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Overcast 2.0 adds streaming, podcast chapter marks, Split View, more

Overcast Split View

Overcast 2.0 is out today and adds several nice updates to the popular podcast client. The app now includes streaming, so you don’t have to download episodes to listen to them: just stream the file contents as you go. This comes in handy for people with low-storage phones but also just helps everyone listen to shows faster, without having to wait for a 50-100MB episode to finishing downloading.

Overcast 3D Touch

Overcast 2 also includes support for podcast chapter marks. When podcast authors include this metadata, Overcast will now show this information in its detail view. Tapping on a chapter title jumps to that point in the show. The app also displays the current chapter title at the bottom of the screen, which provides some nice context if you are picking up in the middle of show from where you left off.

Moreover, all features of Overcast are now free. The previous ‘freemium’ model has been dropped as Overcast has moved to a donation ‘Patreon’-esque model where you can optionally subscribe for $2.99/month. However, it is completely optional and there are currently no features exclusively available to paying users.

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Although streaming is the headline addition, there are a lot of smaller changes including support for iOS 9 iPad Split View and Slide Over multitasking plus Smart Speed optimizations. You can download Overcast from the App Store for free.

Filed under: AAPL Company, Apps, iOS, iOS Devices, Tech Industry Tagged: iOS app, overcast, Podcast, Podcasts, podcats, Split View

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Op-Ed: I watched the Steve Jobs movie 5 times and here’s why you’ll want to too

Steve Jobs movie 16-9

[Ed. Note: This is a guest post by Lontih Khatami who [disclosure] works at the same studio, Universal, that produced the film but did not work on the film. Spoiler: it’s better than iSteve]

Interested in seeing the new Steve Jobs movie that Universal is releasing this weekend in select markets (with wide expansion set for October 23)? Well, me, too. Only I’ve already seen it five times within the past dozen days. And I eagerly await my next few viewings.

You’re probably wondering how I’ve been able to see this inevitable Oscar contender so many times prior to its initial release. The more important thing to ponder, though, is “Why would anybody WANT to see it so many times in such a short timeframe?” The answer to that question, quite simply, is because the movie is masterfully made, and it works on so many different levels. Not unlike so many of the products the title character brought into this world…

To best analyze this movie, one would rightfully begin with the fertile subject matter — a titan of an entrepreneur, a revolutionary communicator, and a contradiction of a human being (after all, Jobs is a man who denied the paternity of his own illegitimate child for years while obsessing to marry technology with accessibility in order to procreate the most sought-after and sophisticated gadgetry of our time for strangers).

And who better to write the screenplay on such an intriguing individual than someone who possesses these same traits himself? Namely Aaron Sorkin, whose taut screenplay is fraught with conflict, three-dimensional characterization, expertly crafted scenes, transfixing dialogue exchanges, and an uncanny insight into the human condition; and he seems to accomplish all of this within every scene.

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Steve Jobs, the movie, however, is not a one-man show (nor is Steve Jobs, the man/myth — Woz, anybody?). No, Sorkin had invaluable help from his filmmaking collaborators. I’d venture to say making a movie is akin to making a computer; there are hundreds of people (creatives and technicians alike), countless components and painstaking decisions involved in constructing both. But making a movie and/or a computer work magnificently is a whole other matter.

In tech/geek circles, Jobs and company are widely considered to have made their computers with an unmatched expertise. And in film circles, Sorkin and director Danny Boyle seem to share that same esteem. Allow me if you will to further this movie/computer analogy. If Sorkin is the programmer writing the sequences and instructions needed to make the movie, then Boyle is the central processing unit that flawlessly carries out these instructions with a flair.

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There’s a scene halfway through the movie (a sequence, really) that has stayed with me more than the rest of the compelling scenes. It starts off with Jobs backstage at the second product launch of the three product launches that Sorkin utilizes to structure the movie (specifically the introduction of the NeXT computer, at a crushing time in Jobs’ life after he was fired from Apple).

On his way to the stage, Jobs enters a large, empty hall where a dozen or so tables are pushed up against the walls with chairs stacked high and haphazardly on each of them. There is only one man in the room, John Sculley – the man responsible for Jobs’ acrimonious dismissal from the very company Jobs created. The two hadn’t spoken in years, and there Sculley is, seated in the one chair on the floor.

As the two friends-turned-rivals begin to argue their own points of view of Jobs’ “firing”, the scene flashes back to the moment when Sculley first informs Jobs of his impending loss of stature within Apple. This flashback takes place in Jobs’ unfurnished home. The scene then continues to intercut between the NeXT pre-launch, Jobs’ home, and flashbacks of Jobs’ volatile demise in the Apple boardroom. The flashbacks climax in the boardroom where Sculley sits at the head of the table alongside the rest of the board as they unanimously oust Jobs.

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The first time I watched the above scene, I vacillated between feeling it was a bold sequence and feeling it was an overly showy, style-heavy choice – the ridiculously stacked chairs in the hall… the conspicuously empty house with Jobs sitting on the floor while working on his beloved Macintosh… the hyper-kinetic intercutting.

It all bumped me in that first viewing. I saw it again, and decided to just focus on the dialogue; pretty damn good dialogue, I thought. I saw it a third time, trying to pay close attention to the visuals AND audio (not an easy task when Sorkin is on a tear, and Boyle is getting visually adventurous). This time, I noticed a few other nuances, like many of the shots in Jobs’ house had him and Sculley speaking to each other from separate rooms (for the first time, these two literally and figuratively are not seeing eye to eye).

Hmmm, nice touch I thought. It wasn’t until my fourth viewing, when I just couldn’t shake my suspicion that those damn chairs piled high on the tables like post-modern art were meant to bump me, and thus make me think. Alas, they were there for a very precise reason – to highlight that Apple was in upheaval and disarray at that moment, and that Sculley had THE chair (on Apple’s board), the very chair that Jobs wanted.

Throughout that entire sequence, arguably the most dramatic of the movie, Jobs never once sits in a chair. He stands in the oddly chair-strewn hall, he squats/stands/walks in his own home, and he paces and fumes in the Apple boardroom (the sole person on his feet). At that moment, I was no longer just a fan of the movie; I was in awe… of the movie and the filmmakers.

There are plenty of other scenes and moments in the movie to laud, of course, but I’ll save those for you to discover and appreciate. Until then, get in line (or online), buy your ticket, take your seat, and enjoy the show.


Filed under: Opinion, Reviews Tagged: Aaron Sorkin, Danny Boyle, John Sculley, Michael Fassbender, NeXT, Steve Jobs, Steve Wozniak, Universal

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Review: AliveCor Mobile ECG lets an iPhone monitor your heartbeat, share with doctors

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Health accessories for iPhones, iPads, and iPods have become more numerous and diverse over the past five years, evolving from Apple’s early Nike+ run sensors to heart rate monitors, increasingly complex Wi-Fi scales with body fat and ambient room sensors, blood pressure cuff docks… and even Bluetooth toothbrushes. Some health accessories are undeniably useful, but others raise the question “why?” — why pay more to see my weight on an iPhone rather than the scale’s built-in screen? Why track daily tooth brushing, body fat percentages, or the humidity of one’s bathroom? People survived for thousands of years without charting every seemingly minor blip on their personal radars.

My perspective changed last month when my wife was diagnosed with a serious cardiac condition. One of those “seemingly minor blips” that can now be constantly monitored is your heartbeat, and when something’s wrong with your heart, advance knowledge literally makes the difference between living or dying. As it turns out, a San Francisco-based company named AliveCor is now on its third-generation version of an iPhone accessory that helps people with cardiac conditions. The AliveCor Mobile ECG ($75) is an FDA-approved electrocardiogram (ECG) monitor that can record and share your heartbeat directly from your iPhone. Measuring roughly 3.2″ by 1.3″ by 0.2″, Mobile EGC can self-attach to your iPhone’s back, or integrate with a bundled custom iPhone 6/6s case for only $79. Given my family’s sudden need for quick access to ECG data, keeping it with an iPhone makes sense, as this is an accessory we’ll want to have on hand whenever it may be needed…

Key Details:

  • Small, light electrocardiogram monitor bundled with 1-year battery and attachment plate
  • Can be used with iPhones (or iPads, iPod touches) to check heartbeat, share ECG from anywhere you have data service
  • Affordable, nicely streamlined

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The AliveCor Mobile ECG arrives in a small, lightweight box with minimal documentation. There’s a threadbare three-step guide inside the front lid — “attach to phone case, download AliveECG app, record ECG” — which would be funny if it wasn’t a perfectly succinct statement of the very few steps that actually need to be followed; little more needs to be done. AliveCor ships the buttonless, switchless Mobile ECG pre-installed with a CR2016 coin battery and its “universal attachment plate” (a thin hard plastic mounting bracket with an adhesive strip on the back). A year of battery life is promised per CR2016 cell, but AliveCor notes that the battery could easily last longer than that given typical usage patterns; one battery is good for around 2,000 5-minute ECGs (five per day for a year), whereas most users record only 30-second or 1-minute ECGs.

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AliveCor’s hardware is disarmingly simple, yet can perform as a Lead I ECG, Lead II ECG, or Anterior Precordial Lead depending on which parts of your body are touching it. There are two silver metal pads atop an otherwise black plastic surface. In its primary use as a Lead I ECG, you place three fingers from one hand on pad one, and three fingers from your other hand on pad two. For Lead II, your left knee touches the top pad and the right hand touches the bottom pad. For use as an Anterior Precordial Lead, you place the Mobile ECG on the lower left side of your chest, below the pectoral muscle, with the bottom pad closer to the center of your body.

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Rather than using Bluetooth, Mobile ECG communicates with your iPhone using inaudible ultrasonic signals, requesting access to the microphone — a smart trick that reduces battery consumption by around 92% versus Bluetooth. Ultrasonic transmission provides “much higher resolution data” than Bluetooth LE would have, AliveCor says, but requires the Mobile ECG to be no more than a foot away from your iPhone, which isn’t a problem. To use the accessory, you just load the aforementioned (and free) AliveECG app, make sure you’re in “record” mode, and properly touch both pads. Again, there are no hardware switches or buttons to worry about. Due to streamlining and optimizations on both the hardware and software sides, Mobile ECG is certainly one of the easiest-to-use health accessories I’ve tested.

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If there’s any brief hitch with AliveCor Mobile ECG, it’s the system AliveCor has (reasonably) put in place to handle your first ECG recording. It would be one thing if the AliveECG app merely recorded your heartbeat and presented you with a graph; assuming that you knew what your heartbeat was supposed to look like, you might or might not be able to tell whether something was amiss. But AliveCor actually includes one free human analysis of your ECG recording per account, a process that “could take up to 24 hours,” the app notes, but in my testing ranged from mere minutes to a few hours. Your first ECG is sent to an ECG technician to read, then analyzed as normal or abnormal, before the app is unlocked to enable as many recordings as you want to make over time. The app can provide basic analysis on its own, or you can pay per read for one of three types of human analysis.

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When I tested Mobile ECG on myself, I received my initial report within less than 5 minutes; the technical analysis was provided by a service called CompuMed. The analysis was very basic — “normal sinus rhythm” — with an evaluation of “stable,” which could have been “needs review” or “serious” if something appeared to be wrong. My single biggest complaint is that the blue sharing icon to send the PDF format report to a doctor is barely visible on the blue-topped screen, an issue I’d expect AliveCor will address. On many subsequent tests of my own heartbeat, the app came back with automated conclusions that my heartbeat was “normal,” with no abnormalities detected in the ECG. But when I used the Mobile ECG on my young kids, most of the results came back as “unclassified.” It’s unclear at this point as to whether this was due to their ages or actual irregularities.

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My wife’s initial report took longer — nearly 3 hours, still less than the 24 hour maximum — yet came back with the same conclusions: “normal sinus rhythm,” and “stable.” This wasn’t a surprise given that her particular heart condition typically presents on ECGs as a completely normal rhythm, up until the point at which her heart fails spectacularly and requires major assistance. That said, she could have palpitations, feel dizzy, or experience other symptoms ahead of a complete collapse, and with Mobile ECG around, we could instantly check her heartbeat wherever we might be, and send the results over to her cardiologist for follow-up. At a minimum, AliveCor suggests that a person with her condition could use Mobile ECG to make sure that everything’s normal when she “feels strange.” Peace of mind is part of the pitch, and by contrast with having no tool on hand (or a $200-$250 fully self-contained 1-lead ECG device), Mobile ECG strikes me as a much better solution.

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Should you want to get more information on a given ECG reading, you have options. For $2, AliveCor offers a “preliminary finding by a U.S. based cardiac technician” — not a doctor — within 24 hours, notably only “technical findings” with “no recommendations.” If you need answers more quickly, you can get the same technical findings in only 30 minutes for $5. Or for $12, you can get a “clinical analysis and report by a U.S. board-certified cardiologist” with at least 12 years of education and 6 years of residency/fellowship in cardiology. This service takes up to 24 hours, and includes a “doctor recommended course of action.” Perhaps not surprisingly, there is no option to get a cardiologist’s read within 30 minutes. Although those numbers are listed as “Introductory Pricing,” and credit card information is taken for each per-ECG analysis you run, AliveCor says that it doesn’t have plans to raise the prices.

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If you’re comfortable relying upon app-based analysis, AliveECG can get you basic “normal” or “not normal, so seek human guidance” answers within seconds. The app has a collection of five software “detectors” that can be enabled or disabled individually, including “normal,” “atrial fibrillation,” “interference,” “unclassified message,” and “BFx” (beat fluctuation),” each capable of flagging what appears to be a regular or abnormal ECG reading for potential human follow-up. Notably, AliveECG is optimized for detecting atrial fibrillations — problems with the small (atrial) bump that comes after the big (ventricular) spike in a typical heartbeat — so you have to turn off the “interference” detector to discover ventricular irregularities. Atrial fibrillations are the most common issue with heartbeats, however, so the app’s default settings to focus on revealing them is appropriate.

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Although AliveCor’s Mobile ECG hardware has enough independent value to keep around if you’re concerned about a heart condition, the AliveECG app has some other hooks to increase its daily utility. It journals all of your ECG readings, chronologically providing heart rate, beat fluctuation, and notes for each one. You can also have it log your medications and provide reminder alarms to take them, or consult an educational guide to heart conditions, ECGs, and anatomy. It’s to AliveCor’s credit that these features don’t feel tacked-on or half-implemented, though I couldn’t find any way to automatically share Mobile ECG data with iOS 8/9’s Health app, a non-trivial software omission that could improve AliveECG’s value to iPhone users.

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Would I recommend Mobile ECG? It goes without saying that AliveCor’s Mobile ECG isn’t for everyone — no health accessory really is — but for people who need it, it’s great: the rare iPhone add-on that could actually be a life-saver, or at the very least serve as a stress reliever for cardiac patients. More importantly, it’s extremely easy to use, maintain, and use as a transmission device to send results for analysis. I’m also comfortable with the sub-$80 price, which is reasonable for a tool of this type, and particularly appealing given Mobile ECG’s ability to integrate with an affordable AliveCor case or third-party alternatives. AliveCor has done an impressive job of streamlining everything with this accessory, so it’s very easy to recommend if you have a heart condition that would benefit from the monitoring Mobile ECG and AliveECG can provide.

Manufacturer:
AliveCor
Price:
$75
Compatibility:
iPhone, iPad*, iPod touch*

More From This Author

Check out more of my How-To guides and reviews for 9to5Mac here! I’ve covered a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users.

Filed under: iOS, iOS Devices, Reviews Tagged: AliveCor, AliveCor Mobile, electrocardiogram, FDA, Health, heart monitor, iPhone, Mobile ECG

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Art of Managing – Humility, Teamwork and Focus

Art of Managing – Humility, Teamwork and Focus
By Art Petty
When asked how he wanted to be remembered, the late, great quality and management guru, W. Edwards Deming responded with, “I probably won’t be remembered.” After thinking about it, he added, “I would like to be remembered for trying to keep (American) businesses from committing suicide.”
While […]

from Project Management Articles – PM Hut http://ift.tt/1Mia7p0
via pmhut.com

How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?  

One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.  

The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online — paid search, email marketing, etc. — there’s a whole new wave of exciting technologies that are emerging right now. 

What are they? And more importantly, how can you leverage them? To find out, let’s take a look at some of today’s most promising new technologies for earning new customers online, and how these new channels can influence retention. 

3 New Technologies for Earning Customers Online

1) Native Advertising 

Native ads are designed to “look and feel” like they belong with the content on the rest of the page. 

According to research from Dedicated Media, native ads are viewed 53% more than banner ads. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 billion in 2013.

Source: Business Insider

More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. It serves as an excellent way to engage site visitors by crafting material that they’re genuinely interested in reading about. In fact, when done correctly, it can even be difficult to figure out which content is sponsored.

Here’s a version of the Buzzfeed homepage which was highlighted in August 2014 in TechCrunch:

Can you spot the ads?

Were it not for the small yellow tags which read “Promoted By,” it would be nearly impossible to distinguish between ads and the rest of Buzzfeed’s content, right?

Here’s another example from The New York Times of how Allrecipes.com leverages sponsored content:

See how the advertisement adheres to the card design used on the page to blend seamlessly into the rest of the content?

“Many publishers like Allrecipes are also offering native advertising products, which are increasingly seen as an effective way to reach consumers. Excluding ads on social networks, the research firm Forrester estimates that native display ads will increase to about 15 percent of the online display ad market by 2020 …The goal is to give consumers something that feels less like an ad and more like content they would choose to read or watch,” explains advertising and marketing reporter Sydney Ember.

Native ads are also becoming increasingly popular on mobile. For example, Deadspin — a popular sports website (and a favorite of yours truly) — intersperses sponsored content with the rest of its articles:

This ad fits both Deadspin’s formatting and writing style exceptionally well — it has the same layout, some type of graphics, and same writing style.

2) Social Sharing

Social sharing has the potential to dramatically increase the reach of your important posts. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. This involves a bit more strategy. 

Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. I like to call it the “Multiplier Effect.”

Let’s say that your business has 1,000 followers on Twitter. Those followers alone are greatly valuable; with each one of your posts, you earn up to 1,000 impressions at virtually no cost.

The Multiplier Effect comes into play when your followers retweet or share content about your business. Now let’s say that you send out a tweet asking for retweets or shares, and 50 of your 1,000 followers take part. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. In this example, that’s more than 10x your followers alone.

As you’ve likely realized, the most important variable in the above equation is the number of people that choose to share your message. While I hope that your content is so good that people are naturally inclined to share it, there’s another powerful way to increase sharing rates: give your followers a reason to share in the first place.

Recognizing the power of the Multiplier Effect, many businesses have started to provide small rewards — points, discounts, prizes, etc. — to earn more retweets or shares. 

Here’s an example that Twitter referenced where a business promises a compelling discount once a certain number of followers retweet their message:

While Twitter’s example is effective, the only issue is that Alternative’s message is about a sale, not the business itself. In other words, it doesn’t necessarily educate viewers, but simply attracts people in search of a deal.  

As another option, there are some companies out there that can help you increase the reach of any of your social media messages — not just those that promise a discount. For example, at Swell, our service allows you to offer a small financial incentive to your followers and site visitors in exchange for follows, shares, retweets, posts, etc.

Lastly, consider trying “influencer marketplaces” such as Speakr and TapInfluence, both of which connect companies with influential social media personalities to boost reach.

Keep in mind that you should be willing to pay for posts from influencers based on how many followers they have (and how many impressions you’ll earn in return.)

3) Buy Buttons

Today, many people see products on social media, only to have to go to a separate online store to learn more about it and make a purchase. As a result, ecommerce businesses have it tough, considering they lose revenue when people don’t click over to their site or abandon their cart.

The solution? Buy buttons.

Buy buttons let consumers make that purchase directly from the social media platform they’re on in just a couple of clicks. Here’s a look at how they’re used on Pinterest:

Source: Shopify

To give you a better idea of how buy buttons can reshape your customer acquisition and retention strategy, consider these benefits:

  • They reduce the friction that normally occurs between finding and actually purchasing a product. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product … they’re already there. Instead, it’s simply a matter of going from impression to conversion. Expect conversion rates to increase too, as stored credit cards remove the hassle of having to enter payment details.  
  • They improve the mobile shopping experience for users. “Buy buttons bring discovery-based e-commerce to mobile via social apps,” explained Shopify CMO Craig Miller at this year’s INBOUND event. Put differently, buy buttons allow a user to explore products they might be interested in on the social network(s) they’re already on, and then buy directly from their phone.  

Have a Shopify store? As of July, you can purchase buy buttons to turn your Pins into Buyable Pins on Pinterest.

Want to sell your products directly on Twitter? This September, the payment processor Stripe got into the buy buttons game as well. Using its Relay tool, users can connect their Twitter to their ecommerce system. (Right now the tool only works if you use SAP Hybris, but expect more technical integrations to come soon.)

What New Technologies Mean for Customer Retention

While the above examples focused more on customer acquisition, retaining your customers is of equal (or greater) importance. 

By encouraging people who buy once to buy again, you can substantially increase revenue and decrease marketing expenses: returning customers spend 5X more than first-timers, and it costs 7X more to acquire a new customer than it does retain an existing one. The good news is that many of today’s emerging technologies are better suited for repeat purchasing.

For example, social media is an incredibly valuable way to communicate with customers who have already signaled their devotion by liking your Facebook Page or following you on Twitter. In fact, Twitter has some interesting stats which show just how powerful social media can be as a medium: 

  • 74% of people who follow small-to-medium sized businesses (SMBs) do so to get updates on future products.
  • 85% of Twitter users feel more connected to a business after they begin following them.

Now, let’s take the notion that social media is a good way to talk to your customers, but add the concept of a buy button. This is just one example of how things are going to get really interesting for marketers — both now and in the future. We’re reaching a point where not only will you be able to communicate with your customers directly on the social media platforms they love, but you won’t even have to make them leave the page to take action.

By making it easy for your existing customers to reengage and make another purchase from your brand all in one shot, customer retention just got a whole lot easier. 

What Did I Miss?

The landscape for digital marketers is certainly undergoing some exciting changes at the moment.  For marketers in organizations of any size, the key will be to find the mix of technologies that work for your business; it’s not necessarily about dropping what’s worked for you in the past, but about determining whether there’s anything else worth adding in.

Which technologies you’ve tried for customer acquisition and retention? What’s working? Let us know in the comments section below.

learn about the future of marketing

Aaron Sorkin tells Conan O’Brien he understands why Tim Cook called his movie “opportunistic” [Videos]

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Interviewed on Conan, Steve Jobs screenplay writer Aaron Sorkin said that he understood why Tim Cook had described movies about Jobs as “opportunistic.” Sorkin had previously responded angrily, then later apologized.

Tim Cook and Steve Jobs were very close friends, and I absolutely understand the man protecting the memory and the legacy of his friend.

He did, however, make a slight dig at criticizing movies without seeing them … 

Tim Cook […] said that he hasn’t seen the movie, but– Anytime you start a sentence that way, it isn’t going to end well

Sorkin said that the spat was all over as far as he was concerned, but joked that there might be a building full of people in Cupertino wanting to hack into his computer (he writes on a Mac).

Sorkin said that while he hadn’t met Steve Jobs, he had spoken on the phone with him three times, including the time he helped Jobs with his Stanford commencement speech, which Sorkin described in modest terms.

It’s a great speech. I have nothing to do with its greatness, I fixed some typos …

He said that he got a good sense of the man through numerous interviews with people who knew Jobs well.

I got a sense of who he was by talking to dozens and dozens of people who knew him very well and loved him very well, from Woz to his eldest daughter Lisa

Sorkin also told a story about Jobs washing his feet in a toilet, something he was known to do but had not been in the script until Michael Fassbender decided to add it.

Sorkin also said that while he was known for writing great arguments, he was a terrible arguer himself.

A number of those close to Jobs have weighed-in on the movie, among them Steve Wozniak, Andy Hertzfeld and John Sculley, with the consensus being that what the film depicts isn’t factually accurate but does reflect something of the man himself.

The movie begins its general release today on east and west coasts, gradually rolling out nationwide between then and 23rd October, with a new clip released yesterday.

Filed under: AAPL Company Tagged: Aaron Sorkin, Steve Jobs, Steve Jobs biopic, Steve Jobs movie

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Mac sales slowest in two years, say researchers, but still well ahead of the rest of the PC industry

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While research firms IDC and Gartner disagree on whether Mac sales are falling or rising, they do agree on two things: Q3 Mac sales were at their most sluggish for two years, but still well ahead of the rest of the PC industry.

Ahead of new retina 4K iMac and likley accessories launch next week, IDC estimated that Apple sold 5.3M Macs in Q3 2015, a year-on-year fall of 3.4%. Gartner instead estimated 5.6M sales, representing a 1.5% increase. Both firms did, however, agree on two pieces of good news for Apple … 

First, both sets of figures show that Apple is outselling the PC market as a whole, which fell by either 7.7% (Gartner) or 10.8% (IDC). Second, both agree that Apple increased its market share: from 6.9% to either 7.5% (IDC) or 7.6% (Gartner).

Both firms said that Apple is losing out on overseas sales, reports the WSJ.

Mac sales may have slowed due to a strong U.S. dollar, which made the computers more expensive outside the U.S., said Jay Chou, an IDC analyst.

Apple was hurt by weak markets in Japan and Europe, said  Mikako Kitagawa, a Gartner analyst.

We’ll have to wait until later this month to see the actual figures, when Apple reports Mac sales as part of its calendar Q3/fiscal Q4 earnings report on October 27.

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Filed under: AAPL Company, Mac Tagged: Apple Inc, Apple Mac, china, Gartner, IDC, Mac, Mac sales, Market share

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3 Marketing Tips to Boost Donor Retention

It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times. 

According to a survey by Fundly, for 40.5% of nonprofits, less than 10% of their total fundraising comes from online donations. That low percentage seems illogical given how much online fundraising has risen in popularity in recent years. So where, then, is the issue? 

I’d argue that the problem is in donor retention, or, more accurately, lack thereof.

Why Nonprofits Struggle with Donor Retention

Nonprofits just are not seeing enough repeat customers when it comes to online donations. Fundraising methods like crowdfunding are hugely beneficial for acquisition, but many nonprofits lose engagement from those donors as quickly as they gain it.

Donor retention is donor retention is donor retention. By that I mean that when we start talking about retaining online donors, we’re not talking about reinventing the retention wheel. Rather, we’re zeroing in on tweaks you can make to your overall marketing strategy to give you the best chance of keeping your donors returning year over year. 

To help increase the portion of your funding that comes from online donations, you can focus on retention strategy adjustments in three areas:

  • During communications
  • During acknowledgments
  • During follow-up

Here are three ways to improve donor outreach and retention efforts across these stages.

1) Speak the Donor’s Language

Any effective communication strategy involves a variety of methods, but you want to remember to choose the tactics most appropriate for your audience. If goal is to retain online donors, you can assume your intended audience is going to respond to online communications.

Two of the most cost-effective ways to reach these online donors is through email and social media.

Email

Email outreach can be done through one-off emails, larger email campaigns, and regular newsletters to cover a lot of your communication needs, such as organizational updates, donor acknowledgments, and new or ongoing giving campaigns. In any respect, email is a low-cost, low-time way to keep your organization fresh in your supporters’ minds. 

Regardless of type, the more personalized you make your email, the better chance it will strengthen the relationship with your donors. If you have an up-to-date and detailed user database, it shouldn’t be difficult to personalize the email and add custom CTAs based on the donor’s giving history, age, job role, geographic region, and much more.

In addition to personalization, be strategic about how often you reach out to existing donors, and the content you include in these communications. Donor retention isn’t only about the ask. You want to strike a balance between hard fundraising and educating donors about your organization’s larger mission. If someone gave a donation online, they likely did so for a reason, and trust in the organization to deliver on their promises. Online communication makes it easier to prove you did just that by updating donors on success stories, thus keeping your organization top-of-mind with your supporters.

To hone in on the correct email cadence, consider surveying your supporters to see how often they prefer to be contacted. You can also test what frequency works best by monitoring number of sends compared to open and click rates. Tracking should be an ongoing practice to best optimize your efforts.

Social Media

Facebook recently introduced a “Donate Now” button for nonprofits. If that doesn’t speak to the growing and solidifying relationship between nonprofits and social media, I don’t know what does.

Just remember, social media is more than an acquisition tool.

Use your social media accounts to keep donors apprised of all the fundraising campaigns your organization puts on. If you don’t have any upcoming events planned, now is the time to brainstorm ideas and get started! Think of social media as the perfect update platform to not only reach users, but also empower them to help spread your message for you. 

Post organization photos, link to your recent blog articles, and promote current and upcoming campaigns, but don’t forget to also feature content contributed by your donors—like pictures and stories of personal experiences with your organization. Prospects and repeat donors will find inspiration in content like this for making new and repeat donations.

Would you rather donate to an organization that talks about its own impact, or donate to an organization that’s donors and volunteers have strong connections to? Even with people who have already contributed, your own promotional content can only get you so far.

2) Thank Doubly

Even though online channels should be your main communications channels for online donors, with acknowledgements, it pays to be innovative.

You donation system should have an automated process that allows you to send emails that act as receipts and thank-you’s immediately following an online donation. Most CRMs that offer online donation pages have this feature. So use it!

Make sure that the email that gets sent out in this workflow comes from a real person with a real email address. Just because the communication is automatically triggered, that doesn’t mean it has to feel that way. 

After an initial and immediate acknowledgement, don’t forget to keep the graciousness coming.

Be creative in this regard. A memorable thank you is typically a personalized thank you. If you’re dealing with an online donor, someone who has given through an innately impersonal process, the more you can personalize the follow-up experience, the more likely it is to yield return donors. Your thank you needs to address how much someone gave and the difference that donation made, something you can’t do that without the right data. 

The better you are about tracking donations in your database, the easier this step will be. You’ll want complete donor profiles in your database. If you’re missing valuable information, you can screen your prospects and donors to learn more about them using forms on your website to collect any valuable, and self-identifiable information. 

3) Treat Donors Like People, Not ATMs

Donors don’t want to feel used or undervalued. Focus on building relationships with donors that make them feel like members of your organization’s community, not just financial backers.

Offer more than donation asks. You’re building donor loyalty, so balance follow-ups with a mix of volunteer opportunities, events, updates, and the like.

Online methods of fundraising start the donor-organization relationship off with an inherent challenge. The donor takes the first step by contributing. After that, it is up to the nonprofit to eliminate any further barriers to build a longstanding relationship. This includes educating donors through content that informs and inspires. Donors gave to your cause for a reason. Give them a reason to give again.

Again, the more you know about your donors, the easier this is. The information you store in your database is the key to making this connection and earning additional funding.

For instance, if you know that a donor works for a company with a generous matching gift program, you can encourage a matching gift submission and double that particular supporter’s gift size. 

Or, maybe there’s a scenario in which one of your major gifts officers is on the phone with a high-quality donor. Throughout the conversation, the officer casually learns a variety of useful information, like the fact that the donor never checks email and loves the Red Sox. After talking, the staff member inputs conversation notes into your database. Then, months later, when your team decides to reach out again, they know to call rather than email and bring up the Sox to start off the conversation on a light and friendly note. 

Those micro situations can have a massive impact in the macro. On a larger scale, more common contact properties can help you segment donors and send unique communications to lists of similar contacts — personalizing hundreds or thousands of emails without sacrificing time.

Retention Marketing is Part of the Bigger Picture

In general, the retention issues plaguing nonprofits are not exclusive to online donors. Consider repurposing some of these tips for your larger donor stewardship plan.

Acquisition is always going to be priority number one when it comes to fundraising, and with good reason, but even minor improvements in retention efforts will result in exciting increases in yearly fundraising totals.

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3 Easy Facebook Store Options for Ecommerce

One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store. 

Fortunately, some of the heavy hitters in ecommerce can help you get your Facebook store up and running. If you already use Shopify, Bigcommerce, or Wix as your ecommerce platform, you’re in luck. If you don’t already use one of these platforms, have no fear. You can still make use of their Facebook apps to get what you need.

Shopify Facebook Store

Perhaps the easiest to use and most powerful, Shopify promises professional themes to help you maintain your brand across social media. All you have to do is add the app to your Shopify store, and they’ll take care of the hard stuff. They also have several different apps that you can add to boost the various functions of your Facebook store.

What you can expect is a polished appearance that’s easy to navigate and change to your specifications. The “buy” button right there in your customers’ timelines means they can make a purchase without disrupting their surfing.

Bigcommerce Facebook Store

Bigcommerce is almost as popular as Shopify, having processed over $5 billion in sales as compared to Shopify’s $10 billion. If you’re already a Bigcommerce customer, have no fear. The steps are still straightforward; they just require a little more work from you.

If you use the Bigcommerce platform, you can find the instructions for SocialShop here. They also provide a video walkthrough for those who prefer to see rather than read. It’s just a few steps to remove that friction and get buyers making purchases right there on Facebook.

Wix Facebook Store

Many ecommerce company owners use Wix. It’s especially handy for those who aren’t technologically savvy and don’t have the startup funds to hire someone that is. That same ease of use is translated pretty seamlessly to the Wix Facebook shop, which is called Easy SocialShop. There are also plenty of apps that add to the shopping experience, just as Bigcommerce and Shopify offer.

The interface on the Facebook shop is very similar to the website builder, meaning you can drag and drop everything until you get it just right. To get started, you just add the app. Then, any of the changes you make to your website will be pushed through to the store. In other words, you don’t need to remember updates for several different outlets.

All of these tools make setting up a social shopping environment easier than ever. Why would you pass on opening a Facebook store when it’s so easy? Plus, those (nearly) 1.5 billion Facebook users are right there, looking for products just like yours in their timelines.

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iPhone 6s/Plus goes on sale in 36 more countries today, with a further 6 tomorrow

6s

Apple’s rollout of the iPhone 6s/Plus beyond the dozen launch countries kicks off today, with customers in 36 more countries able to get their hands on the new devices. This follows Apple making SIM-free phones available in the USA.

The countries are Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan.

Those in Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates will have to wait until tomorrow, while there’s a further week to go before sales open up in India, Malaysia and Turkey. Apple has promised that the new iPhones will be on sale in over 130 countries by the end of the year.

Apple sold more than 13 million iPhones in the opening weekend. If you’re still on the fence, some recent pieces that may help are my iPhone 6s diary, a video of the best 3D Touch features, plus a comparison video and opinion piece on the 6s versus 6s Plus.

Filed under: iOS Devices Tagged: Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, iPhone 6s, iPhone 6s availability, iphone 6s plus, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan

Check out 9to5Mac for more breaking coverage of iOS Devices, iPhone 6s, and iphone 6s plus.

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How Google Creates a Culture of Innovation [Podcast]

Ever wonder why Google is so successful?

Is it their quirky culture? Fancy office space? Rigorous hiring process? 

According to Todd Rowe, Managing Director at Google, the tech giant’s success comes down to three things: manically focusing on Google’s end-user, placing big bets on new projects, and giving employees the freedom to achieve audacious goals. 

In this episode of The Growth Show that was recorded live at INBOUND 2015, we get to hear more about Google’s philosophy on growth. Highlights from the show include:

  • How Google creates an environment for innovation (0:47)
  • The right way to start giving employees more freedom (2:10)
  • How to nail the end-user experience (4:15)
  • The secrets to 10X thinking (5:30)
  • Todd’s opinion on the biggest misconception about growth (7:48)

Click the play button below to listen to this episode in your browser, or subscribe on iTunes to download episodes on your mobile device:

This is the third in a series of interviews we recorded live at INBOUND 2015 — stay tuned for more over the next few weeks. Also, check out the latest recaps of The Growth Show episodes by clicking here.

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Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn

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Are you active on LinkedIn? Want to use it to connect with potential partners and prospects? To discover how to network on LinkedIn, I interview Stephanie Sammons. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what […]

This post Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

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5 tipos de contenidos infalibles para mantener a tu lector pegado a la pantalla

¿Quieres conseguir captar la atención de tus visitantes, entregarles información útil y, al mismo tiempo, cambiar la forma en que te perciben a ti o a tu organización?

Según mi experiencia, hay 5 tipos de contenidos que pueden ayudarte a conseguir esto y mejorar considerablemente la forma como haces Marketing de Contenidos.

Puedes usar estos contenidos tanto en medios impresos (revistas de negocios y de gran consumo) como en sitios web, blogs, podcast, vídeos… Es decir, prácticamente en cualquier medio.

Cada tipo de contenido se traduce en una percepción para tus lectores, clientes o empleadores.

Si conoces los 5 tipos, puedes escoger uno y convertirte en un especialista en este tipo de contenidos… y poner barreras a tu competencia.

Vamos a ver cómo estos 5 tipos de contenidos pueden ayudarte a mejorar tu posición como Social Media Manager, Community Manager o freelancer dedicado al Marketing Online.

Si quieres conseguir mayor efectividad con estos 5 tipos de contenidos, descarga aquí abajo las 7 herramientas esenciales para crear y gestionar tu contenido como un PRO.

# 1. Contenido de tendencia

Se traduce en: “Puedes contar con nosotros para obtener resultados que funcionan en tu mundo”

Piensa en una situación cambiante que esté afectando a tus clientes. Podría ser un cambio social o político, un cambio relacionado con la tecnología o cualquier otra cosa que cause problemas u oportunidades (o ambos).

Escribe tus contenidos tomando en cuenta estos puntos:

  1. ¿Qué está causando la tendencia, y cómo se ha llegado a esta situación?
  2. ¿Cuál es la situación actual?
  3. ¿Cuáles son tus propios puntos de vista, como un observador informado, acerca de cómo se desarrollará la tendencia? (Una lista de tus razones para pensar así.)
  4. ¿Cuáles son tus recomendaciones al lector sobre cómo evitar daños o lograr un beneficio de esta tendencia?

El tipo de contenido “tendencia” te posiciona como alguien que entiende el mundo de sus clientes y que se preocupa por ayudarles a conseguir mejores resultados.

Es particularmente relevante para tu audiencia si su éxito depende de dar con nuevas soluciones para que coincida con la situación de cambio de tus clientes, en lugar de dejarlos conseguir resultados a base de repeticiones.

Por ejemplo, en España hay una oportunidad en empezar a escribir sobre cuidado de mayores porque la pirámide poblacional está cambiando y pronto habrá muchos mayores a los que cuidar.

¿Sería relevante para el sector de cuidados a personas mayores?

Tendencias contenidos

# 2. Contenido “Como de Rayo”

Se traduce en: “Si te surge un problema vamos a estar ahí  para ti ahora”

Mientras que una “tendencia” puede ser de movimiento lento, un “contenido como de rayo” es un cambio repentino (como el meteorito que impactó hace unos pocos millones de años y supuestamente acabó con los dinosaurios).

Es un cambio de vida y muy rápido. Los acontecimientos del 9/11 fueron un “rayo” para muchas industrias, en particular la seguridad y los viajes.

La nueva legislación o reglamentos pueden ser igualmente un evento repentino que cambia rápidamente nuestra vida, como la introducción de las nuevas tecnologías (por ejemplo, la llegada de Amazon y el e-reader han causado enormes cambios repentinos en la edición de libros y la venta minorista).

Para escribir un buen contenido “rayo”, tendrás que mantener un ojo en el cielo, por así decirlo, y estar pendiente de las noticias de los cambios repentinos que afectan a las personas en tu mercado.

Y, en ese momento, estar preparado para actuar con rapidez y crear contenido pensando en estas líneas:

  • Describir el evento mismo y ofrecer algunos antecedentes sobre él.
  • Hacer recomendaciones sobre cómo evitar problemas o lograr beneficios de esa situación repentina.

Por ejemplo: la asignación de las olimpiadas. ¿Imaginas lo que los constructores, vendedores de mobiliario, papelerías, merchandising, agencias de viajes… pueden hacer?

Si eres capaz de escribir contenido valioso sobre el “rayo”, es probable que puedas colocarlo en varios medios, y ser citado por otros, reblogueado o republicado, obteniendo gran cantidad de retuits, por ejemplo.

El contenido “como de rayo” te permite conseguir 2 cosas:

  1. Posicionarte como alguien que maneja el pulso de las cosas que afectan a tu mercado
  2. Demostrar interés genuino en apoyar las necesidades de tu mercado (es decir, “somos tu guardaespaldas”).

Contenido veloz

# 3. Contenido “Cómo hacer”

Se traduce en: “Nos preocupamos por tu éxito”

El tipo de contenidos “Cómo hacer”, como la expresión indica, explica “de qué manera tu lector puede hacer algo”.

Un buen contenido de “cómo hacer” encarna el mejor espíritu del Marketing de Contenidos: entregar información que ayude a la gente a conseguir sus metas -y que al mismo tiempo te posicione como alguien que se preocupa por hacer que sus clientes (lectores, visitantes, etc.) obtengan un buen resultado.

Un artículo “cómo hacer” se convierte en un hit sólo si se trata de algo que a la gente en tu nicho le preocupa.

Ejemplo.

Digamos, por ejemplo, que quieres llegar a los compradores de cortadoras de césped a través de contenidos sobre cómo mantener las cortadoras de césped.

Un post en una página web para los habitantes de una unidad habitacional no sería útil ni relevante, porque el paisajismo está generalmente a cargo de una empresa, no de los dueños de las casas.

Pero el mismo mensaje en un foro o publicación que es leído por empresas de jardinería y profesionales sería una buena manera de persuadir a los clientes potenciales que que tu serías un proveedor que se preocupan por ellos.

Siempre incluye estos pasos en este tipo de contenido:

  1. Escoge un proceso que conozcas bien, y que sea relevante para tu mercado.
  2. Escribe el paso a paso necesario para lograr el resultado deseado.
  3. Incluye una lista de cualquier equipo que van a necesitar para conseguir la meta.
  4. Habla de las dificultades y problemas que surgirán y cómo lidiar con ellos.

Por ejemplo: las recetas de cocina son perfectas para entrenarte en la redacción de este tipo de contenidos. Mientras más lo practiques, más sencillo será redactar los “cómo hacer”.

Cómo hacer Contenidos

# 4. Contenido “Como trabajar con”

Se traduce en: “Puedes confiar en nosotros para satisfacer tus necesidades”

Este tipo de artículos es un “cómo hacer” con un toque especial que le da lector o al visitante consejos prácticos sobre cómo lograr los mejores resultados con un proveedor de servicios elegido (por ejemplo, el que le está entregando la información, es decir, tú mismo).

Ejemplo.

Es como si tú fueras un diseñador de interiores que escribe un artículo o post sobre cómo trabajar con un diseñador de interiores -incluyendo lo que los dueños de las viviendas pueden hacer por su cuenta (tal vez, algunas compras) para ahorrarse un dinero.

¿No estarías tú más dispuesto a confiar en este diseñador de interiores?

Algunos puntos indispensables que este tipo de contenidos deben abarcar:

  1. Enumerar los factores y circunstancias que puedan dar lugar a los mejores resultados para los clientes.
  2. Para cada factor principal, describe cómo los clientes y tu empresa pueden trabajar juntos para lograr esos mejores resultados.
  3. Enumerar los obstáculos y problemas que pueden interponerse en el camino, y ofrecer sugerencias sobre cómo evitarlos o sobrellevarlos.

Este tipo de contenido funciona especialmente bien cuando estás promoviendo una mercancía de gran consumo (por ejemplo un bolígrafo o un cuaderno) y es difícil para un cliente encontrar las diferencias entre tus productos o servicios y los de la competencia.

En ese caso, tener la confianza en el proveedor del producto o servicio puede ser la única forma de destacar, y el contenido “Como trabajar con” es el tipo de contenido ideal para transmitir esta información vital.

Contenidos generar confianza

# 5. Contenido Casos de Estudio

Se traduce en: “Podemos satisfacer tus necesidades – porque ya lo hemos conseguido con éxito”

Muchos negocios y revistas profesionales, y sus sitios web asociados, están llenos de casos de estudio.

Si bien pueden ser tan apasionantes como una buena novela policíaca si están bien redactados, también pueden ser súper aburridos e irrelevantes si no se desarrollan correctamente. Esto sucede, sobre todo, cuando los lectores no se encuentran estrechamente ligados a los problemas que presentas en el caso de estudio.

En muchas ocasiones, las únicas personas interesadas en tu caso de estudio ¡son tus competidores!, ansiosos por quitarte toda la inteligencia competitiva que puedan conseguir.

Por eso los casos ayudan únicamente si realmente ayudan a los lectores a aprender algo que puedan aplicar.

Algunos de los pasos indispensables que debe tener tu caso de estudio son:

  1. Describir la situación original y auténtica que enfrentó tu cliente.
  2. Hacer un listado de los pasos que seguiste, incluyendo cómo resolviste el problema en cada paso.
  3. Describir el resultado de que tu cliente consiguió.
  4. Dibuja las lecciones que has aprendido y que beneficiarán al lector.

Un caso de estudio tiene que ser relevante para la situación de tu lector y proporcionar información que pueda utilizar en su propia realidad.

Funciona bien para mostrar tu carácter (o el de la organización que representas) y demostrar su ingenio, el cuidado, la habilidad y la diligencia en una situación dada.

También funciona como una muestra de cómo te gustaría trabajar con el lector, si te diera la oportunidad.

Contenidos Casos de estudio

Conclusión

Como ves, todos estos tipos de contenido los puedes utilizar con gran éxito si los escoges sabiamente.

Recuerda que debes basar tu elección en 3 aspectos:

  • Tus objetivos de comunicación finales.
  • La información que tienes disponible.
  • Las necesidades de las personas en tu mercado.

Ahora que ya lo tienes todo bien atado, es momento de descargar el BONUS: 7 herramientas esenciales para conseguir crear contenido como un PRO.

¿Con qué tipo de contenidos te identificas más? ¿Has probado alguno de ellos en tu estrategia de Marketing de Contenidos? ¿Cuál es el que mejor te ha funcionado?

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Apple removing ad blockers that install root certificates from the App Store

iPhone 6, iPhone 6s Plus

Apple this evening has removed a handful of apps from the App Store that install root certificates of their own. By installing their own root certificate, the app developers could theoretically gain access to encrypted traffic from users. Among some of the apps being removed are a select number of ad blockers. The ad blockers that have been removed are ones that block content both in Safari and in other apps.

The process that developers went through to be able to block ads in third-party apps is basically setting up a VPN where all traffic is run through the developer’s servers to remove the ads. This is a process that, obviously, could be used for malicious practices.

One of the most prominent apps that has been removed is ad blocker Been Choice, which performs essentially the exact aforementioned process of installing a root certificate on the device. Been Choice, because it did this, was able to block ads inside other apps.

Apple said in a statement to TechCrunch that it removed “a few apps” because they compromise SSL/TLS security solutions. The company also noted, however, that it is working with the developers of the removed apps to get them back onto the App Store with more security measures in place.

Apple is deeply committed to protecting customer privacy and security. We’ve removed a few apps from the App Store that install root certificates which enable the monitoring of customer network data that can in turn be used to compromise SSL/TLS security solutions. We are working closely with these developers to quickly get their apps back on the App Store, while ensuring customer privacy and security is not at risk.

Whether or not these apps will return with the capability of blocking content inside other apps remains to be seen, but given that Apple doesn’t offer an official method by which to do that, it seems unlikely.

Filed under: Apps, iOS Tagged: App Store, Apple, Apps, iOS

Visit 9to5Mac to find more special coverage of Apple, Apps, and iOS.

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Apple begins selling unlocked, SIM-free iPhone 6s & 6s Plus

Screen Shot 2015-10-08 at 9.48.57 PM

Two weeks following the initial launch of the iPhone 6s and iPhone 6s Plus, Apple has added a new purchasing option for the devices to its online store. Starting today, customers can buy an iPhone 6s or 6s Plus SIM-free, unlocked, and without a carrier…

Apple explains on its online store that purchasing a SIM-free iPhone means customers do not have to sign a contract commitment with a carrier, nor do they have to deal with carrier financing. It also notes that the device does not come with a nano-SIM, meaning that customers can go to a carrier of their choice and get a SIM, assuming the carrier supports the wireless bands the iPhone has. This, of course, means that the entire cost of the device must be paid upfront.

 

The SIM-free iPhone comes without a wireless contract commitment or carrier financing. It doesn’t come with a nano-SIM card for iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, or iPhone 5s. And because it’s unlocked, it isn’t tied to one carrier, so you can get a nano-SIM from any supported carrier worldwide, such as AT&T, T-Mobile, Verizon, or Sprint in the United States.

The SIM-free iPhone 6s holds the A1633 model number, while the 6s Plus is model A1634.

Furthermore, the iPhone 6s and iPhone 6s are now available in a second wave of countries. As the clock turns to October 9th around the world, the devices are available in the following additional countries:

Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, and Taiwan

Filed under: AAPL Company Tagged: Apple, iPhone, iPhone 6s, iphone 6s plus

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Elon Musk calls Apple the ‘Tesla Graveyard,’ warns of the complexities of car manufacturing

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Apple’s so-called “poaching war” with Tesla has been a hot topic for the company’s CEO Elon Musk and in a recent interview, Musk fired even more shots at Apple. Speaking to German newspaper Handelsblatt, Musk voiced his lack of concern regarding Apple’s tendency to hire Tesla engineers and executives. Musk is currently traveling about Europe to speak to with politicians and Tesla employees.

When it comes to the ongoing poaching war with Apple, Musk stated that the people Apple is poaching are ones that have been fired by Tesla. “They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple.” And in case you thought Musk was just joking, he made sure we knew that he wasn’t. “I’m not kidding,” he stated.

Furthermore regarding Apple’s plans to manufacture its own electric car, Musk said that it’s a very ambitious move on the company’s part, but he’s glad they are doing it. He warned Apple, however, that there’s a lot more that goes into building cars than building phones and smartwatches. With that said, Musk noted that cars are the “next logical thing” for Apple to move towards and investigate.

“Did you ever take a look at the Apple Watch? (laughs) No, seriously: It’s good that Apple is moving and investing in this direction. But cars are very complex compared to phones or smartwatches,” Musk said.

While Musk’s comments come off as slightly defensive and trash talk-like, he makes a very good point. There are thousands of unique parts in a car and the supply chain to produce one is more complex than any of Apple’s current products by a few orders of magnitude.

Musk has previously said that he “hopes” Apple will enter the car market and that it will be “great” for the industry. Most recently, reports have suggested that Apple’s electric car project, codenamed Project Titan, is moving along more quickly than first believed. Apple is reportedly already testing its car at a secret car test track. Apple is said to be working with BMW on the Titan project, and operating the entire endeavour under a shell company called SixtyEight Research.

You can read much more about Tesla, Elon Musk, and other solar projects on our sister site Electrek. 

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Starbucks to start accepting Apple Pay this year at select locations, everywhere in 2016

Apple Pay iPhone 6
Earlier this week Apple stated that Apple Pay is off to a “great start” following its launch nearly a year ago, seeing double-digit growth in transactions every month. Now, it looks as if Apple has inked a deal that will greatly expand the presence of its mobile payments solution. Speaking at Re/code’s Code/Mobile conference today, Apple Pay head Jennifer Bailey announced that Starbucks will soon begin accepting the payment method in its 7,500 locations.

Bailey stated that Starbucks will begin testing Apple Pay in select stores this year via a pilot program before expanding it to all stores sometime in 2016. Starbucks has long supported Apple Pay in its iOS app, allowing users to choose it as a payment method when paying via the app or reloading cards, but never to pay at the register in a store. The Starbucks app accounts for 20 percent of all in-store transactions for the company.

Bailey also announced that Apple Pay will soon be supported at the fast food chain KFC and in the sit-down chain Chili’s. Apple’s Bailey noted that the KFC expansion has a special place in her heart because it was her first job.

Regarding the possibility of expanding Apple Pay to additional countries, Bailey said that Apple is working to bring the service to as many countries as possible. “We want to bring Apple Pay to as many countries as possible,” the exec stated.

Apple Pay has been expanding at a brisk pace recently. The service launched in the U.K. a few months ago, while CEO Tim Cook proclaimed that 2015 would be the “year of Apple Pay.” Some retailers, however, have questioned the uptake of the platform. For instance, Panera Bread and Firehouse both claim that Apple Pay transactions make up a low single-digit percentage of all transactions.

Filed under: Apple Pay Tagged: Apple, Apple pay, jennifer bailey, Starbucks

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Facebook Messenger launches on Apple Watch, gains iPad multitasking & Spotlight support

Screenshot 2015-10-08 17.35.42

Facebook today issued a notable update to its Facebook Messenger iOS app today, bringing three major iOS 9 and watchOS 2 enhancements. Most importantly, today’s update includes the native Apple Watch application introduced at Apple’s September 9th event. The app has support for viewing and responding to conversations as well as sending stickers. Specific to the iPad, Facebook Messenger’s interface is now dynamic so it can support split-screen apps in the updated multitasking view. Across all iOS 9 devices, Facebook will now show conversations and contacts in the Proactive Spotlight screens.

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