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Want to Take Your Content From Good to Great? 10 Signs You’ve Hit the Mark
The amount of content created and shared on the internet these days is huge.
And by huge, I mean mind-bogglingly huge.
Every single minute, more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. Not to mention the 2.5 million pieces of content that are shared on Facebook.
That’s a lot of content.
Businesses and individuals are creating more content — more often — in a bid to attract new customers to their website.
As an individual content marketer, I can’t possibly hope to compete with the sheer volume of content that is produced every single day — even with a team of others working for me.
Even in a small niche, I’m just a drop in the ocean. In 2014, 69% of B2C and 70% of B2B organizations published more content than they did in 2013 — and there’s no sign of this trend diminishing throughout 2015.
One of the many fallacies that content marketers buy into is that, if they could just produce more content, they could increase the effectiveness of their content marketing campaigns.
But while the frequency of your content creation can improve your campaign’s effectiveness, there’s only so far you can go. If you’re a small team or a single individual, you can only type out so many words in a week.
So if the quantity isn’t the answer, how can we hope to attract more people to see and read our content?
The answer lies in providing unequaled quality.
Other marketers have already touched on this, with Brian Dean advocated the skyscraper technique and Rand Fishkin of Moz generating the concept of 10X content.
The names for the technique might differ, but the overall message is the same: If you want to stand out in an increasingly competitive online market, you need to create content that towers head and shoulders above the competition.
So how can we do that?
When I’m creating content, I use a checklist of 10 key signals to help me decide whether I’ve created something that is great … or merely good. Only after I’ve addressed every single point on this checklist am I confident that the content I’ve created is the absolute best possible and fit for release.
By using these points as a checklist, I’ve essentially built myself a fool-proof system for ensuring that no content is released under my watch that’s either substandard or falls short of its potential.
So now, without further ado, let’s take a look at the list.
1) Work is original with excellent spelling, grammar, and punctuation.
As a content marketer, you should already know the importance of producing original work and making sure your grammar is nearly perfect. This alone isn’t going to result in great content, but it is an important first step.
Most ideas aren’t new, so whatever article you’re writing, it probably isn’t 100% original thought. That said, unless you can give it your own unique spin or add information you’ve found on other websites, you should probably be questioning why you’re producing the content in the first place.
Spelling and grammar are also more important than you might think. A study by Global Lingo found that 74% of consumers notice simple grammatical errors, and 59% said that obvious spelling and grammar errors would make them reconsider purchasing from a website.
The bottom line? You can’t be great without being correct. Get the basics right.
2) Article is easy to find, featuring appropriate keywords and meta data.
Search engine optimization is still important, and with so many free articles and videos tackling this topic, content marketers have no excuse for not doing some basic SEO on every single piece of content they create.
At the very least, optimize your title, meta description, and URL to include a relevant keyword. Also, remember to add ALT text to your images and create internal links both to and from your new content.
3) Tone is highly relevant for target customers.
Not every person in the world wants to buy the product or visit the website you’re promoting. That’s why it’s so important to understand the key demographics you’re targeting and produce content specifically for them.
If your content only draws in individuals who will never buy your products or require your services, then those numbers mean very little.
Targeted content brings in targeted customers.
4) Headline is strong and attention-grabbing.
According to research done by Copyblogger, 80% of people will read your headline, but only 20% will read the entire article to completion.
The sole purpose of your headline is to get the reader to read the rest of the article. Most headlines fail in this task. A few extra minutes spent brainstorming potential articles titles can make an enormous difference in the number of views it gets.
A great example of this is a study that found that simply changing a title of an article on Upworthy could cause traffic to vary up or down by an incredible 500%.
5) Content is highly actionable.
While some articles are written purely to entertain, most are created to offer readers information. Does your article deliver on the promise of the title and give readers what they’re looking for?
If you post a question in the headline, the article should answer it. Similarly, if your article promises to teach them something, the content should deliver on that promise by giving readers actionable steps they can follow.
The better your article solves a problem or answers a question, the more likely users are to share it with others who may face the same problem.
6) Writing is accompanied by high-quality, relevant images.
A high-quality image can make your article more memorable and help you deliver your message better. A great image can improve the design of your website, which for 46.1% of people is their main criteria for establishing how credible the material it contains is.
Additionally, 40% of people respond better to visual information than plain text, so including some infographic-type images can be the difference between putting off 40% of your readership and engaging with them effectively.
7) Post provides a positive reading experience through the layout, font, and more.
Studies by the Nielsen Norman Group have shown that the typical online user will only read between 20% and 28% of a document. These readers then scan the rest of the content for useful information, only read in detail when they spot something of particular interest.
To make your article reader-friendly, it must be easily scannable. Readers want to find the information that’s important to them, and they want to find it fast. If you present them with a wall of text they can’t scan, they’ll hit the back button and try the next piece of content.
Subheadings, bulleted and numbered lists, images, and pull-quotes all help to make a text more reader-friendly. How reader-friendly is your article?
8) Article represents your brand voice and strategy.
Every interaction you have with a reader or a customer, whether through an online article, phone call or face-to-face meeting, adds to your brand identity. Your brand is a lot more than just a logo — it encompasses how you and other employees speak, act, and even look.
Each blog post, article, or social media post is just one action, yet it’ll hopefully be seen by thousands of individuals, helping to shape their impression of your brand.
As a result, it’s essential that your content not only evokes a positive reaction, but that it stays on message with your brand as well. Sending mixed messages by frequently changing your voice or message can confuse potential readers and put them off.
9) Post includes an effective call to action.
When I write an article, I don’t just want a reader to read it and then do nothing. I want them to take action — and preferably, action that helps to build my own brand.
If you’ve caught a reader’s attention to the extent that they’ve read your entire article, then you have a fantastic opportunity to use that attention for something else.
A call-to-action could ask a reader to take any one of a number of actions, such as:
- Posting a comment in the comment box.
- Following you on the social profile of their choice.
- Signing up to your newsletter.
- Accessing downloadable content in exchange for your email.
- Purchasing something from you.
- Purchasing from another site for which you are an affiliate.
Customer attention is valuable — don’t waste opportunities to continue your interactions.
10) Content goes above and beyond reader expectations.
Readers have certain expectations when they start reading an article, typically created by the headline and the first paragraph. A piece that falls short of these expectations is obviously a failure, but even one that meets them may only be merely “good.”
My aim when creating content is to shatter expectations and deliver a stellar piece of work that educates and informs readers far beyond what they were hoping for. Improving upon expectations is a great way to ensure a reader will share your content and return to read more.
Not sure if your content meets the mark? Ask yourself the following five questions before hitting the “Publish” button:
- Am I adding something new to the conversation, or am I just rehashing things I’ve read elsewhere?
- Is my content truly better than my competitors’ work on the subject?
- Will my readers walk away with something they can actually apply to their businesses?
- Have I backed up the points I’m making with data (either my own, or data I’ve sourced elsewhere and cited properly)?
- Would my readers have any questions left after reading this piece?
If your answers to any of these questions suggest that your content still has some weak points, fix it before releasing it to your audience.
Putting It All Together
So that’s it — the key signals that I look for in my content to determine whether or not I’ve created something great. It’s an entirely feasible goal to smash every single one of these points out of the park on every single piece of content you create.
By consistently creating great content, you’ll grow your readership much faster. Sure, achieving all of these points in every article you create does take discipline and a lot of extra hard work, but over time, your efforts will more than pay off.
Have you got any of your own tips to share? Let me know by leaving a blog comment below.
5 Lesser Known Facebook Page Features for Marketers
Do you manage a Facebook page for your business? Interested in ways to improve your marketing? In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked. In this article you’ll discover five lesser known Facebook Page features for marketers. #1: Free Images for Ads […]
This post 5 Lesser Known Facebook Page Features for Marketers first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle
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Custom Software Development Is Dead
Custom Software Development Is Dead
By Terry Bunio
Haven’t you heard? Custom Software Development is dead. No one should have any reason to do Custom Software Development unless you are building a product to resell to clients. The creation of a novel solution created to address a specific client or problem is definitely passé.
Custom Software Development is […]
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An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
If your business wants to leverage social selling, it’s important to note that you’re not the only one doing research on LinkedIn before a call.
While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps’ profiles to get a handle on who they’ll be speaking with, too. That said, their page better be complete, current, and compelling.
But profiles that appeal to prospects are significantly different than those that catch recruiters’ attention. Hiring managers are keen to discover how often you beat quota, and by how much. And on the other hand, buyers couldn’t care less.
That said, if your business wants to catch the attention of more prospects, check out the following infographic from Sales For Life for tips on how to create the perfect LinkedIn profile for social sellers.
Effective Nagging: The Fine Art of Project Management
Effective Nagging: The Fine Art of Project Management
By Kim Wasson
n my professional life I’ve done a whole lot of project management, sometimes as a project/program manager and sometimes when I was supposed to be doing something else (according to my title). Almost no one outside the groups in which I worked really understood what that […]
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Apple confirms it is disabling its News App in China
It was discovered by Larry Salibra and others that Apple has been disabling its Apple News Service in China. Perhaps most troubling is how Apple is doing this:
They’re censoring news content that I downloaded and stored on my device purchased in the USA, before I even enter China just because my phone happens to connect to a Chinese signal floating over the border. On device censorship is much different than having your server blocked by the Great Firewall or not enabling a feature for customers with certain country iTunes account. That Apple has little choice doesn’t make it any less creepy or outrageous.
The New York Times reports that Apple confirmed, off the record, that it is indeed turning off Apple News in Mainland China.
Apple has disabled its news app in China, according to a person with direct knowledge of the situation, the most recent sign of how difficult it can be for foreign companies to manage the strict rules governing media and online expression there. Customers who already downloaded the app by registering their phones in the United States can still see content in it when they travel overseas — but they have found that it does not work in China. Those in China who look at the top of the Apple News feed, which would normally display a list of selected articles based on a user’s preferred media, instead see an error message: “Can’t refresh right now. News isn’t supported in your current region.”
China is Apple’s most promising market but unfortunately it is controlled by a government that wields total control over information and the media. Simply removing the news App might be better than running afoul of Beijing. Google famously ran afoul of the Chinese government in 2010 after sustaining a state-sponsored hacking attack on its Windows computers and was effectively kicked out of the country. Only in the past few months have attempts been made to mend the bridges. Apple certainly doesn’t want to hurt its cash cow over censorship. From a PR perspective, it probably doesn’t want to hand the reigns over to Beijing either.
I don’t expect this to change soon.
Apple, as is usually the case in matters like this, hasn’t responded to request for comment.
Filed under: AAPL Company
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Solartab, the premium solar charger/battery for iPad and iPhone that actually works
If you’ve ever tried to charge your iPhones/iPads/etc. directly from a small solar panel you probably know it is pretty difficult. Even with direct sunlight, you aren’t likely to be able to charge the device reliably. Most USB-charged devices require a minimum of 5W (5Vx1A) of continuous power to even register a charge. Then a cloud comes or the sun moves and you aren’t charging anymore.
Adding a battery to the mix helps, especially if the battery is big and can charge the device on its own without any sun. But most of the solar/battery combos fall into 2 categories: Either messy because they are a bulky 2 step solution or the solar panel is too small to make a meaningful charge and you are mostly using it like a regular USB battery.
SolarTab is a break of fresh air here. It is a relatively big 5.5W solar panel built on a thin 13,000mAh battery enclosure that fits in an included Moleskine-esque case. Size-wise, think the original iPad with a nice leather case and a huge solar panel instead of a screen…
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This is the perfect large battery for a number of reasons. Because it is so thin, it fits like a book (or iPad!) in a backpack, briefcase or large purse. Most importantly, it always has power. I leave mine on my windowsill for when I need to go into the city (usually 1-2 times per week). My iPhone and iPad usually die with heavy use so it’s a lifesaver for my trips home. What’s great is that I don’t ever have to plug it in. A few days in the window will have me back to full for my next trip.
This is a premium product with a Apple-inspired 4-LED battery indicator and solar charging indicator. It will charge a dead iPhone or more times to full. An iPad at least twice.
What’s perfect about the size is that the solar panel in direct sunlight can charge an iPhone or iPad by itself (5Vx1A speed) but you shouldn’t ever need this with the monster 13,000mAh battery. There are 2 separate USB out ports which each give you a relatively powerful 2.1A x 5 V or 11 Watts. If you need to add charge manually you can do so via Micro-USB.
What’s more, with a USBA to USB-C cable, you can power (but not charge) the new MacBooks or a Chrome Pixel for about double their normal battery life. If the MacBook is asleep then you can charge the internal battery. It would be nice if on a future version the USB ports could support the 2.4A for the fastest speed on current iPads and more for the MacBook.
Overall, I’m very satisfied with the SolarTab. It really nails the solar-battery USB charger unlike any other product I’ve used before. You can pick one up at Amazon with $20 off coupon code 9TO5SLTB ($109 total) at Amazon or for $119 at SolarTab direct.
| Manufacturer: SolarTab |
Regular / Pre-Order Prices: $109 with Coupon Code: 9TO5SLTB |
Compatibility: Any USB charging device |
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Other products to consider here from (9to59oys.com):
- Aukey 20W Solar Charger with Dual USB Port $40 w/code 7HP5VBL4 (Orig. $50)
- KMASHI 10,000mAh External Battery Power Bank $9.29 w/code YTI7MT89
- Aukey Car Jump Starter and Portable External Battery w/12V Output and 400A Peak Current $50 w/code EAP8LOB2 (Orig. $70) | Amazon
Filed under: AAPL Company, Reviews Tagged: battery, iPad, Lightning connector, solar, Solartab
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HTC One A9 dummy leak gives our best look yet at the unreleased iPhone copy
Yet another leak has shown up of the rumored HTC One ‘Aero’, also known as the One A9. Although it’s shown up a few times in the past, never has it been clearer as to where the design influences have come from. HTC is expected to officially unveil the smartphone during a virtual event on October 20. Today’s leak comes via Steve Hemmerstoffer (aka @OnLeaks) and shows the extent to which HTC has gone to be ‘inspired’ by the iPhone 6/6s..
Previously, we’ve seen the device in six color variants, and this seems to be the ‘carbon gray’ (read: Space Gray) version of the smartphone. As we’ve seen before, the phone has an all-metal body with antenna bands running along the top and the bottom on the rear panel. The metal is slightly curved around the edges, while the four corners are rounded, presumably to give it a more comfortable feel in hand and a more ‘friendly’ appearance.
On the right edge, there’s a long volume rocker sitting above a heavily textured power button, while on the other side there are two removable, metal trays: one for a microSD card, the other for a SIM card. The bottom edge, much like the iPhone 6/6s, features a handful of machined holes for the speaker, a 3.5mm jack and the microphone as well as a non-centered Micro USB port. Also like the iPhone, the rear camera is housed in a slightly protruding metal ring on the back.
Apart from the slightly different shapes and placements of the ports and holes, it’s about as close to being an iPhone 6 as anything we’ve seen on the Android market that isn’t a cheap Chinese clone. The camera is centered, rather than being placed in left corner. The home button is pill-shaped, not round, and the speaker grille holes are more square. While HTC could argue that Apple doesn’t own the trademark for metal rectangles with rounded corners and edges, it’s hard to ignore the aesthetic similarities. It can be thankful it agreed a 10-year legal truce deal with Apple, otherwise it might have found itself on the wrong end of an expensive lawsuit.
Perhaps the one major difference is the top edge which is dominated by a large black panel, presumably placed there to act as a ‘window’ for an IR blaster, much like the dark plastic panel on the top edge of the HTC One M8 and M9. What’s interesting to note with this device, from what we’ve seen so far, is that there doesn’t appear to be any front-facing speakers, unlike virtually every other HTC phone currently on the market.
HTC has come under a lot of financial strain recently, and is releasing the A9 to help gain popularity again. While it may look like the iPhone from the outside, it won’t be priced like one. It’s rumored to be a mid-range device with pricing to match. It will be unveiled at an event on October 20, at which point we’ll found out exactly how similar this is to Apple’s own flagship smartphone.
Filed under: Tech Industry Tagged: Android, Apple, copy, HTC, htc one a9, iphone clone, lawsuits, leaks
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Review: Macphun’s Creative Kit 2016 makes boring photos beautiful, for a modest price
Great photographers are made, not born, and even the best photographers have plenty of unimpressive shots in their collections. But in the age of digital photography, it’s possible to create a great photograph without being a great photographer. You can even accomplish this days after snapping your photo, so long as you have the right post-processing software and a little time to play around.
Macphun’s Creative Kit 2016 ($90) provides photographers of all skill levels with six different tools that make bland or imperfect photos look great. This year’s Creative Kit includes the Pro versions of Macphun’s Focus, FX Photo Studio, Intensify, Noiseless, Snapheal, and Tonality, each renamed “CK” and expanded with extra features. All six of the apps are designed to be super easy to use, yielding great results even without diving into the manual controls, though there are rewards for tweaking their settings. Better yet, the standalone apps now work as plug-ins for OS X Photos, Aperture, Photoshop, and Lightroom, and can easily be used in combination with one another for even more powerful editing…
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The six Creative Kit 2016 apps arrive as a single download with one installer. This is how the basic and Pro versions are regularly priced — bear in mind that Creative Kit 2016’s “CK” versions are all better than their “Pro” predecessors.
- Focus: $10 basic, $50 Pro
- FX Photo Studio: $15 basic, $25 Pro
- Intensify: $15 basic, $60 Pro
- Noiseless: $15 basic, $60 Pro
- Snapheal: $15 basic, $50 Pro
- Tonality: $18 basic, $70 Pro
Do the math and you’ll wind up with a cost of $88 just to get the basic versions of all six apps, versus $315 for all six Pro versions. The pre-order price of $90 gives you upgraded versions of all six Pro apps for only $2 more than you’d pay for all six basic apps; after October 14, the regular $150 price is less than half the cost of buying the six Pro apps separately. If you’re thinking of buying just two or three Pro apps, Macphun is effectively encouraging you to grab the whole Creative Kit instead. And that’s frankly a pretty good idea.
How do Creative Kit 2016’s Pro/CK versions differ from the basic ones? Each app varies, but they generally include plug-in support for Adobe and Apple photo editing apps, a collection of meaningfully better photo processing engines, batch processing capabilities, and some brand-new, CK-exclusive presets and filters.
Here’s what you can expect from each of the Creative Kit 2016 apps:
Focus CK
The point of Focus CK is simple: use post-processing software to mimic the depth-of-field effects offered by excellent lenses. Focus lets you choose an area of sharpness, then surrounds it with your choice of circular or linear bands of softness that create depth-of-field-like blurring. Presets enable you to quickly achieve appropriate “focus” for portrait, nature, architecture, macro, and tilt-shift photographs, while manual controls let you independently change the sharpness, brightness, and colors of blurred and focused areas. Beyond the speed and simplicity Focus CK offers, the power of its results — particularly tilt-shift-like blurs and saturation — is seriously striking, and masking tools give you pixel-level control over the effects if you want it.
FX Photo Studio CK
Macphun’s best-known app is also its most broadly-featured one: FX Photo Studio originated on iOS as a more powerful alternative to Instagram-style photo filters, and now possess an incredible array of over 200 filters and frames. The basic concept — use color-shifting, overlays, and underlays to make a simple photo “pop” — now has hundreds of possible permutations, injecting subtle or powerful colors and shapes into images. A single click on a preset is enough to make a dull image explode with improvements, while simple or full manual sliders let you fine-tune the effects. FX Photo Studio CK includes RAW support, as well.
Intensify CK
Intensify’s core functionality seems simpler than it is. Using presets (or your choice of manual histograms and sliders), it enables you to use colors and sharpening tools to reveal muted or hidden details in photographs — a great feature if you’re using a camera that produces sharp but flat-looking images. The results you’ll get from Intensify will depend on whether you’re trying to subtly enhance certain colors or really bring out buried elements in a picture, but the micro-sharpening, editing, and color adjustment tools go beyond what you’d find in basic photo editors such as OS X Photos. Macphun pitches Intensify as a way to recover the full dynamic range of photos lost when skies get blown out or shadows make things too murky, and it actually works.
I’ve reviewed the standalone version of Noiseless in greater detail here, and it’s a truly great app: using your choice of a bunch of presets, you can instantly reduce grain and blocky noise in images, preserving much (if not most) of the original image’s sharpness at the same time. While I’ve seen some debate amongst serious photographers as to how the app’s noise reduction compares against standalone apps costing twice as much as the entire Creative Kit 2016 package, I’ve achieved excellent results with only a few minutes worth of tweaking even when I start with deliberately miserable-looking photos, such as the one above, which was severely underexposed and had tons of noise to eliminate. Noiseless is one of my most-used Macphun apps, and will likely be one of yours, too.
I knew nothing about Snapheal before testing the Creative Kit 2016, but was amazed to see how well it worked for its single task: effortlessly erasing things from photos. Doing nothing more than using the cursor to highlight objects I wanted to remove, then hitting a large “erase” button, I watched as a doorknob disappeared perfectly — replaced by a regular length of door — then repeated the same trick to delete a plant in the background. Then I only had to tick one box (“local” rather than “global”) to near-perfectly remove panels from the door; I show the slightly imperfect (but easily corrected) result above. Snapheal accomplishes each of its erasures by analyzing the area to be scrubbed against either the whole of the image or the area immediately around it, operating as a super-smart healing brush. Even as a fan of Photoshop’s healing and content-aware filling tools, I was impressed by how well Snapheal worked with minimal user intervention.
Like Noiseless, I reviewed the standalone version of Tonality here, and found it to be an awesome tool: Tonality turns full-color images into astonishingly beautiful grayscale/black-and-white photos, or similarly limited-tone sepia, blue, or other variants. Once again, the app’s focus is deliberately circumscribed to do just one thing very well, letting you use a large collection of presets to choose the way you want your image to look. If you thought there was only one way to make a black-and-white photo, Tonality will quickly change your mind, as it creates highly stylized renditions that could as easily appear in old-time newspapers as in modern art collections.
Creative Kit 2016: Is It Worthwhile?
As much as I enjoy composing photos that look really great without any post-processing, I’ve learned to appreciate the extra value that photo editing tools can provide. The Creative Kit 2016 lets you re-visit old images, making them look better than they did when you took them. As a package, it strikes me as a superb value at its pre-order asking price: even individual tools can produce results that range from dreamy to hyper-detailed to subtle or punchy based on your preferences and mood. And when you use two or more tools together, you can produce even more amazing results — akin to the output of a more expensive camera — as demonstrated by the series below.
I wanted to see whether I could use Creative Kit 2016 and an iPhone camera to replicate an image snapped with a $2,500 DSLR and $1,800 lens — with only 5 minutes of editing time. So I used both cameras to take roughly the same picture, then loaded Focus CK to replicate the DSLR’s depth-of-field. Using the app’s mask brush and eraser, I was able to easily draw atop the area I wanted to keep in focus, then use sliders to choose the amount of blurring, saturation, and blowing out of highlights I wanted to achieve for the background. Then, with only 1 minute to make level adjustments in Intensify CK (below), I was able to bring the iPhone image’s colors much closer to the DSLR’s originals. You can click on the full-sized images above to compare them.
Having shot digital photographs for over 15 years (and used photo editing software for at least that long), the highest praise I can give Creative Kit is that the six tools here routinely achieve different and better results than premium photo apps I’ve relied upon, including Photoshop and Aperture. Whether you’re a decent photographer looking to become good, a good photographer hoping to become great, or a great photographer wanting to create something iconic, Creative Kit 2016 will certainly have something for your needs. It’s a great investment in your past, present, and future photography.
| Manufacturer: Macphun |
Regular / Pre-Order Prices: $150 / $90 |
Compatibility: Mac (OS X) |
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More From This Author
Check out more of my How-To guides and reviews for 9to5Mac here! In recent months, I published a guide to turning your digital photos into beautiful wall art (see Part 1, Part 2, and Part 3), as well as a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users.
Filed under: General, Mac, Reviews Tagged: Creative Kit, Creative Kit 2016, editing, Macphun, photography, post-processing
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20 Signs You’re Emotionally Intelligent (And Why It Matters for Your Career)
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Why do some of the smartest people hit a wall in their careers where they can’t seem to move up any further? And why do people who aren’t as knowledgeable or experienced in a field become extremely successful leaders in organizations?
What sets people apart from their peers isn’t cognitive intelligence or a specific skill set. It’s their emotional intelligence: their ability to identify and monitor emotions — their own and others’ — and to develop and manage productive relationships.
In fact, decades of research have shown that emotional intelligence is linked more closely with workplace success than cognitive intelligence, especially in management. While emotional intelligence becomes more important the higher a person rises in an organization due to their widening influence on the daily work of more people, studies have shown that this “skill” is linked to success at all levels.
What Is Emotional Intelligence?
The term “emotional intelligence” was coined in 1990 by two scientists, Peter Salovey and John D. Mayer. They described it as “a form of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them, and to use this information to guide one’s thinking and action.”
Sound a little touchy-feely? Well, that’s because it is. It’s all about feelings and emotions — being aware of them, understanding them, having control over them, recognizing them in others, and being able to help others sort through them.
However, there is no correlation between being emotionally intelligent and having a high IQ — or cognitive intelligence — according to one study by Dr. Richard E. Boyatzis.
This is how Darren Horrigon from CIO differentiated the two:
Cognitive intelligence is the ability to understand information, imagine possibilities, use intuition, solve problems, and make decisions.
Emotional intelligence is the ability to understand the needs and feelings of oneself and other people, manage one’s feelings, and respond to others in appropriate ways.
Once Salovey and Mayer started a dialogue around what they called “emotional intelligence,” they initiated a research program to dig into what emotional intelligence was, to find a way to measure it, and to explore its significance and impact on real-life scenarios.
Their research was picked up by a Harvard-trained psychologist named Daniel Goleman, a science writer for The New York Times at the time, who would end up spending years of his life studying emotional intelligence and its place in the workplace.
Goleman was particularly interested in the issue of how narrow the traditional tests of cognitive intelligence were. The IQ test, he argued, tells us very little about what it takes to be successful in our careers and in life. — and emotional intelligence is the much more critical factor.
It was Goleman who expanded the definition of emotional intelligence into a set of competencies that would signal someone is emotionally intelligent. These competencies represent a person’s ability to recognize, understand, and then use emotional information about themselves and others to be more effective and perform better both at work and in their personal interactions.
20 Signs of Emotional Intelligence
After building on and integrating years and years of research on emotional intelligence, here’s the model Goleman and Boyatzis came up with. The model has 20 competencies arrayed in four “clusters”: self-awareness, self-management, social awareness, and relationship management.
As you read through these, keep in mind that a part of being emotionally intelligent isn’t just having these competencies; it’s understanding them, managing them, and using them to perform. Intent is a big part of it.
Self-Awareness
1) Emotional Self-Awareness: You have a solid understanding of your own feelings and emotions, your strengths and weaknesses, and what drives them.
2) Accurate Self-Assessment: You understand your values and goals and where you are going in life.
3) Self-Confidence: You understand your own strengths and limitations. You operate from competence and know when to rely on someone else on the team. You’re willing to talk about yourself in a frank, non-defensive manner. (For instance, you might employ self-deprecating humor.)
Self-Management
4) Emotional Self-Control: You feel bad moods and impulses just like everyone else, but you don’t act on them; in fact, you can control them. For example, instead of blowing up at people when you get angry, you let them know what’s wrong and what the solution is. You have the ability to wait until your emotions past so you can respond from a place of reason.
5) Achievement: You’re interested in moving yourself forward toward some vision, goal, or strategy.
6) Initiative: You’re self-motivated, and you keep moving toward distant goals even when you experience setbacks.
7) Transparency: You’re honest and transparent about your progress, goals, and emotions.
8) Adaptability: You’re resilient. You stay calm under pressure and recover quickly when something goes wrong. You don’t panic in the face of a crisis; instead, you’re calm. And you don’t brood, point fingers, or hold grudges.
9) Optimism: You have a positive outlook for the future.
Social Awareness
11) Empathy: You’re willing to share your own worries and concerns and openly acknowledge others’ emotions.
12) Service Orientation: You’re a good listener. You pay full attention to others and take the time to understand what they’re saying and what they mean without interrupting or speaking over them.
13) Organizational Awareness: Because you understand other perspectives, you can explain ideas in a way that your colleagues will comprehend. And you welcome their questions.
Relationship Management
14) Inspirational Leadership: You provide a vision that motivates others. You use your emotional intelligence to create and nurture resonant relationships with others through mindfulness, hope, and compassion.
15) Influence: You’re a compelling communicator. You articulate your points in persuasive, clear ways so that people are motivated about expectations.
16) Conflict Management: You use your emotional intelligence to improve relationships, negotiate, and lead. You can settle disputes, differences of opinion, and misunderstandings.
17) Change Catalyst: You’re not resistant to change; on the contrary, you recognize the need for change, and you support the process.
18) Developing Others: You provide feedback effectively and are good at helping others build their skills and knowledge.
19) Teamwork: People feel relaxed working with you. One sign of this might be that they laugh and share things easily around you.
20) Collaboration: You create and maintain networks, and you build effective teams.
Is It Correlated With a Specific Personality Type or Demographic?
At this point, it’s clear emotional intelligence has a lot to do with a person’s personality and how they express themselves among others. That had me wondering: Does a high level of emotional intelligence have any relationship with a specific personality type or demographic?
With A/B Personality Type?
Is there a relationship between emotionally intelligent people and the Type A or Type B personality type? Actually, a study of bank employees in Greece found that, contrary to what was hypothesized, people with a mixture of both Type A and B were higher in emotional intelligence. They also found that Type B was positively correlated with social skills competencies.
With Introversion or Extroversion?
Boyatzis’ study found that extroversion was significantly correlated with all four clusters of emotional intelligence listed above.
With Age?
Boyatzis’ study found that older participants rated themselves and were rated by others as having higher levels of emotional intelligence. The study also found that particular life experiences are associated with higher scores of emotional intelligence, too.
With Gender?
As for gender, the results are still inconclusive. While Boyatzis’ study found that females rated themselves and were rated by others (males and females) as having higher emotional intelligence than males rated themselves or were rated by others. However, there are some studies that have found no differences between men and women, and some that have found differences on particular competencies.
Why Emotional Intelligence Can Be More Important Than Raw Skill
While there’s still disagreement on exactly how much emotional intelligence contributes to career success, even the most skeptical studies find that it is “probably as valuable as your intellectual and technical skills.”
Meanwhile, there are a number of compelling studies that link the framework of emotional intelligence to a theory of action and job performance.
For example, research by the Center for Creative Leadership (CCL) found that the three main reasons for failure at the executive leadership level are difficulty in handling change, inability to work well in a team, and poor interpersonal relations.
Here’s another example: Research from the Carnegie Institute of Technology showed that 85% of people’s financial success was thanks to skills in “‘human engineering,’ personality, and ability to communicate, negotiate, and lead,” wrote Harvey Deutschendorf for Fast Company. “They found that only 15% was due to technical ability. In other words, people skills or skills highly related to emotional intelligence were crucial skills.”
The way I see it, a lot of it boils down to likeability. Emotionally intelligent people ask questions, listen deeply to others, and are genuine and honest — all characteristics of a well-liked person. After all, we have Nobel Prize-winning psychologist Daniel Kahneman’s famous finding that people would rather do business with someone they like and trust instead of someone they don’t — even if that less likeable person is offering a better product at a lower price.
The most effective people in the workplace have high levels of both emotional and cognitive intelligence, of course. It’s ideal to be great at the technical part of your job while still exhibiting those signs of emotional intelligence.
The good news is that while you can’t do too much to increase your IQ, there are things you can do to increase your emotional intelligence. Some of those 20 signs of emotional intelligence are controlled behaviors resulting from discipline, like taking initiative; others are people skills you can work on and improve, such as empathy, listening skills, and communication skills. Learn not to dwell on problems, but instead to listen to and empathize with others and manage your emotions.
Of course, there are plenty of examples of people who’ve risen to the top without the help of emotional intelligence. Take Steve Jobs, Larry Ellison, and Mark Zuckerberg, for example: They’re just a few of the most highly accomplished entrepreneurs of our time, and yet, they’re known for being somewhat volatile leaders.
There are many ways to become a highly accomplished manager and co-worker. By increasing your emotional intelligence, you can become a more collaborative teammate, a more empathetic marketer, and a better leader.
What role do you think emotional intelligence plays in the workplace? Continue the discussion in the comments.
All LinkedIn Groups Becoming Private: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Announces All Groups Will Be Made Private: In an effort to improve the quality of conversation in groups, […]
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Tesla CEO Elon Musk takes to Twitter to soften comments on Apple, praise beautiful watch design
Yesterday we reported on comments made by Tesla CEO Elon Musk during a recent interview with German newspaper Handelsblatt. The CEO, known for speaking his mind candidly on occasions, made comments that could easily have been interpreted as critical to the design of the Apple Watch and the quality of the company’s hires from Tesla, but Friday afternoon Musk took to Twitter to soften those comments.
His initial comments were in reference to the so-called “poaching war” between Tesla and Apple over automotive engineers. “They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple.”
Musk then briefly explained why he is not worried about Apple entering the electric vehicle industry:
Did you ever take a look at the Apple Watch? (laughs) No, seriously: It’s good that Apple is moving and investing in this direction. But cars are very complex compared to phones or smartwatches. You can’t just go to a supplier like Foxconn and say: Build me a car.
These comments were made last month during Musk’s visit in Europe, but U.S. media only picked up the comments yesterday and the CEO took to Twitter Friday afternoon to clarify:
Yo, I don't hate Apple. It's a great company with a lot of talented people. I love their products and I'm glad they're doing an EV.
—
Elon Musk (@elonmusk) October 09, 2015
These comments shouldn’t come as a surprise since Musk has been vocal in the past about hoping for Apple to enter the auto industry with an electric car.
Regarding the watch, Jony & his team created a beautiful design, but the functionality isn't compelling yet. By version 3, it will be.
—
Elon Musk (@elonmusk) October 09, 2015
Musk mentioned Apple’s Chief Design Officer by name to congratulate him and his team on the design of the watch. Coincidentally both executives were at Vanity Fair’s New Establishment Summit earlier this week. Ive shared the stage with director J.J. Abrams, while Musk had a discussion with Y Combinator President Sam Altman moderated by New York Times and CNBC contributor Andrew Ross Sorkin.
Filed under: AAPL Company Tagged: Apple Watch comments, Elon Musk, Tesla Motors, Tesla poaching
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Google’s app indexing links coming to Safari on iOS by end of month
Google first introduced app indexing for iOS apps in search back in May, allowing in-app content to appear in search results with links that send users directly to an app. The feature was originally only available in the Google app and Chrome browser, but now Google is launching an updated version of the framework that will make the app links also appear in Google search results in Safari.
Getting your app content found on Google just got easier. App Indexing is now compatible with HTTP deep link standards for iOS 9, as it has been on Android from the beginning. That means that you can start getting your app content into the Search results page on Safari in iOS, simply by adding Universal Links to your iOS app, then integrating with our SDK.
Developers simply need to support the Universal Links standard to get their apps to show up in search results. Users will begin to see the app indexing links showing up in Safari on iOS by the end October.
Devs can read more on how to support the feature here.
Filed under: Apps Tagged: app indexing, Apple, deep-linking, Google, iOS 9, Safari, search
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Apple expands localized YouTube channels to France, Germany, Italy, & Spain
Apple has used its YouTube channel for debuting new ads and sharing other marketing videos for years now, and today the company has expanded into four more countries (via @setteBIT) with localized versions of their latest videos. Official Apple YouTube channels in France, Germany, Italy, and Spain are now available with localized videos showcasing Apple’s latest products including iPhone 6s and Apple Watch as well as iPad Pro and Apple Music. The new channels follow a similar move in South Korea and Japan a couple months ago. You can find all Apple’s various YouTube channels here. Videos from around the world follow:
France
Germany
Italy
Spain
Filed under: AAPL Company, Apple Music, Apple TV, Apple Watch, General, iOS, iOS Devices Tagged: Apple, YouTube
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PSA: Apple’s iPhone 6s CDMA spec change makes AT&T’s model its best worldphone
When Apple introduced the iPhone 6s at its September 9th special event, it billed the new model as the “best phone for traveling around the world,” thanks largely to support for “23 bands of LTE wireless networking.” But that day, the new iPhone’s tech specs page told a more complex story: Apple advertised a seemingly U.S. and Puerto Rico-specific A1633 iPhone 6s with 23 LTE bands (including AT&T’s exclusive band 30) but no CDMA support, while Sprint, T-Mobile, Verizon, and every international carrier outside China got an A1688 iPhone 6s with 22 LTE bands and CDMA support. Clearly, the “best phone for traveling around the world” would be the international A1688 version, right?
Wrong. This week, Apple started selling a SIM-free, unlocked iPhone that works with “any supported carrier worldwide, such as AT&T, T-Mobile, Verizon, or Sprint in the United States.” Hidden inside a text link titled “Learn more about the SIM-free iPhone,” Apple notes that the SIM-free iPhone 6s is model A1633 — the AT&T version, not the one sold internationally. How could this make sense?…
Archive.org’s Wayback Machine confirms that Apple changed the iPhone 6s tech specs page (shown below) at some point after the September 9th event to note that the A1633 model actually does have CDMA support after all. On the A1633 (and iPhone 6s Plus model A1634), the line noting CDMA EV-DO Rev. A now appears below the UMTS line, with the same supported frequencies as the A1687 and A1688 models below.
In other words, if you bought a Verizon, T-Mobile, or Sprint iPhone 6s thinking that you were getting Apple’s best worldphone, too bad. The updated tech specs page suggests AT&T’s version has all the same features, plus an extra LTE band for improved performance on AT&T’s network, which means the A1633 should deliver optimal performance on any U.S. or international carrier outside of China. Also interesting: Apple’s pages differentiate between A1688 (GSM) and A1688 (CDMA), hinting that there may be software or other locks on the Verizon/Sprint and T-Mobile/international GSM phones, while no such distinction is made for the A1633.
Apple’s international customers may be in for a different surprise. The FAQ question “can I use my iPhone outside my home country?” on Apple’s UK iPhone 6s pages suggests that international SIM-free/unlocked iPhone 6s customers may be getting a GSM-only version of the A1687, which mightn’t work on CDMA networks. “iPhone is enabled to work on networks using GSM around the world,” says the FAQ. “Because the iPhone sold by apple.com is unlocked, you can purchase a SIM card and service from a local carrier at your destination.”
Who will be affected by this? If you’re a Verizon, T-Mobile, or Sprint customer who bought an iPhone 6s or 6s Plus with thoughts of possibly switching to AT&T, you don’t have the best phone to take advantage of AT&T’s network — and may want to get a SIM-free phone instead. But if you’re an AT&T customer who worried about using your phone on a CDMA network, you may be in better shape when switching carriers than you’d originally expected.
We’ve reached out to Apple for clarification on the differences between the phones, and will update this article if/when we hear back.
Filed under: AAPL Company, iOS Devices Tagged: AT&T, iPhone 6s, Travel, unlocked, world phone
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Apple adds Bluetooth 4.2 to iPhone 6, iPhone 6 Plus and iPad Air 2
Changes to Apple’s published tech specs for various products are rare, but when they happen, they’re typically interesting — and under-the-radar. At some point following the September 9th announcement of the 2015 iPhone 6s, iPhone 6s Plus, iPad Pro and iPad mini 4, Apple quietly modified the tech specs and comparison pages for 2014’s iPhone 6, iPhone 6 Plus, and iPad Air 2 to bump them all from Bluetooth 4.0 to Bluetooth 4.2, the latest version of the increasingly popular wireless standard. While the sixth-generation iPod touch shipped with Bluetooth 4.2, the original iPad Air, iPad mini 2, and iPhone 5s all remain on Bluetooth 4.0.
Bluetooth 4.2 notably promises up to 2.5x faster speeds and up to 10x greater data capacity over its predecessor, as well as improving privacy, security, and power efficiency. Apple is expected to release a new keyboard, Magic Mouse 2, and Magic Trackpad 2 featuring Bluetooth 4.2 technology…
Although it’s unclear whether a firmware update or changed hardware inside more recently manufactured iPhone 6 and iPad Air 2 devices is responsible for the new Bluetooth 4.2 support, upgraded firmware might be the answer. In the past, Bluetooth 1.o, 2.0 and 3.0 devices could not be upgraded to newer versions of the standard, but Bluetooth 4.0 devices were able to upgrade to Bluetooth 4.1 using product-specific software patches. Some reports have suggested, however, that Bluetooth 4.2’s speed and data capacity improvements would require new hardware, making Apple’s implementation somewhat curious.
We’ve reached out to Apple for additional details and will update this article when we receive them.
Filed under: AAPL Company, iOS Devices Tagged: Bluetooth, Bluetooth 4.2, iPad Air 2, iPhone 6, iphone 6 plus
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9to5Toys Lunch Break: MFi Lightning cable $5, Sony Bluetooth headphones $135, Wake Alarm Clock goes free, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.
Today’s can’t miss deals:
Monoprice MFi Apple-Certified Lightning Cables in black or white w/ free shipping: 3-ft. $5, 6-ft. $6
Over-Ear Headphones: Sony Bluetooth/NFC $135 (Reg. $199), Beyerdynamic from $170 (Reg. up to $270), more
App Store Free App of the Week: Wake Alarm Clock ($4 value)
13″ Retina MacBook Pro (newest) 2.7GHz/8GB/256GB: $1,280 shipped (Reg. $1,499)
13″ Retina MacBook Pro (newest) 2.7GHz/8GB/128GB: $1,080 shipped (Reg. $1,299)
Giveaway: Trinity Delta aluminum earbuds feature a unique design and top-notch sound ($135 value), 20% discount
More new gear from today:
Games/Apps: Bloodborne from $25, Kirby Rainbow Curse $32, Shades Puzzle Game free, more iOS freebies
- Ecco shoes for Men and Women 50% off: Men’s Oxford Dress Shoes $70, more
- Daily Deals: Zipper Headphones $13, Aukey Car Jump Starter $50, more
More deals still alive:
Sony announces official PlayStation 4 price drop, bundles now start at just $349
Mac Bundle: 14 Mac Apps incl. RapidWeaver, Voila Screencapture, Kinemac 3D, more: $18
- Prime Members: Free 4-month subscription for 3 print magazines – GQ, Wired, more
- Headphones: Bose SoundTrue $100 (Reg. $120), Earbuds from $20, more
- JayBird BlueBuds X Sport Bluetooth Headphones $90 shipped (Reg. $130), more
- Freebies: Star Wars – Heroes Path for iOS + Iced Tea + Roast Beef sandwich + More!
- KMASHI 15,000mAh USB $14 (Reg. $20), Aukey 2A Wall Charger $8 (Reg. $16), more
- Pre-order Microsoft’s latest gadgets right now: Surface Pro 4, Surface Book, Band 2
- TP-LINK Wireless N Nano Router w/ 3-pack of networking cables (Refurb) $8 shipped
- Aukey USB Power Roundup: 6-Port 50W: $15, 5-port 40W: $10
- iPhone 6/s Accessories: 2-Pack Tempered Glass Screen Protector $3, more
- Harman Kardon 6-Piece Home Theater Speaker System $190 shipped (Orig. $649)
- Omaker 10W(2x5W) Portable Bluetooth 4.0 Speaker $22 Prime shipped (Reg. $35)
- Lytro Illum Camera, captures the entire light field: $700 shipped (Orig. $1,300)
- Tweetbot for Mac drops to $10 (Reg. $13)
- Philips hue Lux LED Starter Kit $60 shipped, 750-Lumen 9W LED Light Bulb $15
- Bluetooth Speakers: OontZ Splashproof $25 (Reg. $35), Aukey $13 (Reg. $20)
- Xbox One Gears of War bundle + 40″ HDTV $470 w/ .EDU, more
- Beyerdynamic A200p Portable DAC Headphone Amp $140 shipped (Reg. $200)
- Pebble Steel Smartwatch for iOS/Android in black or sliver $100 shipped (Orig. $230)
- Add Bluetooth/mic to any Aux speaker or headphones for $10 Prime shipped
- TiVO Roamio OTA HD DVR w/ Lifetime service for a one-time $300 fee
- VIZIO 49-inch 120Hz M-Series LED Smart 4K Ultra HDTV: $580 shipped (Reg. $720)
- Logitech Harmony Touch 15-Device Universal Remote: $100 shipped (Reg. $140)
- The Executive for iOS goes free as IGN’s Game of the Month ($5 value)
- Media: Blu-ray & DVDs from $3, Jurassic World pre-order, more
- TP-LINK AC Gigabit Router $40, more
- M-Audio Bundle: USB Condenser mic w/ stand, more $79 shipped (Reg. $100)
- Garmin nüvi 6-inch GPS w/ Bluetooth (Refurb) $140 shipped (Orig. $270)
- Motorola Nexus 6 Unlocked 32GB in Midnight Blue: $300 shipped (Reg. $499)
New products & more:
DJI’s new Osmo 4K camera is one expensive selfie stick
The latest littleBits DIY electronics kit turns any kid into an inventor
- Handmade at Amazon launches with an eye on knocking off Etsy
- Marvel’s updated plans for phase three of its cinematic universe + comicbook goodies
- Dyson includes air purification in its newest hot + cool bladeless fan
- Ever wonder what a $130K VIZIO Ultra HDTV looks like? Now we know.
- The latest entry in the Far Cry series goes Primal, taking gamers back to 10,000 BC
- Logitech’s new Harmony Home Hub Extender lets the pizza man in with your remote
- Roku’s new streaming media player supports 4K and finds your remote control for you
- Review: Rock Band 4 makes an old favorite come alive
- The new Dr. Who LEGO set looks just like TARDIS time machine
- Mattel’s retro-rebooted $30 VR View-Master is now available for iOS and Android
- Robo Wunderkind uses iOS connectivity and LEGO-like blocks to teach coding
Filed under: AAPL Company Tagged: 9to5Toys, Amazon, Amazon Gold Box, Best Buy, bluetooth headphones, coupon codes, Daily Deals, eBay, eBay Daily Deals, free apps, free shipping, Freebies, Lunch Break, MFi, MFi Lightning cable, Monoprice, New Toy of the Day, Nintendo, PlayStation, Xbox
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The Anatomy of a Winning Website Design [Infographic]
Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.
These are all important parts of great website design. After all, they’re what can make or break a new site visitor’s first impression of your site. But what about the more nitty-gritty parts of great website design — like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?
There are a lot of moving pieces that go into the web design process, and it’s important to make sure you’re not overlooking any of them.
Don’t want to leave anything out during your next website redesign? Check out the infographic below by AddPeople for a comprehensive list of the basics of designing and building a great website. (And scroll through this list of 15 of the best website homepage design examples for even more inspiration.)

