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Taylor Swift reveals 1989 World Tour film coming exclusively to Apple Music on Dec. 20
Taylor Swift revealed today, her 26th birthday, via Twitter that an exclusive 1989 World Tour documentary will hit Apple Music on Dec. 20. The special is exclusive to Apple Music subscribers and is an example of the kind of exclusive content that Apple wants to bring in for its Music service. It won’t be available for purchase though other channels, at least not initially. The concert will include a number of big artists, as well. A trailer for the documentary can be seen blow.
Filmed in front of 76,000 fans during her stop at ANZ Stadium in Sydney on Nov. 28, it will show the entire performance and never-before-seen footage from backstage and from rehearsals with some of the musical and surprise guests. The 1989 World Tour started back in May and ended yesterday.
Directed by Jonas Akerlund, the film features performances from guests Mick Jagger, Justin Timberlake, Lorde, The Weeknd, Alison Krauss, Mary J Blige, Selena Gomez, John Legend, Fetty Wap, Steven Tyler and Miranda Lambert and many more (including celebrity guests Ellen DeGeneres, Serena Williams, Lena Dunham, Kendall Jenner, Julia Roberts, Chris Rock, the U.S. women’s soccer team, and Kobe Bryant)
Swift and Apple music have quite a short history. Following the revelation that Apple wouldn’t pay artists for the 3 month free trial period, Swift penned an open letter to Apple saying that it wasn’t fair. Apple SVP Eddie Cue responded with a Tweet noting Apple would change its policy. Swift then released 1989 exclusively on Apple Music which Apple was able to capitalize on.
We went behind the scenes with the whole affair a few months ago. Later Jimmy Iovine revealed how Taylor changed Apple Music’s revenue model.
Tomorrow, Swift will share more about the documentary in an interview with Zane Lowe on Apple Music’s Beats 1 radio.
“I think I’d be leaving a huge part out if I didn’t mention the blog post that I wrote . I think that is probably the starting point because I didn’t have a personal relationship with Apple until that point,” Swift said in an interview with Zane Lowe of Apple Music’s Beats 1 Radio (the interview airs Monday at noon Eastern). “I’m sure there are better ways to introduce yourself than to say, ‘This is what I’m upset about, please think about our industry.’ It got more attention than I thought it would because I’d been echoing those sentiments for years.”
“And then I was struck with this overwhelming sense of fear. Like, are they going to turn my phone off? Are they going to turn the video camera on? Are they watching me right now? Am I going to wake up tomorrow and all of my music will be off of iTunes?” she said. “Like absolute terror hit.”
Thank you so much for all the birthday wishes. I have a little surprise for you.
#1989WorldTourLIVE @applemusic
http://ift.tt/1QmU0xa
—
Taylor Swift (@taylorswift13) December 13, 2015
Filed under: Apple Music, iOS Devices Tagged: 1989, Apple Music, Taylor Swift
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Opinion: Going watchless to see how the Apple Watch really impacts me
I’ve had my Apple Watch since the day it launched on April 24th and have been wearing it since everyday. This was probably the longest I’ve had a wearable without having any hardware issues. Then my speaker blew out first thing randomly one morning…
Yes, I did all the trouble shooting steps one should do before officially being upest and frustrated: checking the volume under settings, turning the iPhone and Apple Watch off and on, and even erasing the Apple Watch setting it back to factory settings and setting it up as a new Apple Watch, even though I had a backup. After testing the sound by using timers, and trying to make phone calls from my watch, none of that worked. This meant I had a few days to really see how going without the Apple Watch would actually impact me.
So I made a trip to my local Apple Store, and was quickly seen by a technician who verified my issue. I was informed for the watches, they cannot do in-warranty replacements without sending it out to engineering, because they need to verify that I do indeed have a real genuine Apple Watch, and then it can be replaced, and the whole process would take five to ten business days.
However, the replacement watch cannot be sent directly to me, so I would have to make another trip to the Apple Store due to the fact that the replacement watch is in the back where the technicians keep all replacement parts. After figuring out when five to ten replacement days was, well after Black Friday and during the first real week of holiday shopping, the last place I want to be in is a crowded Apple Store.
Going through AppleCare meant I could get my Apple Watch serviced and replaced from the comforts of my home (except for the drive to the local FedE) and get shipped back to me. Going through Apple’s support page, made it rather simple to request a replacement, with prompts helping me guide and select my issue.
Under Repairs & Physical Damage, one of the choices was “Activity sensor or heart rate monitor not working as expected.” Jeremy wrote about how it was able to detect a rare heart condition in his wife and shared the Health heart rate data with the doctors. After reading that, I wish I was able to look at the Health heart rate data but it would get stuck trying to load all the data, and when I measured my heart rate and looked at the heart rate glance they didn’t match up. I agree with him that the heart rate sensor needs to be improved, but I thought the horrible performance I was experiencing was something that I had to put up with. Doing plyos, such as kettlebell swings, jump squats, and other exercises that are known to elevate your heart rate, my Apple Watch always averaged around 50, whereas my Fitbit Charge HR, and Wahoo TICKR X were very accurate of each other and manually checking my heart rate was extremely close. I made a note of that as well in the case history, figuring the more complaints the better so I could get a replacement and not my original watch fixed.
I was told that Apple would ship me a box so I can ship my watch back to them and expected to arrive in two business days. Delightfully, it arrived in one business day. In order to send the watch in, I needed to unpair the Apple Watch and remove Activation Lock, which will reset it back to factory settings.
The instructions clearly state do not send any of the watch bands back as it would not be returned. I packed it in the box and onto FedEx to drop it off.
During this watchless period, I wanted to see if I would miss it, and how badly I might have relied on it for my life. This experiment lasted for 5 days, which is the longest I’ve ever gone without my Apple Watch since its release this year.
Day One: In the morning I made the drive to the local FedEx, as well as some other errands. During the drive was when I missed it the most: for using Maps and text messages. I was running around, doing a bunch of errands and wasn’t sure of the quickest, most efficient route. I missed using Maps because quickly glancing at the watch to know when and where to turn was easier and more convenient than having to lower the music playing in my car so I could hear Siri state the directions, and when I couldn’t hear Siri having to pick up the phone to take a look at them. While I was driving I was receiving a lot of text messages and I missed the convenience of being able to glance at the watch to quickly read the message, talk into the watch to reply, and with a total of three taps respond back quickly. Instead, I had to wait until I got to my destination to look at the phone to see if they were important and respond.
Day Two: I am a gym rat, constantly at the gym working out doing cardio, weight lifting, plyos, logging everything and testing the latest fitness trackers. One of the things I like about the Jawbones and now recently the Fitbits, they can automatically detect the fact that you are actively engaging your body, having an elevated heart rate and that you are exercising. After you sync them, in the app it knows you were exercising for whatever period and you can quickly and easily label the activity. Not so with the Apple Watch. It was frustrating and time consuming trying to use Siri, or navigate to the Exercise app, scroll down to choose the exercise, then customize how you want your display to appear while working out, press the go button, stop the exercise by either Force Touching the display or swiping all the way across, and then finally saving it. Yes, I know while I work out I can swipe across the screen to see the different stats while I work out: Elapsed Time, Current Pace, Distance, Active Calories, Total Calories and Heart Rate. I prefer to set the display before I do the exercise because I find the watch unresponsive while I work out and don’t trust myself to change the screen and run at the same time without tripping over myself, falling and breaking my neck. While I worked out I enjoyed not having to wait for the Apple Watch to respond before I workout and was able to go from one activity to the other very seamlessly.
Day Three: I totally forgot about the fact that I did not have the Apple Watch on, until I decided to see what time it was since I left my phone on the couch and was in the middle of cleaning.
Day Four: Was a busy exciting day for me, as I took the train down to the city to meet up with my parents and go to my uncle’s wedding reception. While on the train I did miss the convenience of glancing at the watch when I received text messages from my parents to go over and coordinate where we were meeting. Instead I would hear the notification on the phone, go find it buried inside of my purse and then have to respond to it. The times that I have seen some of my family after my sixty-five pound weight loss, I’ve had many conversations about workouts and discussions about the features, functionality, favorites and differences between the fitness trackers and Apple Watch. At this reception, I haven’t seen this side of the family since I lost my weight, so I was expecting to have to go through the normal conversations about exercise, fitness trackers, and weight loss. However, to my surprise and delight, family members commented on all of my running photos I posted on Facebook, and not a single one of them asked any questions about fitness trackers, the Apple Watch or their iPhone.
Day Five: Enjoyed another beautiful day working out hard at the gym, and not having to deal with the Exercise app. That evening I went to the weekly trivia game that I enjoy with my boyfriend and his friends at the local bar. One of the rules is no cell phones out when the questions are asked, so that way we can’t cheat by looking up the answers. I always oblige, and my phone is in my pocket. The majority of my teammates don’t mind it when I glance at my watch when I receive a text message, and quickly dictate a response back. However, one of them seriously objects every time I do that, because he thinks I’m cheating and can look up the answers. In reality using Siri on the watch, you can’t do that because whenever you ask Siri a trivia question she tells you she can’t look it up for you and to use handoff on the phone. That night, I did enjoy not having the discussion about how the watch can’t look up trivia answers, but missed the watch whenever I received a text message and having to wait for the break to respond.
To my surprise it came back earlier than expected, set it up and have been continuing to use it everyday.
Conclusions: I still like the Apple Watch, but am not in love with it. The Apple Watch hasn’t changed my life in any earth shattering way, which was rather disappointing considering I had high hopes for it. I wanted to be able to control my Philips Hue, and Belkin WeMo switches with it, but the watch took forever to do so and my phone and even the iPad 2 (yes 2 not iPad Air 2), were faster than the watch. I did enjoy controlling the third generation Apple TV with my watch, but now with the fourth generation Apple TV that functionality no longer exists. I was hoping the Apple Watch was going to be the best fitness tracker out there, but this year the Fitbit Charge HR is my absolute favorite. I don’t regret buying the Apple Watch, but during this experiment I realized I rarely use it other than for Maps and texting. Apple Watch prevented me from getting lost and made me get spoiled when it came to the immediate receiving of texts and responding.
Filed under: Apple Watch, Opinion Tagged: Apple Care, Apple support, Apple watch, experiment, Opinion
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Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Nike recently announced that it has signed a “lifetime” deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. The deal, the first of its kind for the brand and possibly the “largest single-athlete guarantee in company history,” is reported to be worth at least $60 million per year.
James, who is only 30 years old, is predicted to make $1 billion from the Nike deal by the time he is 70. And even if this number decreases, the partnership will still be one of the largest and most well-known partnerships between a celebrity and a brand.
Celebrity and athlete endorsement deals have been increasingly seen as risky bets for brands due to cases of arrests, violence, and scandals involving spokespersons, yet brands are still willing to take a chance on high profile personalities who can bring additional exposure and some extra buzz.
We looked back at some of the more memorable brand partnerships to see how a little star power can fuel the success of a brand. Check out some of our favorites below.
10 of the Most Memorable Celebrity Sponsorship Deals
1) William Shatner & Priceline
Captain Kirk has starred in the travel site’s ads since 1997. He even was killed off in one ad in 2012, but Priceline brought him back soon after. Now, he stars with Kaley Cuoco, his “secret” daughter, creating a Negotiator dynasty for the brand.
2) Michael Jackson & Pepsi
Jackson signed a $5 million deal with Pepsi at the height of his career, shortly after Thriller was released. The partnership has become infamous due to a freak accident during the filming of a commercial that set fire to Jackson’s hair and led to second- and third-degree burns on his scalp.
3) Brooke Shields & Calvin Klein
The 15-year-old actress raised eyebrows and attracted attention when she said, “You want to know what comes between me and my Calvins? Nothing.” This wasn’t Shields’ first foray into advertising. She was in an Ivory Snow commercial when she was just 11-months-old.
4) David Beckham & Adidas
Beckham is another athlete who signed a “lifetime” deal to secure his faithfulness to a brand. His 2003 contract with Adidas is reported to be worth $160.8 million of which he received $80 million upfront.
5) Tiger Woods & Nike
Woods has been a Nike spokesperson since 1996, and in 2001, he signed a $100 million deal spanning five years — one of the most expensive sponsorship deals in history. According to Lottoland, Woods made $600,000 playing golf from June 2014 to 2015, while he raked in $50 million in endorsement deals.
6) Michael Jordan & Hanes
Jordan has been a spokesperson for Hanes for more than 25 years, appearing with Charlie Sheen and Cuba Gooding Jr. over the years.
In addition, Jordan’s deal with Nike brings him $100 million in earnings each year as the Jordan Brand commands 58% of the $4.2 billion U.S. basketball shoe market. However, it’s his “boxers or briefs” commercial for Hanes that is his most memorable commercial moment.
7) Fabio Lanzoni & I Can’t Believe It’s Not Butter!
The popular romance novel cover star was also the spokesperson for the butter substitute brand in the 1980s and ’90s. Fabio has recently made a comeback to the commercial world: He challenged Old Spice’s Isaiah Mustafa to a duel in Mano a Mano in el Baño.
8) George Foreman & George Foreman Grill
Image via ABC News
The boxing champion transitioned into becoming the spokesperson for a new indoor cooking and grilling appliance from Salton in the mid-90s. Since then, there have been more than 100 million George Foreman Grills sold. The founders of the company bought out Foreman in 1999, paying him more than $137 million in cash and stock.
9) Catherine Zeta-Jones & T-Mobile
Zeta-Jones landed this $20 million deal with the telecommunications company when the brand was launching in the U.S. in 2002. The brand renewed the relationship in 2009 right before introducing us to the “T-Mobile girl.”
10) Britney Spears & Pepsi
A Pepsi partnership makes another appearance on this list, but the brand’s celebrity-fueled work has produced some of the most iconic moments in advertising. Spears’ was at the top of her career when she made a $8 million deal with the soda maker.
What are your favorite celebrity-brand pairings? Let us know in the comments!
How-To: Enhance Apple Pencil with a standard pen clip for carrying and stabilizing
Apple Pencil is a terrific digital stylus that transforms iPad Pro into a highly capable electronic sketch pad and notebook, but it’s dead simple design potentially leaves something to be desired for some users. For example, its cylindrical-shaped symmetrical body lacks a basic pen clip for attaching it to your shirt pocket or elsewhere, which makes it look prettier and simpler but means it easily rolls down inclines and can’t attach to cases or pockets. Apple has weighted it internally to sit in place on a flat surface cleverly with the Apple Pencil marking facing upward, but it’s still no match for a slight slant and where exactly are you supposed to put it?
This creates an obvious opportunity for accessory makers. There will surely be a market of add-ones for Apple Pencil, it’s just a matter of time of course, and case makers like Urban Armor Gear are already tackling the problem with solutions like this.
But I’m plenty happy with either a Smart Cover or Smart Keyboard, personally, and don’t much want a spot on my case dedicated for stashing the Apple Pencil. What have I found to work best for me? The novel idea of one clever Reddit user called texasdoesitbest posted late last month. Buy a particular basic mechanical pencil with a removable metal clip, detach it, and slide it on Apple Pencil. It’s a nearly perfect fit and only costs a few bucks.
Here’s what you need and how it works:
1. Apple Pencil, you wouldn’t have this problem to solve otherwise right?
2. Pentel Sharp Automatic Pencil, 0.5mm — I picked up a 2-pack for under $10.
3. Something to attach it to — it clips along pretty nicely to the fold of the Smart Keyboard and feels more secure than a magnet solution might.
Most of the work is in removing the attached clip from the mechanical pencil. I found that it’s secured on fairly well, but it does separate on one side without bending too harshly and slides off. It’s hacky, but I used a butter knife to pry it off.
Once the metal clip is freed, it’s time to attach it to Apple Pencil. You could bend it outward enough to fit over the removable Lighting connector cover, but I found it easier to slip it from the nub end which is pointed and smaller than the clip’s opening.
Once you get past the nub, Apple Pencil thickens and enough so that it easily lets the clip securely hug it and stay put. Just slide it upward to where you like it. After trying a few spots, I found that placing the clip part just to the left of the Apple Pencil marking on the metal band fits really well — it doesn’t obscure the tasteful Apple branding and it actually aligns almost intentionally with the Lightning connector under the cap.
It’s not an absolutely perfect solution: the band doesn’t fully enclose so there’s a white gap opposite the clip, you could potentially scratch Apple Pencil’s plastic casing or metal ring if you slide it on too tightly, and there’s both Pentel and Japan stamped into the clip band.
I have found it to be highly practical, however, and clipping it to the Smart Keyboard’s cover means I’m much more likely to have Apple Pencil around during leisure time for spontaneous doodling and not just in my backpack or at my desk. I’m not completely in love with how it looks attached, but there is something typical about the pen and clipboard effect it creates. I’m curious, now, to see the inevitable market of pen clips created especially for Apple Pencil to develop.
Pentel Sharp Automatic Pencil 0.5mm is sold from $6.00 on Amazon. Don’t have an Apple Pencil or prefer a less enormous iPad? Adonit Jot Dash is a recommended iPad stylus that features its own clip.
Filed under:
How-To Tagged: Apple Pencil, case, clips, iPad, iPad Pro, iPad stylus, Life Hack, mechanical pencil, pen clip, Pencil, pens, Smart Cover, Smart Keyboard, stylus
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9to5Mac Holiday Gift Guide: Trevor’s top Apple-friendly accessories for travelers this holiday season
Chances are, you’ll be doing some traveling this holiday season. Or perhaps you have someone on your gift list that is a regular puddle jumper. Below you’ll find my top-picks for either scenario that will keep all your devices organized and operating at peak performance.
Managing Your Gear
Whether you’re a regular at the airport or just traveling this holiday season, managing all of your gear can be a frustrating proposition. If you’re anything like myself, you’ll be hauling around a MacBook, iPad Air 2, headphones, chargers and other peripherals. Nothing solves this problem like a well-thought-out backpack or messenger bag to keep all your gear in order. Our top-pick is the Incase Range backpack, although it’s designed for bicycling it’s actually a great everyday option. There are designated compartments for a MacBook up to 15-inches in size, as well as an iPad sleeve and plenty of room for your other gear. The wide-mouth top gives ample space to see and access all of your gear. It retails for $120 and comes in black.
If you prefer a Messenger Bag style, look no further than Timbuk2. The San Francisco-based company has been churning out quality products for years that are backed by a lifetime warranty. My favorite option over at timbuk2 is the Command TSA-Friendly Messenger Bag 2015. It comes in a number of colors and has a nice modern design. There is storage for a 15-inch MacBook, plus your iPad and other devices. It uses aluminum hooks to keep everything stored in tight and has clever zipper system for accessing gear without opening the top flap. Timbuk2 charges $109 for this messenger bag and offers it in 10 different colors.
Corralling all your cords
Now that you’re straightened out with a new backpack or messenger bag, it’s on to all the stuff inside. On a typical day, I’m carrying at least one Lightning and microUSB cable, headphones, and my Apple Watch charger. This can become quite the jumbled mess in my bag if I’m not intentional about organizing my gear. I lean on two products to keep my satchel in order. First is the Nite Ize Gear Tie, which is available in varying lengths and colors. Personally, I prefer the three-inch rubber ties, which provide just enough length to coral my cables but aren’t too expensive at $3 for a set of four.
I’m also a big fan of the Cable Clip from Blue Lounge. This handy piece of plastic is a must-have. It simply clips your cable in two locations to keep it from running wild. The Cable Clip is one of those things that I wish I would’ve invented but none-the-less still love. At $10 for a set of six, it’s a worthwhile investment that will pay off quickly.
Storage on-the-go
Although cloud storage has come a long way over the last few years, there is still a need for physical portable hard drives in our digital lives. I’ve tried a number of different strategies for keeping my files in order and have ultimately settled on the following two devices in my daily routine. First up is SanDisk’s Extreme 500 Portable Solid-State Drives. These puck-shaped drives come in a few different capacities, ranging from 120GB up to 480GB. While the price per GB is higher than traditional portable options, the difference in speed is well worth the investment. Additionally, SSD options are generally more reliable in the long term in comparison to its mechanical counterparts. I use the mid-range model to store and transfer my GoPro videos when I’m away from my desktop computer. The smallest capacity is currently $90 at Amazon.
For iOS users, I’d recommend SanDisk’s Connect drive. This handy drive adds up to 128GB of storage to your device and connects wirelessly for easy access. It’s perfect for keeping movies and other files around without bogging down your iPhone. We positively reviewed the Connect when it was released back in the summer and still recommend it today. Prices start at $30 for the smallest capacity and range up to $100 for 128GB.
My favorite Bluetooth keyboards
Every solid portable setup deserves an external keyboard that is comfortable to type on and can take a beating out on the road. My top-pick in this category for iOS users is the Brydge Keyboard for iPad Air/2. I’ve been using this keyboard for a few months now and can honestly say that it’s my favorite of all the portable options. It has a classy aluminum design that is available in three color-matching styles. The keyboard is backlit and has a design that is reminiscent of the MacBook Air. There is nothing “plasticy” or cheap about this keyboard, the aluminum design is an excellent visual companion to the iPad Air 2. The Brydge Keyboard is available in three colors for $150.
Those in the market for a more cost-effective option will want to look at Anker’s iPad Air 2 Keyboard with a familiar clamshell design. It is available with a backlit keyboard or without and uses the familiar folio-style design. This keyboard is favorite amongst Amazon users, collecting a solid 4.6/5 star rating from hundreds of reviewers.
ICYMI: Take a look at Justin’s holiday gift guide for all the best options for improving your audio setup, plus our top-picks for practical stocking stuffers.
Filed under: Buying Guides Tagged: BlueLounge, gift guide, holiday gifts, Incase, SanDisk
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Review: Apple’s USB 3 Lightning to SD Card Camera Reader offers only modest speed benefits, for now
Three years ago, Apple released the original Lightning to SD Card Camera Reader, a larger, faster, and more expensive version of a Camera Connection Kit component it had previously developed for Dock Connector iPads. When I tested it back in 2012, I noted that the reader was working 3 times faster than its predecessor when used with the then-current iPad (4th-Gen), and 50% faster with the original iPad mini. Since then, iPads have only gotten faster, while the Reader has stayed unchanged.
This week, Apple subtly replaced the accessory with the Lightning to SD Card Camera Reader (USB 3), which carries the same $29 price and arrives in a nearly identical box. As the parentheses suggest, the new Lightning to SD Card Camera Reader is capable of running at USB 3 speeds if the connected iPad supports USB 3 — for now, only the iPad Pro does — but it’s backward-compatible with earlier USB 2 iPads, and thanks to iOS 9.2, both old and new Readers now work with iPhones. If you have an iPad Pro, or plan to get a new Apple device in the future, the new version should be a no-brainer purchase over its predecessor, though other options (such as Eye-Fi’s excellent wireless SD cards, reviewed here) can eliminate the need for card readers altogether, though they operate at slower speeds…
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Key Details:
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Breaking with historic (but not universal) Apple practice, the USB 3 version of the Lightning to SD Card Camera Reader is — like the fourth-generation Apple TV — noticeably but not importantly larger than its predecessor when they’re placed next to each other. Measuring 5.2″ long by 1.2″ wide and 0.3″ thick (versus 4.6″ long by 1.2″ wide by 0.27″ thick), the new Reader has a longer and slightly thicker SD Card chassis, as well as a thicker cable leading to its Lightning connector, both parts no doubt in service of hidden USB 3 components inside.
Interestingly, the changes aren’t obvious from the packaging, so you’ll need to look carefully to make sure you get the right version. Apple’s new box looks virtually identical to the old one, this time oddly leaving off the SD Card icon that’s found on the top of both Readers, and indicating the new version’s presence only in tiny print on a bottom-edge sticker. The new version is labeled as “MJYT2AM/A Lightning to SD Card Camera Reader (USB 3),” model A1595. There’s no reference to iPad Pro or iPhone support on the box, or in the instruction manual. Even the image on the front of the box looks like the old version.
The user experience is mostly the same between the two accessories. Plug the card reader into your iPad or iPhone, and nothing happens. But insert an SD Card and the Photos app will launch automatically, switching to a newly-added Import tab. Press a button and the import process will start, blazing through even high-resolution photos at a rapid clip. To really test the “Pro” potential of the new USB 3 Lightning to SD Card Camera Reader, I decided to use a very large DSLR photo collection — 1,107 photos, each taken at a resolution roughly twice as high as Apple’s best still cameras, for a total of 6.83GB. I timed each transfer with the USB 3 Reader on three different devices, then after deleting and purging the photos, repeated the process with the USB 2 version.
Perhaps not surprisingly, the only device where I saw a meaningful speed difference was the iPad Pro, which took 6 minutes and 15 seconds with the USB 3 Reader versus 7 minutes flat with the USB 2 Reader. Running the same test with an iPad Air 2, the USB 2 version took a meaningless 5 seconds longer than the 12 minutes and 15 seconds of the USB 3 version. And the iPhone 6s Plus took only 1 second longer with USB 2 than the 6 minutes and 39 seconds required by the USB 3 Reader. My takeaway from these tests is that, for now, a given iOS device’s CPU performance has more of an impact on transfer time than USB performance; the real difference between the A9X-based iPad Pro and A8X-based iPad Air 2 was, as can be seen from the A9 iPhone’s speed, not USB 3. But as iPads get faster and add USB 3 support, the new Reader will likely continue to widen the gap over the prior one. If you routinely use large memory cards with lots of pictures, the minutes saved with the new Reader and iPad Pro will start to add up.
One other thing worth mentioning in light of the SD Card Camera Reader’s addition of iPhone support is the significant battery drain you can expect to see when using the accessory. On an iPad, you probably won’t even notice a drop in power unless you’re doing super huge photo dumps. But on the iPhone 6s Plus — with one of the largest phone batteries Apple has ever shipped — the battery dropped by 1% for each minute the SD Card Camera Reader was in use. The impact on smaller iPhone batteries is likely to be larger, and this is a key reason Apple previously declined to let these accessories work with its pocket devices.
So is the USB 3 Lightning to SD Card Camera Reader fantastic? That depends on the iPad or iPhone you plan to use it with. iPad Pro users should preferentially seek it out if they want to achieve peak transfer speeds, while everyone else can — for now — comfortably keep using the prior version, which performs almost identically at its sole task. I personally have strongly come to prefer the convenience of using wireless SD Cards including Eye-Fi’s excellent Mobi and Pro X2 series, which eliminate the need for Lightning readers in favor of automated Wi-Fi transfers as I snap photos. But if raw speed is what you need, the latest Lightning to SD Card Camera Reader is fairly priced at $29, and worth considering.
| Manufacturer: Apple |
Price: $29 |
Compatibility: All Lightning iPads, iPhones |
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More From This Author
Check out more of my reviews, How-To guides and editorials for 9to5Mac here! I’ve published a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users, as well as a great holiday gift guide for iPhone users, a detailed holiday gift guide for Mac users, and a separate holiday gift guide for Apple photographers.
Filed under: iOS Devices Tagged: Apple, Lightning, Lightning to SD Card Reader, SD Card Reader
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16 Creative Email Subject Lines To Help You Restart Stalled Conversations
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Business emails: Easy to send, difficult to perfect.
Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?
Answer: Your subject line.
Short and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder.
Just because someone opened and responded to your first email doesn’t mean you’re guaranteed to keep the conversation going. So what happens if your contact goes silent? Below are 16 email subject lines you can use to restart a stalled conversation without getting lost in the noise.
16 Creative Email Subject Lines That Restart Stalled Conversations
1) “Closing the loop”
The header of Blair Enns’ trusty breakup email, this subject line isn’t attached to a big ask or even a small one. It just states a fact — you’re wrapping the relationship professionally, unless the recipient tells you not to.
2) “Re: <your last email>”
Instead of counting on the fact that your recipient remembers your name and what you were talking about, build your previous interactions right into your subject line when attempting to re-engage by replying to your last email. According to a ContactMonkey study, sales emails with “Re:” as the subject line are opened 92% of the time.
3) “Should I stay or should I go?”
A straightforward question + a pop culture reference = gold.
4) “Here’s that [resource] you were looking for”
If the person you were emailing with requested specific resources and then never responded, follow up with a new tidbit of information to keep them interested.
5) “Persistence or harassment?”
A little self-awareness goes a long way. Even if you don’t intend to bother your recipient, their threshold for annoyance might just be low — simply acknowledging this can get you back in their good graces.
6) “Am I off base?”
This subject line invites your recipient to redirect your conversation toward a topic that’s useful for them … or end your relationship altogether. Either way, you get closure.
7) “Are you seeing someone else?”
Has your prospect gone with a competitor and just hasn’t bothered to tell you? Give them an off ramp so you can restart the deal or mark it closed-lost. (Note of caution: Use only if your prospect appreciates cheekiness.)
8) “Still on track for [goal]?”
Creating a sense of urgency is always helpful for spurring action. Provided you’ve had a conversation about their goals before, remind your recipient of the reason they were speaking to you in the first place.
9) “Only X weeks left to achieve [goal]”
A more urgent version of the above, use this subject line if you also discussed a timeline accompanying their goals. There’s nothing like an impending deadline to get someone moving.
10) “This will only take 26 seconds”
As a rule of thumb, the shorter the email, the better — your recipients are busy people. Show them you’re aware their time is valuable by outlining exactly how long it will take them to read your email. Keep the ask simple so they can respond quickly as well.
11) “Any questions, <name>?”
People love the sound (or the look) of their own name. Get their attention by including their name in your subject line, and then ask how you can help.
12) “The ball’s in your court”
Another breakup email subject line, this one lets your recipient know right off the bat that your relationship is in their hands.
13) “?”
This subject line is simply intriguing — what do you want? To find out, they’ll have to click.
14) “Some thoughts on [problem]”
Even if your recipient isn’t ready to connect or move forward with your relationship right now, help with their business pain will always be welcome. Sometimes offering your insights is enough to keep the conversation going.
15) “<Name>?”
A spin on #11, this subject line is short, sweet, and to the point. Where are they? Hopefully they’ll tell you.
16) “ 🙁 ”
If a picture is worth 1,000 words, how much is an emoji? Definitely at least one email click. (Again, only use if you’re in an industry that’s comfortable with a little informality.)
What sales email subject lines do you use to re-engage prospects gone cold? Let us know in the comments below.
Twitter Improves How Photos Are Displayed: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Introduces a Richer Photo Experience on the Web: Twitter is “making your twitter.com timeline more immersive by […]
This post Twitter Improves How Photos Are Displayed: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle
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Apple Watch Sport comes to Walmart.com, shipments to arrive by Christmas
Just (barely) in time for the holidays, Walmart.com now carries the Apple Watch Sport in a variety of colors –as long as it is either black or white. According to TechCrunch, the US’s largest retailer won’t carry the Watch in stores and currently the price for the Sport is the non-discounted $349-399 retail which is $100 more than Best Buy and bestbuy.com.
Best Buy, Target, B&H and others have been offering steep discounts on the Apple Watch sparking speculation that Apple is aggressively trying to move inventory for the holidays. The unprecedented price drops are perhaps clear inventory ahead of the next Apple Watch 2 launch which Mark Gurman exclusively reported would be in March-April of next year.
It’s not certain why the Walmart move was made at such a late hour in the holiday run-up but it is certainly a far cry from the high end shops that the Watch launched on in March.
Filed under: iOS Devices Tagged: Apple, Apple watch, discount, Walmart
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10 Signs Your Employees Are Unhappy
10 Signs Your Employees Are Unhappy
By Cheryl Cran
In these busy times leaders and teams are so focused on getting through myriads of tasks and projects that often signs of discontent can be missed or ignored.
Leaders that focus on employee ‘happiness’ in addition to productivity and bottom line results have a greater competitive advantage. Happy employees […]
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Opinion: The top 10 Android features Apple’s iOS 10 should steal
Earlier this week, I wrote about the surprisingly good Motorola Moto G (2nd Gen) phone I was testing at our publisher’s request, and though I wouldn’t switch from iOS to Android, the experience made plain that even a sub-$100 Android phone is competent enough today to serve as a more capable alternative to a $199 iPod touch. I’ve since been testing the $180 Moto G (3rd Gen), which is still less expensive than the lowest-end iOS device, but is faster than its predecessor, and includes still cameras rivaling Apple’s flagship iPhone 6s models. Contrary to Apple’s marketing, Android devices aren’t all bad, and $100-$200 options from major manufacturers are now delivering much better overall value than Apple’s sub-$200 devices.
Google has spent the last few years really closing Android’s overall user experience gap with iOS, while adding and polishing some features that are either Android-exclusive — or markedly better on Android than iOS. So just like Google borrowed elements of iOS to improve Android, Apple should be doing the same. Here are the top 10 features I’d pick for iOS 10 to clone…
10. Versatile, Location-Aware Device Security + Functionality. There have been hints over the years that Apple wants to enable iOS devices to automatically behave differently whether they’re at home, in an office or school, in a car, or out and about. Android already offers this with two features. One is Smart Lock, which can automatically disable a device’s password/lock screen features if you’re at a trusted location, connected to your car’s Bluetooth system, or near your smartwatch. It can also offer access to the device if your voice matches a specific pattern, or your face matches a prior scan. Additionally, apps such as Moto Assist can optionally use your location, the phone’s orientation, and other factors to change the behavior of notifications and other phone features.
9. Real Live Wallpaper. Android’s approach to wallpaper has been considerably better than iOS’s for years — Google makes it easy to change wallpaper (just press and hold down on your current wallpaper), and allows developers to offer completely 3-D or animated 2-D designs. Apple has offered an extremely limited collection of “dynamic” and “live” iOS wallpaper options that are nowhere near as impressive as Android’s, and they remain one of Android’s most conspicuous benefits over iPhones and iPads.
8. Multi-User Support. Macs have multiple user accounts. As of Android 5.0, many Android devices have multiple user accounts. iOS does not. Arguably better for tablets than phones, this feature would nonetheless enable a parent to hand either type of device to a child without fear of having the wrong things accessed. Supposedly under development for some time now, there’s no reason for iOS to continue to lack this feature.
7. Customizable Home Screens, Folder Sizes, and Widgets. iOS established the template for Home Screen designs and made folder creation easy, but Android has built upon the features by enabling greater customization of Home Screen icon locations, and using folders that make better use of the screen’s size when opened. Apple should borrow these improvements from Android, and add icon resizing to the mix, too. Adding support for full-fledged alternate app launchers, another UI option in Android, seems too impossible to even imagine.
One of Android’s best UI enhancements is the ability to use widgets, mini-apps that get added to one or more of your Home Screens, offering both functionality and a more interesting look than a plain icon grid. You can have a large clock, specific contacts, a current Facebook status, part of your inbox, or a driving directions shortcut for a specific place sitting at the ready for your use. The fact that widgets can optionally occupy more than a single icon worth of space is really great, too.
6. Google Backup and Photos. Unless you’re willing to pay a recurring monthly fee, iCloud is one of iOS’s most conspicuous pain points. It’s Apple’s Internet-based service that tells you to pay more for enough storage to back up your expensive iOS devices, and teases you with the ability to access all your photos (and perhaps videos) from any device, anywhere, only if you’re willing to pay for the privilege. Google offers these features to users for free, including buyers of even $99 Android phones, and Android is better for it. It’s really time for iCloud to follow suit.
5. Virtual Buttons. Some iOS die-hards may disagree, but Android’s use of virtual home, back, and multitasking buttons rather than a dedicated Home button has helped to shrink Android devices’ chins without compromising functionality. iOS 9 introduced a virtual back button on an as-needed basis in the upper left corner of the screen, but it’s neither as convenient nor intuitive to access as Android’s. Doing away with the physical Home button in favor of a virtual one would help Apple cut even more of those millimeters it loves to shave off, assuming it can find another location for Touch ID.
4. Google Now. Apple knows Google Now’s automated presentation of useful “cards” containing travel, weather, and information guidance is great, which is why it tried to capture the feature with iOS 9’s Proactive. But Proactive is at best a subtle, muted alternative to Google Now, and Apple needs to add way better and much more functionality to capture the range of automated details Google Now offers.
3. Deeper Emergency Alert Settings. This is a minor point, but iOS’s support for “Government Alerts” consists of two switches that toggle off or on “AMBER Alerts” and “Emergency Alerts,” with no granular controls. If you’ve ever received one of those notifications on an iPhone, you know that your device could seriously startle you in the middle of a drive or restful night’s sleep over something that may well have zero importance to your life. Android lets you differentiate between “extreme threats to life and property,” “severe threats to life and property,” and AMBER alerts, with the option to disable vibration — one of the scariest parts of iOS’s warnings — and receive reminders either once, every 2 minutes, or every 15 minutes.
2. Daydream Options. Android lets you choose to let your device “daydream” while it’s docked and/or charging, displaying your choice of a clock, shifting rainbow color pattern, photos, or animated wallpaper. iOS should give you the same option.
1. A More Usable, Mac-Like Top-Of-Screen Status Bar. Android isn’t perfect in this regard, but it’s easy to call closer to “right” than iOS. Ever since Apple’s first consumer computer graphical user interface, a small bar at the top of the screen has been reserved for menu options, and the Mac has evolved over time to include features such as a clock, a persistent search icon, notification center trigger, and mini-dock for app settings. iOS’s status bar leaves the space mostly open, but includes such arguably unnecessary elements as the device’s or cellular carrier’s name and a long battery icon that may or may not sit besides a more accurate remaining battery percentage. Android uses the bar largely for icons, but includes app download status and completion, as well as other icons that clearly seem linked to the bar’s related pull-down menu for Wi-Fi, Bluetooth, cellular, and other controls. Letting users customize this bar, and getting rid of the word “iPad” or “Verizon” at the top, would be useful improvements on iOS.
Are there any other Android features you’d like to see come to iOS? Share your thoughts in the comments section below!
More From This Author
Check out more of my reviews, How-To guides and editorials for 9to5Mac here! I’ve published a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users, as well as a great holiday gift guide for iPhone users, a detailed holiday gift guide for Mac users, and a separate holiday gift guide for Apple photographers.
Filed under: iOS Devices, Tech Industry Tagged: Android, Apple, Google, iOS, iPad, iPhone
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Apple releases iTunes 12.3.2 with changes to Classical listings in Apple Music
Apple has pushed an iTunes update to match Apple Music changes made earlier this week in iOS 9.2. The change includes a new way to view Classical music on the streaming service, allowing users to see works, composers, and performers.
The update also includes the standard generic bug fix notice. iTunes 12.3.2 is available now from the Updates tab of the Mac App Store.

Filed under: Apple Music, Apps Tagged: iTunes
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App Store now mentions when iOS apps have Apple TV versions
Apple is rolling out a way to see if an app in the App Store also has an Apple TV version. From this morning, App Store listings have included ‘SF.UniversalAppleTV’ labels. If present, it means that the app in question also has a universal Apple TV app available in the tvOS App Store.
Evidently, the feature is not fully baked and is in the process of rolling out. The label is clearly an internal identifier not meant to seen by the public. When the feature is fully rolled out, expect it the left column to simply say ‘Apple TV’ which matches the language used for Apple Watch compatibility.
Apple has been slowly adding features for the tvOS app experience over time, adding Top Charts and additional Categories as the app library grew. Eddy Cue recently announced over 2000 tvOS apps are available. Apple also updated tvOS this week to version 9.1 with support for the iPhone, iPad, and Apple TV Remote app.
Check out our list of the best tvOS apps here.
Filed under: Apple TV, Apps, iOS Devices Tagged: App Store, Apple TV, iOS, tvOS, Universal
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9to5Mac Holiday Gift Guide: Chance’s wish list & picks for every budget
Earlier this month I broke down all of the gifts you should get for the Apple lover in your life that loves entertainment. Items in that guide ranged from speakers to game controllers to headphones to TVs and more. In this guide, however, I’m going to breakdown some of my personal favorites on the market right now that I use everyday, as well as some items that are on my own wish list this year. These items are all gifts that any tech lover in your life would love to receive this holiday season…
The prices of items in this guide range from perfect for the those shopping on a budget to those wanting to spoil that special someone in their life with something a big more expensive…
Sonos Play:5
As a huge music fan, the idea of being able to set up a house-wide wireless system for playing music is incredibly appealing. Sure, you can use things like an AirPort Express to make a standard speaker wireless, but there’s no way to play through multiple AirPort Express speakers at once from iOS (only from iTunes). Sonos, however, allows you to create a completely wireless full-home set up, albeit it for a steep price.
Zac took an in-depth look at the Sonos Play:5 earlier this month and praised the sound quality and ease of use that the platform offers. At $499 a unit, however, setting up a full-home system adds up quickly. You can however, pair the the more affordable Play:1 ($199) and Play:3 ($299) with the Play:5 for a multi-room setup. Or, if you went surely with the Play:1 models, you could get a three-room setup for $600, although it would be less powerful than a setup with the Play:3 or Play:5 models.
As for Apple Music support, it launches in beta for Sonos users on December 15th with a public rollout sometime in 2015. You may have to wait a little while before you can stream Apple Music to your Sonos, but having a whole-home wireless setup makes it worth it.
“Hoverboard”
Image via @EBTDBoards
One of the biggest crazes of 2015 has been the release a variety of electric “hoverboards.” While these aren’t the hoverboards that Back to the Future told us we would see by 2015, they’re pretty cool nonetheless. A variety of different models exist across various price points. Some have features like built-in speakers, allowing you to connect your phone and play music through the board itself.
On Amazon, a model with Bluetooth runs $449.99. You’ll get a max speed of around 10mph and battery life of 10 to 15 miles depending on your weight and riding speed. A model without Bluetooth on Amazon runs $388.88 with delivery by Christmas. This model features a max speed of 8mph and a distance of 9.5 miles on single charge.
These boards are definitely pricey investments, but make no mistake, they are incredibly fun to ride. It seems trivial at first, but once you actually ride one, you realize how fun it can be. I was insanely skeptical before I tried one myself, but now I think they’re well worth the money if you’re looking for fun.
Eltrochome Archer Vinyl Record Player
Vinyl has made an odd comeback over recent years. Many modern acts are still releasing their music on vinyl and affordable record players have become an insanely popular holiday gift. Personally, I have the Electrohome Archer Vinyl record player ($99.99). It features a beautiful gray and black design inspired by models released in the 1960s. It can play 7, 10, and 12-inch records at 331/3, 45, and 78 RPM.
The Electrohome player features a nice combination of the classic record player technology with some modern features, as well. There’s a USB port for playing MP3s, as well as a 3.5mm headphone jack for connecting your iPhone or iPad or a pair of headphones.
If you’re buying someone a record player this holiday season, you might as well throw in a few records too. You can’t go wrong with the classic Abbey Road album by The Beatles ($18.96 on vinyl). Dark Side Of The Moon by Pink Floyd ($27.99 on vinyl) is one of the best albums of all time, especially on vinyl. As for more modern artists, Andrew McMahon In The Wilderness by Andrew McMahon ($16.99 on vinyl) is a beautiful album. You also can’t go wrong with A Head Full Of Dreams by Coldplay ($32.38 on vinyl) or 25 by Adele ($22.99 on vinyl).
UDI Quadcopter
A piece of technology that really intrigues me are drones. It’s such a cool concept to be able to fly a drone with a camera above an area and receive recordings back. I’m not fully familiar with drones, but the UDI U818A ($109.99) seems like a popular option that would be a good way to get my feet wet in the drone category.
The UDI U818 offers 7-9 minutes of flight and remote distance of up to 30 meters. It features a camera, albeit rather low quality, as well as 360 eversion for doing cool flips and rolls, although I envision myself running it into a wall immediately after takeoff.
Higher-end drone options do exist, such as the Parrot AR.Drone 2.0 Elite ($302.99), but the UDI U818 seems like the best option for a beginner like me.
Desk Accessories
When I use my 12-inch MacBook on my desk, which I’ll admit is not incredibly often, I always put it on the Rain Design mStand360 ($53.89). This is an all-aluminum stand that really blends in great on a desk full of aluminum Apple gear. The stand is tilted forward, making it easy to see the display and has a swivel base, allowing you to rotate it a full 360 degrees.
The stand also has a hole in the back of it to allow for clean cable management, helping keep your desk even further clutter free. The aluminum build acts as a heat sink as well, preventing your MacBook from overheating. The mStand 360 is compatible with all recent MacBook, MacBook Air, and MacBook Pro models.
Another Mac accessory I love is the Sabrent 4 Port USB 3.0 Hub ($14.99). Made out of aluminum, this accessory also looks great with your aluminum Mac gear and goes well with the Mac mini since the USB ports on it are located on the back of the computer, making them hard to access.
For docking my iPhone 6s Plus, I love the HiRise Deluxe in black ($59.99). It’s pricey but it is built really nice and you can tell that it’s worth the price. I don’t usually dock my iPad Pro at my desk, but rather use this Anker stand ($9.99). With an aluminum look, it again blends in nicely with the other Apple gear on my desk. Finally, keeping with the aluminum look trend, I use the Spigen Apple Watch stand ($15.99) for docking and charging my Apple Watch.
iPad Pro Accessories
So far, I’ve only invested in a few iPad Pro accessories. For my case of choice, I switch between the Logitech CREATE ($79.99) and official Apple Smart Case, both of which are decent options. Personally, however, I don’t like using any case with iPad Pro. In my opinion, putting a case on it makes it slightly too heavy for relaxing use. Instead, I’m a fan of the Joli leather sleeve, which I reviewed in detail here.
Another practical case option, which Jeremy reviewed here, is the Urban Armor Gear’s new Composite Case for iPad Pro ($80). The Composite Case includes an aluminum, 3-angle stand for video viewing and typing, plus an Apple Pencil holder.
I’ve yet to get my hands on an Apple Pencil, but it’s at the top of my wish list this holiday season. Zac was lucky enough to get one around launch and praised it. I really think it will make the iPad Pro stand apart from the competition and be a differentiator from the iPad Air 2.
iPhone Accessories
Zac did an excellent job of breaking down a handful of accessories that unlock the full potential of the iPhone. He mentioned things like the Phillips Hue Starter Kit ($229.99) and the iHome Control SmartPlug ($36.76), which allows you to turn on and off home appliances using Siri, the app, and automation. The latter of the two really intrigues me personally. It seems like a great way to introduce yourself or a loved one to the potential of HomeKit. It’s definitely something that’s near the top of my wish list.
As far as iPhone cases go, my personal favorite is the official Apple Leather Case ($49). I feel like it offers the best combination of protection and maintaining of the iPhone’s sleek design. Another option, however, for more extreme users is the LifeProof Fre ($79.55), which is water, snow, dust, and shock proof. It can really help protect that hefty investment you made when purchasing your iPhone.
For headphones, my personal favorites are the Beats Studio Wireless ($249.95). I have them in the titanium color option, which really matches the space gray color of my iPad, iPhone, and MacBook. Another option for when you don’t feel like using over-the-ear headphones are the urBeats Earbuds ($89.90), although the JayBird BlueBuds X ($134.49) are another great pair of earbuds and are wireless, as well.
I’m also a huge fan of Apple’s CarPlay system. I got the Pioneer AppRadio 4 ($489.99) installed in my car and could not be happier with it. CarPlay is certainly in its early stages of development, but as time progresses and it becomes more prevalent, it will definiltey improve. The AppRadio 4 is my personal favorite headunit for CarPlay because of its reasonable price and capcitive touchscreen. One thing I noticed in shopping for a headunit was the number of screens that still use resistive touchscreens. Going from a capacitive touchscreen device (like your iPhone) to a resistive touchscreen is not something I would recommend in the slightest.
Apple Watch Accessories
While my Apple Watch isn’t my most used Apple device, there are still some third-party accessories that greatly improve the device. My personal favorite band for the Apple Watch is the Pad&Quill Classic Band in the Whiskey color option ($99.95). The leather Pad&Quill uses is far superior to the leather Apple uses in its own Apple Watch bands. My Pad&Quill band gets the most compliments of any band I wear, followed by Apple’s Milanese Loop ($149).
A variety of affordable watch bands are available, as well, although the quality may very depending on the manufacturer. It’s important to keep in mind that you get what you pay for, so don’t expect a $50 steel band to compare to Apple’s $500 steel band. Nevertheless, the Jelly Comb Stainless Steel Band ($34.99) is a popular alternative to Apple’s steel offering.
Another popular gift you could give an Apple Watch lover is getting their Watch plated in gold. WatchPlate is one of the more popular offerings for doing this. It will plate an Apple Watch in yellow gold or rose gold for $349. Read Zac’s experience on the process here.
Wrap Up
The holiday shopping season is quickly wrapping up, so be sure to check out our other gift guides for more picks in iPhone, iPad, Mac, photography, entertainment, audio, hot tech, stocking stuffers, and HomeKit, as well as Benjamin’s personal guide.
Filed under: Buying Guides Tagged: Beats, buying guide, Holiday Gift Guide, iPad, iPhone, Mac
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Social Media for Homebuilders: 10 Great Brands to Follow
As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals.
However, if your client is a homebuilder, or a similarly unique brand it may be challenging to know what exactly to post, and how to differentiate yourself from other brands. Check out these 10 homebuilder brands that found creative ways to leverage social media.
1) Lennar Homes – Facebook
Social media is best for just that: being social. Lennar Homes is the perfect example. Their Facebook page is personal – it’s not just beautiful pictures of amazing homes. They share pictures of first-time homeowners and other big milestones.
Not only can this increase their reach by tagging people and accordingly showing up in more relevant newsfeeds, but it also increases engagement. Neuromarketer Martin Lindstrom is willing to bet that “90% of all decisions are made subconsciously” with our emotions and seeing pictures of happy families elicits emotions way more than a picture of a beautiful spiral staircase ever will.
2) David Weekley – Instagram
Social media offers companies the unique opportunity to give behind the scenes looks and sneak peeks to those who opt to follow them. This is an incentive, initially, to follow the company. The more a user views this social media platform, however, the more the company gains a sort of brand leadership relationship with the potential client.
David Weekley Homes does a great job of utilizing not only images of the homes they build but also scenery of the area and a quick video tour of a recently built home. This adds another level of helpfulness and intrigue to potential clients viewing their profile.
According to Social Media Today, “online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute” – you don’t want to be missing out.
3) Fischer Homes – Houzz
Another advantage to social media is the ability to connect with potential clients on a more meaningful level. On Houzz, for example, a homebuilder can follow anyone who is following them. This creates an opportunity to gain insight into what other information that user has available on Houzz and also to open a dialogue.
Fischer Homes, for example, is following not only design studios and construction companies. They are following homeowners. With this simple strategy, Fischer Homes is able to collaborate on projects with people who are openly creating project boards on Houzz – practically begging for a remodeler or homebuilder to reach out to them!
4) Habitat for Humanity International – Twitter
Looking for a great example of how to engage on Twitter? Check out Habitat for Humanity International. It’s easy to shoot out a couple tweets and cross your fingers that you’ll become an overnight sensation.
But unless you’re Lady Gaga, this probably won’t get you very far. Habitat is great at using hashtags to draw already interested viewers in, posting correctly sized images for these viewers to connect with and relate to, and then a link to their blog to pull people to their website.
According to Buffer, “tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.” The ultimate goal of social media is to pull a potential client to your website to learn more about you and why you are the right decision for them. Habitat for Humanity International does just that.
5) Pulte Homes – Facebook
Another great way to engage with people through Facebook is by responding to their comments. Think of it this way: each person who engages with something you post on social media is the same as someone engaging with you in person.
If someone told you they loved a fireplace you designed to your face, would you reply? Treat social media as an opportunity to have conversations with people you may not reach on a daily basis. Pulte Homes does a great job of interacting with anyone who comments on their Facebook page, developing relationships and trust with each touch.
6) Wallmark Custom Homes – Pinterest
Pinterest is a largely untapped platform that offers the opportunity to reach an estimated 100 million users searching for pictographic ideas, inspiration, and information. In the homebuilding and remodeling industries in particular, this is the perfect place to showcase some of your finest work.
Beyond just posting your own work, however, Pinterest is an excellent way to interact directly with users who are “pinning” on boards for their own upcoming projects. You can also remain relevant by pinning images of upcoming holidays (for example, Thanksgiving decorations or recipes).
Keeping up with what’s trending will help you get noticed by those looking for trending topics. Wallmark Custom Homes does a great job of creating relevant boards with trending topics and resonant boards with their own images from projects.
7) Reed Design Build – Houzz
Another way to interact with users on Houzz is through responses to comments. Houzz is like the love child of Pinterest and Facebook – it lends itself to building interactive projects with users as well as comments and rating.
Reed Design Build does an excellent job of responding to comments and garnering reviews. Both show not only how much they care about their potential clients by answering their questions but also how much they care about their past customers by collecting several 5-star ratings.
8) Shea Homes – Pinterest
Pinterest can be a tricky platform to remain sticky. Without someone directly seeking out your brand in the search, it can be a challenge to put out content that will be found. Take a page out of Shea Homes’ book.
This home builder produces several boards pertaining largely to relevant and trending topics in an effort to remain top of mind for those searching for related topics. Once they draw someone to their profile, however, they have several powerful boards outlining their brand. One board is even filled with pins to their own blog, spanning over 75+ topics of interest for home buyers.
Shea Homes is harnessing the power of external links to build their SEO and increasing the number of places they can be found by potentially interested customers with their Pinterest strategy. According to Moz, “Top SEOs believe that external links are the most important source of ranking power,” so this is not a strategy to be overlooked!
9) Toll Brothers – Instagram
Instagram might not be your top-product-selling platform as a Marketer, but it just may be your top-brand-selling platform. This app gives you unique experience of connecting with your audience in a visually captivating manner.
Toll Brothers is particularly strong on Instagram, utilizing not only a hashtag (#TollLife) but also the regram capability to discover when people are talking about them and to then highlight these shared images. This brand cleverly takes the hashtag to the next level; when someone posts a picture on Instagram with their hashtag, Toll Brothers reposts (“regrams” for all you fluent Insta-tongues) the picture on their own profile as a feature.
This strategy generates excitement around the brand and around producing powerful photography surrounding the brand. Some might call this free marketing and publicity, actually, by letting those utilizing the brand speak for themselves.
10) Drees Homes – Twitter
So, I mentioned hashtags. Let’s talk about them. Drees Homes is hitting this strategy out of the park! By inviting anyone who encounters their brand to use the hashtag #LivingTheDrees, Drees Homes is not only showcasing their creativity in hashtag development but also their commitment to starting a conversation around their brand.
With continual upkeep, Drees Homes manages to keep their hashtags relevant and fun, including #HappyHollyDrees for the holiday season for example. I wish I lived in a Drees home just so I could interact on their online community with all of their fun hashtags and customer features! And, according to Sprout Social, “Seeing as how they’ve been integrated into most of the popular social media platforms, and social media has entered almost every facet of our lives,” hashtags are here to stay. So #EmbraceTheHashtag!
Social media strategy is not something that works alone in a vacuum. Each platform has a unique audience and should accordingly be treated as a different opportunity. In building your social media strategy, keep in mind that it takes continual upkeep and honing, and that it works best with a comprehensive marketing plan to get the most out of each touch point.
Starting a social media strategy for your own homebuilding or remodeling business? Check out this free eBook:
47 Compelling Stats to Inform Your Holiday Marketing Strategy [SlideShare]
This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.
What does this mean for you? Shoppers will likely have omnichannel expectations for your brand.
Whether they shop in store, on their mobile, or even a mix of both, consumers will reward retailers who help them through the chaos of the season. This means being everywhere your customers are, while providing a seamless experience between each shopping channel.
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping and tips to apply them to your marketing plans in our SlideShare below: 47 Stats for Remarkable Holiday Marketing in 2015.
(Want to be sure your holiday marketing plans stack up to the stats? For a complete checklist, download this free holiday trends guide.)
How have recent trends influenced your holdiay marketing strategy? Share your success stories in the comments below.
Google Photos free space saver feature + Shared Albums arrive on iOS
A few weeks ago Google unveiled a new space saver feature for its Photos app on Android, and this week the best feature 16GB iPhones and iPads could wish for is now available on iOS. Google Photos has also added Shared Albums across iOS, Android, and the web, which makes sending pictures and videos you capture to friends and family super easy.
Google Photos already lets you upload high-resolution versions of your personal photo library to the cloud at absolutely no cost, or full-resolution versions with 15GB of cloud storage or upgraded paid storage. And Google Photos lets you access your photo library through apps on Android, iOS, and the web without taking up all your local storage. But a new feature now available in the iOS version lets you actively tell Google Photos when you’re running low on storage or just want to free up some space by pressing a button that offloads the photos already uploaded to the cloud from your device and only keeping ones downloaded that still need to upload. The button is located within the settings section of the app.
Apple’s paid iCloud Photo Library similarly offers an option for optimizing free storage which is useful on devices of any capacity especially 16GB and 32GB models with large libraries, but Apple only gives away 5GB for free then requires 99¢ to $9.99 for 50GB to 1TB of cloud storage. Apple’s version also works automatically in the background, but this creates a more ambiguous experience as you could still have a large library taken up with local photos that only the system can decide to offload.
The latest version of Google Photos on iOS also includes a feature unveiled in September that was promised to roll out by the end of the year: Shared Albums. This feature allows you to invite friends and family to view and optionally contribute to albums you create in Google Photos. Shared Albums can be created right from collections you already create for yourself in Google Photos, and inviting people to join works across platforms including iOS, Android, and the web. Once an invited contact accepts your offer to join, you can even allow them to add their own shots to the Shared Album and new alerts let everyone know when new photos and videos are added.
Apple’s free iCloud Photo Sharing feature works similar by letting you and others share photos and videos between iOS devices and Macs, and albums can be viewed on the web as well, but Google Photos works across Android as well and integrates right with the standard album system.
Update to the latest version of Google Photos for iOS from the App Store to take advantage of the new space saver feature and Shared Albums. Shared Albums also came to Android and the web with the latest update this week.
Filed under: Apps Tagged: free, google+ photos, space saver
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AT&T is quietly offering buy one, get one free deal on the iPhone 6s
AT&T is offering a buy one, get one free deal currently on many of its popular smartphones, and while it’s not listed likely due to Apple, we’ve learned that iPhone 6s is actually eligible.
You won’t find any mention of iPhones in AT&T’s advertising for the deal— in fact, it’s promoting the Samsung Galaxy S6 as the standout device for the deal— but we’ve confirmed with AT&T reps that iPhone 6s is also included and eligible for customers to include in the offer.
Not surprisingly, the deal will require AT&T Next, it’s monthly financing plan, and you’ll need to keep service with AT&T on the devices for at least 30 months to get the free device via bill credits that kick in after three months. The fine print:
“When you buy both on AT&T Next with qual. svc. (min. $70/mo.). Free after up to $650 in 30 monthly bill credits. (Credits start within 3 bills). Tax due at sale… Free device req’s new line on AT&T Next 24 with 30-mo. 0% APR agmt (up to $21.67/mo.). Pay up to $65.01 on free device before credits start. If svc. canceled on 1, that device balance (up to $950) is due. Activ./upgrade & other fees, monthly & other charges & restr. apply. Void in CT, RI & Miami-Dade.
But if you already plan on staying on AT&T Next for a while, and you’re looking to upgrade some iPhones or buy an iPhone 6s and an eligible Android device, the deal will get you two units at a price you’ll be hard-pressed to beat elsewhere.
And while it looks like you can’t take advantage of the deal online, we’ve been assured that you can indeed use it for the iPhone 6s if you call in over the phone or head to an AT&T store in person.
The deal will end December 31st, so you have a couple more weeks to take advantage of the BOGO offer.
Filed under: iOS Devices Tagged: AT&T, BOGO, buy one get one, deal, free, iPhone, iPhone 6s, promo
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