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Why Emotional Well-Being Matters at Work [Infographic]
There’s a common misconception about happiness in the workplace. It goes like this: Great work leads to big success, which leads to happiness.
Sounds like it should work out that way, right?
Turns out that model for happiness is totally backwards. Happiness isn’t a destination; it’s a starting point — one that enables positive outcomes at work. When employees are happy first, they tend to work harder and be more productive. At the same time, the companies happy employees work for tend to see less turnover, higher revenue, and smoother operations overall.
To help illustrate the research behind why emotional well-being matters at work, the folks at Happify created the infographic below. Check it out to learn why companies should care about employees’ emotional well-being, what they can do about it, what employees can do about it, and where money fits in to the equation.
Tim Cook speaks at Startup Fest in interview with Neelie Kroes, discusses app economy, coding in education, more
Tim Cook featured at StartupFest this morning, in an interview with Neelie Kroes discussing Apple’s influence in startups and entrepreneurship culture. Cook covered many topics including the role of entrepreneurs and the App Stor, the startup climate in Europe, economic optimism, technology in education, Apple Watch and more. We’ve included some snippets of the talk below …
In the interview, Tim Cook says Apple gives entrepreneurs the ability to sell their app instantly worldwide through the App Store. Apple provides technical and marketing assistance to clear the path so the developer can focus on their product. Most young companies should be principally focused on the product; Apple tries to help ease the frictions to fuel more entrepreneurs to do exactly that. Apple is bringing an app development center in Naples to kickstart the app economy in places it hasn’t yet been.
Filed under: AAPL Company, iOS, iOS Devices, Tech Industry Tagged: App Economy, Apps, developers, interview, privacy, Tim Cook
2016 Social Media Marketing Industry Report
Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and […]
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– Your Guide to the Social Media Jungle
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Breaking Down Virality: An Analysis of 4 Posts That Went Viral
Trying to go viral? It seems like everyone is these days.
That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.
While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies.
In doing so, we examined four “viral” posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. It’s also worth mentioning that we chose to focus on smaller sites for the sake of this analysis to get a better idea of how one viral post can affect traffic, reach, and page rank.
Here’s some of what we learned …
Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts
1) “Dad Sings Anti-Bullying Song to Daughter”
Faithtap.com — a social website with interesting and inspiring videos — shared a video of a dad singing an anti-bullying song to his daughter. Within a couple of months, the site’s global ranking had jumped by 43%.
Takeaways:
- Including a strong emotional hook in your content can help increase the chance for viral success.
- Knowing which emotional themes resonate most with your audience and weaving those into your content is important.
- Utilizing videos will help grab the audience’s attention fast and create a strong emotional response.
2) “14 Quotes That Prove Amy Poehler Gives the World’s Best Advice”
Mic.com— a media site geared to millennials — shared a list of empowering quotes from Amy Poehler. The site’s reach nearly tripled two weeks after the article went live.
Takeaways:
- Writing catchy and compelling headlines can pique curiosity in social audiences.
- Placing pop culture references in your content can help boost virality.
- Sticking with universally popular topics is a great bet.
3) “A Mom’s Social Media Post Shatters Lives”
Creativity-online.com — a sibling of Advertising Age that showcases creative content — posted an AT&T advertisement about the dangers of texting and driving. Over the next couple of months, the site’s global ranking increased 29%.
Takeaways:
- Utilizing an element of surprise is extremely effective for grabbing the audience’s attention.
- Incorporating current cultural and social issues into your comment will add interest.
- Including a broadly understood and relatable topic will ensure extensive audience reach.
4) “No, It’s Not Your Opinion. You’re Just Wrong”
HoustonPress.com — a Houston-based entertainment source — shared an opinion piece about how, well, you just might be wrong. More than 36,000 people shared it on Facebook.
Takeaways:
- Surprising and shocking audiences can help to ensure success.
- Controversial and polarizing content often sparks discussion.
- Making sure your content topic appeals to a wide audience will increase viral potential.
3 Quick Tips for Creating More Sharable Content
1) Emotional content strikes a chord.
Emotions play a big role in our decision-making, but there’s a fine line between piquing interest and being misleading. Readers are wary of clickbait, and an over-the-top headline can feel like exploitation. However, when used properly, emotional content serves as a way to provide value. Your audience wants to feel a connection to content, and as long as it’s relevant, emotional content can help you establish just that.
The emotion you choose to tap into is entirely up to you. While the video from Faithtap demonstrates how to leverage feel-good emotions, content that makes people feel uneasy can also have an impact — as demonstrated by the terrifying advertisement from AT&T shared by Creativity-online.com.
2) Know your audience.
There’s no one-size-fits-all formula for creating highly sharable content. In fact, what you create will have a lot to do with who you’re creating it for.
For example, a list of celebrity quotes like the one published on Mic.com might not fare as well on a website with an older audience and a more serious focus. But for their audience, it was a perfect fit: Mic’s audience is primarily made up of women between the ages of 18 and 44, and Poehler, known for her roles on “Saturday Night Live” and “Parks and Recreation,” is something of a millennial icon.
3) Breaking the rules isn’t always a bad thing.
When it comes to viral content, don’t be afraid to think and work outside of the box.
The AT&T film mentioned earlier is nearly four minutes long — a risky move when 33% of video viewers lose interest after just 30 seconds. Yet, the video had a profound impact on its hosting website: Three days after it went live, the site’s reach skyrocketed sevenfold, and page views increased eightfold.
And what about the “No, It’s Not Your Opinion. You’re Just Wrong” article? Pretty edgy and controversial title, wouldn’t you say? Well, it worked: The 1,200-word opinion piece was shared more than 36,000 times on Facebook.
Moral of the story: Think boldly, but be sure to act accordingly. When you’re creating content, always keep your audience’s best interest in mind. Don’t deceive them. And don’t offend them. Instead, focus on creating something they can connect with — something they’ll want to share with a friend, or two, or three …
What tips do you have for creating “viral” content? Share them with us in the comments section below.
How to Connect Your WordPress Blog to Medium
Do you want more exposure for your blog content? Have you thought about cross-posting your blog content on Medium? Republishing your WordPress blog posts on Medium gives your business another incredible source of traffic to your site. In this article, you’ll discover how to automatically publish your WordPress blog posts on Medium. #1: Install the […]
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– Your Guide to the Social Media Jungle
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Apple prepping thinner MacBook Pros with OLED screen above keyboard, Touch ID for Q4
According to a new note from reliable Apple analyst Ming-Chi Kuo at KGI Securities and corroborated by our sources, Apple plans to introduce a dramatically overhauled MacBook Pro later this year. Kuo says the device will have a new “thinner and lighter” design with many design cues taken from the 12-inch MacBook, as well as Touch ID support and a new OLED display touch bar above the keyboard.
Filed under: iOS Devices
The Tech Contracts Handbook – A Book Review
The Tech Contracts Handbook: Cloud Computing Agreements, Software Licenses, and Other IT Contracts for Lawyers and Businesspeople is an easy reference guide and training book that is useful for practicing lawyers and non-lawyers on cloud computing agreements, software licenses, and other IT contracts. It is a step-by-step guide that aims to simplify contract jargon and help in contract negotiations including sample contract languages.
Book Details
This second edition book comes in paperback as well as Kindle edition. It has 275 pages and is almost 9 inches thick. The book was published in January 2016 under American Bar Association. The cover has a very techy look with a background of 0 and 1 bits. ISBN-10: 1634251784; ISBN-13: 978-1634251785
Price
$25.94 for the book edition and $32.09 for the Kindle edition
Target Audience
This book is a helpful tool for anyone who closes IT businesses. Its target audience are lawyers and business people – contract managers, procurement officers, and people dealing in sales. The main advantage of using this handbook by lawyers or non-lawyers is the use of conversational, basic English that is easily understandable. Basically, anyone who needs help with their contracts could make it their go-to reference guide.
What Customers Say
Ian Ballon, Executive Director of Stanford Law School, stated that it is a concise book that has to be on the bookshelf of every lawyer who is dealing with tech contracts.
H. Ward Classen, legal counsel at Accenture, stated that the conversational tone of the book makes it an easy read, allowing even the beginners to absorb its content.
Midwest Steve (Amazon) said that it is a great reference for technology contracts and helped him improve specific clauses in the contract, and that was already worth the price of the book.
Content, Approach, Style
The Tech Contracts Handbook covers topics like Software-as-a-service (SaaS) subscriptions, Warranties and Service Level Agreements (SLA’s), Data security and privacy, Indemnities, Disaster recovery (DR), Non-competes, Limitations of liability, Clickwraps, Open source software, Non-disclosure agreements (NDA’s) and confidentiality, Technology escrow, Copyright and other intellectual property (IP) licensing, Internet and e-commerce contracts and much more.
With this handbook, readers can easily refer to this as a manual whenever in doubt and offers tips for drafting contracts. It also provides easy understanding especially to those who are not well-versed in law to better understand contract terms before heading into a negotiation.
Why Buy the Book
The Tech Contracts Handbook is very affordable and worth every penny because of its easily understandable nature. IT contracts knowledge is very essential now because of the changing landscape of the IT industry and this books provides easy, friendly approach in explaining the otherwise complex jargons of contracts.
Books that Complement
Project Management for Supplier Organizations by Adrian Taggart is a great complementary book with case studies and examples focusing on businesses that provide goods and services to projects.
Win Friends & Customers by Lawrence J. Bookbinder is another great book that shows how developing a good network and relationships can be substantially beneficial to your business.
Author
David Tollen is an author with a target audience of both young people and adults, and is also a legal trainer and a lawyer. He is the founder of Sycamore Legal, P.C. in San Francisco. He is a multiple award-winning author of fantasy novels which are instructional in nature because it teaches history and science. His first book, ‘The Jericho Novel, A Novel About the History of Western Civilization’ won him multiple awards and accolades.
$25.94 for the book edition and $32.09 for the Kindle edition
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Prototype iPhone 6 with ‘SwitchBoard’ operating system & red Lightning port hits eBay
Every so often we see a prototype Apple product hit eBay and go for an astronomical amount of money. Today, a “vintage” iPhone 6 prototype with a red Lightning connector has surfaced on eBay. The listing just went up earlier today and has a starting price of $4,999. But expect it to go for much higher than that.
Filed under: iOS Devices Tagged: Apple, iPhone 6, Prototype
As Apple prepares switch to OLED for 2017, suppliers seeing huge jump in orders
While many are still waiting for Apple to officially announce the iPhone 7 this fall, some have already turned their attention to what the company has up its sleeve for next year’s iPhone. According to a report from Bloomberg, suppliers are already preparing to mass produce OLED displays for next year’s flagship device.
Filed under: iOS Devices Tagged: Apple, iPhone 8, OLED
New iPhone 7 schematic images show dual-camera exclusive to Plus model, no Smart Connector
Over the weekend we saw a trio of iPhone 7 leaks showing the redesigned antenna lines, dual-camera module, speaker grilles, and a new 256GB storage chip. Now, HDBlog has uncovered a new set of images from Chinese web forum Baidu claiming to show schematics for both the iPhone 7 and iPhone 7 Plus. The images show the dual-camera being exclusive to the larger model, while Smart Connector holes are nowhere to be seen.
Filed under: iOS Devices Tagged: iPhone 7, iPhone 7 plus
Review: Audio-Technica ATH-MSR7NC, a notable step up in build quality and audio fidelity
If you read our review of the ATH-M50x closed-back headphones, I made it pretty clear that I was a fan of what Audio-Technica was offering. The ATH-M50x’s are well-known for giving Beats By Dre headphones a run for their money, and at a much more affordable price.
I also had the opportunity to go hands-on with one of Audio-Technica’s newest offerings, the ATH-MSR7NC. These noise-cancelling cans differ in many ways from the company’s mainstream offering, and at more than double the price of the M50x’s, venture into more premium territory. Should you consider them? more…
Filed under: Reviews Tagged: active noise cancellation, audio-technica, Audio-Technica MSR7NC, headphones, iPhone accessories, review, video
Ride sharing service Lyft testing scheduled pickups from mobile app
Uber competitor Lyft is adding a new level of convenience to catching a ride from an app on your iPhone. Starting today, Lyft is testing scheduled pickup times so you can arrange a car to pick you up before the moment you need it. Passengers will be able to set pickup times up to 24 hours ahead of time from the Lyft app.
AT&T Next dropping two monthly payment plans, promoting optional down payments
Changes are coming to AT&T’s Next program starting in June. AT&T Next, the company’s monthly payment program for buying smartphones and tablets, is shifting from four options to two options and adding ways to lower the monthly payment.
Filed under: Tech Industry Tagged: AT&T
10 Things Successful Project Managers Never Tolerate
10 Things Successful Project Managers Never Tolerate
By Harry Hall
Project managers are not just managers. They’re leaders. Project managers shape and influence their project culture for good or bad.
Tolerance can be a great trait. However, project managers must be deliberate in what we will tolerate and what we will not tolerate. Project managers must refuse to […]
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Apple issues OS X El Capitan 10.11.6 developer beta 1 via Mac App Store
In addition to releasing the first iOS 9.3.3 developer beta, Apple has issued OS X El Capitan 10.11.6 Developer Beta 1 through the Mac App Store. The first pre-release version is available to developer testers and features build number 15G7a (up from 15F34 on the public version).
Filed under: Developers Tagged: OS X
Apple releases iOS 9.3.3 developer beta 1, first tvOS 9.2.2 beta
Apple has released a new iOs 9.3.3 Developer Beta 1 for developer testing on iPhone, iPad, and iPod touch. The update weighs in around 1.4GB and is available over-the-air for devices registered to test pre-release versions of iOS.
Filed under: Apple TV, Developers, iOS Tagged: iOS 9.3.3
9to5Toys Lunch Break: Beats Solo2 Headphones $80, Apple TV (refurb) $125, KAMI iOS puzzler game free, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.
TODAY’S CAN’T MISS DEALS:
Listen in style w/ these headphone deals: Beats Solo2 $80 (Reg. $120) or JayBird X2 Bluetooth $99 (Reg. $125)
Daily Deals: Apple TV 32GB w/ Siri Remote 4th Gen. (Refurb) $125, 64GB $160, Insignia 43-inch LED 1080p HDTV $200, more
KAMI paper puzzle game goes free on iOS for the very first time today (Reg. $2)
Here’s your chance to finally save on SONOS, all speakers now come w/ a free gift card
Apple’s most powerful standard config MacBook Pro gets a big price drop: $1,940 shipped (Reg. $2,499)
Save $399 on Apple’s 15-inch 256GB Retina MacBook Pro, now $1,600 w/ free shipping
Apple 12-inch MacBook 1.1GHz/8GB/256GB (2015): $900 shipped (Orig. $1,299)
App Store Free App of the Week: Pull My Tongue goes free for the first time ($1 value)
True Skate sim app for iOS goes free for the first time this year (Reg. $2)
Transistor action-RPG for iOS once again matching its lowest price yet: $3 (Reg. $10)
Awesome Note 2 task/calendar app for iPhone, Apple Watch and iPad: $2 (Reg. $4)
Review: We flew DJI’s impressive Phantom 4 drone towards a wall at 20MPH and nothing happened
MORE NEW GEAR FROM TODAY:
Smartphone Accessories: Charge your Apple Watch & three other devices on Oittm’s handy dock $21 Prime shipped, more
- Dell 28-inch 4K Ultra HD LED Monitor w/ 2 HDMI inputs and USB ports: $400 shipped (Reg. $500)
- Games/Apps: Battleborn on PS4/Xbox One $40, iOS freebies, more
- The AmazonBasics keyboard has a slim design and built-in number pad: $8 Prime shipped
- Sony PlayStation Vita with Wi-Fi for $140 shipped (Orig. $200)
- Light up your garden with smartphone control: OSRAM LIGHTIFY Kit $54 shipped (Reg. $80)
- Outdoor Fun & Games up to 45% off: Deluxe Bean Bag toss $90 (Reg. $125), more
- Save 20% Off Select Farberware Kitchen Products: 17-Piece Tool and Gadget Set $11, more
- You’ll want to buy all of these LEGO Minecraft, Angry Birds and City kits on discount today
MORE DEALS STILL ALIVE:
Boost your iPhone’s battery w/ mophie’s juice pack reserve case for $40 Prime shipped (Reg. $60)
Treat yourself w/ all-time low prices on Bowers & Wilkins headphones, speakers
- Make the leap to 4K w/ Dell’s 27-inch LED Ultra HD Monitor for $450 shipped (Reg. $500+)
- WORX AeroCart Multi-function Wheelbarrow + Water Hauler for $100 (~$160 value)
- Grab some free weekend reading: Around the World in 80 Days Kindle eBook (Reg. up to $7)
- Get the iPhone 5c 16GB (Verizon/GSM Unlocked Refurb.) for $100 shipped
- The second generation Boosted electric skateboard promises longer range
- Gran Turismo makes its triumphant return to PlayStation this fall [Video]
- HAMMERHEAD Li-ion Screwdriver/Wire Tester (Prime only) $20 (Orig. $40), more
- Green Deals: Sun Joe 22-inch 3.5A Electric Hedge Trimmer from $29 (Reg. $49), more
- Bodum Chambord 8-cup French Press Coffee Maker $24.50 (Reg. $30+), tools, more
- Toys R Us Red White and Blue Sale: Super Soaker Zombie Strike Blaster $10, more
- Dyson AM07 Air Multiplier Tower Fan w/ remote control $270 (Reg. $400), more
- DEWALT Cordless Compact Drill/Driver Kit w/ case & battery $80 shipped (Reg. $130), more
- Hamilton Beach 2-Slice Toaster $15 Prime shipped (Reg. $20+), more
- TriggerPoint TP-Factor Extra-Firm Massage Ball $15 Prime shipped (Reg. $25), more
- Get an Esquire Magazine 2-Year Subscription for free when you fill out a short form
- Portable folding Camco deluxe grilling table for $48 Prime shipped (Reg. $75)
- Aukey’s LED Lamps from $28 Prime shipped
- Workout Stability/Balance Balls from $10 (Reg. up to $20), more
- Take a look at LEGO’s new 2-foot tall Big Ben Creator Expert set in all its glory
- Samsung UHDTVs: 60″ w/ 3 HDMI inputs $999 (Reg. $1,400), 48″ 3D $925, more
- LifeProof FRĒ Waterproof Case for iPhone 6 (Various Colors) $30 shipped (Reg. $60)
- Canvas Messenger Bags for MacBooks from $25 Prime shipped (Reg. $50+)
- Vantrue 2K LCD Dashboard Cam+ 32GB SD card $100 shipped (Orig. $160), more
- Get a $100 Sears Gift Card for only $85 shipped (15% off)
- Prima has now made some of its official digital game guides available to download for free
NEW PRODUCTS & MORE:
The second generation Boosted electric skateboard promises longer range
National Streaming Day: I finally cut the cord and haven’t looked back, here’s how I pulled it off…
- Roboterra’s K’NEX-like coding system aims to empower young engineers
- TRNTBL is a modern day vinyl-lovers dream w/ built-in AirPlay, SONOS and Bluetooth
- Black + Decker launches app-connected Bluetooth batteries w/ USB port
- Garmin’s new vívosmart HR+ opts for GPS-tracking and heart rate monitoring over battery life
- The Tap Bluetooth wearable turns nearly any surface into a functioning Bluetooth keyboard
- The Vuze Camera brings an affordable point-and-shoot design to virtual reality
- Review: Samsung’s KS9500 65-Inch curved 4K TV is pretty amazing [Video]
- The newest Garmin Fitness Tracker delivers a ‘Suffer Score’ after each of your workouts
- The Thin Ice wearable cools your body in hopes of burning an additional 1,000 calories per day
Filed under: Tips and Tricks Tagged: 9to5Toys, Amazon, app deals, Apple TV, Beats Solo2, Best Buy, Daily Deals, free apps, Gold Box, Kami, video games
How-To: Replace open Safari tabs with folder bookmarks in one click on OS X
Safari has changed the way it handles bookmarks and open tabs over the last few versions, which has required me to slightly adjust my workflow each time. The change in behavior is small but one I’ve noticed.
Bookmark folders in Safari on the Mac have an ‘Open in New Tabs’ option that when clicked opens each saved website in its own tab using a single Safari window. A couple of versions back, this button would replace all open tabs with just the bookmarked websites in that folder.