cases now available to order

Yesterday one of the first screen protectors allegedly for iPhone 8 leaked claiming to show the device’s expected design and other features. It was made by case manufacturer Olixar, and today the company is one of the first to reveal an entire line of cases for the upcoming iPhones. It’s also started accepting preorder for the cases that it says depicts both the front and back of the iPhone’s new design accurately.

We’re told by the company selling the cases, MobileFun, that Olixar has created them using “information and schematics they’ve acquired through their factories and contacts in the far east.”

more…

Report details Apple’s efforts to increase product secrecy, more leaks from Apple campus than supply chain in 2016

A fascinating report from The Outline shares highlights from an internal presentation about Apple’s efforts to increase product secrecy; a leak of an internal meeting about leaks. The briefing apparently described how Apple security teams prevent information from ‘leaking to competitors, counterfeiters and press.’

One of the most interesting tidbits is that Apple believes there are now more leaks coming from its employees on campus than the supply chain. In 2016, Apple reportedly leaked 4 housings out of 65 million produced in factories …

more…

Apple accuses Qualcomm of double-dipping, wants end to pay-per-iPhone deal

In a new development in its legal battle with Qualcomm, Apple is arguing that the patent deal which forces the company to pay a licence fee for every iPhone manufactured is invalid. It is accusing Qualcomm of double-dipping by charging once for a licence fee for use of its patented technology and again for the chip which uses that technology.

Apple had previously accused Qualcomm of exacting revenge against the Cupertino company, but this is the first time it has specifically attacked the basis of the licence deal between the two companies …

more…

How to Keep Your Computer’s Desktop Clean & Organized: 7 Helpful Tips

desktop-organizing-tips.jpg

If you fell behind on your spring cleaning this year, it’s okay — so did I. I haven’t put away my winter coats, I haven’t unpacked all of my moving boxes, and I haven’t cleaned my computer’s desktop lately.

You know what I’m talking about — all those forgotten documents and miscellaneous screenshots that have been slowly taking over our screens for weeks — and sometimes, even months.

Hoarding files on your desktop not only makes it challenging to locate what you need when you need it, but it can also compromise the speed of your computer. Download our complete guide here for more tips on improving your productivity.

To help you keep your desktop tidy, we’ve come up with a few helpful tips. From creating a folder system, to trying out a new desktop design, these suggestions are designed to help you unbury yourself and stay productive in the process.

7 Computer Desktop Organizing Tips

1) Create a folder system.

Be honest: How many files do you have on your desktop right now? 10? 20? 100? Have you lost count? If your desktop looks anything like the image below, you may want to start by moving everything into one folder to clear the air.

18rmx7dt9wjszpng.png

Source: Gizmodo

To create a new folder on a Mac, right-click on your desktop and select New Folder from the menu. The folder will appear on your desktop instantly. To change the folder’s name, double-click on “untitled folder,” and you’ll be able to edit a text box with a new name.

To create new folders in Windows, right-click on your desktop and select New > Folder from the menu. To rename the folder, click on it, enter a new name, and then press Enter.

Once you have your folders created, you can begin to divvy up your files. How you choose to organize your folder system will be dependent on your specific role. For example, I frequently write blog posts that contain a lot of visual examples. To simplify the process and keep a record of what I’ve included in the past, I’ve created two folders: Current Examples and Example Archive.

Screen_Shot_2015-12-10_at_1.50.23_PM.png

When I’m rounding up examples for a new post from the web, I drop them in the Current Examples folder. This way, I can easily locate them when I go to write the post. Once the post is prepped and scheduled, I move the images to the Example Archive folder to make room for my next post.

2) Choose a naming convention for your files.

One of my biggest worries when I implemented a folder system was that it would be too difficult to find my files once I got organized — ironic, right?

But between documents, screenshots, and other files for the multiple blog posts I work on each week, there are a lot of different items I’m dropping into folders that can get lost in the shuffle. That’s why I started using a naming convention to organize my files, so I could quickly find them once they were organized into folders.

Choose a naming convention for types of files, topics, projects, or any other way that makes it easy for you to search for them. For example, when I’m creating files for HubSpot Marketing Blog posts, I use this naming convention:

  • MKTG-Draft-OrganizeDesktop
  • MKTG-Screenshot-OrganizeDesktop
  • MKTG-GIF-OrganizeDesktop

This way, it’s easy for me to find files by typing Command + F (Mac) or Control + F (Windows) and typing in the naming convention to narrow your search:

search-mac-desktop-organizing.png

This way, I don’t have to click into my perfectly organized, but likely very full, folders to find exactly what I need. Instead, I can simply search for and immediately find files by using my naming convention.

3) Experiment with a sectioned wallpaper.

Want to take your folder organization a step further?

While your desktop wallpaper is a great place for you to display a photo of your dog or latest vacation, there are also a ton of wallpaper options available that can actually help you stay organized. These wallpaper designs — in combination with your folder system — make it easy to corral specific sections of your work. (It’s kind of like using iPhone folders … but for your desktop.)

To get you started, we’ve included a few options to choose from below.

MoritzFineDesigns Yellow Wallpaper

[Download here via Moritz Fine Designs]

Lifehacker_Wallpaper_Sections.jpg

[Download here via Lifehacker]

MoritzFineDesigns Chalkboard Wallpaper

[Download here via Moritz Fine Designs]

Lifehacker Organized Wallpaper Design

[Download here via Lifehacker]

4) Use a Chrome extension to pre-organize your screenshots.

Screenshots are one of the biggest contributors to desktop clutter. When you capture a screenshot on a Mac (Command + Shift + 3) or PC (Alt + Print Screen), the image saves directly to your desktop. And if screenshotting is something you find yourself doing a lot, you’ll notice that it doesn’t take very long for it to make a mess of things.

To avoid having your screenshots automatically save to your desktop, you can use a screen capture tool such as the Awesome Screenshot extension for Google Chrome. Not only does this tool provide you with more advanced screen capture capabilities — annotations, selective capture, delayed capture, etc. — but it also aims to simplify the way you store your shots.

With Awesome Screenshot, you have the option to manually choose where you’d like to save your file, or you can create an account where you can save files to specific projects.

The latter will require you to sign up for a free account, but here’s how it works:

  1. Capture an image by clicking the extension and selecting an option from the menu.Capturing a Screenshot on Awesome Screenshot
  2. Crop and annotate your screenshot as you see fit, and then hit Done.Awesome Screenshot Annotation
  3. Select your desired option for saving from the menu on the right. If you’d like to save the image to a project’s folder on Awesome Screenshot, select Save on Awesome Screenshot at the top.Awesome Screenshot Save
  4. Insert a name for your file and identify which project you’d like to save it to by selecting an option from the menu. To save it, hit Upload.Awesome Screenshot Saving Option
  5. To access your file at any time, visit the appropriate project folder in your account dashboard. Awesome Screenshot Project Library
  6. When you add screenshots to a project folder, you can then collaborate with other members of your team by sharing the folder, adding point-specific comments, further annotations, etc.Awesome_Screenshot_Project_Commenting.png

5) Get inspired by a motivational wallpaper.

Not a fan of the sectioned off wallpaper? No worries. There are other wallpaper options that can give you the motivation to stay organized.

According to psychologist and motivation expert Jonathan Fader, inspirational or motivational messages often serve as a powerful incentive for us to try harder. “There’s a little bit of implicit coaching that’s happening when you’re reading it. It’s building that self-efficacy in that kind of dialogue that you’re having with yourself,” he explains.

So if you’re looking for a little coaching to help you stay organized, adding an inspirational message to your desktop can serve as a friendly, daily reminder.

Want to create your own motivational wallpaper? Follow the instructions below to learn how using Canva.

  1. Click on “Use custom dimensions” in the top right-hand corner and add your dimensions. Some of the most common desktop wallpaper resolutions are: 1024 x 768, 1280 x 1024, and 1920 x 1080.Canva_Custom_Dimensions.png
  2. To add a background image, click on Elements > Photos. You can also choose a plain color or pattern background by selecting Background.Canva_Elements_and_Photos.png
  3. Select a photo and adjust the size using the resizing points around it. Canva_Photo_Background.png
  4. To add text, click on Text and choose a heading or template from the options listed. Adjust the template text by adding your quote of choice. (I chose a quote from Barbara Hemphill on clutter.)Adding_Text_to_Canva.png
  5. To save your creation, click on the Download button in the top right-hand corner and select Image: high quality (PNG).Download_Your_Desktop.png

To set this image as your wallpaper on a Mac or Windows computer, refer to the following tutorials:

6) Invest in a storage solution.

If you’re constantly dealing with managing and organizing a lot of files, you may want to invest in an application like Dropbox to better manage your assets.

Dropbox is a file hosting service that offers cloud storage and file synchronization. Users can create a folder on their computers that syncs with the service, making it easy to access the content no matter what device you’re using. Rather than dragging everything onto your desktop, simply store it in Dropbox where you can quickly and easily search for it whenever you need it.

You can also share folders with other users to create a central space for all of your shared files. This helps to prevent any bottlenecking that might occur when others are forced to wait on you to locate a specific file.

Clean desktop. Organized files. It’s a win-win for everyone.

7) Schedule a weekly or monthly cleaning.

As shown by the example we used back in the first tip, it’s easy for your desktop to get kind of, well … scary.

To ensure that you’re keeping up with desktop maintenance on a regular basis, set a recurring event on your calendar to remind you to get rid of anything unnecessary. This can be a weekly or monthly event, depending on how much damage you typically do.

organizing-desktop-calendar-event.png

How do you organize your desktop for optimal productivity? Share with us in the comments below.

Editor’s Note: This post was originally published in December 2015 and has been updated and for freshness, accuracy, and comprehensiveness.

get inbound certified for free

Futurama: Worlds of Tomorrow launches June 29, trailer features Stephen Hawking, George Takei, Bill Nye, and Neil DeGrasse Tyson [Video]

After first announcing a new mobile Futurama game back in February, and teasing it with an initial trailer last month, TinyCo has revealed that Futurama: Worlds of Tomorrow will be launched on the app store on June 29. The company has also created a new trailer for the game (below) featuring Stephen Hawking, George Takei, Bill Nye, […]

Kensington’s Thunderbolt 3 dock offers hidden mounting option & lock slot [Video]

While early Thunderbolt accessories were thin on the ground, widespread adoption of the combined USB-C/Thunderbolt 3 port means there’s now no shortage of docks available to add in all the ports you might want in a desktop setup.

We’ve seen Thunderbolt 3 docks from Belkin, OWC, Lenovo, Elgato, CalDigit, Lacie and more. Latest to join in is Kensington with the SD5000T, offering two unique features …

more…

New book about the creation of the iPhone ‘The One Device’ on sale now, launches to mixed reviews

The book claiming to explore the secret history of the iPhone, The One Device, is now on sale in physical form ($19 at Amazon). You can also preorder the ebook for Kindle and iBooks as well; it will be released digitally on Thursday.

Authored by Brian Merchant, the book promises to detail the ‘untold account’ of how the iPhone was made. It features anecdotes from ex-Apple executives and top employees about the development of the secret project, as well as an ‘undercover’ trip to Foxconn and more. Early reviews of ‘The One Device’ are mixed …

more…

11 Effective Ways to Use Facebook Ads

Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right […]

This post 11 Effective Ways to Use Facebook Ads first appeared on .
– Your Guide to the Social Media Jungle

from http://ift.tt/2rQiOnc
via socialmediaexaminer

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

slide-share.png

According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users.

And it’s one of the most underutilized lead generation tools we marketers have in our quiver.

Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. Plus, with the embed feature, you presentations are highly portable and easily placed in blog posts, bylines, and on social media.

Out of the 30-plus decks I’ve posted, four of them have been featured on the SlideShare homepage. That helps drive a considerable amount of visibility and referral traffic. While I can’t tell you exactly how to get featured there, I do have a few ideas.

The icing on the cake, perhaps, is that incoming traffic from a CTA slide can convert at incredible rates — much higher than any other social media platform. Here are some analytics from a new deck after just a few days live:

Here are the lessons learned in more detail:

Always end with a top to mid-funnel CTA slide.

As content marketers it is our duty to provide our content consumers with what to do next. If someone is going to take the time to read, watch or listen to our content we owe them the next step. As a result, it is absolutely prudent to include a top to mid-funnel CTA at the end of the presentation.

There’s a reason to put it at the end, too, but more on that shortly.

Also know that the lower the CTA is in the funnel, the less conversions you’re going to get. Having a CTA to sign up for a free demo will get far less action than offering up an ebook.

Above are examples of what CTA slides can look like. All but the last CTA are just JPGs so the buttons don’t work. You’ll want to make sure your buttons do. If you want more examples feel free to check out my SlideShare account. I’ve retired some of the really old stuff, but there are plenty of goodies still in there.

SlideShare referral traffic has more inherent trust in you.

How would I know this? Easy, look at the conversion rates below. These are Relevance.com conversion rates since November of 2012 for social media channels. Meaning – if someone clicked on any link to our website on social media this was the percentage of people that converted on a landing page.

Here’s the thing — If someone is going to trudge through 30, 50, 100 slides and get to the end, they clearly liked the content and found it helpful. Otherwise, they would jump ship before the end, never see the CTA, and never become referral traffic.

I’ve experimented with placing CTA slides in the middle of decks and they don’t perform nearly as well as the ones at the end. Besides, you want to give the content consumer a chance to get through the deck before they click away. They might not trust you enough to click through to your landing page yet, let alone fill out your form.

Slide embeds on bylines and guest posts on popular sites get a ton of views.

Below is a chart of all of the traffic sources to my presentations. Sometimes these presentations are from speaking appearances, but sometimes I’ll create one just for a post. There’s a reason why almost 75% of the traffic comes from embeds and referral sources. Anytime I get the chance to write for HuffPo, Guardian, Moz, Social Media Today, etc. I try to include an embed of a presentation.

This serves three purposes — more visibility, a baked-in CTA (many of the sites I write for don’t like overtly written CTAs, but have no issues with one in a deck), and the slide view count is a way to monitor how many people are reading the article.

With the embedded deck I can go back to SlideShare and get a rough estimate as to how many people read the article I wrote on Moz without having to ask them how many views it got. While Moz does indeed show 30 days of analytics via a link below the comments section, SlideShare gives a lifetime view count.

SlideShare will feature your deck on its homepage if it’s good.

Here’s where I have to rely on my gut since I don’t know exactly how SlideShare determines which decks are considered to be featured on the homepage or in a category. Since I’ve had four decks featured on the homepage and four more featured in the marketing category I have a hunch.

If you can get your deck embedded on a highly traveled website within 24 or 48 hours of uploading someone at SlideShare takes notice of its popularity. I believe it’s at this point they determine whether or not to feature it in a category or the homepage. This has held true with all of my decks that have been featured.

If SlideShare isn’t a channel you use to drive leads, I highly recommend you make it one. The numbers don’t lie — it’s arguably the most efficient social media lead generation tool on the Internet. Making a presentation can be a lot of work, but if you repurpose it well and get it out there it can sure be worth the effort.

Now let’s see what I can learn in the next quarter million views …

Editor’s Note: a version of this post first appeared on Inbound.org, HubSpot’s community for inbound marketers. 

HubSp

Trump calls for ‘sweeping transformation’ of gov IT as Tim Cook pushes to make coding a requirement in schools

REUTERS/Carlos Barria (Caption contest in the comments…)

As we reported earlier today, Tim Cook was among a handful of tech executives who met with President Donald Trump today in Washington D.C. The central purpose of the meeting was to help use technology to cut costs and further modernize the United States government. Now, Recode is offering up a few additional details as to what was said…

more…