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The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc.

Why the change? It’s risky to depend so heavily on advertising. Over the past five years, 35% of print ad spend has dissipated. It’s challenging to make up for that online since pricing has declined by an average of eight percent each year for the last five years. There are no signs of digital ad pricing turning around. And forget about mobile advertising saving the day. About 400 million people have some type of mobile ad blocker installed. 

Advertising is not going to go away all together, but to grow, publishers need to rely on additional revenue streams. 

Not formally a “publisher” but still creating great content that you think consumers would pay for? Take note: there are best practices that all content creators should follow in order to monetize distinctive paid digital products. 

Consumers Will Pay For the RIGHT Digital Content

While some executives refuse to believe that consumers will ever pay for digital content. The data says otherwise. Consumers will pay for the right content. Research has shown that consumers are willing to open their wallets for paid digital memberships, so long as the content is high in quality (both the content itself and the associated experience online), curated and targeted at their wants and needs, and from a brand they know and trust. They’re also more willing to pay if it is for work, entertainment, or a hobby.

This is not to say that you should require consumers to pay for ALL your content. You still need to offer free content to support your inbound marketing efforts. This builds trust and nurtures your readers into a paid product. However, there is an opportunity to put your premium content behind a paywall.

If you already have content and an audience, you have an advantage over others to monetize content through paid digital memberships. However, one thing is sometimes missing: while the quality of the content is high, the quality of the digital product itself (e.g., the design, features, user experience) is not always up to par.  If you want people to pay to subscribe to your site, you’re going to need an upgrade.

Did You Follow a Structured, Consumer-centric Process for Launching Your Membership Site?

Let’s face it. Nothing is guaranteed when innovating. But you CAN reduce the risk. Businesses that follow a consumer-centric process have 32 percent higher success rates, meet sales objectives 42 percent more often, and meet profits objectives 39 percent better, according to Nadia Bhuiya of Concordia University.

If you’re following inbound best practices, you have already done a lot of the work. You’ve defined your personas, and figured out their wants and needs. This is often the first step in any robust process.

A solid consumer-centric process includes testing concepts with your target persona. What types of premium content will you put behind the paywall? Will your app/website have special features that appeal to your target persona?

As part of the process, companies also need to make sure economic modeling serves as the “gut check” that the new product will be profitable under reasonable assumptions. 

When your building and launching your product, use an agile method. What this means is instead of spending a year building everything behind the scenes and hoping you got it right, you create your offering incrementally and see how your persona responds to each piece before building the next component. This way, you incorporate real marketplace feedback into your development process.

Does Your Homepage Clearly Demonstrate Your Value Proposition?

A value proposition clearly states who you are targeting and what needs you are meeting for that population. 

At Cook’s Illustrated, visitors are greeted with the message “Our 50 Test Cooks Make the Mistakes So You Don’t Have To. Get immediate FREE access to 3,000 foolproof recipes, 1,500 no-nonsense equipment reviews (we take no advertising), and 1,500 supermarket food taste tests.” Clearly, they are targeted serious home cooks who don’t want to waste their time sifting through the millions of free recipes of dubious quality.

Does a visitor to your website clearly understand who you are talking to and what problem you are solving for them? This is where you should use A/B Testing to get the message exactly right. 

Is Your User Experience Responsive?

Users will consume your content across devices (desktop, tablet, phone). Unfortunately, research has shown as little as 12% of websites are currently responsive. When your site does not look good on a phone, you are hurting conversion, AND Google is ranking you lower, so you are missing out on prospects as well. Make sure your development team incorporates responsive design, or, if you use a website hosting platform, that your theme is responsive. Responsive design is simply a must.

Are you Current on Payment Processing Best Practices? 

Here is a vocab quiz for you.  What do each of these four terms mean?

• Wallet functionality
• Transparent redirect
• Card recycling
• Refresher program

If you don’t know, time to go to payments school. Best practices can lead to a 12-20% improvement in revenues once implemented. Here is a primer on these terms.

Wallet functionality means you can keep a card on file and use it to process all future transactions (think: Amazon one-click). By removing the friction in checkout or at renewal, you will see substantially higher conversions.

Transparent redirect allows you to bypass handling sensitive credit card information while making it look to the user like they never left your website. The form that captures the credit card data comes from your web server and looks/feels like your website.  However, behind the scenes, the sensitive data goes direct to your payment gateway. This is really the best of both worlds. You’ll lose conversions if you physically send the customer to another website for checkout. You don’t want to deal with the legal liability and potential customer service headaches of handling sensitive information on your own servers.

Card recycling means re-trying transactions a few times after receiving a “soft decline.” A soft decline occurs when there is a temporary problem with a credit card (for example, if there was a temporary hold while a possible security breach was being investigated). Don’t give up – try again. There is an optimization point where the success rate of the re-try justifies the added processing costs.

A refresher program updates credit card numbers and expiration dates on file. This is especially important if you are running a subscription business, because customer’s cards expire (and/or get stolen) over the course of a year.

Do You Have Flexible Business Model Options?

You should have the ability to offer monthly or annual subscriptions. You can also help conversions with free trials, couponing, and gifting. 

One truth about paid digital memberships is there is no silver bullet when it comes to business model. You are going to have to test into what works best for your specific audience and content vertical.

Is your payment system set up to handle this range of options? If not, you’re leaving money on the table.

Do You Nudge Engagement Through Content Discovery on Your Site?

One mistake is lack of direction behind the paywall. The reader buys into your marketing messages, but once they plunk down the credit card, they’re a little confused about what to do.

You should be nudging your customers to engage with your content once they’re on your site, so when that renewal notice comes, they do not decide to unsubscribe.

Here are three ideas for you:

1. Make sure you have a quality on-site search technology in place. As part of implementing this technology, you need to commit to adding the right metadata to your content to aid with search discovery. 
2. Make sure you are using a content recommendation engine. Use the info you already know about them and what they’ve engaged with to continue to delight and serve them the best and most relevant content.
3. Think like a print newspaper – have a new headline every day. Readers still like when you curate interesting content for them. On your homepage, be sure to rotate what goes on above the fold daily. Fresh content is also critical for Search Engine Optimization.

Are You Always Testing, in a Simple Manner?

Always have a learning agenda! This is a list of open questions you have about optimizing your business.  For example:

Acquisition

• What ad copy / ad image / offer is most effective at driving traffic to our site?
• What homepage best communicates our value proposition, thus leading to lowest bounce rate / greatest time on page?
• What free offer is most effective at email capture? 

Conversion

• What introductory price leads to the highest conversion?
• What landing page / squeeze page / checkout page leads to the highest conversion?
• What traffic source leads to the highest conversion?

Retention

• What features / content create the most engagement?
• What renewal price leads to the highest renewal rate?
• What renewal notice language / design leads to the lowest unsubscribe rate?

You should review your learning agenda at least once per quarter with your management team and agree which experiments you are going to run over the next 90 days to answer a few of the unanswered questions. 

Furthermore, best practices is to only test one thing at a time. There is a trend toward “multivariate testing,” and there are some good use cases for that. However, there are also many stories about abusing multivariate testing, resulting in a “Frankenstein Product.” The math suggested optimal subcomponents, but when you add them up to the whole, it just looks weird!

Optimize Your Paywall Today

Again, the purpose of this article is NOT to encourage you to put ALL your content behind a paywall. You still need to use free content to build your reputation and attract an audience. 

However, there is an opportunity to add more revenue by putting premium content behind a paywall, thus creating a paid digital membership.

There are some tactical best practices discussed above, but the most important point is to make sure you are staying consumer-centric in all your decisions. You have a head start if you are already implementing inbound marketing best practices – you have defined your personas and figured out wants and needs that resonate with them. Make sure your digital product manifests this understanding.

What is working or not working for you with respect to charging for digital content? Post in the comments! 

I recently came across the greatest dog bed in the history of dog beds — seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Score.)

Needless to say, I’m now the proud owner of the human-version of said dog bed.

You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. In fact, Nielsen reports that the most meaningful form of advertising is recommendations from friends and family: 83% of consumers in 60 countries say they trust these recommendations over any other form of advertising.

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we’ve put together a roundup of social proof in action below.

What Is Social Proof?

Social proof is the idea that consumers will adapt their behavior according to what other people are doing. It makes sense, right? When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn’t it?

But there’s more to it than that. In fact, according to Buffer, there are actually five different types of social proof:

1) Expert Social Proof

Expert social proof is when an industry thought leader or influencer approves of your product. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user.

2) Celebrity Social Proof

Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. This form of social proof is especially meaningful if the endorsement is unpaid.

3) User Social Proof

User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials.

4) “Wisdom of the Crowds” Social Proof

“Wisdom of the Crowds” social proof appeals to our sense of Fear of Missing Out (FOMO): When lots of people are using or buying a product, others want to follow suit.

5) “Wisdom of your Friends” Social Proof

“Wisdom of your Friends” social proof refers to the phenomenon I described previously: The recommendations from people we know and trust carry far more weight than other types of promotions or advertising.

Which Types of Social Proof Work Best?

The (social) proof is in the pudding: Social proof in your marketing and advertising can have a huge impact. But what type of social proof works best?

While this will likely depend on the product or service you are marketing, the folks at ConversionXL conducted some research to help shed some light on the situation.

Below you’ll find some noteworthy statistics from their research about the types of social proof that perform best, and what you need to know about convincing your prospective customers:

• Testimonials featuring photos perform best.
• Readers remember press mentions featuring company logos more than press mentions featuring quotes.
• Prominent client logos in testimonials are highly memorable.
• 86% of female shoppers say they put the most trust in product recommendations from real people — either industry bloggers or people they know — more than celebrities.
• 66% of consumers trust customer reviews online.
• 60% of consumers prefer to make purchases from brands they are familiar with.
• 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products.
• Excessive negative customer reviews in Google Search results can result in a loss of up to 70% of potential customers.

Now that we’ve reviewed what social proof is, and the impact it can have, let’s dive into some real-world examples of each type …

20 Examples of Social Proof in Action

Click the categories below to see real-world examples of social proof:

1. Expert Social Proof
2. Celebrity Social Proof
3. User Social Proof
4. “Wisdom of the Crowd” Social Proof
5. “Wisdom of your Friends” Social Proof

Expert Social Proof

1) Nature Made

Nature Made uses the expert certification of the USP (U.S. Pharmacopeial Convention) to speak for their vitamins instead of describing their quality themselves. The image of the seal of approval also echoes the text in their Facebook post.

2) Workday

Workday’s Newsroom features an article in the Harvard Business Review about their company culture, which is a smart use of social proof: By featuring a well-known university name and publication with expertise in business, they impress site visitors from the moment they try to learn more about the company. 

3) Fitbit

Fitbit lets health and tech industry experts speak to the quality of their products in the “Buzz” section of their website. It adds a lot of weight to claims of Fitbit’s success when multiple publications are saying the same positive things they are. That could be why Fitbit is often rated the top fitness tracker on the market.

4) 2U

Education SaaS company 2U uses expert social proof to lend gravitas to its homepage. Highlighting press mentions on your website commands authority and lets visitors know that important voices are talking about you in the press. (Check out this handy PR guide for more on the power of press.)

Celebrity Social Proof

5) Jenny Craig

When celeb Kirstie Alley signed on as Jenny Craig’s spokeswoman, she lost a well-photographed 50 pounds on the program, helping to skyrocket the brand’s popularity in a crowded market: It’s one of the top three diet plans in the United States.

6) Cisco

Here’s Cisco using celebrity social proof to add wow factor and storytelling to market their IT systems, which aren’t typically the most exciting commercial topic. The celebrity adds a human element to a highly technological space in a way that’s memorable and inspires recognition. (Who doesn’t love Obi-Wan Kenobi?)

7) Tracy Anderson Method

Gwyneth Paltrow is a longtime fan and friend of Tracy Anderson and her exercise program, which she frequently posts about on social media. This isn’t an official celebrity endorsement, and its authenticity helps drive more people to Anderson’s program: The Tracy Anderson Method is now a multi-studio, DVD, and live streaming fitness empire.

8) Manuka Doctor

I had never heard of Manuka honey until I watched this episode of Broad City, but it exploded in popularity after Kourtney Kardashian started using it on her reality show, and then became a celebrity ambassador. This is a particularly successful celebrity social proof because Kardashian’s longtime use of the product lends more authenticity than a celebrity endorsement alone would.

9) Wix 

Website builder Wix uses Heidi Klum for celebrity social proof in their commercial. It works in two ways: to add a high-profile name to a business in a competitive industry, and to demonstrate Wix’s pitch (that anyone can build a website).

Wix also used Kung-Fu Panda (fictitious celebrities count, too) in their 2016 Super Bowl commercial, which garnered more online views than any other commercial at the game.

User Social Proof

10) Yelp

Yelp relies on user reviews to rate restaurants, bars, and business, and the use of social proof is beneficial for their company and for its users searching for customer reviews. Yelp generates roughly 145 million visitors each month and is one of the most popular websites in the United States.

11) IMDb

IMDb visitors can consult their review directory to learn what other movie-goers are saying about films they’re interested in, and its savvy use of social proof helped make it the top movie review sites online today with 250 million unique visitors per month.

12) Amazon

Customer reviews and testimonials are one of the strongest forms of social proof, and Amazon provides another great example of how they can be used. In their review sections, they publish the breakdown of the different ratings so visitors can easily see if the majority of purchasers were happy or unhappy with what they bought.

Customers can also publish reviews with specific comments and photos of their purchases, which are more eye-catching forms of social proof for visitors than testimonials alone. 

13) G2 Crowd

G2 Crowd is a business built on user social proof: It offers businesses a database of reviews and recommendations before making a software purchase. The reviews feature verified users of the product, their LinkedIn career information, and the logo of the product being reviewed, which is a research-backed strategy for promoting greater viewer recall and retention.

14) BuzzSumo

Here’s a thorough example of user social proof from BuzzSumo. Their website features customer testimonials and case studies so visitors can read about the full story behind the product they’re considering without any question of its impact on real customers and organizations. This transparent user proof is extremely compelling for visitors and potential customers.

“Wisdom of the Crowd” Social Proof

15) Copyblogger

Copyblogger has a fantastic blog, and they use the CTA above to get readers to subscribe by encouraging them to join a larger community of people with shared interests. If 334,000 other people are finding value in the content, it must be good, right?

16) Netflix

Netflix takes advantage of user trends by suggesting new TV and movie options based on popularity. This clever use of social proof helps them keep people binge-watching instead of navigating away when they finish a movie or season — a great retention strategy, if you ask me.

Much like when things are trending on Twitter, trending suggestions aim to pique the interest of users and persuade them to tune in. 

17) TrackMaven

TrackMaven’s blog features a “Most Popular Content” sidebar shown above to show blog readers other articles that are generating lots of reader traffic. This feature encourages visitors to go with the crowd and spend more time on the site, where TrackMaven can prompt them with calls-to-action and content offers to generate leads.

“Wisdom of your Friends” Social Proof

18) Facebook

Facebook suggests Pages and articles for users based on how their friends are interacting with the social media platform. This form of social proof is supported by our inherent trust in people we already know:

Remember, we take our friends’ recommendations more seriously than any other type of advertising. 

19) Ticketfly

Ticketfly pulls customer Facebook data to show them which of their friends are attending the same events as they are. It also uses social share buttons so users can share what events they’re attending to garner more interest among their social media networks.  

20) Stitch Fix

Stitch Fix recruits new customers for its personal shopping service using social proof by offering a hefty $25 referral bonus for sending friends to the site. It’s a cost-effective method for retaining me, their current customer, and recruiting my friend, who could become a new one. 

Now that you’ve learned all about social proof, check out our article to learn how to take your social proof to the next level. Happy brainstorming!

What social proof strategies have worked on you? Share with us in the comments below.

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website’s blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.

But, your website isn’t as important as you think — at least not on its own. Top content marketers aren’t simply cranking out blog posts and ebooks. Instead, they’re publishing on Medium, exploring live streaming video, and project managing web development tools. Between all of these rising trends, content publishing is becoming decentralized across the web.

Just like it sounds, content decentralization is the movement away from website-based publishing in an effort to reach beyond the limits of your current audience and build a community where people are already consuming content. It’s not meant to replace traditional content marketing, but instead, augment it.

In the infographic below, we’ve gathered actionable data to help you realign your priorities with the content consumers want. For even more insight on the future of marketing, be sure to download the 2016 State of Inbound report.

Want more data on the future of content marketing? Download our free 2016 State of Inbound report.

It’s quite simple: You can’t expect to sell the merits of your agency’s social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can’t keep up with your own?

Your agency’s Twitter shouldn’t be a jumble of PR announcements and random links — it should be a reflection of your agency’s personality. It should highlight your work, promote your culture, and showcase your formidable social media chops for prospective clients.

While there isn’t a single perfect formula for a successful Twitter presence, we’ve compiled a list of 11 agencies with remarkable Twitter accounts to inspire you to take your tweets to the next level.

11 Ad Agencies to Follow on Twitter

1) R/GA

Handle: @RGA

It was a real struggle to just pick a few tweets from R/GA’s Twitter to highlight here, since their entire account is a treasure trove of clever industry insights, pop culture references, and general witticisms that will resonate with anyone working in a creative industry.

R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike. The man responsible for their delightfully offbeat Twitter presence is R/GA’s managing director of copywriting, Chapin Clark.

After a long day of staring at screens, it’s nice to kick back and relax with my screens.

— R/GA (@RGA)
August 31, 2016

Oh you’re a designer, that’s cool. What do you design?

I make up stuff to cover the Apple logo on laptops in sitcoms.

— R/GA (@RGA)
August 30, 2016

When IT says the update will take just a minute http://pic.twitter.com/xy7iBTeM7p

— R/GA (@RGA)
September 12, 2016

2) McCann

Handle: @McCann_WW

You’ve probably seen this ad agency’s work for big brands like Coca-Cola, Mastercard, and L’Oreal, but did you know they also have a spot-on Twitter presence?

McCann’s Twitter offers a mix of behind-the-scenes snapshots, agency news, topical jokes, and unconventional news stories. It’s no wonder the content is so funny: their tweets are managed by Bruce Stockler, a former joke writer for Jay Leno and current McCann director of content and social media.

So, @ladygaga is single again.

A social media feed can dream, can’t it?

— McCann (@McCann_WW)
July 19, 2016

Aren’t we all? http://pic.twitter.com/kwbux0r4uj

— McCann (@McCann_WW)
September 6, 2016

3) Deutsch

Handle: @DeutschInc

Deutsch might have produced campaigns for Target, IKEA, and other sizable clients, but their Twitter bio is decidedly succinct: “Not Germany or a bank.”

This account is worth a follow if you want timely industry updates, thought-provoking articles, and updates on Deutsch’s high-profile accounts.

Our Director of Production, Vic Palumbo weighs in on production trends with @SHOOTonline https://t.co/J7hPFIDbSD http://pic.twitter.com/py54FD5oPq

— Deutsch (@DeutschInc)
August 19, 2016

Content Management Systems Are Killing Creativity: Deutsch’s @watchclark via @VentureBeat https://t.co/rqLdR5QRYM http://pic.twitter.com/ej2Zax8VjA

— Deutsch (@DeutschInc)
August 14, 2016

4) Wieden+Kennedy

Handle: @WiedenKennedy

If you’re in need of some ad inspiration, this Twitter account from Oregon-based agency Wieden+Kennedy is sure to get you motivated. Their feed is a curated collection of their best client campaigns, accompanied by creative insights from their talented team.

#5 Coca-Cola: It’s Mine

When making a SB ad remember this basic formula: “Big + simple.”https://t.co/WhTm0kxI6X http://pic.twitter.com/ddhTI5fJmm

— Wieden+Kennedy (@WiedenKennedy)
February 2, 2016

We wanted to bring some joy and fun to Slack. So we created a bot that can impersonate your co-workers. https://t.co/K11Iui4JXI

— Wieden+Kennedy (@WiedenKennedy)
July 21, 2016

5) The Barbarian Group

Handle: @barbariangroup

Have you ever wondered what working for a top ad agency is really like? The Barbarian Group’s Twitter gives followers a peek into their day-to-day office culture and latest projects for brands like Pepsi and IBM. It also offers savvy commentary on industry news and events.

One of the last authentic spaces on the internet, @reddit, is getting sponsored posts. Brands beware of trolls. https://t.co/obPx3tBw8B @qz

— The Barbarian Group (@barbariangroup)
August 1, 2016

Everyday is Friday when you’re a dog ✨ #BringYourDogToWorkDay http://pic.twitter.com/78xSiRmS3G

— The Barbarian Group (@barbariangroup)
June 24, 2016

The full version of The Crystal Pepsi Trail is finally here! Congrats, team. https://t.co/Fnom8C7loy http://pic.twitter.com/kSrvezO5oi

— The Barbarian Group (@barbariangroup)
July 7, 2016

6) Firstborn

Handle: @firstborn_nyc

When this New York-based agency isn’t spinning up creative ads for clients like Mountain Dew and HBO, they’re curating a pretty impressive Twitter account. Their feed puts the creative team front and center, sharing current projects, events, and interviews about their work.

Our creatives are kind of a big deal #Paparazzi @RitaOra http://pic.twitter.com/gRKQalt5Bu

— firstborn (@firstborn_nyc)
July 19, 2016

Virtual apathy or virtual reality? Our SVP of Business Planning @fusehead weighs in https://t.co/9kl6HOTLQy via @campaignliveus

— firstborn (@firstborn_nyc)
June 1, 2016

7) Huge

Handle: @hugeinc

The latest industry news? Check. Snappy commentary? Check.

If you need a laugh during the middle of a client meeting where you are discussing the 24th revision to a logo, or if you just want to keep up on weird, wacky, and interesting news and links from around the web, then add Huge to your list.

Beyonce can solve most problems, but she definitely can’t solve your dwindling site traffic. https://t.co/C8R538wN01 http://pic.twitter.com/00u1zXWTIF

— Huge (@hugeinc)
September 13, 2016

Snapchat is joining the Bluetooth universe, which is great if you want more ways for Snapchat to drain your battery. https://t.co/9grzMgCQKK

— Huge (@hugeinc)
September 7, 2016

8) Droga5

Handle: @droga5

This top ad agency’s Twitter is worth following just for updates on their big-name clients alone, but their feed is so much more than that. 

If you take a scroll through Droga5’s account, you’ll find everything from pictures of office life from their interns to shrewd ad industry observations.

Creative Director Devon Hong on how people with disabilities are represented in advertising. https://t.co/hPs2xD5CjS http://pic.twitter.com/oES8SMOs4R

— Droga5 (@droga5)
September 13, 2016

Waving goodbye to our Summer #D5Interns! Deadline for Fall internships 8/31. Link to apply: https://t.co/y7eluz7g4O http://pic.twitter.com/v7uULdYly7

— Droga5 (@droga5)
August 26, 2016

9) Big Spaceship

Handle: @bigspaceship

Whoever’s behind Big Spaceship’s Twitter presence has a knack for digging up oddball news articles and providing wonderfully cheeky commentary. Their feed’s lighthearted, humorous approach to ad agency culture is a perfect afternoon pick-me-up if you’re feeling uninspired at the office.

Wow! He can almost afford 1 beer in New York now! https://t.co/I8i8kPNbpC http://pic.twitter.com/9uF0NEsIRF

— Big Spaceship (@bigspaceship)
September 13, 2016

Tinder’s sociologist gave suggestions on getting a match. We have our own system. #MeatCute https://t.co/c9aqgB6Vgf http://pic.twitter.com/CREhIbqf20

— Big Spaceship (@bigspaceship)
August 3, 2016

10) Pentagram Design

Handle: @pentagram

This design consultancy has created impactful designs for many well-known brands, including Mastercard and Verizon, and their Twitter is a veritable gold mine for cool design inspiration. Follow their account to keep up with their latest work and get advice from leading designers.

Our work for @Mastercard leads The Age of the Worldless Logo by @kalleomattila @TheAtlantic https://t.co/4V8T1Bpxgo http://pic.twitter.com/6OMijpzLoF

— Pentagram Design (@pentagram)
September 10, 2016

.@michaelbierut & team design new identity for reopened @BookHamptons bookstore https://t.co/e1d1ezaelW http://pic.twitter.com/kCicQ2w1P8

— Pentagram Design (@pentagram)
July 21, 2016

11) You & Co

Username: @youandco

This Australian agency caught our eye with their stunningly curated Twitter feed. Design aficionados will appreciate the well-coordinated graphics, and everyone can learn something from the marketing articles they regularly share. You & Co proves that even agencies on the smaller side can rock their Twitter presence with style.

We all love a good story, but have you ever wondered why? https://t.co/mIWd8mdo6F #storytelling #marketing http://pic.twitter.com/GC8PbBmkZi

— You & Co (@youandcomedia)
July 14, 2016

This is most likely how your #Customers are feeling. Help em out! http://pic.twitter.com/Jyv1NWe9cn

— You & Co (@youandcomedia)
July 18, 2016

 Did we miss your favorite agency Twitter account? Share your thoughts in the comments.