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6 Tips for Writing Headlines That Drive Traffic

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Are your headlines performing as well as you’d like? Do you want to write more effective headlines? Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content. In this article you’ll discover six tips for writing effective headlines that drive traffic. #1: Begin With Numbers […]

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Poll: 8 months in, are you still wearing your Apple Watch everyday?

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The Apple Watch was released 8 months ago and it has been met with a wide array of responses from users. The device presented a new dilemma for Apple. Instead of something like an iPhone, which while meant to be used daily, is not meant to necessarily be constantly sending you notifications, Apple Watch’s purpose is to keep you alert 24/7. As I’ve learned over the last 8 months, that has its own benefits and drawbacks.

Personally, I was never entirely sold on Apple Watch when it was announced. I wasn’t convinced that I wanted to be constantly notified of everything going on online. I was perfectly content with the idea of pulling out my iPhone when I wanted to be updated and leaving it in my pocket while trying to disconnect and enjoy those around me. Nevertheless, I ended up buying an Apple Watch on launch day and now that the aura of it being a shiny new product has worn off, I’ve come to realize that it hasn’t affected my life as significantly as Apple had hoped it would.

My original instinct of not wanting to be connected 24/7 was entirely true. I really am not a fan of receiving every notification as soon as it comes in. I use technology so often in my life that when I’m not working, I really like to disconnect and avoid Twitter and basically digital communication as a whole. This has led to me only wearing my Apple Watch a few days a week and for a device that is meant to be always attached to your wrist, I don’t think that’s what Apple intended for the use patterns of its customers to be.

I understand that I may be in the minority here. A lot of people probably love the idea of being always connected to the web and to never miss a notification, but I don’t. I’ve found that when I get too attached to technology, I get burnt out even more quickly than I do normally with technology.

While the issue goes deeper than the Apple Watch itself for me, there are things Apple could do to improve it and maybe convince me to wear it on a more regular basis. Primarily, it needs to be faster. It seems like every time I turn to my Watch to do something like check the weather or view reminders, I’m hit with the spinning loading wheel for far too long before the actual content itself appears.

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One of the features Apple touted most for the Watch was Health. The idea of using the device to better yourself health-wise is a huge appeal for many users, myself included. I love using the device to track my steps and physical activity for the day, but there’s one issue. My physical activity of choice is playing basketball and the Apple Watch is not comfortable enough at all to wear while playing basketball in my experience. It’s simply too big. In Apple’s defense, there aren’t many wearables that are small enough to wear while playing basketball. But, then again, maybe I’m in the minority in thinking the Apple Watch isn’t meant for basketball.

This is a similar experience as to what Sarah experienced when she sent her Apple Watch off to get replaced. Sarah explained that while she likes her Apple Watch, it hasn’t significantly changed or altered her life. On the other hand, Ben started out as a smartwatch skeptic but has now been totally assimilated.

We reported earlier this month that Apple was planning a March event to unveil the Apple Watch 2. As we reported in June, Apple has been working on new camera, wireless, sleep tracking, and health sensor technologies for the device, but it’s unclear what exactly will make it into the second generation wearable.

The idea of already upgrading my $700 Apple Watch to a new model seems absurd to me at this point. I never thought the Watch would be something that needed to be refreshed every year. As of right now, I’m leaning towards either not upgrading or opting for the lower-end Sport variants over the stainless steel model I chose this year.

But, as always, your mileage may vary. Are you still wearing your Apple Watch everyday? If so, tell us why in the comments below. If not, what would make you change your opinion and become a more regular user?

Filed under: Apple Watch Tagged: Apple, Apple watch, Opinion, poll

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Apple again controls holiday sales, accounting for 49% of activations as phablets dominate

Apple Christmas Ad 2015

Every year during the holiday season Apple products top the wish lists of many consumers and end up being one of the top gifted items when it’s all said and done. Now, Yahoo-run analytics firm Flurry Insights has shared the gift giving trends for this holiday season, again showing that Apple devices were among the most popular items received this year.

Of all new devices activated during Christmas week Apple accounted for 49.1 percent of them. That’s down slightly from the 51.3 percent it was responsible for last year. Samsung devices accounted for 19.8 percent of new device activations, up from 17.7 percent in 2014. Samsung’s rise in sales, Flurry says, was driven by the Galaxy Grand Prime, Core Prime, and S6.

As far as device trends in general, phablets saw a huge surge in popularity this year. In 2014, phablets accounted for just 13 percent of Christmas week activations. This year, they accounted for 27 percent of activations, representing a 2x increase in sales. Small phones, with a screen size of 3.5-inches or less, accounted for just 1 percent of activations. Small tablets, such as the iPad mini, accounted for 9 percent of activations, down from 11 percent in 2014, showing that many are opting for phablets over small tablets. iPad Pro accounted for less than 1 percent of device activations.

Christmas Day was also a huge day for app downloads. Flurry says that compared to the average daily installs for the first three weeks of December, Christmas Day saw a 2.2x increase in app downloads across the board. When you consider all the new devices activated, it makes sense for there to be such a huge increase in app sales that day as well.

Apple always sees a surge in sales during the holiday season and this year appears to be no different, even with it being an iterative year in terms of iPhone upgrades for the company with the launch of the 6s and 6s Plus. Likewise, these trends also show how Apple somewhat cannibalizes sales of its own products, like the iPhone 6 Plus/6s Plus taking some sales of the iPad mini.

Let us know in the comments if you were gifted any Apple products this year!

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Filed under: iOS, iOS Devices Tagged: Apple, Christmas, Gifts, holiday, iPad, iPhone

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OpenEMU adds Atari Lynx, Nintendo 64, Sony Playstation / PSP, Vectrex emulation

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OpenEmu, the free Mac OS X multi-platform retro video game emulator, has received a substantial upgrade that expands both the list of supported classic game systems, and automap support for popular game controllers. Released over Christmas, version 2.0.1 now allows Mac users to seamlessly play games from the following classic systems:

  • Atari 5200, 7800 and Lynx
  • Bandai WonderSwan
  • Coleco ColecoVision
  • GCE/Milton Bradley Vectrex
  • Magnavox Odyssey2/Videopac+
  • Mattel Intellivision
  • NEC TurboGrafx-CD/PC Engine-CD + PC-FX
  • Nintendo Famicom Disk System and Nintendo 64
  • Sega SG-1000 and Sega CD
  • Sony PlayStation and PSP

The new app also features a redesigned user interface, increased automap button support for controllers such as SteelSeries’ Stratus XL and Nimbus controllers, realtime gameplay rewinding, and more…

In addition to the aforementioned “new” systems, OpenEmu continues to support older systems such as the Atari VCS/2600, Game Boy, NES, Genesis, and Virtual Boy, plus MAME arcade games, Sega’s Saturn, and other platforms. Virtually every major 8-bit, 16-bit and 32-bit system is now supported, along with many popular handhelds, though there are some exceptions.

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OpenEmu’s interface beautifully represents the individual systems it supports, while making playback of supported games as easy as dragging and dropping files atop its library window. Setting up Sony PlayStation Portable button mapping with an unsupported controller such as Hori’s HoriPad Ultimate was as easy as opening a Preferences menu and tapping each HoriPad button as OpenEmu spotlighted its original location on a virtual PSP.openemu2-psp

Though the emulator’s performance will vary based on your specific Mac’s capabilities, quick test runs with classic titles such as Namco’s Pole Position (Vectrex), Bandai/Namco’s Tekken 6 (PSP), Nintendo’s Star Fox 64 (Nintendo 64) looked and sounded nearly perfect on even several-year-old iMacs. With a pretty good computer, you can expect to see full music, voice samples, and original frame rate 3D graphics for your classic games — assuming you have the legal right to play the ROM files on your Mac.

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The legality of emulators — specifically, their use of ROM files that are ripped from original cartridges and optical discs — varies from country to country. To that end, OpenEMU 2 includes access to a collection of 80 homebrew games developed to push the capabilities of classic systems, including Halo for the Atari 2600, Pac Man 4K, and the SNES remake of Donkey Kong, “Classic Kong Complete.” It’s fantastic that the latest version of OpenEMU makes it so easy to access games and platforms that were abandoned long ago.

Filed under: Apps Tagged: OpenEMU

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Jeremy’s 5: Rethinking Apple TV, Touch ID failures, Kimoji, Badland 2 + Real Boxing 2

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Welcome to the latest edition of Jeremy’s 5, my latest quick roundup of 5 interesting little things I’ve been testing over the past week. These are all items that aren’t big enough for full articles, but are worth sharing with you anyway.

This week’s edition discusses the state of Apple TV gaming as we close out 2015, a tip on how to deal with a broken Touch ID sensor, and three apps: Kimoji, Badland 2, and Real Boxing 2 CREED…

1. Rethinking Apple’s 4th-Gen Apple TV. As 2015 draws to a close, I wanted to revisit an editorial I wrote back in October, “Apple’s fourth-gen Apple TV will be worth the $149 gamble.” The editorial’s bullish recommendation was that the new device was a safe long-term bet, though it would likely have a somewhat rocky launch:

[T]he next year will be a wild ride for early adopters, though I do think the first two or three months may be somewhat chaotic as developers rush to get their hastily-completed apps and games into the Apple TV App Store.

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By contrast, my colleague Chance Miller was bearish, opining two weeks after the Apple TV’s release that the price and app quality made it a “risky upgrade from the prior model.” Chance recommended sticking with the older $69 version until apps improved and/or an Apple cable TV streaming service launched.

Although I use the new Apple TV every day, I’ve thought about Chance’s take quite a few times, because our Apple TV 4 is used mostly like our prior Apple TV 3: for playing videos. Ever since the Apple TV App Store opened, I’ve been actively hunting for “great” apps, but apart from new video channels — too many of which are locked behind cable subscriptions — I’ve found very few non-gaming downloads worth keeping on the device. Another way to put this is that if you’re not a gamer, the Apple TV 4 is certainly not a must-buy right now.

Games are a different story. As of today, there are a handful of compelling Apple TV games, including Geometry Wars 3, Oceanhorn, and Lumino City, while the accessory-required Guitar Hero Live is also remarkably popular. For better or worse, virtually all of them are ports of existing iPhone and iPad games. There are two huge positives to this: you can instantly pick up on your Apple TV where you left off on your smaller device, and your iOS purchase gives you immediate (free) access to the Apple TV version. But thus far, you have little incentive — apart from seeing games on a larger screen — to play heavily on the Apple TV itself, and unless you have a Bluetooth game controller, you probably won’t want to use the Siri Remote for gaming. It stinks.

My nightstand is currently loaded with Apple TV accessories: a Bluetooth game controller, a pair of wireless headphones for quiet listening, a headphone stand, and a charging dock that alternates between refueling my Siri Remote and iPhone. Right now, it’s comforting that all of these accessories can also be used with my iPad and iPhone. I remain optimistic that the Apple TV will soon be making equally good use of them, as well.

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2. Has Your Touch ID Sensor Failed? Don’t Use iTunes To Update iOS! I’ve been pretty lucky with iPhones over the years — partial or complete hardware failures have thankfully been rare. But I ran into a new situation this past week that shows how one small (and arguably trivial) broken piece can completely destroy your ability to use a recent iPhone or iPad.

Just after my wife’s iPhone 6 warranty ran out, her Touch ID sensor stopped working — it started reading slowly, then stopped reading entirely, erased her stored fingerprints, and refused to store new ones. She wasn’t thrilled to lose Apple Pay access, but willing to live with the issue until her next iPhone upgrade. Over the course of the next few weeks, however, we learned that a failure of the Touch ID sensor actually creates bigger issues for an iOS device than just removing fingerprint scanning.

When iOS 9.2 came out, we discovered that she couldn’t do an over-the-air iOS software update on her phone; it repeatedly failed without explanation. Then, we made the mistake of trying to use iTunes to update the iPhone. iTunes got 50% of the way through the “verifying” stage before failing, and completely bricking the phone, which at that point couldn’t be revived or moved past the “Connect to iTunes” screen. An “Error 53” in iTunes identified the issue as Touch ID-specific, without providing any fix. At that point, your only real alternative is to pay to have the iPhone (or iPad, if that’s your Touch ID device) replaced.

People who have tried to replace their Touch ID sensors using third-party repair services have discovered that it’s not easy — each Touch ID sensor is tied to the specific CPU inside an iPhone, so if Touch ID fails, and you want to keep upgrading your iPhone, you’ll need to replace the entire logic board, a prohibitively costly option. (I would imagine that attorneys are already working on the class action lawsuit for this, if it hasn’t been filed already.) Your other replacement alternative is AppleCare+, which isn’t cheap. But if you want to just keep using your phone without Touch ID, my advice is simple: avoid using iTunes to update iOS.

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3. Kimoji Seriously May Be The Start Of Something Bigger. Building on emoji — the little smiley face, heart, unicorn, pizza, and taco icons found in iOS’s alternate picture keyboard — Kim Kardashian’s latest app, Kimoji ($2), raced to the top of the App Store’s “Top Paid Apps” charts the day it was released. Kim claimed that she broke the App Store, and Apple, uncharacteristically, responded with a denial. Today, Kimoji is the App Store’s #4 paid app, behind Minecraft, Minecraft: Story Mode, and a party game called Heads Up! — it’s also the only non-game app in the top 10. Is there a reason for its success, apart from Kardashian’s popularity?

Yes. I give Kim and developer Whalerock Digital Media credit for capitalizing on something that’s become apparent over the past year: people love new emoji. Believe it or not, readers have shown more interest in new emoji additions to iOS than pretty much any other individual feature Apple has added over the past year or two. By including some racy content, Kimoji goes further than other new emoji apps for iPhones and iPads, which are comparatively tame.

For a variety of reasons, third-party “emoji” apps need to rely on a hack: they include images that you paste into text entry fields, and send just like picture messages. But as Kimoji demonstrates, having handy access to more images can actually be fun, particularly if you want to exchange those images with friends or family who appreciate icons such as suggestive fruits, fancy cars, and rainbow hearts. In 2016, I would be surprised if we didn’t see other celebrities, particularly musicians (say, Snoop Dogg), follow in Kim’s footsteps.

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4. Badland 2. For years, Apple has been encouraging iOS developers to release games that are beautiful and easy to control using a touchscreen. That’s why the side-scrolling adventure game Badland won an Apple Design Award two years ago; it was gorgeous and simple. Using only two buttons — “left” and “right” — you could maneuver a furry, flying little ball through a variety of comically deadly environments. All of the characters and obstacles were rendered in highly detailed but jet black silhouettes, contrasting with rich, colorful backgrounds.

The just-released sequel Badland 2 ($5) preserves the original game’s formula, but quickly ups the ante with new elemental hazards such as liquids, flames, frost, and light, all including improved special effects. Developer Frogmind has also included crazier level designs, as well as 3D Touch support for the latest iPhones, helping to make your character’s wing-flapping a little more precise. While many of the core gameplay elements feel familiar, they’ve been made more fun (and random) by cranking up the number of objects on screen at once: it’s common to take control of dozens of clones simultaneously, only to see (most of them) shredded in the gears of machines, or squashed between compacting walls; if only one survives, it gets to continue on. Badland 2 is worth seeing if you appreciate simple controls, dark humor, and rugged, industrial art.

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5. Real Boxing 2 CREED. The original Real Boxing was the best-looking and -playing boxing game released for iOS. But the sequel, featuring improved graphics and tie-ins from the latest Rocky movie, is even better. Released in November and recently updated with new bosses and gifts, Real Boxing 2 CREED (Free) still lets you completely custom-create a boxer from scratch and take him through a series of training sessions and “career mode” fights. The major change this time is the option to play through the career of Adonis “Creed” Johnson, son of legendary Rocky opponent Apollo Creed; Sylvester Stallone himself shows up as Rocky in training sequences.

If you’re not a boxing fan, the biggest reason to download Real Boxing 2 is to see just what your iOS device is capable of doing. Powered by the console game-building Unreal Engine 4, it features some of the most detailed 3D characters, backgrounds, skin textures and special effects that iPads and iPhones can handle, and the controls are easy to learn, too. While the career mode can get repetitive, online multiplayer modes and one-off challenges are available to keep the game interesting from day to day. Based on the longevity of the original Real Boxing, you can expect lots and lots of new features to be added over the game’s lifetime.

More From This Author

Check out more of my reviews, How-To guides and editorials for 9to5Mac here! I’ve published a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users, as well as a personal gift guide for Apple fans, a great gift guide for iPhone users, a detailed gift guide for Mac users, and a separate gift guide for Apple photographers.

Filed under: iOS Devices Tagged: Apple TV, BADLAND, BADLAND 2, emoji, iPad, iPhone, Kimoji, Real Boxing 2, Touch ID

Continue reading more about iOS Devices, iPhone, and iPad at 9to5Mac.

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Apple applies for Beats 2-5 trademarks, hinting at future streaming radio stations

3D Touch Beats 1

When Apple Music launched earlier this year in June, one of the major features of the package that differed from other streaming services was a real streaming radio station called Beats 1 hosted by actual DJs including Zane Lowe.

The Beats 1 station is free and doesn’t actually require an Apple Music subscription, but Apple has used celebrity-hosted radio shows by Dr. Dre, Pharrell, Jaden Smith and others on the streaming station to attract people to the subscription service.

Now a new report from French site Cosnomac (via MacRumors) says Apple has applied for trademarks in the US for use of Beats 2-5.

Many have wondered if Apple might eventually go beyond Beats 1 and offer multiple live streaming radio stations through Apple Music. Early criticism of Beats 1 focused on the single station, which leans heavy on pop and hip-hop, needing to cater to various music tastes, although I’ve personally found it to be a useful music discovery tool that satisfied my wider music taste.

A report earlier this year claimed that Apple had the rights to launch as many as five additional radio stations like Beats 1, which requires music label deals, although Beats 1 host Zane Lowe said only time will tell if Apple Music needs Beats 1.

It seems possible Apple is requesting these trademarks to preserve their names and prevent others from using a similar name. That scenario seems more likely than Apple planning four additional radio stations anytime soon, although additional stations in more languages than English could address a wider audience. Apple Music, after all, is offered in over 100 countries around the world.

Filed under: Apple Music Tagged: Apple Music, Beats 1

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Kevin Lynch says Steve Jobs tried recruiting him to Apple after Flash debate

Kevin Lynch Apple Watch

This may not be widely known, but it’s an interesting piece of history that’s now confirmed: Steve Jobs personally tried to recruit Kevin Lynch to Apple after the big Flash debate in 2010. Lynch, of course, was Adobe’s chief technology officer at the time and had just went head-to-head with Apple CEO Steve Jobs over Flash and iOS.

Apple later hired Lynch away from Adobe in 2013, giving him the title VP of Technology and a project that would later become the Apple Watch, a hire that was widely seen as a bizarre move. Tim Cook’s Apple hired the guy that Steve Jobs basically destroyed…

Kevin Lynch has since enjoyed lengthy amounts of stage time during recent Apple keynotes. In September 2014, Lynch demoed the Apple Watch to the world for the first time months before it was available to purchase. Then in June at Apple’s annual WWDC event, Lynch demoed the watchOS 2 software update on stage to developers and the world.

While it hasn’t been widely discussed that Jobs had tried (and failed) to recruit the Adobe CTO in 2010, Lynch confirmed the detail in a recent commencement address delivered to University of Illinois at Chicago’s mid-year graduating class:

I’ve been through a number of challenging situations. One of these was getting into a disagreement several years ago with Steve before I was with Apple — it was not easy and I didn’t win the argument, but something surprising happened. Steve got to know me better and asked me to work with him. I felt I couldn’t join at the time, but he left the door open. Later, he tragically passed away. I couldn’t stop thinking of our conversations and am so happy I did join Apple, and have been giving my all since.

I did this with a leap of faith, not knowing exactly what we would build, but that I’d be working with the truly amazing team at Apple. My first day I learned the mission was to create the Apple Watch, and that we had a lot of work to do. It has been a series of incredible engineering and design challenges since.

I say this tidbit was confirmed and not discovered because while it felt fresh upon hearing, the detail was somewhere back in my head but not easily available in print. I racked my brain and sourced it back to an episode of John Gruber’s podcast (~1 hour 14 minutes in) from April where he said a Cupertino “birdie” in a position to know (my guess on this one is Schiller) said that Jobs had tried to recruit Lynch after the Flash episode, but Lynch worried leaving then would look bad for Adobe.

Three years later, Lynch made the jump to Tim Cook’s Apple and began his contribution to the Apple Watch. Jony Ive told Bloomberg Businessweek last year that the Apple Watch project began shortly after Jobs’ death in 2011 (although that’s recently been curiously disputed), so I wonder what role Jobs initially had in mind for Lynch.

In 2013, Lynch reported to Bob Mansfield, then Apple’s SVP of Technology, who retired and had duties go to Dan Riccio, SVP of Hardware Engineering, and Jeff Williams, then SVP of Operations who recently got promoted to Chief Operating Officer.

Kevin Lynch Apple Watch

More thinking out loud: will Lynch eventually be promoted to SVP of Technology and earn a profile on Apple’s leadership page like Mansfield had? Technically key VPs have profiles now too but Lynch isn’t included. Maybe this is related to how well Apple Watch 2 does this spring.

At any rate, Lynch’s history with Apple starts long before he joined the company and has got to be one of the most interesting hires (that Lynch was potentially a bad hire was hard to argue against in 2013). Kevin Lynch, Apple VP of Technology, despite Jobs’ Thoughts on Flash essay (Flash, of course, is now walking dead) and the somewhat hard-to-find, goofy Mythbusters-style video where Lynch destroys an iPhone, now with the Steve Jobs stamp of approval.


Filed under: AAPL Company, Apple Watch Tagged: Adobe, Apple watch, Bob Mansfield, Flash, KEvin Lynch, Steve Jobs, Tim Cook

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9to5Toys Lunch Break: iTunes $100 Gift Card $80, iPad Air 2 Smart Cover $18, Beats Solo2 $100, more

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

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$100 iTunes Physical Gift Card for $80 shipped (20% off): save on apps, music, movies, more!

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Apple iPad Air 2 Smart Cover $18 (Reg. $35), Smart Case $35 (Reg. $70), more

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Beats Headphones: Solo2 On-Ear $100 (Reg. $200), Powerbeats2 In-Ear $85 (Reg. $150)

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Write-Off Week™: Last chance to write off biz expenses w/ best deals on office equipment, tech, supplies, more

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iTunes is hosting a rare sale on HD movies, including $5 titles + heavily discounted bundles

Hundreds of iOS/Mac games & apps are on sale for the holidays, these are the best ones you can’t afford to miss

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Starbucks $15 gift card for $10: save 30% on your favorite drinks!

MORE NEW GEAR FROM TODAY:

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Macbook Air 11.6″ Core i5 4GB/128GB w/.edu: $750 shipped ($250 off, $700 without .edu or less)

Apple 12-inch MacBook w/ Retina display 1.2GHz/8GB/512GB: $1,440 shipped (Reg. $1,599)

MORE DEALS STILL ALIVE:

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Apple-certified Lightning 3600mAh Aukey Portable Battery Pack + MFi cable: $10 shipped

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B&H: $70 off Apple Watch Stainless PLUS $100 Gift card (Tax only in NY) starting at $379 effective

iPad mini 3 Wi-Fi: 16GB $250 (Orig. $399), 128GB $425 (Orig. $599)

Best Buy Apple sale: iPad Air 2 $125 off, iPad Air $100 off, iPad mini 4 $100 off, much more!

Apple TV 32GB (4th generation) w/ Siri remote + 6-ft HDMI cable: $126 shipped (~$155 value)

NEW PRODUCTS & MORE:

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ShiftWear sneakers use flexible displays to showcase custom artwork on your shoes

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The new iOS-connected Hamwells e-Shower recycles your water with eyes on saving energy

Filed under: iOS Devices Tagged: 9to5Toys, Amazon, app deals, Beats Solo 2, Best Buy, Daily Deals, free apps, Gold Box, iPad Air 2 Smart Cover, iTunes, video games

Continue reading more about iOS Devices, iTunes, and 9to5Toys at 9to5Mac.

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32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]

Enviable_Marketing_Campaigns.jpeg

The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. But with the infinite number of approaches and ever-increasing creative standards, it is easy to feel overwhelmed by the possibilities.

To help get your inspiration flowing, we’ve curated the top marketing campaigns from the last year in our latest ebook: 32 Enviable Examples of Inbound Marketing.

Whether you want to rethink your approach to social media or experiment with a new publishing medium, considering these diverse examples will help to improve the quality and originality of your own content. 

Download it today to discover industry-leading brands outside your typical scope and spark new and exciting ideas. You might be surprised how an international supermarket could inspire your insurance firm’s marketing, or how a backpack retailer could make you rethink content for your SaaS startup. 

Have we left out your favorite marketing campaign from 2015? Share your inspirational examples in the comments below.

download enviable marketing examples

Hyundai set to bring CarPlay to select cars early next year after delay

Hyundai Sonata 2015 with CarPlay

While Hyundai was one of the first major car brands to promise CarPlay in its vehicles as a selling point nearly two years ago, the automaker so far hasn’t actually shipped the update to add the feature it promised to customers. Compare that to Pioneer’s CarPlay support announced around the same time which brought the iPhone-based infotainment feature to all cars through aftermarket displays in 2014.

There may be some good news for Hyundai fans still waiting to test drive CarPlay, however, as USA Today reports that Hyundai is committing to rolling out an update to add the feature early next year.

Hyundai Sonata owners should expect a software update to be released during the first quarter of 2016 that will enable the CarPlay feature on supported models with a connected iPhone. Select models of Hyundai’s 2015 and 2016 Sonatas with in-dash displays will support the feature. CarPlay requires iPhone 5 or later.

While there’s still no set date for the software update’s release, the 3-month time frame is the most specific Hyundai has been yet. The automaker has heavily demoed CarPlay in its Sonatas for well over a year now, although it has missed past deadlines for bringing the feature to consumers.

The report also notes that Hyundai told customers the software update would be available for free but instead will require an SD Card for updating the head unit. You can pick up an SD Card for a few bucks though if you want to DIY the update, and I suspect dealers will be reasonable about updating head units for customers once the software update is out.

CarPlay Hyundai

While aftermarket displays like Pioneer’s and Alpine’s have offered CarPlay on select units for a while now, new cars including models from Volkswagen have been driving off the lot with CarPlay built-in lately.

You can check out our initial review of CarPlay and our update to what changed with CarPlay after one year if you want to learn more about the feature. We also went hands-on with CarPlay in Hyundai’s Sonata at CES last year. And expect these iPhone apps to work with CarPlay.

As a CarPlay user myself, I’m personally happy with the experience of adding the feature to my existing car through an aftermarket display like Pioneer’s, and if I was in the market for a new car now I’d highly consider waiting to see what car makers do with Apple’s new wireless CarPlay feature that shipped with iOS 9 but hasn’t shown up in cars yet. This is something I’m hoping to see pop up at CES next week.

Filed under: iOS Tagged: CarPlay, Hyundai, iOS, iPhone, Sonata

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Are Your Beliefs Helping or Hindering You as a Leader?

Are Your Beliefs Helping or Hindering You as a Leader?
By Susanne Madsen
Have you ever considered how important your values and beliefs are to the results you get (or don’t get) in your personal and professional life? Beliefs are so powerful that they shape your attitudes, decisions, actions, and ultimately determine your results. They are something […]

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Review: Booq’s Slimpack gives DSLR-toting MacBook users another all-in-one bag option

slimpack-0

Ever since I upgraded from an 11″ MacBook Air to a 13″ Retina MacBook Pro, I’ve been hunting for the perfect hybrid computer and camera bag — a compact backpack that could hold my laptop, DSLR, lenses, and accessories at the same time. Six months ago, I covered several MacBook/camera bags from Incase, including the DSLR Sling Pack I’ve loved for years, and larger “Pro” options for bigger laptops. Each hybrid bag makes different compromises: for my needs, the Sling Pack’s too small, and the Pro bags are too large. But users of 11″ MacBooks might find the Sling Pack “just right.”

Seeing potential in a new alternative, I jumped at the opportunity to test Booq’s upcoming Slimpack ($195), a MacBook-sized evolution of its earlier iPad/DSLR backpack $145 Python Slimpack. Booq makes excellent bags, but apart from offering a multipurpose camera/headphone compartment in Boa Flow, it hasn’t taken a deep dive into the camera-laptop hybrid category. While the new Slimpack’s laptop compartment is just a hint too small for the 13″ MacBook Pro and iPad Pro I’m currently using, it’s right-sized for 12″ or smaller MacBooks, as well as 10″ or smaller tablets, any of which can be paired with a full-sized DSLR, three or four lenses, and accessories. Bundled with a rain shield and Booq’s standard Terralinq loss recovery protection system, it’s a very nice bag, and one I would certainly use if I switch to a 12″ MacBook next year…

Key Details:

  • A hybrid computer and camera backpack with lens compartments
  • Typically handsome Booq design and waterproof materials
  • Holds 12″ or smaller MacBooks, 10″ or smaller iPads
  • Updates earlier, less expensive version that was only for iPads

Hybrid DSLR and computer bags always consist of the same two concepts: a fairly deep, segmented compartment that manages lenses, camera bodies and related accessories, alongside a considerably thinner, padded area designed to hold a laptop or tablet. A well-designed bag makes it easy to grab your camera as needed without fully disassembling the bag, provides comfortable padded straps for your body, and offers enough room to accommodate your choice of computers.

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Slimpack is indeed a well-designed bag, and follows Booq’s tradition of handsome execution. Gray in color with silver and black metallic accents, it looks almost light gray under bright light, while its mid-gray tones and darker accents stand out when viewed from other angles. Unlike its predecessor Python Slimpack, which was made with ballistic nylon, the new model is made with Bionic fabric — a weave of 47% recycled PET and 53% cotton that’s weatherproof, with a texture that’s somewhere between waxed canvas and denim. The look and feel are professional, while giving no clues as to what’s specifically inside the compartments.

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Slimpack also has two sturdy padded mesh shoulder straps with optional chest and waist buckles for added reinforcement, notably redesigned from Python Slimpack to eliminate what was previously a passive (but small) iPhone-holding compartment on one strap. While there’s a double zipper that runs in a U shape across the back, opening the bag to fully reveal separate computer and camera compartments, there’s also a padlock-friendly double zipper on the top that can provide quick (or secured) access to your camera with an attached lens. All of the external zippers have nice leatherette pulls held together with metallic Booq logos.

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The camera compartment begins in a seven-compartment grid that will most likely need to be customized to your particular needs. My long zoom lens, for instance, required me to turn two small compartments into one by removing a central Velcro-tipped divider, and keeping a lens attached to my DSLR’s body required opening another compartment, cutting the initial 7 spaces down to five. But that’s more than enough space for all of my normal gear, leaving one space for a travel or computer accessory such as a multi-port USB charger. The interior of the bag is nicely padded and lined with a plush soft fabric.

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On the computer side, Booq uses a Velcro-secured, padded laptop sleeve that’s almost as large as the bag’s full footprint — this is the other major difference versus the earlier Python Slimpack. The new model’s sleeve has expanded from iPad-sized to include enough space for an 11″ MacBook Air or 12″ MacBook. As the photos show, the sleeve is a little wider than the 11″ MacBook Air, and needn’t stretch to accommodate Apple’s smallest, thinnest laptops.

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Unfortunately, the compartment is literally only millimeters shy of wide enough to hold a 13″ MacBook Pro, which is a real shame given that a fairly straightforward modification would have expanded Slimpack’s compatibility to include the 13″ MacBook Air, 13″ MacBook Pro, and 12.9″ iPad Pro. That said, devices that do fit inside the sleeve are nicely padded on all sides against damage, and the bag’s footprint is manageable.

slimpack-5

Rather than hiding your accessories in nooks within the camera compartment, like Incase largely does with the DSLR Sling Pack, Booq instead places two large side pockets on Slimpack’s outer edges, opening to reveal similar but not identical flaps. Each has a zippered long mesh pocket capable of holding pretty much anything smaller than an iPad mini. One arrives with a rain poncho and Terralinq (use a serial number to find a lost, not stolen bag) registration card inside, while the smaller pockets alternate between pen/pencil holders and passive flash card/spare battery/accessory compartments. You’ll also find a detachable keychain and an elastic strip inside.

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If you want to carry a tripod, Booq provides a somewhat secured option. Unlike Incase, which uses side-mounted straps to passively attach a tripod to the DSLR Sling Pack, Booq includes a thick nylon pull on the bag’s front. You can tug it down to reveal a pocket near Slimpack’s bottom, which holds the tripod’s bottom while a hideaway buckle is supposed to pop out near the upper center of the bag, under the Booq logo, holding the tripod’s top. The single issue I had with Slimpack was that the hideaway buckle was missing on my review unit, which otherwise arrived fully appointed.

slimpack-9

Considered in totality, Slimpack is basically a direct competitor to Incase’s DSLR Sling Pack, with certain advantages and disadvantages that may swing you towards one choice or the other. Both bags have roughly the same laptop/tablet and camera capacity, but the DSLR Sling Pack is better for users who prefer single-strap, across-the-chest access to their gear, and Slimpack is better for users who need the additional body support that twin straps can provide, the rain poncho, and/or a secured quick-pull camera compartment. There’s a fairly significant price difference between the bags, favoring Incase’s options, but if you like the look and feel of Booq’s designs, Slimpack will be right up your alley when it hits stores on January 4. The slightly smaller Python Slimpack remains available for iPad users.

Manufacturer:
Booq
Price:
$195
Compatibility:
MacBook (12″), MacBook Air (11″), All 9.7″ or smaller iPads

More From This Author

Check out more of my reviews, How-To guides and editorials for 9to5Mac here! I’ve published a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users, as well as a last-minute holiday gift guide for Apple fans, a great holiday gift guide for iPhone users, a detailed holiday gift guide for Mac users, and a separate holiday gift guide for Apple photographers.

Filed under: General, Mac, Reviews Tagged: Backpack, Booq, Camera, camera bag, dslr, ipad air, iPad mini, Laptop, MacBook

Check out 9to5Mac for more breaking coverage of Mac, Reviews, and MacBook.

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How to Build Your Brand With Instagram: 4 Tried-and-True Tips

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Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. 

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. 

But why?

In just 12 months, we used Instagram to gain 400,000 followers for Foundr — which translated to over 70,000 email subscribers. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page into email subscribers.

We’ve seen it work … now it’s time for you to get in on the action. Here are four ways to use Instagram to build your business and brand.

4 Surprising Ways You Can Use Instagram to Build Your Business & Brand

1) Grow your Instagram following with strategic partnerships.

One of the biggest frustrations for most marketers delving into Instagram is that they don’t know how to build a following. After all, without a large number of followers, how can it possibly be an effective marketing channel?

But based on our experience since launching the Foundr Instagram account, growing your following is not as complicated as it might seem. There’s one tactic in particular that we used to quickly grow our Instagram following to 10,000 in just a couple of weeks: partnering with other Instagram accounts.

To start, create a list of popular Instagram accounts that reach your target audience. When you’ve found them, you can then partner with them for what they call “shout-outs,” which can be either paid or unpaid. Here’s how the two differ …

Unpaid Shout-outs

Unpaid shout-outs are usually called “share for share.” You share one another’s content, and you both encourage your followers to follow the other account. You get access to their audience, and they get access to yours.

To start with free shout-outs, focus on accounts that have similar reach as yours. The owners of those accounts will be more receptive to a share for share partnership, since both sides will benefit about the same.

But if you want to broaden your reach to accounts with bigger pools of followers, you may want to try paying for shout-outs. Here is an example of an unpaid shout-out partnership we did with Rich20Something, an Instagram account with a similar reach to Foundr’s:

Instagram_Image_1.jpg

We each shared an image from the other account and encouraged our followers to follow them, too.

Paid Shout-outs

If you don’t have a budget for social media, you may want to skip over this portion, but paid shout-outs can be a great way to gain thousands of followers — and gain them fast.

With paid shout-outs, you’re aiming for accounts that have much higher numbers and a strong level of engagement (accounts where 2-3% of their followers “like” their content).

Foundr spent about $100 on shout-outs in the first two weeks of our Instagram account, and it was $100 well spent. This became instrumental in getting us to our first 10,000 followers.

Make sure to ask for a call-to-action in the shout-out, in which the account owner is actually asking their followers to take action on something. We’ve found the best strategy is to ask for their followers to follow your Instagram account.

As you begin to gain your first few thousand followers, you can begin to drive those followers to your website, engage with your brand, and subscribe to your email list.

2) Build your email list by converting your followers into subscribers.

As you know, email marketing is crucial to a thriving business. Your email list is made up of your customers. These are your fans — the people who will purchase your products and services.

Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions.

If you’re familiar with Instagram’s limitations, you may be wondering how this is possible. After all, Instagram doesn’t allow links in photo descriptions.

That’s where a well-crafted bio comes into play.

Many businesses find it difficult to get followers to click the links in their bios because the tendency is to overload bios with … well, junk. Break that pattern by writing your bio like you’d write a Tweet: short, useful, and packed with intention.

Here’s what we’ve chosen as our bio:

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There’s a very simple secret: Within your bio, use a very specific call-to-action with a memorable URL that takes users to a unique page on your website.

Then convert those visitors by ensuring the page they land on is packed with value. We go out of our way to ensure we deliver a ton of value to each visitor who clicks our bio link. The URL in our bio brings users to a page that both enrolls them in a free course and offers them two PDFs packed with actionable content.

Once you’ve put the systems into place to not only entice your followers to click on the link in your bio, but also to lead them to insanely useful content, start driving followers to your bio by including calls-to-action in your image descriptions. Your photo caption leads to your bio, your bio leads to your link, your link leads to a huge offer of value.

3) Create compelling content that’s worthy of being shared by others.

An Instagram strategy that includes creating beautiful, easily digestible content that not only resonates with your audience but also drives them to share and interact with your brand is crucial, and can explode your growth.

A great Instagram post can be boiled down to a formula, and requires two elements: beautiful imagery and engaging text.

Beautiful Imagery

Choose images that tell a story or elicit emotion. This image we shared is not only compelling and interesting, but it also elicits emotion and therefore drives engagement from our followers. 

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What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Posting about yourself repeatedly on social media is like being that person at a party who talks constantly about themselves. Also, beware of copyright issues. If the image is not your own, request permission to use it or source non-attribution-required photos. (Check out this awesome list of royalty-free stock photos here.)

Engaging Text

While you don’t have to add text to your Instagram posts, doing so packs a punch that a plain image won’t provide.

Text can range anywhere from a compelling question to a powerful, motivational quote. We encourage you to experiment with the latter, as a study conducted by Jonah Berger, author of the book Contagious: Why Things Catch On, shows that “high arousal” emotion causes us to want to share far more than things that do not elicit such emotion.

To create a stunning visual using text, you don’t need to hire a designer. In fact, we use an app called WORDSWAG to quickly and easily create images like the one you see below. (If you’re an Android user, try Phonto.) 

One of our images was even shared by the rap artist LL Cool J:

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While you’ll notice that someone cropped out our logo and added their own attribution in the photo shared above, we always make sure to include our branding as part of all of our posts.

For example, if we post an image with a popular quote, we’ll include our logo at the bottom of the image.

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This small step has not only built brand awareness to our Instagram followers, but it also spreads as our Instagram content is shared on other platforms.

After you’ve nailed your Instagram content, and you have systems in place that will generate followers and email subscribers, it’s important to ensure that your followers are engaging with you to maximize your reach.

4) Foster a community of highly engaged followers.

Engagement comes in many forms, including followers sharing your content, interacting with it some way, tagging their friends, and clicking on your calls-to-action. In this section we’ll go over some of our tactics for fostering a community of highly engaged followers on Instagram.

Post When Your Followers Will Actually See Your Content

Have you ever posted something to social media that you think will do really well, only to be met with crickets? Nobody liked post, nobody shared it with their friends, and the only comments you landed were from spambots.

While it’s easy to assume you miscalculated the potential of the post, it could just be that you posted the update at the wrong time. After all, networks like Instagram, Twitter, and Facebook are simply feeds: the newer the content (with some exceptions), the higher up it will be in your followers’ feeds.

To avoid this happening again, develop a pipeline of automated updates to be posted when your followers are actually going to see them. We use Iconosquare to find out when most of our followers are online. The service analyzes your followers’ activities and reports back with the best time to schedule your posts.

Posting when the largest portion of your followers are online will ensure your content is working overtime for you.

Ask for Engagement

A lot of brands will start Instagram accounts and become frustrated when people aren’t engaging with their photos.

It seems so obvious and simple, but sometimes actually asking for your audience to engage makes all the difference. You can either include the action you want your followers to take as part of the image itself, or include it in the description of your post.

The best tactic? Both … as long as it’s specific and actionable. For example, ask them to “double tap” if they agree with your post, or tell them to tag a friend like we did in this post:

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Instagram is a social platform with tremendous potential for businesses in almost any industry. And if you use Instagram strategically, it can have a significant impact on your reach, brand awareness, and ultimately the revenue of your company.

Have you tried any of the tips above? Let us know what’s working for your business in the comments section below.

free guide: acquire customers with social media

How Much Time Do Marketers Spend on Routine Tasks? [New Data]

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“Am I spending too much time on this?”

For marketers, this isn’t an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

Turns out, the data was lacking. So I conducted a simple survey to get a rough estimate of how much time marketers spend on the following five routine tasks:

  1. Building and maintaining marketing list
  2. Monitoring, responding and analyzing social media
  3. Creating and sending email
  4. Building landing pages
  5. Collecting, organizing and analyzing marketing data.

Let’s take a look at the results …

How Much Time Do Marketers Spend on Routine Tasks?

According to the survey, the average marketer spends around 16 hours a week on routine tasks. Assuming a 45-hour workweek (because what marketer really works a 40-hour week), the average marketer spends almost a third of their time completing repetitive tasks.

The two biggest offenders? We found that creating and sending email takes marketers an average of 3.48 hours a week, and collecting, organizing, and analyzing marketing data from different sources take an average of 3.55 hours a week.

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While much repetitive work is unavoidable, that doesn’t mean you shouldn’t try your best to reduce it. Let’s say you make routine tasks one forth of your time each week as opposed to a one third. The time savings would look something like this:

Yearly Time Savings = [Current Time Spent – New Time Spent] * 52
YTS = (16 Current Time Spent – 11.25 New Time Spent) * 52
YTS = 247 hours

Nearly 250 hours saved a year. Imagine what you could do with 250 additional hours. Whether that’s a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance.

3 Tips to Help Marketers Save More Time

Every marketer is different. The demands of the job, the technology available, and the size of the team all have a huge impact on how you can save time. But if you focus on simplifying, delegating, or even removing some routine tasks from your day-to-day, it’s very possible to work a little smarter.

Since reporting and email are the biggest offenders, we’re going to focus these tips there.

Tip #1: Identify the most important metrics. 

Want to reduce the amount of data you’re forced to collect? Stop watching any metrics that you, or your team, don’t make decisions based on.

If “average time on page” is an interesting stat but has virtually no effect on your weekly decisions, then remove it from your reporting. Looking at unnecessary metrics takes time and energy that could be better spent focusing on more important indicators. 

Need help identifying and organizing key performance indicators? Take a look at our handy KPI tracking spreadsheet.

Tip #2: Invest in reporting software.

Disparate marketing systems cause a huge pain in terms of reporting. Invest in software that makes reporting easy or take the time to master integrations that pass data between systems.

The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting. Closed-loop marketing is when you can tie every single lead, customer, and dollar back to the marketing initiative that created them. If you are new to closed-loop marketing or need to identify issues check out this introductory guide. 

Tip #3: Get less creative.

The next big offender is the workhorse of most marketers: email.

My big time-saving trick here? Get less creative. I know it sounds silly, but it’s true. Clone successful email templates, reuse text from the landing page in the email, and stick with subject lines that work. If you are ever debating between two options just use an A/B test and move on.

Email is essential to get right but make changes slowly and thoughtfully. Don’t reinvent the wheel with each send.

In the past couple years, there has been an explosion of different marketing software that can help solve almost any problem you run into. But finding out which ones are worth the investment can turn into a time waster, too. To help, try my “back-of-the-napkin” formula:

Is this software worth it? = [Time Saved *Hourly Rate (Salary / 2080)] – Platform Cost

If you decide to start evaluating different marketing platforms use this marketing automation RFP (Request for Proposal) kit to help you think through the various components of a successful solution evaluation.  

How to Leverage Your Extra Time

I have often struggled with managing my time. That is, until one of my mentors gave me the following chart to help me prioritize tasks.

 

Important

Not Important

Urgent

Must Do!

Might do.

Not Urgent

Procrastinate

Waste of time

More often than not people end up just working on what’s urgent, not what’s important. Weekly routine task often end up falling into the category of urgent and not important. This chart helps to prevent that. 

What tasks do you spend the most time on? What would you do if you had 250 extra hours a year? Share your thoughts below.

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10 Ways to Use the New LinkedIn Mobile App

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Have you tried out the new LinkedIn app? Do you want to make the most of its features? The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device. In this article, I’ll share 10 ways to use the new LinkedIn […]

This post 10 Ways to Use the New LinkedIn Mobile App first appeared on .
– Your Guide to the Social Media Jungle

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How To Create a Brand Ambassador Program for Employees Using Social Media

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Are you looking for brand ambassadors? Have you considered recruiting your employees to help? When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to. In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social […]

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From Kit Kat to Coca-Cola: The 10 Best Holiday Ads of 2015

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

With the stress of shopping off our backs until next year, we’re taking time to reflect on the success of some of this holiday season’s top advertisements.

This year, these brands mastered the art of crafting ads that evoked good cheer, the holiday spirit, and even some seasonal disgust.

While many of the best ads came from the U.K., where the holiday advertising season is their own version of the Super Bowl, others were more focused on making us laugh at the silliness of the season.

Check out some of our favorite festive ads of the year below.

The 10 Best Holiday Ads of 2015

1) Harvey Nichols | Avoid #GiftFace

Do you have to mentally prepare yourself when opening that present from a certain relative each year? Harvey Nichols wants you to avoid “gift face,” and shows off just how painful the unwrapping of presents can be.  

2) John Lewis | Man on the Moon

John Lewis doesn’t disappoint this year in an ad about loneliness and how important simple acts of kindness are around the holidays. 

3) Aldi | Now This Is Christmas

The realities of the holiday season are typically ignored in advertising, but this commercial makes it a point to remind us that Christmas can be an extreme sport. 

4) Kit Kat | Christmas Break 

This blank ad gives viewers back their sanity during the holidays. 

5) Temptations | Sorry for the Holidays

 Our enthusiasm for the holidays can be overwhelming, especially for our fluffier friends. 

6) The Spanish Lottery | The Greatest Prize Is Sharing

The main character, a security guard, brings joy to his co-workers by using the factory’s mannequins for playful displays and game, and they repay him by sharing their lottery winnings.

 

7) Sainsbury’s | Mog’s Christmas Calamity

Mog, a popular children’s book character in the U.K., gets into mischief and almost ruins Christmas. 

8) Norton | Bah-Humbug

This series of three videos, which are running online alongside native content, follow Santa and his son Kris Jr. dealing with a computer virus — a “bah-humbug” — that destroyed the naughty or nice list. 

9) Coca-Cola | A Bridge for Santa

A father works to make his son’s Christmas wish come true. 

10) BBC One | Sprout Boy

This charming piece follows a sprout, looking for a group of friends to share the holidays with. 

What were your favorite ads of the holiday season? Let us know in the comments below.

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Apple launches Boxing Week iTunes sale w/ discounted albums in Canada & UK

iTunes-Boxing-Week

As it does every year, Apple has officially kicked off its iTunes Boxing Week sale with discounts on select albums for this week only.

The sale, which both UK and Canadian users will find under a special section in the iTunes store on both iOS and Mac, will likely remain available through the end of the week. While “Boxing Day” is officially recognized in Canada and elsewhere on the 26th, retailers usually offer a Black Friday-type event for Boxing Day with most sales lasting the entire week following Dec. 25.

For Boxing Day this year, Apple is offering a long-list of popular albums, normally $9.99, starting at just $6.99 in Canada. There are other albums on offer for $7.99 as well. On the UK iTunes store Apple doesn’t use the “Boxing Day” branding, but it is also offering popular albums from £3.99 in a special section on iTunes starting this week.

iTunes-Boxing-Week-UK

Check out the iTunes Boxing Day sale in Canada and the UK sale now. And you might want to grab some discounted iTunes gift cards first.

Filed under: iOS, Mac Tagged: albums, Boxing Day, Boxing Week, Canada, discount, iTunes, sale, UK

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