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When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the dimensions different for those?

As it turns out, sizing images correctly for social media is no simple task. Even just among your Facebook marketing, photo dimensions vary according to where and how it’s shared — from cover photos, to timeline images, to profile pictures.

But if you’re looking for a detailed guide on social media image sizes, you’re in luck — this infographic from Spredfast has you covered. It’s a valuable resource to keep on-hand for the next time you’re designing or selecting visual content for your social channels. And for quicker reference, scroll down to seea written list of essential social media image dimensions.

So, without further ado — let’s get visual.

Quick References

All dimensions below are in pixels, width x height.

Facebook

• Cover image: 828 x 315
• Profile image: ≥180 x 180
• Shared image: 1200 x 900
• Shared link preview image: 1200 x 628

Twitter

• Header image: 1500 x 500
• Profile image: 400 x 400
• Timeline image: 506 x 253

Google+

• Profile image: 250 x 250
• Cover image: 1080 x 608
• Shared image: 506 pixels wide
• Shared video: ≥506 x 284
• Shared link image thumbnail: 150 x 150

Instagram

• Profile image: 110 x 110
• Image thumbnail: 161 x 161
• Shared images: 1080 x 1080
• Shared videos: 1080 pixels wide

Pinterest Image Sizes

• Profile image: 180 x 180
• Board cover image: 214 x 100
• Pin preview: 238 pixels wide

LinkedIn

• Banner image: 1850 x 200
• Profile image: 400 x 400
• Cover image: 1536 x 768
• Shared image: 350 pixels wide
• Shared link preview: 180 x 110
• Logo image: 400 x 400

YouTube

• Channel cover images: Varies by viewing platform
• Channel icon: 800 x 800
• Video thumbnail: 1280 x 720

Tumblr

• Profile image: 128 x 128
• Image post: 500 x 750 | 1280 x 1920 maximum

Snapchat

• Geofilter: 1080 x 1920

Editor’s Note: This post was originally published in October 2013 and has been updated for accuracy and comprehensiveness.

I’ll say it: I love Twitter.

I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.

But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day.

Harassment has been a growing problem on Twitter over the past few years. Incidents like Gamergate, actor Robin Williams’ death, and the backlash over actress Leslie Jones’ casting in an all-female remake of Ghostbusters shed light on the ugly side of Twitter — the side where individuals hide behind egg profile photos and false names and use hateful, discriminatory language. In this post, we’ll dive into the history of the issue on Twitter and what the site recently announced it’s doing to fight it.

Twitter Fights Harassment: A Long Time Coming

There have been reports of Twitter harassment for almost as long as the site has existed. Blogger Ariel Waldman was one of the first users to chronicle just how difficult — and sometimes, impossible — it was to get Twitter to intervene in cases of repeated, pervasive harassment back in 2008. A stalker published her personal and contact information on the platform, which prompted a string of threats, stalking, and abusive tweets. Waldman started reaching out to Twitter and CEO Jack Dorsey for help — only to find out that its terms of service were “up to interpretation,” and that the company wouldn’t intervene on her behalf.

Since then, prominent Twitter users have demanded Twitter take a harder line and shut down accounts that only exist to spew hate. Celebrities and public figures on Twitter have been able to get Twitter to suspend bullies’ accounts, but users demanded a better system for reporting, censoring, and silencing abusive language on the platform.

To make sure we’re all on the same page, Twitter Rules specifically prohibit the kind of abuse we’re talking about here — threats, hate speech, impersonation, and harassment on the basis of users’ race, ethnicity, gender, religion, sexual orientation, age, ability, disease, or nationality. However, until changes as recent as March 1, 2017, there haven’t been a lot of options for users who are being targeted to report and stop the abuse.

In December 2016, Dorsey asked for general user feedback — where else, but on Twitter:

Following in the footsteps of Brian Chesky: what’s the most important thing you want to see Twitter improve or create in 2017? #Twitter2017

— jack (@jack)
December 29, 2016

A lot of people asked for the ability to edit tweets (I want that capability myself), but a huge portion of responses centered around harassment: providing more and better capabilities for users to stop and report it, more transparency into how abuse is handled by Twitter, and more swift punishment and suspension of repeat offenders.

Twitter started rolling out its responses to user demands in early 2017. Most of these features are operational, but some haven’t been fully implemented, so keep an eye out for these new measures if you ever have to report a tweet.

7 Ways Twitter Is Fighting Cyberbullying and Harassment

1) Expanded notification filtering

Source: Twitter

Twitter users can use this tool to filter which types of accounts they receive notifications from. For example, if you don’t want to receive notifications from a user without a profile photo, you could specify that. This tool is meant to filter out abuse from unverified accounts or specific people users have identified as unwanted.

2) More ways to mute content

Source: Twitter

Twitter expanded on the mute button’s capabilities so users can mute keywords or entire phrases from their notifications sections. Users can also decide how long they want to mute those words — whether it be for a day, a month, or indefinitely. In this way, you can customize which content you see in your notifications and when you see it.

3) Greater transparency around reporting

Source: Twitter

Whereas previously, users had a hard time understanding when or if their reports of abuse were even being processed, Twitter is now providing transparency. Users will receive notifications when and if Twitter decides to take action so they can keep track of previous reporting.

4) Twitter “time-out”

Source: BuzzFeed

In a recent article, (warning: explicit/offensive language) BuzzFeed reported that some Twitter users were seeing another new feature, similar to the time-out we all experienced as children (unless you were better behaved than I was). If users’ tweets are flagged as abusive or otherwise in violation of Twitter Rules, their tweets are temporarily limited from view by users who don’t follow them. Hopefully neither you nor your brand’s Twitter will see this notification, but the company is hoping it will send a message to abusers to stop what they’re tweeting or risk further punishment. 

5) Safer search results

Machine-learning algorithms will filter search results so users aren’t served content from accounts that have been reported, muted, or otherwise marked as abusive. The content will still be on Twitter if users are really looking for it, but if it could potentially be abusive, it won’t be served up as a primary search result.

6) Collapsing abusive tweets

Source: Twitter

Twitter will start identifying and hiding tweets that are deemed “low quality” or from potentially abusive accounts so users see the most relevant conversations first. Like the safe search feature, those tweets will still be on Twitter — but users have to search for them specifically.

7) Stopping creation of new abusive accounts

Using another algorithm, Twitter will prevent abusive and flagged users from creating multiple new accounts they can use to spam and harass other users. The algorithm will scan for multiple accounts from the same email addresses and phone numbers, for example, as a way to spot potential bullies.

Machine Learning to Prevent Cyberbullying

If your personal Twitter or your brand’s Twitter are targeted by abuse and harassment on the platform, you have a host of new tools available at your disposal to make sure it stops and that your reputation isn’t affected.

I’m curious to learn more about the new algorithms’ efficacy to block one-off and repeated offenses, and it’s gratifying to see how seriously Twitter is taking this problem. Similar to Facebook’s prompt response after learning about the impact of pervasive fake news stories on the platform, it’s heartening to see social media platforms listening to what users ask for — and working to make social networks a safe place to be.

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following:

You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well thought out that you find yourself scrambling for a pen and paper to write it all down.

She’s one of your agency’s subject matter experts.

She understands the industry, your clients, and your company so well that ideas and solutions come to her like in a dream. You know your audience would benefit from her knowledge, and you know she should be creating content.

But how does your team turn that realization into reality? Here’s what you need to do to transform your internal expert into a consistent content creator.

First things first: Put yourself in her shoes. If you’re active in your industry, involved in your company, and leading your team forward in such a way that you’re a great candidate for thought leadership, do you think you’ll have extra time to get into the weeds with any one area of your agency — especially inbound marketing? It’s just not realistic.

You can’t go up to this leader and say, “Hey, all those amazing things you said in our meeting? I’d love for you to write 800 words about it, follow these publication guidelines, and fit the documented content strategy that Marketing put together. Thanks!”

She’s going to need a team to help her. Whether you budget for an in-house content marketing team or decide to outsource, you’ll need at least a project manager, a content strategist, a writer, an editor, and a distribution specialist.

Next, you need to think about tools. You’re probably already using a number of different tools to support your marketing and advertising efforts today — about 12 of them, on average. Take stock of what you’re working with already, and compare their functions to what you need to make content creation easy for internal experts. Different teams may want different platforms to help with their specific functions, but there are three types of tools every team can benefit from:

• A knowledge bank: This customizable tool stores and organizes all those amazing ideas your thought leader has.
• An editorial calendar: Built with your agency’s goals and capacity in mind, this calendar keeps your team and your content on track.
• Social distribution tools: Content isn’t finished once it’s live; it’s up to your team to distribute it to your audience.

Finally, consider the process. The process your team puts in place to work with your thought leader can make or break the experience — and the success of your agency’s efforts. Some experts are natural writers and may want a larger role in the process; others enjoy the act of storytelling but prefer to leave the details to their teams.

Each agency’s process is unique. Based on my personal experiences and what I’ve learned from five years of leading a company that helps thought leaders create content, the best processes include these six steps:

1) Discover the thought leader’s passions and expertise. 

To keep your thought leader engaged, tackle topics and projects that truly interest her. In those first meetings, encourage your team to uncover what she’s passionate about and where her strongest expertise lies. What they learn in this step will guide their content strategy.

2) Determine the best strategy to communicate that passion and expertise. 

Next, your team will need to document the strategy that will help your thought leader communicate her passion and expertise. It can be as robust or as simple as your team likes — as long as it includes a description of your agency’s goals for thought leadership, which publications you’re targeting, who your audience is, and how you’ll bring those elements together. Documenting this strategy will remind your expert of the rhyme and reason behind the content your team creates, and it will align your various marketing efforts.

3) Set up a process for knowledge extraction that plays to the thought leader’s strengths. 

Knowledge extraction is your team’s way of drawing expertise, examples, and personal stories from your thought leader to fuel the content. Rather than ask for a write-up from your expert, your team can ask her specific questions to gain the raw material needed to craft an article. That material can be stored in your knowledge bank and even used to write future pieces of content.

A Q&A process works well here, and depending on your expert’s strengths, your team can aim for a written Q&A or an interview in person or over the phone. Tailor the approach to how your thought leader best communicates and what saves everyone the most time.

4) Create awesome content she’ll love.

This is your thought leader’s chance for a break. With the answers collected in the knowledge extraction phase, your team’s writers and editors can get to work crafting the content. By removing the thought leader from the heavy lifting of actual writing, your team utilizes her time intelligently — and all that extra time means she’ll have the chance to review the finished work and ensure it’s written in her voice.

5) Coordinate publishing.

Unless your thought leader’s expertise somehow happens to be in online publications (and she has the time to manage those editorial relationships), your content team should take the reins here, too. Enlist your distribution specialist to pitch content to your target publication, work with the editors there to make any necessary changes, and publish your thought leadership content.

6) Coach her on promoting the published content.

Take advantage of the time between content acceptance and publication to prepare materials to help your thought leader promote her published content. Encourage your team to write social media posts, and suggest online communities for your thought leader to participate in. Draft emails to share content with your partners and clients. Prep your sales team on ways to leverage this content in sales conversations. The better her content performs, the better your shot will be at contributing to that publication again.

Remember, your subject matter experts probably won’t have the time or know-how to run a full content team, become a published thought leader, and maintain consistency all on their own. Pair your internal experts with a fantastic content team, the right tools, and a solid process, and you can create engaging, authentic content that drives results for your agency.

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.

Why is Inbound Marketing Important for Manufacturers?

A majority of B2B customers perform research online before making a buying decision, and the types of people that manufacturers target aren’t just any B2B customer. These companies market to serious individuals including scientists, plant managers, and engineers. These customers are also looking for complex and expensive services and products that need to give them exactly what they need.

By taking advantage of inbound marketing, manufacturers can effectively boost their ROI while further separating themselves from competitors that are performing poorly. There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Generate More Traffic Through Inbound Marketing

While you may already have a website, you may not be getting the kind of traffic you have the potential to attract. Consider the main objectives of your marketing efforts, which are to attract, convert, and close. Without the ability to attract, the rest can’t follow, making inbound marketing through your website crucial to success.

Unlike other marketing methods such as print ads and mailers that rely on outreach to customers’ locations, inbound marketing can help bring in a steady stream of traffic from people actively looking for your services.

The key to getting plenty of high-quality traffic to your website is to write large amounts of relevant, valuable content that draws and engages readers. It’s also important to maintain a blog with regular updates that keep people informed while consistently boosting traffic.

Many businesses underestimate the value of a blog with fresh content, but the kind of people manufacturers want to attract will be actively looking for more information for these products and services. An in-depth blog can educate visitors regarding common roadblocks in the industry, tell them how your products or services can help solve their problems, and which issues they might be facing that you can help ease.

It’s important to refrain from being too promotional with a blog. However, educating prospects and showcasing your company as an industry authority can boost traffic and help you rank higher for certain long-tail keywords that people search.

Different types of content can also help carry people through the sales cycle, giving them more incentives to share the messages you convey.

Increase Brand Awareness

Another benefit of inbound marketing is a higher level of visibility, resulting in more brand awareness. Because of this visibility, you can gain a better reputation that helps convince potential customers to choose you over competitors.

Valuable content such as blog posts, guides, ebooks, white papers and videos can all work together to provide prospects with valuable information. Webinars can also be a great asset to your marketing strategy. You’ll likely find that these types of content are more effective at brand awareness than other offline strategies, lending your business credibility that it might otherwise lack.

Experience Better Lead Generation

If your business isn’t targeting people specific to your products or services, your marketing efforts will be too broad to be efficient. You need to make sure that you’re only targeting a select group of people who will benefit from what you have to offer, separating “leads” from uninterested parties.

Manufacturers often sell expensive equipment or high value services, which makes lead generation more of a challenge because of highly selective buyers. At the same time, leads become more valuable when they’re willing to spend more on a product or service.

Rather than relying only on cold calls or print ads, you can see a better reach and response when you use inbound marketing and marketing automation in conjunction with other marketing efforts. Utilizing valuable content offers as promotion in your traditional print ads or cold outreaches will help increase the demand for such content pieces. This will help you attract and convert more leads, making some of the traditional marketing methods more effective as well as warm up prospects for a sales conversation.

Because leads are at the start of the sales process, you should focus on creating “top of funnel” content such as blog posts and videos that helps attract visitors and build brand awareness. Then use content offers as lead magnets such as guides, white papers, free consultations to improve conversion and the volume of leads generated from inbound marketing.

Improve Lead Nurturing Abilities

Once you’ve attracted high-quality leads, your work has only just begun. It’s time to nurture them and see them through the sales cycle to become long-term customers. This process can take months or even years in the manufacturing industry.

Keep in mind that each prospect is likely to be in a different stage of the sales process, with some further along than others, but most will need a long period of nurturing before they make a purchase.

Fortunately, inbound marketing can help automate this process and nurture those valuable leads, using content that guides them along. This gives your leads plenty of attention and information, while allowing you to spend more time focusing on running your business.

One effective way to nurture leads using inbound marketing is to deliver automatic targeted emails that guide prospects to convert them into customers. These emails can direct them to ebooks, guides, consultations, and case studies that convince them that you can meet their needs.

Take Full Control Over Your Marketing

Inbound marketing also gives marketers better insight into how well their campaigns are performing, while making it easier to adjust them accordingly.

Ultimately, inbound marketing is integral to a successful marketing campaign for manufacturers. You’ll be able to attract, engage, nurture, and convert leads more effectively while wasting less resources and money in the process.