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Ever feel like you’re writing and creating the same kinds of stuff over and over and over again?

Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn’t already know. It’s hard to stay inspired, too.

There is one type of content that can help us get out of this vortex: TED Talks. Featuring motivational speeches from some of the most brilliant minds in the world, TED Talks cover every topic under the sun in an easy-to-understand and inspiring way.

To help you break out of your typical content mold and learn something new, we’ve compiled 28 of our favorite inspirational TED Talks below. You’ll find a wide variety of talks in here from topics covering creativity, career success and happiness, and marketing and branding.

Some of these TED talks are three minutes long; others are 20–30 minutes long. Don’t be overwhelmed with the amount of content in here — watch these talks at your own pace, bookmark this page to return to later, and get ready to be inspired. You’ll learn, laugh, and maybe even cry. (We won’t judge.)

And if you’re itching to see a TED-style talk in person, you can register for INBOUND 2016 here and check out our powerful Bold Talks track.

The Top TED Talks on Career Success & Happiness

1) “Why We All Need to Practice Emotional First Aid” by Guy Winch

Length: 17 min. 24 sec.

While we all know how important it is to take care of our physical health, we don’t take our emotional health nearly as seriously. But why? Why do we seem to value our bodies more than we value our minds? Emotional pain like guilt, loss, failure, and loneliness can impact our lives in dramatic ways — especially if we ignore it or try to deal with it by ourselves. In this TED talk, Psychologist Guy Winch makes the case for taking care of our emotional health and explains the scientifically proven techniques we can use to heal our psychological pain.

2) “What Makes Us Feel Good About Our Work?” by Dan Ariely

Length: 20 min. 22 sec.

Ever heard of the “IKEA effect”? It’s the psychological behavior in which people tend to place a high premium on projects we labor especially hard to complete. The man who coined that phrase and made it famous, a Duke University psychology and behavioral economics professor named Dan Ariely, talks about how leaders can use that behavior to motivate their teams. In this TED talk, Ariely talks about why it’s so important to value your employees’ efforts, and how small changes in how you give feedback can be crucial for keeping morale high.

3) “The Power of Vulnerability” by Brené Brown

Length: 20 min. 12 sec.

Everyone can recall a time when they felt vulnerable. Was it fun? Probably not. Is it a necessary part of growth? Brené Brown thinks so. In this enlightening talk, which is also one of the most famous TED talks ever given, Brown highlights years worth of research by diving deep into not only the reason why vulnerability exists, but also the role it plays in our ability to form connections and achieve a sense of purpose.

4) “The Career Advice You Probably Didn’t Get” by Susan Colantuono

Length: 13 min. 57 sec.

Leadership manifests at every level of management — and there are many, many effective leaders in middle management. In fact, a lot of those middle-management leaders are women. But that raises the question: Why are there so many women stuck in the middle — even when they’re doing everything right at work and taking all the right advice? In this TED talk, Susan Colantuono shares a simple and surprising piece of advice. While the talk is aimed primarily at women, there are universal takeaways in here for men, too, as well as for new graduates and mid-career workers.

5) “How to Make Work-Life Balance Work” by Nigel Marsh

Length: 9 min. 57 sec.

Author and marketer Nigel Marsh says work-life balance is too important to leave up to your employer. “If you don’t design your life, someone else will design it for you, and you may just not like their idea of balance,” he says. But being more balanced doesn’t call for a dramatic overhaul of your life — it just means investing in small ways in the right places. Do that, and you can radically transform the quality of your relationships and the quality of your life. You’ll also learn what he thinks an “ideal day” looks like — one balanced between family time, personal time, and productivity.

6) “Your Body Language Shapes Who You Are” by Amy Cuddy

Length: 20 min. 55 sec.

This is probably my favorite talk on the whole list. Cuddy talks about a feedback loop in your brain that helps you fake it until you make it. If you’re not feeling confident in a high-stress, evaluative situation (a job interview or client presentation, for example), Cuddy’s motivational speech has some tips to help you transform from an Average Joe into Superman — all within two minutes of your time.

7) “How to Succeed? Get More Sleep” by Arianna Huffington

Length: 4 min. 3 sec.

In many companies, people get bragging rights for staying up ’til all hours of the night, slaving over projects … but in reality, you could be much more successful if you got the right amount of shut-eye. Not to say that level of dedication isn’t needed at times, but it shouldn’t be the norm for us. In the video below, Huffington gives us some quick advice for being more successful at our jobs and happier with our lives through one small change.

8) “The Power of Introverts” by Susan Cain

Length: 18 min. 56 sec.

Although extroverts are often revered in our society of social networking and uber-connectivity, being an introvert isn’t a bad thing. In fact, almost half of our society is made of up introverts … so why don’t we value them more? Whether you’re an introvert or extrovert, this talk will be eye opening — and maybe will inspire you to work more successfully with your coworkers.

9) “The Happy Secret to Better Work” by Shawn Achor

Length: 12 min. 13 sec.

It’s the old chicken or the egg conundrum: Does productive work make you happier, or does being happy make you more productive? Historically, our society believes the former … but it doesn’t always work out that way in reality. Achor argues on behalf of the latter — and her take on this conundrum may help you be happier at work.

10) “5 Ways to Listen Better” by Julian Treasure

Length: 7 min. 43 sec.

Whether you’re a marketer, sales representative, PR professional, or web developer, listening is a tremendously important skill for your job. According to Treasure, “We’re losing our listening.” To help get it back, Treasure has five relatively easy exercises you can try.

11) “Why Good Leaders Make You Feel Safe” by Simon Sinek

Length: 11 min. 55 sec.

This eye-opening discussion from Simon Sinek explores the importance of establishing a sense of trust in an office environment. Without trust, he urges, you run the risk of wasting time fighting one another, rather than fighting for the greater good of the company. He goes on to stress that leaders must win the respect of their employees by actively challenging, educating, and encouraging them to take risks and own their accomplishments.

The Most Inspirational Speeches on Creativity

12) “Where Good Ideas Come From” by Steven Johnson

Length: 17 min. 38 sec.

Steven Johnson believes that creativity is a state of mind. So how do you get your brain into environments where innovation happens? It’s not as hard as you think. Check out this TED talk to learn how to harness your “Eureka!” moments into something sustainable.

13) “Your Elusive Creative Genius” by Elizabeth Gilbert

Length: 19 min. 24 sec.

As the author of Eat, Pray, Love, Gilbert got a lot of awful questions about creativity after her success with her novel. People came up to her all the time and asked her if she was scared that the best of her creativity and success was behind her … which is a very depressing way to think about life. Instead of wallowing in anxiety, Gilbert refocused on embracing her genius — not defining herself by it. Here’s her story, as well as her advice for other creatives.

14) “Got a Wicked Problem? First, Tell Me How You Make Toast” by Tom Wujec

Length: 9 min. 1 sec.

Having trouble solving a difficult problem? Visualize it. Serving as a pioneer in the emerging practice of business visualization, Tom Wujec suggests that almost every challenge we encounter can be made more manageable if we break it down into working parts. His three-step process suggests that you draw out, organize, and refine the problem until revealing patterns begin to emerge that can be used to help you arrive at a more meaningful solution.

15) “How to Build Your Creative Confidence” by David Kelley

Length: 11 min. 29 sec.

Why do some people feel like they’re not naturally creative? Usually, it starts when we’re young: Perhaps someone tells us our creations are bad or ugly, and we begin losing our confidence in being creative. Other times, people just make up excuses — such as being “left-brained” — to keep from others judging their creative efforts. But David Kelley, founder of the design firm IDEO, has made it his mission to help people gain back their creative confidence. They key, he says, is to discover something Psychologist Albert Bandura calls “self-efficacy”: the sort of “sense” that a person has that he or she can actually affect change in the world.

16) “How to Manage for Collective Creativity” by Linda Hill

Length: 17 min. 16 sec.

Often times, innovation isn’t the result of one person’s efforts, but rather the “collective creativity” of many. In an effort to surface insights on collaborative problem solving, Harvard professor Linda Hill set out to study 16 innovation leaders within 12 different industries. Her findings revealed that in order for businesses to achieve success, they must re-learn what it means to be an effective leader and place more of an emphasis on creating a space where multiple ideas can co-exist and evolve.

17) “The Fringe Benefits of Failure” by J.K. Rowling

Length: 20 min. 59 sec.

We all know that we can’t always be successful in life … but it doesn’t make failure sting any less. It might be something small, like your favorite variation losing in an A/B test. Maybe it’s something large, like a 3,000 word blog post that flops. Rowling encourages us to look on the bright side in this TED Talk: There really can be an upside to failure. Definitely a talk to keep in mind when you’re feeling knocked down by your job, or just life in general.

18) “Doodlers, Unite!” by Sunni Brown

Length: 5 min. 43 sec.

Sometimes the written word just doesn’t do an idea justice. For those times, Sunni Brown insists that doodling can be used as a method for improving comprehension and fostering more creative thinking. And while doodling is often considered a trivial exercise, Brown is committed to changing the world’s perception of the act by encouraging more people to put pen to paper.

19) “Tales of Creativity and Play” by Tim Brown

Length: 27 min. 47 sec.

Fear, especially that of criticism or failure, is detrimental to the creative process — but being playful while you’re creative can help immensely to douse that fear. In this TED talk, Tim Brown, who works at design firm IDEO, talks about how how encouraging playfulness can improve people’s mood, increase creativity, and help people make better decisions. He explains why it’s helpful to have rules for brainstorming, the benefits of “construction play,” and how role-playing can help people learn and better understand ideas and solutions.

20) “Weird, or Just Different?” by Derek Sivers

Length: 2 min. 35 sec.

There are two sides to every coin — something that you find weird may be enticing to someone else. For example, foods like whipped cream, flan, and Good & Plenty’s give me the creeps … but they might be someone else’s favorite foods in the world. Sivers reminds us of how our preconceived notions of what is normal or weird can shape how we think, an important reminder for all of us creating content.

The Best TED Talks on Marketing & Branding

21) “Choice, Happiness, and Spaghetti Sauce” by Malcolm Gladwell

Length: 17 min. 26 sec.

Wondering what the heck spaghetti sauce has to do with marketing? Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego — the trademark brand name pasta sauce of Campbell Soup Company.

22) “404, The Story of a Page Not Found” by Renny Gleeson

Length: 4 min. 0 sec.

It’s happened to all of us. You’re searching for something online and then, all of a sudden, you hit a dead end. You’ve gotten a 404 error. For some companies, a 404 page is just a functional alert to tell users that they’ve tried to reach an unreachable destination … but it doesn’t have to be this way. Gleeson suggests an alternative: “What if this error page was also an opportunity?” You’ll have to watch the video yourself to see how these “well-designed moments can build brands.”

23) “How to Make Choosing Easier” by Sheena Iyengar

Length: 15 min. 58 sec.

Ever find yourself staring at a seemingly never-ending wall of mustard in the grocery store, unable to make a decision? You’re not alone. Sheena Iyengar details fascinating research that reveals the consequences of offering people too many choices. In an effort to help businesses get a handle on how to prevent choice overload, she goes on to explore four techniques that can be used to narrow your focus and simplify the presentation of options.

24) “What Consumers Really Want” by Joseph Pine

Length: 14 min. 15 sec.

In each economic period of history, customers have demanded different things. In the industrial economy when mass production developed, it was all about keeping costs low to distribute goods to as many people as possible. Then, the economy evolved to be more of a service industry, where companies were all about producing quality. Now, we’re in an “experience economy” and companies need to be concerned with “rendering authenticity.” Learn why authenticity is crucial to your business’ success — and how to make sure you can achieve it.

25) “How to Get Your Ideas to Spread” by Seth Godin

Length: 16 min. 57 sec.

If you’re trying to create messaging that appeals to everyone, you’ll end up resonating with no one. These days, the ideas that take off are the ones that speak directly to the people who are already listening. Seth Godin explains why traditional methods for idea transmission (mass media) are losing their appeal, while the importance of niche marketing begins to surface in modern marketing strategies.

26) “The Clues to a Great Story” by Andrew Stanton

Length: 19 min. 9 sec.

If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies — all while laughing your head off — check out Stanton’s TED Talk below. Although, be warned that he does use some not safe for work (NSFW) language.

27) “Why Videos Go Viral” by Kevin Allocca

Length: 7 min. 12 sec.

One of the greatest mysteries of our generation is how certain content goes viral. Who would have predicted that Rebecca Black’s “Friday” would be so horribly awesome that it would get millions and millions of views? Not me. Luckily, Allocca figured out what all viral videos have in common — which may come in handy next time your boss or client asks you to make a video “go viral.” 😉

28) “Lies, Damned Lies, and Statistics (about TEDTalks)” by Sebastian Wernicke

Length: 5 min. 52 sec.

Ever wondered what it would take to create the best — and worst — TED Talk of all time? Based on aggregate data from every TED Talk video on the TED website, Wernicke gives us some pointers on selecting topics, words, and even mood lighting to knock your talk out of the park … or make it flop. If you’re giving any sort of presentation soon, you should definitely check out Wernicke’s talk.

Which TED Talk is most inspiring to you? Do you have any other favorites not already on this list?

Editor’s Note: This post was originally published in July 2013 and has been updated for accuracy and comprehensiveness.

As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.

But have you ever wondered if you’re really getting the most value out of the channel?

If you’re not optimizing your emails for your mobile audience, you’re missing out. Over 50% of emails are opened on a mobile device, making it crucial for marketers to master capturing the attention of their mobile readers. 

If you’re looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot.

In this 45-minute discussion, Litmus’ Justine Jordan and Jason Rodriguez and HubSpot’s Nick Barrasso will share their advice for designing high-converting emails for your mobile audience. 

Want to join us? Here are all the details:

• When: Tuesday 7/12 @ 2 p.m. ET // 11 a.m. PT
• Where: Live Google Hangout
• RSVP: Click Here

Want to learn more about mobile email optimization? Click here to save your seat for this live event.

We’ve all been there — a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then.

No agency can function without clients, but when this happens regularly, it can make you want to quit. That’s true whether you run a small agency and work with many clients directly, or if you run a larger agency and you’re coaching your team on how to handle things when a client freaks out.

To put things into perspective, client freakouts are a common problem at agencies. In my experience as an agency consultant, most agencies experience at least a few client freakouts a year. This article will help you defuse them — and start finding ways to keep them from happening so often in the future.

Remember that this is about them, not you.

The first step is to recognize that this is about them, not you. If they’ve reached out — because you’re their contact or because they’ve chosen to escalate above one of your employees — this is your opportunity to save the day.

Marketing expert Jay Baer writes, “People who complain put in the effort to register their opinions, which is much better than the silent frustration and apathy of the unimpressed middle.”

Focus on helping them feel heard, helping them calm down, and figuring out how you can resolve things. According to research by Zendesk, an unhappy client is 50% more likely to share about their experience than a happy client — so do your best to turn things around.

Get the client on the phone.

Shift the conversation from email (or text message or social media) to a phone call as soon as possible. You’ll have fewer miscommunications via phone — and you can adjust what you say as the conversation unfolds.

If a client cold calls you without notice to unload about a problem, take notes to keep track of what he said. And if he calls and leaves a voicemail, call him back the same day.

Don’t interrupt — let them vent their concerns.

People want to feel heard — so if a client calls sounding upset, let him talk. If you interrupt him, he’ll get more frustrated.

Take notes on what the client shares, since you’ll want to recap his concerns later in the call.

Act quickly.

The longer you wait, the more likely your client is going to jump to the worst conclusion — that you don’t care about his problem, and he should consider firing your agency (or worse).

You may not be able to solve the problem immediately, but you should demonstrate you’re taking it seriously by sharing the timeline for what you’re going to do next. Even an interim answer is fine, such as: “I’m going to speak with the team right now to see what happened and how we’re going to fix this.”

Acting promptly can de-escalate problems. After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. Almost everyone responded to thank me for the follow up — and then said the problem wasn’t as bad as they originally thought.

Validate their feelings.

The client is calling, in part, to confirm you see this as a problem, too. Even if it’s not your fault, he thinks — for now — it’s your fault. Denying responsibility just makes him more annoyed.

You can validate his feelings without admitting responsibility. I suggest using phrases like, “That sounds frustrating” or “I’d be frustrated, too.”

Validation includes recapping his concern later in the call. This shows him you were paying attention, and it makes your frustrated client feel more confident that you’re going to fix this.

Don’t jump to assign blame …

Unless you know the problem was your agency’s fault, don’t jump to take blame.

As an agency account manager, I once got a call from a client who said his email account wasn’t working, and he needed our help fixing it. We didn’t provide support on email accounts — but I ran a computer troubleshooting business in high school, so I figured I’d see if I could help quickly.

Within three minutes, I’d concluded that the reason his email didn’t work was that he had an internet outage at home. I said I was sorry he was running into the problem, but he’d need to contact his cable company to fix the internet problem first.

One of my clients runs an agency providing a range of digital services. Once of his clients called him recently, freaking out that website conversions had plummeted. It turns out the agency’s client had hired a contractor to redesign its website, without getting help from the agency.

… but recognize this might be your agency’s fault.

Often, your client is freaking out about something your agency did do. Maybe an employee was rude to him. Maybe you promised deliverables by a particular deadline, but things slipped through the cracks, and now the client’s boss is upset.

If it’s your agency’s fault, you definitely need to fix it. Instead of jumping to a solution, ask what he wants. More on that below.

Listen carefully, and take notes.

Practice active listening — listening, demonstrating you listened, and asking follow up questions to show you want to fully understand the issue.

If you have time before the call, open a doc or a CRM page to type notes on what your client says. If a client calls you to freak out, take notes on whatever you can. But don’t let note-taking distract you from active listening.

Ask for their ideal outcome.

Don’t assume you know what they want. For instance, not every unhappy client wants a refund — sometimes they just want you to fix the problem. I’ve identified at least six “ideal outcomes” that an unhappy client might prefer over a refund.

You won’t know what they want as an ideal outcome until you ask. Often, unhappy clients request less than you’d be willing to give them. And if they demand more, you can always tell them you need to regroup and will follow up.

Let them know you’ll follow up shortly (and then do it).

You probably can’t resolve every problem during the initial call — that’s OK, but be sure to give clients an estimate on when they’ll hear back from you.

This is also a good time to ask them to send you screenshots, emails, or other documentation on what they’re experiencing. Most people understand that you’re asking for this to help them solve the problem.

Get additional information from your team to know what happened.

If you’re running the agency, odds are you don’t know all the details of what went wrong. Once you’ve calmed the client down and promised to follow up, ask your team what happened.

Your goal is to piece together a picture of what happened — the specific problem as well as the cause. You’ll use this information to follow up with the client.

As a leader, you’re responsible for your team’s actions. This sometimes means apologizing for something your team did that you didn’t know about until later.

Update your client on the plan from there.

Based on what you find, let your client know your plan to fix things — based on his ideal outcome and what you’re willing to do.

Sometimes you’ll find your agency had nothing to do with the freakout. In that case, point him to the appropriate resource. If there’s budget and he is a valued client, it may be worth doing some of the legwork for him — for instance, sending him an article on how to fix something on his end.

If you can’t fix what caused the freakout in one step, keep your client updated. This is one of the few times you shouldn’t delegate things — if you’re the person who handled the initial call, you should “own” communication with the client until he is satisfied with the outcome. If the client has to re-explain things to someone new, it’s just going to frustrate him further.

Later, discuss how to prevent similar situations in the future.

Above-average agencies are committed to continuous improvement. This means learning from your mistakes — and from your successes. Do a debrief with your team (three simple questions: what worked, what didn’t work, and what to do differently next time).

Are you seeing a pattern behind several client freakouts? In my experience, most agency problems are symptoms of a larger systems failure. If your client freakouts are caused by systems problems, you need to fix the system to stop the freakouts.

Share this process with your team so they can start solving problems before they get to you.

Coach your team on handling problems themselves. Once you do this, the less you’ll get sucked into solving things every time. It’s part of making yourself “irrelevant” as an agency leader.

If you don’t trust your employees to handle problems themselves, they’ll never take responsibility for solving the problems. Talk through how you handle client freakouts, and let your employees listen-in as you solve issues with unhappy clients.

It may not happen overnight, but you’ll make life easier for yourself — and help your employees grow.

How do you defuse client freakouts at your digital agency? Share your answer in the comments below!

Featured image via Flickr.