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How-To: Make your Mac run silent, cool and fast under OS X El Capitan

silentmacs

As expected, Apple’s release of OS X El Capitan for Macs was less about adding major new features than “refining the experience and improving performance” from Yosemite — in other words, under-the-hood optimizations to make any Mac run more reliably than before. Thanks to El Capitan, my older (mid-2011) 27″ iMac is running better than it has in years: fast, quiet, and cool enough that it might as well be fanless. Rarely does the volume level in my office climb above a whisper, an experience I’ve come to love so much that I’d never want to return to a loud computer.

“WAIT!,” you might be saying. “My Mac’s fan is on all the time. Apple didn’t start selling iMacs with silent solid state drives (SSDs) or hybrid Fusion Drives until late 2012. How could your older Mac be that quiet?”

Below, I’ll walk you through seven steps that will help you bring your older Mac to a hushed, zen-like state. The first four involve mostly free software, and the last three involve small hardware upgrades…

The Big Picture

Think of your Mac as being like an aging refrigerator that’s constantly being opened and closed, primarily holding cold food in storage, while various cold items are being taken out, then replaced with hot food that needs to chill. At some point, the fridge will inevitably get overloaded and dirty; it’s possibly going to stop working perfectly, too. While you could go and buy a new fridge, that’s not necessary — if you optimize the way you’re using and managing the fridge’s space, you’ll be fine.

Part of the reason my Mac runs silent is the hardware — I’ve added a few things that make it more efficient than a stock 2011 iMac. But software is another big part of the story, so that’s where I’m starting.

elcapdock

1. Check Your Dock. Those little white dots under the dock icons are there to indicate apps that are currently in use, and as a general statement, the more apps you have open at a time, the more things your Mac is juggling at once. Apple has added some automatic resource-saving features to OS X, such as freezing currently inactive Safari tabs, but it’s wise to free up as much of your Mac’s RAM and CPU processing power as possible. This is especially helpful if you have 8GB or less RAM, or a dual-core CPU. Close apps you’re not actively using, and within active apps, close windows (such as images in Photoshop, or documents in Preview) when you’re done with them. You’d be amazed at how much faster a Mac feels when a bunch of Photoshop windows have all been closed.

usersgroupselcap2. Disable Unneeded Login Items. Go to the Apple menu at the top left of your screen, choose System Preferences, then select Users & Groups. Under the Login Items tab, you’ll find a collection of apps — typically “helpers” — that the Mac automatically loads every time it restarts. Select any items you no longer actively use every day, hit the minus button, and they’ll disappear from the list. Your Mac will typically load a little faster, and save a little memory in the process.

helpers

The System Preferences window doesn’t show you all of the items that auto-load with your Mac. You can get a better sense of how many “helpers” are hanging out by looking at the top right of your screen, though the icon list will also include Apple’s OS X icons for Time Machine, Bluetooth, Wi-Fi, Volume, Spotlight, and Notification Center; it may also include icons for currently active apps (such as Tweetbot, shown) which don’t have helpers. Adobe is one of the companies that keeps secondary apps running in the background to verify licenses and offer updates; you’ll typically have to fully uninstall the original apps in question to get the “helpers” off your Mac.

activitymonitor

3. Watch Activity Monitor. While this type of digging qualifies as “going down the rabbit hole” in my experience — likely to lead to a lot of (mostly fruitless) Google searches — using Spotlight to load Activity Monitor (hidden in your Mac’s Applications > Utilities folder) can help you identify apps that are eating unreasonable amounts of CPU and RAM for whatever reason. Activity Monitor opens in the CPU tab (above left), organized by the percentage of your CPU’s capacity each app or background process is using. Alternately, you can click on the Memory tab (above right), which shows how much of your Mac’s RAM is being consumed by various apps and background processes. Click on the Memory header to sort the processes by memory footprint.

activitymonitor2

I called this a “rabbit hole” because many of the “activities” found here are unidentifiable based on name alone, and likely to lead to initial confusion. For instance, “WindowServer,” “kernel_task,” and “mds” are all required OS X processes, and likely to be in your top 10 memory eaters, possibly also CPU eaters, but they need to be there. There are dozens of processes competing for your Mac’s attention, so if you’re going to hunt around here, focus mostly on ones that are using a lot of CPU time and/or RAM. Photoshop, for instance, was consuming around 2.5GB of my iMac’s RAM without any windows open, a sign that closing it could free up a bunch of memory and improve performance. The RAM-hogging apps on your Mac will likely differ.

daisydisk

4. Clear Out Hard Drive Cruft (Make Space). I’ve written a detailed article on the topic of how to clean and speed up your Mac using the free apps GrandPerspective and OnyX, so I’m not going to repeat everything here. But one of the things that begins to make Macs feel like they’re failing is “overstuffed refrigerator” syndrome. GrandPerspective lets you visualize your Mac’s hard drive as a collection of colored boxes. DaisyDisk ($10, above), chosen by Apple as a Mac App Store “essential,” provides a cleaner and more interactive circular interface for doing the same thing. By hovering over colored bars, you can see exactly what folders and files are filling your drive, then delete (or manage) ones that have become unruly. 

I’ve found that my Macs generally need around 50GB of truly free “work space” to avoid slow downs and “running out of space” OS X notifications. If OS X doesn’t have enough space, it will struggle to work within whatever’s there, slowing down and possibly doing an excessive amount of back-and-forth writing to your drive. I like to have 100GB of empty space on my Mac, but if you’re using a small, space-constrained hard drive, you may not be able to do that.

5. Replace Your Mechanical Hard Drive With A New SSD. Readers have emailed me to tell me how much they loved my advice on replacing their old Mac hard drives with new solid-state drives. (Here are links to my guides to iMac HD-to-SSD swaps, MacBook/Mac mini/Mac Pro HD-to-SSD swaps, and iMac/Mac mini/Mac Pro CD/DVD-to-SSD swaps.)

As I’ve said before, this is the absolute best upgrade I’ve ever made to a Mac: putting a 1TB Samsung 850 EVO into my iMac radically improved its speed for doing everything, and made the machine whisper quiet. After getting the parts and spending around 30 minutes doing the installation myself, my iMac was getting 5 times faster disk speeds (a huge improvement, on par with far newer Macs), and many months later, I can use one hand to count the number of times I’ve heard the Mac’s fan turn on. It’s amazing. Read the guide above for your Mac model and take the plunge — you’ll love it.

gdriveusb-3

6. Consider Offloading “Only As-Needed” Files Onto An External Drive. Going back to the fridge analogy, there are situations where you actually need more than one refrigerator — the one you keep in your kitchen, and either a smaller spare elsewhere in your house, or a big freezer in your basement to store oversized items. External drives are ideal ways to hold giant movies, music, or photo collections that just don’t need to be accessible on your Mac all the time.

Regardless of the size you choose, I strongly recommend G-Technology’s G-Drive USB (reviewed here) as the best overall balance of reliability, performance, and quality I’ve found in any traditional hard drive. It’s not the cheapest drive out there, but it’s the one I trust with my most important (but not daily-used) files, enabling me to keep plenty of free space on my Mac’s internal disk. My guide to choosing the best Mac external hard drive explores other options, including portable drives and SSDs.

imacram

7. Add RAM. While swapping out the hard drive made a huge difference in my iMac’s speed and ability to operate silently, adding RAM will be a real performance booster for a lot of people — assuming your Mac has user-replaceable RAM, that is. RAM is your Mac’s primary “work space” for juggling content from multiple apps; when it runs out of (very fast) RAM, it will try to find (slower) free hard drive space to use temporarily for the same purpose, and crawl to a halt if it can’t find enough. Having more RAM instantly addresses the software-related issues mentioned in 1, 2, and 3 above — the more RAM you have, the less often you’ll need to worry about closing apps or windows to keep your Mac running at full speed.

My guide to easy RAM upgrades for Macs will lead you through choosing the correct RAM for your machine, including model-specific guidance for Apple’s MacBooks, MacBook Pros, MacBook Airs, iMacs, Mac minis, and Mac Pros. Older Macs are typically very easy to upgrade with RAM, using little more than a screwdriver for installation, though many newer Macs no longer allow RAM upgrades. Since some Macs currently running El Capitan shipped with as little as 4GB of RAM, they can be upgraded to 8GB for markedly better performance. But I’d strongly advise upgrading to 12GB or 16GB if your Mac is capable of doing so; it will make a very real difference when running multiple apps, helping your Mac to run as fast as possible without tapping your hard drive for extra space. My Mac RAM upgrade guide will help you figure out how much RAM your Mac is capable of using.

More From This Author

Check out more of my editorials, How-To guides, and reviews for 9to5Mac here! I’ve covered a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users. I’ve recently discussed how to safely prepare and wipe your iPhone for resale or trade-in, and how to get the best iPhone trade-in price to help buy an iPhone 6s, amongst many other topics.

Filed under:
How-To
, Mac Tagged: Mac, optimize, OS X, os x el capitan, performance, speed

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iFixit tears into Apple’s battery-packed Magic Mouse 2, Keyboard, & Trackpad 2

IFixit Magic Mouse 2 teardown

Apple debuted new versions of its Mac peripherals on Tuesday with the Magic Mouse 2, Magic Keyboard, and Magic Trackpad 2, replacing the aging AA battery-powered predecessors with versions that use Lightning cables to recharge built-in batteries. We’ve already seen hands-on unboxings for anyone interested but not curious enough to dish out the $330 total for all the new Magic gear, and now iFixit has followed up with the usual teardown and repairability analysis for each new Apple accessory.

Magic Mouse 2 iFixit teardown

No surprises inside the new $99 Magic Mouse 2 after iFixit’s teardown. Inside you’ll find it packs a 1,986 mAh rechargeable battery, iFixit noting that’s 9% more juice than the iPhone 6s battery. Like the new Siri Remote for Apple TV, Magic Mouse 2’s Lighting port for recharging the battery comes soldered with the battery cable meaning if one goes bad both need replaced. Between that and what iFixit calls excessive use of adhesive that keeps the whole thing closed, the site gives Magic Mouse 2 a fitting 2/10 for repairability. The 2009 predecessor got the same teardown treatment, and although it wasn’t rated for repairability iFixit managed to reassemble it.

Magic Trackpad 2 iFixit

So what makes Apple’s $129 Magic Trackpad 2 tick and how well can its parts be replaced? In terms of repairability, it fairs a little better after receiving a 3/10 from iFixit. That copper-colored four part piece is the Taptic Engine, which simulates clicks and feedback without using physical buttons. A 2024 mAh Lithium-ion polymer battery powers Magic Trackpad 2, larger than the iPhone 6s battery but smaller than the one in iPhone 6s Plus. Repairability is low due to a lack of repair manual, excessive use of glue where screws would suffice, and general difficulty disassembling. The original Magic Trackpad was no different however.

Magic Keyboard iFixit

Finally up is the $99 Magic Keyboard which also features a Lightning port and a rechargeable battery — enough for Apple to call it ‘Magic’ for the first time without any other significant changes. Magic still means not super easy to repair as iFixit rates it a 3/10 for the same reasons: lots of glue over screws and no repair manual which risks damaging internal components for DIYers. iFixit confirms what Apple said, that Magic Keyboard uses the scissor-style mechanism for keys over the butterfly-style mechanism introduced on the 12-inch MacBook, but travel is still reduced to create a similar effect. As for its battery, iFixit says: “The 2.98 Wh battery has less than half the capacity of the 6.55 Wh battery in the iPhone 6s. But with less to do the battery should last for months on a single charge.”

iFixit similarly featured a teardown of the new 21.5″ iMac, which includes the Magic Keyboard and Magic Mouse 2 or Magic Trackpad 2 for $50 more. Find these teardowns and more at iFixit.

 

Filed under: Mac Tagged: iFixit, Magic Keyboard, Magic Mouse 2, Magic Trackpad 2, repairability, teardown

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New Retina iMac least repairable yet due to lack of RAM, hard drive upgradability

iMac-21-retina-2015-teardown

iFixit has performed its ritual teardown of Apple’s newly refreshed 21.5-inch iMac, and while the machine might be one of Apple’s best yet for specs on the low-end desktop, it gets its worst score ever when it comes to repairability.

Earlier this week Apple officially launched its new Retina 4K 21.5-inch iMac after upgrading its 27-inch model with the new display tech and refreshed internals last year.

While the previous generation iMacs had many of the same issues resulting in a low repairability score, iFixit notes that the new iMac has a number of the same downsides and then some…

The publication notes that tape must be replaced after every repair, the RAM and Fusion Drive won’t be upgradeable even with the usual required DIYing, and the “CPU is soldered to the logic board, and cannot be replaced or upgraded.” In addition, iFixit points out that the “glass and LCD are fused together, increasing the cost of replacement.”

The previous generation 21.5-inch iMac scored a slightly higher score due to the ability to upgrade RAM and hard drive components. This time around, however, iFixit confirms that the RAM is “soldered to the logic board,” and that the Fusion Drive “connector is again missing from the logic board, killing all hope of storage hacking.”

Something else potential new iMac buyers should keep in mind: it was discovered earlier this week that Apple reduced the amount of flash storage in the device’s 1TB Fusion Drive from 128GB down to just 24GB.

Filed under: Mac Tagged: 21.5-inch iMac, desktop, Fusion Drive, iFixit, iMac, RAM, repair, repairability, Retina, Upgrade

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iPad Pro receives FCC clearance as release date nears

ipad-pro

Last month, Apple finally unveiled the long-rumored iPad Pro, which sports a large 12.9-inch display and 64-bit A9X processor — the closest thing to a tablet/laptop crossover the company has announced so far. In an FCC filing that just went public, the iPad Pro has officially been cleared for sale and use in the United States.

The report (originally spotted by GforGames) states that the iPad Pro has been registered with model number A1652, with both Wi-Fi-only and Wi-Fi+LTE models approved. Apple’s Pro tablet will support 802.11 Wi-Fi standards a/b/g/n/ac in 2.4GHz and 5GHz frequencies, and optionally LTE Cat. 4, with maximum download speeds of 150Mbps. These listed specs match those shown on the iPad Pro specs page on Apple’s site. It’s also worth noting that the iPad Pro’s Apple Pencil has also passed through the FCC.

Other specifications include built-in stereo speakers on both ends of the device, for a total of four speakers, and a Touch ID sensor for unlocking and making purchases on iTunes and with Apple Pay. There’s an 8MP iSight camera with f/2.4 aperture on the back with 1080p video and slo-mo, and a 1.2MP FaceTime HD camera on the front.

When it was announced, Apple stated that the iPad Pro will be available to buy in November, but preorders could begin later this month. According to our sources, Apple will make the iPad Pro available to order online within the next two weeks, with devices arriving at retail stores in early November. It’ll cost $799 for the 32GB Wi-Fi only model and $949 for the 128GB version, while the 128GB Wi-Fi + Cellular version will ship with an Apple SIM and cost $1079.

Filed under: AAPL Company Tagged: FCC, iOS devices, iPad, iPad Pro, Tablets

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Project Managers: Lose the Attitude

Project Managers: Lose the Attitude
By Keith Mathis – PM Expert Live
People have debated for years whether attitude impacts behavior or behavior impacts attitude. Regardless of which comes first, changing one will eventually affect the other. If we help employees change their behavior, their attitudes will be changed over time as well. This shift is often […]

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via pmhut.com

Apple’s web-based iWork for iCloud finally out of beta, adds new features

Screen Shot 2015-10-16 at 12.36.42

Yesterday, Apple updated its iWork apps for iOS and OS X with added features including Split View for iPad, 3D Touch for iPhone 6s, and bonuses for El Capitan. Missed at the time was the fact that Apple also deemed the web-based version of iWork worthy of full consumption by the public, too.  Apple removed the ‘beta’ label from iWork for iCloud, while also adding a number of new features. The browser-dependent iWork suite now supports commenting on documents, and has support for ten new languages.

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Screen Shot 2015-10-16 at 12.53.00

As well as removing the ‘beta’ labels, Apple has also created new splash pages for each of the new web apps showing off some of the new features. Apple lists the previously mentioned upgrades, as well the following:

Pages

  • Create custom colors
  • Word count
  • Version history
  • Preview on mobile browsers
  • Comments
  • Open Pages ’08 and ’06 documents
  • View documents with tracked changes
  • Insert pages and sections

Numbers

  • Edit pop-up menu cells
  • Create custom colors
  • Open Numbers ’08 spreadsheets
  • Filter tables
  • Version history
  • Animate interactive charts
  • Preview on mobile browsers

Keynote

  • Show, hide and resize slide navigator
  • Preview on mobile browsers
  • Version history
  • Comments
  • Create custom colors
  • Copy and paste slides
  • Open Keynote ’08 and ’06 files

If you want to check out the new web-based apps for yourself, head on over to iCloud.com.

Filed under: Apps Tagged: Apple, Apps, beta, icloud, iWork, keynote, Numbers, Pages, software

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7 Behaviors That Reveal Our Obsession With Technology

If you’ve ever taken a subway somewhere, then you’ve probably noticed something a little peculiar going on. 

People are completely and utterly absorbed — but not in conversation with their neighbors. They’re absorbed in their devices: smartphones, tablets, laptops, etc.

With over two billion people using the internet worldwide, 144 billion emails being sent each day, and the average user spending 3.2 hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. 

Some changes have been for the better, while others have us longing for times when things were a little simpler. Either way, technology has an undeniable hold on the way we act, think, and respond to things. Check out these examples of behaviors that can be attributed to tech. 

7 Behaviors We’ve Picked Up Thanks to Technology

1) Binge Watching

Is there a wrong way to watch television?

I’d never put much thought into it until I found myself six hours and an entire bag of chips deep into the first season of Friday Night Lights on Netflix. 

I felt ashamed after having to insistently assure the folks at Netflix that yes, I was still watching, but I found comfort in knowing that I wasn’t alone in this behavior.

Netflix recently launched a promotion that actually encourages users to celebrate their “binges” with #bingebrag announcement cards. (Yes, like birth announcements or “save the dates” … but for your obsessive television watching habits.)

While Netflix’s promotion is undoubtedly a little silly, 9 out of 10 people admit to engaging in binge viewing, according to a new survey by TiVo.

Binge watching television has even become a treasured pastime for many people around the world — so much so that Samsung recently announced a promotion called “The Catch-up Grant.” The contest will pay one winner to go to Thiksey — a Tibetan monastery in the Himalayas — to watch uninterrupted television for 100 days. 

For some, that sounds like the perfect getaway. Others reminisce of a time when you simply tuned in to a show every week.

2) Experiencing Phantom Vibrations

We’ve all been there. You’re carrying out your day as you normally would and suddenly you hear — or feel — a rogue vibration. You check your phone, but there’s nothing there. False alarm. 

What’s that all about?

Phantom vibration syndrome, or phantom ringing, started as somewhat of an internet discussion amongst cellphone users, and quickly turned into an area of interest for many researchers and psychologists. 

“Phantom vibrations are this unusual curiosity that speaks to our connection with our phones,” explains clinical psychologist David Laramie.

And while a handful of conflicting explanations and hypotheses for why we experience this feeling can be found online, I struggled to find one definitive answer. 

Laramie suggests that it’s a generational thing. In other words, he believes that those who grew up with cellphones may experience it more frequently, as the anticipation for receiving a call or message has almost become second nature.

Another psychologist — and chairman the School of Psychology at the University of Sydney — Alex Blaszczynski attributes the sensation to electrical signals. 

“I expect it’s related to some of the electrical signals coming through in a transmission, touching on the surrounding nerves, giving a feeling of a vibration, ” he explains. 

Whatever the case may be, you’re not alone in experiencing it. In fact, 89% of undergraduates from the University of Indiana, along with 68% of the medical staff at a Massachusetts hospital reported that they’d experienced a phantom vibration, according to respective studies. 

3) Feeling FOMO

According to the Oxford English Dictionary — to which the term was added back in 2013 — FOMO refers to the anxiety we exhibit when “an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”

While this feeling is common amongst teens — 47% of teens between 13-17 years old feel uneasy or nervous when they learn friends or peers are doing something they’re not, according to a study by JWTIntelligence — many adults are feeling the effects of this technology-induced anxiety just the same. 

Don’t believe it? Check out some of the real-life #FOMO that marketers who missed out on this year’s INBOUND event were experiencing on Twitter:

4) Checking Your Phone Over and Over

How many times a day do you check your phone? 

At this point, I’ve been working on this article for about an hour … and I’ve checked my phone at least four times for no reason. It didn’t light up. It didn’t ring. It didn’t vibrate. Yet I felt compelled to make sure that I wasn’t missing anything. 

While this may seem obsessive, according to a Gallup Panel survey conducted among nearly 16,000 U.S adults, 41% of study subjects admitted to checking their phone a few times an hour: 

What’s driving us to check in?

Nir Eyal, author of Hooked: How to Build Habit-Forming Products, might have an answer. He uses a 1950’s study from B.F. Skinner to illustrate a cognitive quirk known as the variable schedule of rewards. In the study, Skinner observed the way in which lab mice responded to random treats. The mice were trained to press a lever that would dispense either a small treat, a large treat, or nothing at all. The more treats they received, the more they pressed the lever. 

When we look to our phones, we’re searching for something that will stimulate us — things like a text message from a friend, a Facebook Like from a significant other, or an email from a family member. As we grow used to receiving these rewards from our phone, we get in the habit continuously checking in there to receive these rewards.

5) Unconsciously Swiping and Tapping

These days almost every action we carry out via our smartphone requires a swipe, tap, or a combination of the two. 

That said, it should come as no surprise that our brains are beginning to recognize this new behavior. According to a Swiss study of the University of Zurich, the repetitive finger movements we use on our smartphone’s touch screen are actually changing our brain’s sensory-processing area.

Pretty amazing, right?

The following video — while horrifyingly hilarious — serves as a great example of how the swipe and tap technology is becoming the norm:

6) Insistently Refreshing a Page

This go-to solution is right up there with “unplug it and plug it back in” on my advanced list of troubleshooting techniques. It’s also an all-too-common habit of anyone who spends time online.

Often times, when a page doesn’t load within a second’s time, we refresh it. The reason? Our attention spans have grown shorter than that of a goldfish, according to a recent study by Microsoft. While we were able to at least hold a thought for 12 seconds in 2000, it seems that the mobile revolution has assisted us in reducing that number down to just 8 seconds.

As a result, we’ve grown incredibly impatient when it comes to website load times. In fact, every one-second delay in page load decreases customer satisfaction by 16%, page views by 11%, and conversion rates by 7%, according to research from Aberdeen Group.

7) Coping With Selfie Urges

Selfie opportunities are everywhere:

  • Having a good hair day? Selfie.
  • Feelin’ proud of your progress at the gym? Selfie.
  • Enjoying a hot dog at a baseball game with your besties? Selfie.

Sure, it sounds a little ridiculous, but it’s happening … a lot. In fact, at the 2014 Google I/O conference, it was reported that Android users were taking 93 million selfies every day. 

Between the advent of the reverse screen smartphone camera, the selfie stick, and the ease of sharing brought about by social media, selfies have become a form of self-expression that doesn’t seem to be going away. 

What changes in behavior have you noticed as a result of technology? Let us know what we missed in the comments section below. 

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How to Build a Keyword Strategy That Turbo-charges Your School’s SEO

If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone… but that doesn’t mean you’re 100% correct.

With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. The process may seem daunting, but building an effective SEO strategy for schools doesn’t have to be as difficult or time-consuming as you might imagine.

Why Do Schools Need to Worry About SEO?

Your school website has readily accessible information on applying, you’re active on social media, and you’ve invested in banner ads and print mailings to potential students—so why do you need to invest any more of your valuable time and effort to worry your online content?

When students are just entering the enrollment funnel, their priority is getting as much information as possible on schools that match with their potential areas of study. Where do they turn? Google. Though they may not have heard of or be searching for your school, or specific programs that you offer, SEO ensures that your have a chance to be added to their radar.

So, how do you go about landing in those search results? Start by choosing the keywords that draw these potential applicants to your site. Begin by brainstorming 5-10 topic buckets you want to test (campus life, graduate programs, alumni), each with several more broad and specific keywords. Then narrow that list down to set of terms that have a high-serach volume but aren’t too difficult to rank for, and finally use those keywords as the backbone for your blogging and content strategy.

6 Tips for Keyword Research That Will Help You Rank in Search

Most schools are used to vying for high search rankings with publications like the Princeton Review and U.S. News & World Report. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Not sure where to even begin? These seven tips will get you started in the right direction.

1) Define Your Objective

For schools, step one of building an effective keyword strategy is typically pretty clear. Your objective is to attract students to learn more about your school/programs online, them nurture them to apply. The audience you hope to target with your keywords is also clear: prospective students or adults who are helping in the decision-making process. Take this baseline audience, flush out a little more detail by building student personas, and you’re on to step 2. That was easy enough!

2) Think Beyond Branded Keywords

When collating potential keywords that you want to rank for, it may seem like a no-brainer to include your school name. But, the students that you are trying to attract with SEO are searching for keywords realted to what and where they want to study, not for your name. If they already had your school in mind, they would go directly to your website (and this process wouldn’t be nearly as important!). Instead of focusing on your school or programs, focus on answering the questions that students are asking online. 

3) Think Like a Prospective Student

Take your marketing hat off and put yourself in the shoes of a student who is trying to find a place to spend the next several years of his or her life. What would he or she want to know? Your keywords should be strings of terms directly related to answering questions and solving problems of prospective students and their parents. Take for example a student who is a pianist and is hoping to further his education at an art school. Schools like Berklee College of Music, Julliard School, and other lesser known music programs can attract this student to their site by using keywords tailored to likely searches: “Best music schools in the US,” “music schools in the Northeast,” “classical music programs for pianists,” etc. The same can go for science, law, business programs, creative writing, theater, and more.

4) Ask Current Students and Look at Trends

You have loads of quantitative and qualitative data at your disposal—starting with the students who are already enrolled. After all, they understand more than anyone how they found your website and made them click “apply”. Talk to these students to learn what drew them to your school; what made your school stand out? Use this data to inform potential keywords. To supplement that information, you can also use a keyword research tool to see what prospective students are searching for when they’re looking for information on colleges or other schools.

5) Choose Keywords Where You Can Rank High

Just because keywords seem relevant to you, doesn’t necessarily mean they’re going to rank well in search. Incorporate hard-backed data by using a keyword research tool where search volume and competition are your measuring stick for success. You are more likely to rank higher—meaning, appear higher up on Google’s search results—if you have limited competition with a healthy search volume. These metrics will help you narrow down your initial list of keywords and really focus your content strategy. Each page or blog post will focus on only one keyword from the list—this way you can test its effectiveness over time to see if your strategy is working.

6) Consistently Adjust Your Keyword List

Every day there are changes to potential keywords, search volume and interest, and competition. Stay on top of your list—checking it every month at least—to make sure your keywords are still viable, and if there aren’t any new variations you should be jumping on.

Where Do Your Keywords Go?

You’ve picked out your keywords. So, what now? Keywords should inform a solid content creation strategy, centered on blogging, website pages, offers, and social media. This next step may seem a bit overwhelming. You have a list of 50 keywords—just how are you supposed to create enough content to support and test each of these terms?

Don’t panic.

Think about it: As a school, you already have tons of content and hundreds of content creators at your disposal. Professors, current students, alumni, even course catalogues can all be great resources to build out a blog or new site pages. Marketers aren’t required to be professional writers; you should just be good at compiling and editing.

A solid keyword-fueled content strategy can help students not only find your school but find the topics and information that they are hungry for. This not only helps you attract more prospective students, but also attract more of the right prospective students.

Building out a keyword and content strategy isn’t something you should just focus on during application season and expect to see immediate results—if you leave it until then, you’ll be too late. It can take a while for positive SEO to build up, so make creating keyword-laden, helpful and engaging content a year-round best practice. 

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Blab.im: Why Your Business Should Consider Blab

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Do you host live-streaming video? Want to hear about the latest live-casting technology? To discover more about Blab, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social […]

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How to Build a Website Style Guide: Lessons from Working on HubSpot.com

I’d been working on the HubSpot website for several months when the déjà vu struck.

My team and I were going over the initial wireframes for a new page. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. And, as always, we had ended up debating the most minute details.

Do we use sentence case or title case for our headers? Did we decide to round the corners of our buttons? Which version of the logo did we want on landing pages? Hadn’t we had these conversations before?

We all knew we needed to improve our process, but it seemed easier to put it off until after the next project. That is, until we reached a breaking point.

It was time to make our process more manageable, scalable, and regulated. It was time to build our own website style guide. Here’s how it all played out. 

What’s a Style Guide?

First off, we needed to define what was going into our style guide (or “pattern library”).

Basically, a website style guide is a resource that defines all elements that go into the website: code snippets, design assets, guidelines for copywriting, etc. Some style guides focus more on design; others on development. Many style guides also formalize the best practices and processes for how the team should work together.

The goal is to create a centralized hub of information that should allow anyone to understand and replicate the process of designing and building for your site. 

Screen_Shot_2015-09-24_at_2.57.12_PM

Building Our Designs From Scratch

With so many different designers and developers working on the website, we found ourselves with a hodgepodge collection of templates, style sheets, and modules on our hands. This was troubling, as there was no unified design that could be retrofitted into a cohesive style guide. 

Though this project was getting bigger by the second, we decided it would be better in the long run to start afresh and design brand-new styles for the site. We also wanted to incorporate some completely new elements, like adding a new font and reworking our form styles. 

And so we began the process of formalizing our designs. We decided to start with typography: choosing and updating font styles seemed relatively straightforward. Yet this seemingly simple update yielded some telling roadblocks.

First, when I started testing out our approved font styles on existing pages, they didn’t always look as good as we’d imagined. It became clear that the font styles needed to be adjusted to be compatible with many different parts of the site; even then, some of our custom-designed pages needed to be reworked to fit the new styles.

Screen_Shot_2015-09-24_at_3.04.16_PM

After typography, we backed up a little. We combed through our existing website, looking for patterns. Most pages were built with similar skeletons: some sort of photo header, various subheaders, blocks of copy or photos, and rows with one or two CTAs. We decided to make a list of the most important, repeated elements, and build those elements as reusable custom modules. We envisioned a set of full-width modules that could stack together to build any page.

Making it Modular

While the purpose of this style guide was to streamline our design and development process, it was also important that we created something non-designers and non-developers could leverage. The decision to make it modular was rooted in just that. 

By designing all the modules at the same time, we were ensuring that the style was cohesive, and we could mock up how pages would look with various combinations of modules. And even though we’d figured out an effective way to modularize our website, we still encountered some serious challenges.

As we started to make final design decisions, I realized we’d all had slightly different ideas about how our site was going to look. Since the style guide touched so much of the website, we wanted to involve everyone who worked on design, development, or branding, however, it’s impossible to accommodate the insight and opinions of so many people. That said, we ended up making decisions that we deemed best for the website users, while building something flexible enough to allow easy updates.

Preparing for the Launch

Finally, after months of designing, building, testing, and rebuilding, we had developed a set of modules for use across the HubSpot site. But how to display them?

We wanted anyone using the modules to be able to understand the design principles that went into their creation. Furthermore, we wanted to create a reference for future designers on our team and anyone else who might need to iterate on our styles.

After some discussion, we built out two pages to house our finished style guide: Foundations and Components. The Foundations page goes over our design and branding principles, including specific details regarding our typography, iconography, colors, logos, and imagery. The Components page shows those design elements in action: we use this page as a library of all our customizable modules used for website development. We then set up recurring trainings with the marketing team so that everyone could use the guide for their projects.

And with that, the style guide had launched.

Screen_Shot_2015-09-24_at_3.15.30_PM

Life After the Style Guide

When we finished the style guide, I quickly realized that it wasn’t just a major revamp of our site styles; the style guide had totally changed how my team tackles new projects and interfaces with the rest of the marketing team.

Now, all of our projects reference the style guide in some form or another. As soon as we receive a new project request, we check to see if it might be something that can be built solely through our style guide components. If not, we’re conscious of creating and building new elements that fit with our guide. When we receive a project that requires a more custom or novel approach, we’re cognizant of how we might be “breaking” our style guidelines; sometimes this opens the door to iterating on our current styles.

The style guide has improved so many parts of our workflow, but I think these are some of the most important benefits:

  • Design and development work together more efficiently. Before the style guide conversations, we didn’t have a shared vocabulary between design, development, and other stakeholders. Now, we all have a common reference point for our current and future designs.
  • We get to work with cleaner, more scalable code. On the development side, our code base is now far cleaner and easier to maintain. Whenever I start a new project, I immediately reference the global styles and variables from the style guide. Furthermore, I can now make changes that will be reflected across all parts of the website. 
  • Our onboarding process has become more standardized. Getting new team members up to speed is so much easier when we can point to an interactive document to illustrate our design and development philosophies. The style guide also serves as an inventory of all our approved, polished design elements and their accompanying code, so there’s no need to track down old files or question whether or not something is out-of-date.

Of course, it wasn’t just my team that benefited from the style guide: other members of the marketing team could now make their own pages without needing to wait for design or development resources. One of my coworkers was telling me how she was rebuilding a significant part of the website, a task which would have taken at least six weeks at her last company. The style guide allowed her to finish in about a day. How crazy is that?

4 Tips for Building Your Own Style Guide

A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. And in many ways, it does: it’s a huge undertaking that will theoretically affect every page on your website.

To build it properly, you need to make choices about countless creative details. To implement those changes, you’ll need to refactor or replace thousands of lines of existing code. It can be grueling. It helped me to remember that this is a one-time process that helps avoid those repetitive conversations in the future. 

Here are a few tips that I learned from the process:

  1. Before you start, designate the project leaders. I’d recommend starting with clear decision-makers on both the design and development sides so that you don’t get stuck waiting for your team to come to a consensus on any one detail.
  2. Look at other companies’ guides for inspiration. If you’re not sure where to start, go through other companies’ guides and pull out the parts that seem most important to your process. For starters, I’d recommend taking a look at Starbucks, GitHub, and MailChimp.
  3. Remember that your guide will change over time. It’s important to not get too caught up in nitpicky details. As long as you’re building your style guide to be easily maintained and updated, you can refine and iterate your styles over time.
  4. Make sure you DO change your guide. A style guide means that you don’t have to redesign your entire site to experiment with little changes, so try to make sure that your guide doesn’t sit stagnant post-launch. Start A/B testing, get user feedback, and observe how your team is working together.

Ultimately, if your website is anything like ours — somewhat large, always changing, worked on by multiple designers and developers — a style guide becomes more than a nice-to-have. It’s a necessity. And it’s worth it, I promise. 

Want to check out the finished product? Our finished style guide consists of two pages, Foundations and Components. Both sections of the style guide were designed by Anna Faber-Hammond and built by me (Annabeth). We’d love to hear what you think in the comments section below. 

free do-it-yourself-design guide and resources

iPhone 6s and 6s Plus now available in Malaysia and India

Screen Shot 2015-10-15 at 10.25.54 PM

A week after the devices became available in 42 new countries around the globe, Apple today is making the iPhone 6s and iPhone 6s Plus available in two new countries. As the clock turns to October 16th, Apple’s newest flagship are available in Malaysia and India.

Apple CEO Tim Cook tweeted the above picture of customers purchasing their new iPhone 6s and 6s Plus in India, thanking everyone he waited in line for extended periods of time to be able to obtain them on the first day of availability.

The iPhone 6s and iPhone 6s Plus were also slated to go on sale in Turkey today, but Apple delayed the launch due to the recent terror attack in the country. Apple’s website now advertises an October 23rd launch date in Turkey, although it’s unclear if it will be able to meet that date.

Apple sold more than 13 million iPhones during the opening weekend of availability for the devices. As the iPhone 6s and iPhone 6s Plus continue to become available in more countries Apple can expect its sales to continue to rise. Apple is aiming to make the devices available in more than 130 countries by the end of 2015. Apple has not detailed the next countries that will receive the new iPhones, however.

Filed under: iOS Devices Tagged: India, iPhone 6s, iphone 6s plus, Malaysia

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Apple shares new iPhone 6s ad showing off 3D Touch

Screen Shot 2015-10-15 at 8.17.17 PM

Apple today has shared a new ad for the recently released iPhone 6s and iPhone 6s Plus. The ad focuses on arguably the standout new feature of the device: 3D Touch. In the ad, Apple highlights a variety of the use cases of 3D Touch and offers a brief explanation as to how it works.

Apple describes the new “Peek and Pop” method of using iOS that the devices feature. The ad showcases using 3D Touch to quickly access navigation directions, music playlists, messages, Instagram profiles, and more. Actor and singer Jamie Foxx also makes a brief cameo in the ad while Apple is showing using 3D Touch to preview the contents of an album. In this case, the album is Foxx’s “Hollywood: A Story of a Dozen Roses.”

The new ad can be seen below. It features the tagline “The only that’s changed is everything.” which Apple has used several times in its describing of the iPhone 6s and iPhone 6s Plus.

Earlier this month, Apple shared a handful of new Apple Watch advertisements that highlighted the device’s health, navigation, and communication features. Apple will likely continue to unveil new TV spots as we head into the holiday shopping season.

Filed under: iOS Devices Tagged: 3D Touch, iPhone 6s, iphone 6s plus

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Apple updates Pages, Keynote, & Numbers for iOS + OS X w/ Split View, 3D Touch, much more

Pages for iOS 3D Touch

A little later than some expected, Apple has released new versions of the iWork suite of apps for iPhone and iPad with iOS 9 and iPhone 6s features. Pages, Keynote, and Numbers now all support iPad multitasking features including Split View on iPad Air 2, iPad mini 4, and iPad Pro, as well as 3D Touch on iPhone 6s and iPhone 6s Plus. The iWork apps also gained new versions on the Mac with OS X El Capitan features and much more. Details below:

Pages 2.6 for iOS

• Multitask while editing using new Slide Over, Split View and Picture in Picture on iPad*
• Quickly access formatting tools from the new Shortcut Bar on iPad
• Easily select text using new Multi-Touch gestures on iPad
• Use keyboard shortcuts when connected to a wireless keyboard
• Support for new 3D Touch
• Open Pages ’08 and ’06 documents
• Preview shared documents on iOS and Android browsers
• View and restore changes made to a document over time
• New Apple-designed templates: Kids Certificate, Classic Certificate, School Newsletter
• Easily access recently used fonts in the Fonts menu
• Add reference lines to charts
• Enhanced bidirectional support for Arabic and Hebrew
• Improved Word compatibility for charts, text overflows and non-rectangular masks
• Improved Word export
• Improved ePub export

Many accessibility improvements:
• VoiceOver can now read relevant text formatting details including font name and font size while editing
• Add and review comments with VoiceOver
• Track changes with VoiceOver
• Add, remove and rearrange rows, columns and cells with VoiceOver
• Get table header information with VoiceOver
• Edit chart data and chart elements with VoiceOver
• Change document settings with VoiceOver

* Split View is available on iPad Pro, iPad Air 2 and iPad mini 4

Keynote 2.6 for iOS

• Multitask while editing using new Slide Over, Split View and Picture in Picture on iPad*
• Quickly access formatting tools from the new Shortcut Bar on iPad
• Easily select text using new Multi-Touch gestures on iPad
• Use keyboard shortcuts when connected to a wireless keyboard
• Support for new 3D Touch
• Open Keynote ’08 and ’06 presentations
• Edit and present in portrait orientation
• Preview shared documents on iOS and Android browsers
• View and restore changes made to a document over time
• New build animation: Line Draw
• New Apple-designed themes: Modern Type, Exhibition, Drafting
• Easily access recently used fonts in the Fonts menu
• Add reference lines to charts
• Full bidirectional support for Arabic and Hebrew
• Improved PowerPoint compatibility for charts, text overflows, non-rectangular masks, animation mapping, and theme import and export
• Improved PowerPoint export

Many accessibility improvements:
• VoiceOver can now read relevant text formatting details including font name and font size while editing
• Easily edit presenter notes with VoiceOver
• VoiceOver can now read presenter notes during slideshows
• Edit chart data and chart elements with VoiceOver
• Add, remove and rearrange rows, columns and cells with VoiceOver
• Get table header information with VoiceOver
• Add and review comments with VoiceOver

Numbers 2.6 for iOS

• Multitask while editing using new Slide Over, Split View and Picture in Picture on iPad*
• Quickly access formatting tools from the new Shortcut Bar on iPad
• Easily select text using new Multi-Touch gestures on iPad
• Use keyboard shortcuts when connected to a wireless keyboard
• Support for new 3D Touch
• Open Numbers ’08 spreadsheets
• Preview shared documents on iOS and Android browsers
• View and restore changes made to a document over time
• Easily access recently used fonts in the Fonts menu
• Add reference lines to charts
• Improved Excel compatibility for charts, text overflows and non-rectangular masks
• Improved Excel export

Many accessibility improvements:
• Add, remove and rearrange rows, columns and cells with VoiceOver
• Get table header information with VoiceOver
• Edit chart data and chart elements with VoiceOver
• Interact with checkbox, sliders, stepper, star ratings and pop-up menu cells with VoiceOver
• VoiceOver can now read relevant text formatting details including font name and font size while editing
• Add and review comments with VoiceOver
• Access print preview with VoiceOver

Pages 5.6 for OS X

• Multitask while editing using new Split View in El Capitan
• Open Pages ’08 and ’06 documents
• Shared Pages documents can now be previewed on iOS and Android browsers
• Force click images and get haptic feedback as you edit using Force Touch trackpad
• New Apple-designed templates: ePub, Kids Certificate, Classic Certificate, School Newsletter
• Easily access recently used fonts in the Fonts menu
• Enhanced support for OpenType font features like small caps, contextual fractions, alternative glyphs and more
• View Collections, Moments, Favorites and Shared Albums from Photos in the Media Browser
• Add reference lines to charts
• Create table, chart and shape styles from an image
• Add and review comments with VoiceOver
• Track changes with VoiceOver
• Edit chart data and chart elements with VoiceOver
• Additional AppleScript options for PDF export
• Additional AppleScript options for ePub export
• Improved Word compatibility for charts, text overflows and non-rectangular masks
• Improved Word export
• Improved ePub export
• Improved EndNote support

Keynote 6.6 for OS X

• Multitask while editing using new Split View in El Capitan
• Open Keynote ’08 and ’06 presentations
• Shared Keynote presentations can now be previewed on iOS and Android browsers
• Force click images and get haptic feedback as you edit using Force Touch trackpad
• New build animation: Line Draw
• New Apple-designed themes: Modern Type, Exhibition, Drafting
• Easily access recently used fonts in the Fonts menu
• Enhanced support for OpenType font features like small caps, contextual fractions, alternative glyphs and more
• View Collections, Moments, Favorites and Shared Albums from Photos in the Media Browser
• Add reference lines to charts
• Create table, chart and shape styles from an image
• Easily edit presenter notes with VoiceOver
• VoiceOver can now read presenter notes during slideshows
• Edit chart data and chart elements with VoiceOver
• Add and review comments with VoiceOver
• Full bidirectional support for Arabic and Hebrew
• Additional AppleScript options for PDF export
• Additional AppleScript options for PowerPoint export
• Improved PowerPoint compatibility for charts, text overflows, non-rectangular masks, animation mapping, and theme import and export
• Improved PowerPoint export

Numbers 3.6 for OS X

• Multitask while editing using new Split View in El Capitan
• Open Numbers ’08 spreadsheets
• Shared Numbers spreadsheets can now be previewed on iOS and Android browsers
• Force click images and get haptic feedback as you edit using Force Touch trackpad
• Easily access recently used fonts in the Fonts menu
• Enhanced support for OpenType font features like small caps, contextual fractions, alternative glyphs and more
• View Collections, Moments, Favorites and Shared Albums from Photos in the Media Browser
• Add reference lines to charts
• Create table, chart and shape styles from an image
• Edit chart data and chart elements with VoiceOver
• Add and review comments with VoiceOver
• Additional AppleScript options for PDF export
• Additional AppleScript options for Excel export
• Improved Excel compatibility for charts, text overflows and non-rectangular masks
• Improved Excel export

iTunes Connect for iOS also received an update today with fixes for viewing customer reviews and logging in with Touch ID.

Filed under: Apps Tagged: 3D Touch, iOS, iOS 9, iWork, keynote, Numbers, OS X, os x el capitan, Pages, Split View

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Minecraft: Story Mode launches on iOS with a new multi-episode campaign mode

minecraft-story-mode (1)

From 9to5Toys.com:

After enjoying one of the most successful multi-platform runs in recent memory, Minecraft is back again with its newly released Story Mode title on iOS and Android, as well as other platforms. This new game builds on the success of the original title by bringing campaign-style play to the mix.

Jesse, the main character, adventures through the Overworld in the first episode The Order of the Stone. For the first time, Minecraft gamers will experience dialogue and have choices that effect the outcome of each episode. The voice-overs are handled by a number of celebrities including Patton Oswald, Ashley Johnson, Scott Porter and others. There are a total of five sections to the game, which can be purchased at a 25% discount through the app.

Minecraft: Story Mode is available today in iOS and Android app stores for $4.99.

Description:

THE ADVENTURE OF A LIFETIME IN THE WORLD OF MINECRAFT

***Save over 25% on additional episodes in Minecraft: Story Mode by purchasing the Multi-Pack [Episodes 2-5] via in-app***

In this five part episodic series, you’ll embark on a perilous adventure across the Overworld, through the Nether, to the End, and beyond. You and your friends revere the legendary Order of the Stone: Warrior, Redstone Engineer, Griefer, and Architect; slayers of the Ender Dragon. While at EnderCon in hopes of meeting Gabriel the Warrior, you and your friends discover that something is wrong… something dreadful. Terror is unleashed, and you must set out on a quest to find The Order of the Stone if you are to save your world from oblivion.

• Created by award-winning adventure game powerhouse Telltale Games, in partnership with Minecraft creators, Mojang

• Featuring the voices of Patton Oswalt (Ratatouille, Agents of S.H.I.E.L.D), Brian Posehn (The Sarah Silverman Program, Mission Hill), Ashley Johnson (The Last of Us, Tales from the Borderlands), Scott Porter (Friday Night Lights, X-Men), Martha Plimpton (The Goonies, Raising Hope), Dave Fennoy (The Walking Dead: A Telltale Games Series, Batman: Arkham Knight), Corey Feldman (The Goonies, Stand by Me), Billy West (Futurama, Adventure Time), and Paul Reubens (Tron: Uprising, Pee-Wee’s Playhouse)

• You will drive the story through the decisions you make: what you say to people (and how you say it), and what you choose to do in moments of thrilling action will make this YOUR story

 

Filed under: Apps Tagged: iOS, Minecraft, Minecraft: Story Mode, New Release

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How to get 3D Touch and Live Photos without an iPhone 6s

live-photos

With the debut of the iPhone 6s and 6s Plus last month, Apple introduced several new features that are exclusive to the latest iPhone hardware. However, as in previous years, the recent release of a jailbreak for iOS 9 has allowed some of these features to be activated on older devices without requiring a new iPhone.

While you won’t be able to get things like the increased performance afforded by the A9 chip or the ability to record 4K video, you will be able to get a few strictly software-based features. Keep reading to learn how to enable 3D Touch shortcuts on your Home screen and Live Photos in the Camera app.

3d touch

3D Touch shortcuts

You still won’t be able to take advantage of 3D Touch system-wide due to the lack of a force-sensitive display on older iPhones, but you can still benefit from the shortcuts available on the Home screen. A new, free tweak called Forcy will allow you to swipe up on your home screen icons to access their 3D Touch menus.

Forcy was even updated today with a new setting that lets you switch the gesture to a long press. Doing so will let you swipe up on the icons to enter “wiggle mode” for rearranging or deleting apps. An option to enable a vibration, or haptic feedback, when you activate the tweak has also been added.

You can download Forcy from the BigBoss repo for free.

live photos

Live Photos

While there are not yet any dedicated plug-ins for enabling Live Photos, you can easily activate the feature using the popular and versatile Flex tweak. Flex allows you to download simple but powerful patches. One of the few camera patches available for iOS 9+ right now can enable Live Photos on older devices.

Once you’ve activated the patch, you can find the Live Photos button at the top of the Camera app. Turning the feature on will let you snap the same Live Photos you’ll find on the iPhone 6s minus the bumped up 12MP resolution. To play back the video portion of the recording, you just have to do a long press on the image, no “force” required.

Flex is available on the BigBoss repo for $3.99.

Filed under:
How-To
, Apps, iOS Tagged: 3D Touch, iOS 9, iPad, iPhone, IPod Touch, jailbreak, Live Photos

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A Brief Introduction to 7 PRINCE2 Principles

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PRINCE2-logoMost of the organisations in different countries rely on PRINCE2 (PRojects IN Controlled Environments) methodology for efficient management of a project from initiation to closure and evaluation phase. It is the most practiced methodology as it is the most suitable for management of projects of all sizes developed in different industries. This methodology is revised and updated after every 2-3 years. Organisations prefer this methodology for saving time and money in project development with improved quality. A client can anytime ask you to change the requirements of the project. In that case, if you are not following a tested methodology, making these changes can adversely affect the product development lifecycle. However, you need not to worry if you are managing your project with PRINCE2 methodology.

PRINCE2 recommends 7 principles, processes and themes for tailored and scalable project management. Here are the details about the 7 PRINCE2 principles:

  1. Continued Business Justification: Before starting the actual development of the project, first of all reasons and objectives of the project must be justified. The team of managers also ensures that these reasons remain valid throughout the complete PRINCE2 project development cycle.
  2. Learn From Experience: According to this principle, managers should learn from their previous experience and apply this experience in the current project. They are also expected to learn from others for improved project management. All these lessons learnt from previous and current projects are documented in a lesson log.
  3. Defined Roles and Responsibility: In PRINCE2 projects, all roles and responsibilities are defined and assigned to the teams and individuals working on the project according to this principle.
  4. Manage by Stages: For efficient management, the project development is broken into small stages which are monitored and controlled separately. The project is reviewed after completion of each stage to ensure that it is being developed according to the client’s requirements and expectations.
  5. Manage by Exception: In this PRINCE2 principle, all tolerances for time, budget, quality, and scope are established. Limits of delegated authorities are established and accountabilities are defined. In case these tolerances exceed or there is a possibility of exceeding, next level of management is informed for further proceedings.
  6. Focus on Product: This principle focuses on the delivery of the project meeting client’s requirements defined in the requirement document. This principle consists of product based planning and product description.
  7. Tailored to Suit The Project Management: According to this principle, PRINCE2 management should be tailored by keeping size, risk, environment, importance, capabilities, and some other factors in mind.

the seven principles of prince2

For complete understanding of PRINCE2 principles, processes and themes, you can join a top-rated training institute offering PRINCE2 management courses in London.

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IBM cuts down IT support staff w/ Mac deployment, says 5% of Mac users call help desk vs 40% for PCs

Apple CEO Tim Cook with IBM CEO Ginni Rometty

Apple CEO Tim Cook with IBM CEO Ginni Rometty

Deploying Macs to employees has helped IBM significantly reduce its IT staff and cut down on time and costs, the company’s VP of Workplace-as-a-Service Fletcher Previn explained at a recent talk during the JAMF Nation User Conference (JNUC). Previn offered some insight into how offering Macs has improved efficiency for the company’s internal IT staff since IBM for the first time started offering its employees Macs as an official alternative to PCs back in May.

Previn noted that “Every Mac that we buy is making and saving IBM money,” and that “A Mac still has value three or four years down the road.” An example of the added value of using Macs versus PCs is the amount of support required. IBM has just 24 help desk staff that are supporting around 130,000 Mac and iOS devices deployed throughout the company. That’s just one support member for 5,375 employees, but Previn boasts that’s because only approximately 5% of Mac users request support compared to around 40% of its PC using employees.

Previn said that Gartner believes the optimal number of IT to employees should be 1:70. Previn noted that the average is 1:242. And IBM is currently hovering around 1:5,400. Wow!

IBM originally planned to deploy around 50,000 new Macs to the company by the end of the year when it first announced the initiative back in May. At the JAMF conference it said it’s currently deploying around 1,900 Macs per week with 130,000 Apple devices already in use at the company.

A couple months back Apple and IBM announced an expanded partnership that will see it distribute and support enterprise Macs for other companies in addition to its work together to deploy and support iOS devices and software.

IBM is using JAMF’s Casper suite to deploy software to the Macs.

Filed under: Enterprise, Mac Tagged: enterprise, Fletcher Previn, IBM, it, JAMF, JAMF Nation User Conference, Mac, PC

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9to5Toys Lunch Break: iPhone 6s/Plus cases from $2, USB Solar Panel $50, Bluetooth audio adapter $16, more

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

Today’s can’t miss deals:

anker-iphone-6s-accessories

Anker iPhone 6s/Plus cases in multiple styles and colors from $2 Prime shipped

Anker MFi Lightning Cables: 3-ft $4, 9-ft $7 (Prime shipped), more

iPhone 6s Wallet Case $3 Prime shipped (Orig. $20)

OtterBox SYMMETRY Series iPhone 6/6s Case $20 Prime shipped (Reg. $40)

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Daily Deals: Anker Charger w/ 2-Port USB Solar Panel $50, Misfit Shine Activity and Sleep Monitor $50, more

mpow-streambot-mini-bluetooth-4-0-receiver-a2dp-wireless-adapter-for-home-audio-music-streaming-sound-system-bluetooth-car-kits-with-3-5-mm-stereo-output-for-iphone-6-6plus-5s-4s-galaxy

Turn your old system into a Bluetooth speaker with the Mpow Streambot for $16 Prime shipped (Orig. $36)

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Apple’s new 4K & 5K iMacs already seeing the first price cuts and tax-free options

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Apple Watch 42mm Stainless Steel Case w/ Black Sport Band: $520 shipped (Orig. $599)

Cost-Effective Apple Watch Bands: Deals from $12 Prime shipped on leather, milanese loop, more

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Apple 12-inch MacBook 1.1GHz/8GB/256GB from $1,190 or $1,150 w/ .edu (Reg. $1,299), more

More new gear from today:

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Amazon and Toys R Us give a peek at this year’s must-have holiday gifts

More deals still alive:

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Storage: Samsung 500GB 2.5-inch Internal SSD $150 (Reg. $170), WD My Passport 2TB USB 3.0 Portable HDD $70 (Reg. $85)

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Apple is dishing out free downloads of the award-winning puzzle game Shadowmatic

1Password secure password manager for Mac: $30 (Reg. $50)

App Store Free App of the Week: Wake Alarm Clock ($4 value)

The Executive for iOS goes free for the first time as IGN’s Game of the Month ($5 value)

Tweetbot for Mac drops to $10 (Reg. $13)

New products & more:

electric-jukebox-hdtv

Electric Jukebox doesn’t want to be Spotify or Chromecast, so what is it?

Filed under: Tips and Tricks Tagged: 9to5Toys, amazon deals, Amazon Prime, Amiibo, Anker, Apple watch, Best Buy, coupon codes, Daily Deals, eBay Daily Deals, free, free apps, free shipping, Freebies, giveaway, iPhone 6s case, Lunch Break, MFi, MFi Lightning cable, New Toy of the Day, Nintendo

Visit 9to5Mac to find more special coverage of Tips and Tricks, Apple watch, and 9to5Toys.

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