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Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer?

Welcome to the world of public relations.

Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding. The only difference is it’s more focused on communication and reputation, rather than relying on visual elements (like logos).

And yes, it’s about more than press releases!

Read on to learn more about public relations, or click below to jump to a specific section.

Media: Owned vs. Paid vs. Earned

Public relations can be split into three categories: owned, paid, and earned media. Each works towards the same reputation-building goal but use different strategies to get there.

Guess what? Your PR strategy should be using all three.

Owned Media

Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign.

And, rightly so: It’s arguably the most important type of PR-related media that you should be focusing on because you have total control (unlike the other two tactics).

Owned media can range from:

• Social media posts
• Blog content
• Website copy

It has the aim of acting as a virtual home for your PR activity. People writing about your brand or products are likely to reference owned media in their own coverage.

Paid Media

You likely already know that paying to promote your content is pretty standard in the marketing world. That’s no different when it comes to PR.

Paid media refers to paying to make your content visible. It’s common practice to use this to promote owned media, and can be done through:

• Social media advertising
• Influencer marketing
• Pay-per-click (PPC)

Putting a bit of cash behind PR content is becoming increasingly popular. Since the majority of social platforms are reducing organic reach for business accounts, it’s a fantastic way to make sure your content gets in front of the people you want to see it.

Earned Media

This is the type of PR strategy that comes through word of mouth. Defined as the tactic to boost conversation around your brand, there’s a chance that you’re already collecting earned media from your owned content.

But, earned media is the hardest type of PR strategy to execute. That’s because you need to do something before you can get it. It takes a lot of effort and hard work — hence why it’s “earned”.

Having said that, earned media is the best tactic to build your reputation.

Let’s face it: If you see your business, product, or services being:

• Reviewed on industry blogs
• Praised in customer testimonials on social media
• Ranked highly in a search engine

… it’s bound to make a great impression on your prospects!

 Public relations and inbound marketing are closely related and using them together drives the best results.

That’s because people don’t buy products, they buy brands. If someone is willing to buy your product (through marketing), it means they’re already connected with the brand (through PR).

This explains why the average revenue increase attributed to consistently representing a brand is 23%. You could be seeing similar results by combining both strategies.

Marketing and PR … they’re a perfect match!

What’s Inbound Public Relations?

Inbound has been named the future of PR. It combines the biggest strength of PR (content) and inbound (measurement) so you can prove the ROI of your public relations strategy.

Inbound PR works so well because you can see what’s working — and what isn’t.

For example, if your business was struggling to collect backlinks from your coverage, the inbound PR approach allows you to identify this and tweak your strategy in the future.

Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR:

In short, inbound PR is a surefire way to build brand awareness, generate leads, and convert those leads through your public relations strategy. Don’t underestimate it!

What Does a Public Relations Manager Do?

Thinking of becoming a PR manager?

Whether you’re planning to work in-house or for an agency, here’s a typical day in the life of a public relations manager:

Core Activities of PR

Typical day-to-day tasks of a PR manager can vary massively. However, they often focus on:

• Writing press releases to announce company-related news.
• Creating fact sheets about the company to be sent to media teams to build their brand.
• Giving media training to both in-house and external teams.
• Speaking at industry events.
• Finding and analyzing media coverage and promoting that content through owned and paid media channels.
• Attending industry events and representing the brand at trade shows, recruiting events, etc.

Common Skills of PR Managers

Just like any other job, successful PR managers have a solid set of foundational skills. So if you’re planning to enter the world of public relations, these skills will serve you well:

Great Communication

Remember how we mentioned that public relations focuses on building your business’s reputation? PR managers will spend the majority of their time speaking about their company to do this.

For that reason, excellent communication is a key skill that PR managers should have.

Writing Skills

It’s not just face-to-face communication skills that PR managers have; it’s also beneficial to communicate well in written form.

Since PR managers will be responsible for writing press releases and company-related news, strong writing skills will help other people to understand the message you want to relay.

This is especially useful for online PR where you’ll need to rely on blog posts, website content, and press releases to gain coverage!

Creativity

Just like in marketing, creativity goes a long way in the public relations world.

Great PR managers are creative and know how to create a strategy that stands out from the crowd. Not only will this skill help PR managers in “boring” industries, but it’ll drive earned PR coverage if you can craft a unique spin on a story.

Strong Research Skills

Public relations is social, and people might be talking about your brand without mentioning you directly. Good research skills will help PR managers find and exploit these opportunities.

PR managers will also need to do lots of research when planning their strategy. Because they might need additional information, statistics, and data points to boost the power of their owned media, strong research skills are essential.

Goals of Public Relations Campaigns

Goals help to measure the success of any PR campaign.

Here’s a list of KPIs that you should keep in the back of your mind when determining the effectiveness of your PR strategy.

(Bonus: They follow the inbound PR methodology!)

Brand Mentions

Brand mentions are created when someone mentions your brand in their earned media coverage. They’re often built when news publications cover your story, without linking to your website.

While these are great for building brand awareness, there’s just one issue with brand mentions: They can be difficult to track.

Luckily, tools like Mention scan the internet for any reference of your business’s name. With online tools, you can discover how many people covered your PR campaign — and where.

Generally, a high volume of brand mentions equals a successful strategy — more people are talking about you!

However, it’s important to read each brand mention for context. Remember, we want people to be saying good things about our brand, and it’s not always easy to understand the value of coverage until you read the entire piece.

Backlinks

Similar to brand mentions, backlinks help you to find where your PR story has been covered. The only difference? The sites who’ve mentioned your brand have linked to your website, making it easy for readers to clickthrough and visit your website.

But, it’s not just new visitors that you’ll benefit from when collecting backlinks from PR coverage — you could see a rise in your SEO rankings, too.

Site Traffic

If people are hearing about your brand through earned media and heading to your site, it’s a sign of a successful PR campaign.

Once your campaign goes live, track the number of visitors to your site or page. Check where they’ve come from (was it a particular piece of coverage?) and aim to replicate this in the future.

New Customers

Although the volume of new customers coming directly from your PR activity isn’t easy to measure, it’s worth investigating.

You can find out where your customers came from by:

• Surveying customers after they purchase and asking where they heard of you.
• Using Google Analytics conversion paths to find their route to purchase.

It goes without saying that a ton of new customers from your PR campaign is a great result.

But, don’t feel disheartened if you don’t see an influx of conversion-ready site traffic. The goal of PR is to raise brand awareness, spread the ideas of your internal thought leaders, and communicate the ideas of your brand, and there’s nothing to say that your new site visitors won’t return and purchase in the future.

Public Relations Tools

Life is always easier with a bit of help, right? That’s no different in the world of PR.

Here are six excellent public relations tools we’d recommend for anyone looking to dive deeper into their strategy:

• CoverageBook: Use this tool to find and collect any coverage of your PR content. It’s great for PR agencies who’re building coverage reports for their clients.
• Mention: Track who’s mentioned your brand in earned media coverage.
• Monitor Backlinks: Track who’s mentioned your brand in coverage and included a backlink to your site.
• Muck Rack: Collect details of media people who might be interested in covering your PR story.
• PR Fire: Take tedious PR tasks off your hands. Have your release distributed to journalists and receive a report of results. It’s fantastic for in-house teams who’re doing their own PR.
• Agility PR Solutions: Provides powerful yet easy-to-use media database, monitoring, and analytics solutions to help identify and connect with influencers, capture coverage, and measure impact.

Conclusion

Are you ready to start turning the wheels on your new public relations strategy? Awesome! We can’t wait to read about your brand in the news.

However, there’s one thing you should keep in mind: PR is an ongoing strategy and not a one-off task.

Just like reputation building, it can take a while to see results.

But with a solid strategy and a commitment to spreading the word about your company, you’ll soon see more mentions, backlinks, and general buzz. And that’s a great way to build a memorable brand. 

It’s a cliche, but, growing up, my Dad always preached about how there’s no free lunch in life. If you want something valuable, you need to put in the work to earn it — or spend money to buy it.

This timeless notion also applies to getting bitcoins. If you want to get a substantial amount of bitcoins fast, you need to spend money buying them. If you want to get a substantial amount of bitcoins for free, you need to spend a lot of time earning them on websites called bitcoin faucets.

Expending monetary or mental resources to get bitcoins is a necessity. But some methods of buying and earning bitcoins are more effective than others. Read on to learn the best ways to buy bitcoins and the best ways to earn them for free through bitcoin faucets.

How to Get Bitcoins Fast

1. Buy Bitcoins Online

To buy or earn free bitcoins, you first need to download a bitcoin wallet, which is software that allows you to securely send, receive, and store funds in the bitcoin network. There are four types of bitcoin wallets that you can use: mobile, web, desktop, and hardware.

Once you download a wallet, you need to set up an account on a cryptocurrency exchange that’s approved by your wallet provider. Cryptocurrency exchanges are market places where sellers trade cryptocurrencies to buyers in exchange for fiat money or other digital currencies.

Most exchanges accept bank transfer or credit card payments, and some even accept Paypal payments. They’ll also charge you a transaction fee for every trade you make. You can choose from hundreds of crypto exchanges, but the most popular and reputable exchanges are Bitfinex, Bitstamp, Coinbase, and Coinmama. Here’s a list of more popular crypto exchanges.

2. Buy Bitcoins in Person

If you’d rather buy bitcoins in person, you have four options to choose from:

• Use websites like Coin ATM Radar to help you find a Bitcoin ATM, which works very similarly to a regular ATM, except you trade your cash for bitcoin.
• Use websites like LibertyX to find retail stores across the United States that will give you bitcoin in exchange for cash.
• Use websites like Paxful to find bank branches that will give you bitcoin in exchange for cash deposits.
• Use websites like LocalBitcoins to find people who are willing to exchange Bitcoin for cash, in person.

How to Get Bitcoins for Free

1. Play Mobile or Online Games to Earn Bitcoins

One of the most entertaining and fun ways to earn free bitcoins is by playing mobile or online games. That’s right — you can play games on your phone or computer and actually get paid in bitcoin. But if these bitcoin faucets want to make money and pay their players, they have to serve a lot of advertisements to their users.

To avoid the ads, you can join a bitcoin casino, where you bet your own money or bitcoin on traditional casino games, sports matches, and lotteries to potentially win a higher payout in bitcoin.

Here’s a list of some of the most enjoyable bitcoin games that you can play on your phone.

2. Do Odd Jobs Online to Earn Bitcoins

Another way to earn free bitcoins is by completing tasks on websites. Some companies will pay you in Bitcoin to test their web sites, take their surveys, retweet their posts, and complete other small tasks.

There are also websites that let people offer small bitcoin rewards to the person who can give them the best answer to one of their questions.

You can find odd-jobs that pay you in Bitcoin on BitcoinGet, and you can answer questions for Bitcoin on Bitfortip.

3. Read Classic Books to Earn Bitcoins

Paying people to play simple games and complete repetitive jobs sounds like a great way attract a lot of users and, in turn, tons of advertisers. But there are hundreds of bitcoin faucets competing for users and advertisers’ attention, making it hard to stand out from the crowd.

Users also don’t rely on faucets as a main source of income, so, a lot of the times, a small bitcoin reward isn’t enough to coax them into doing boring tasks during their free time.

To generate more user activity and advertising revenue, bitcoin faucets, like Bitcoin Aliens, knew they needed to find a better way to engage their users. So they decided to pay people to read. Their service, PaidBooks, compensates people in Bitcoin to read classic books like Pride & Prejudice, War of the Worlds, and over 600 other titles on their website. If you love a good book and want to earn free Bitcoin, consider trying it out.

4. Write About Cryptocurrency to Earn Bitcoins

Certain cryptocurrency blogs, news outlets, and forums will pay you in bitcoin to contribute your insights and write for them, if you have a lot of knowledge about the industry.

You can find article writing gigs for crypto blogs and news outlets on job boards like Coinality.

Popular cryptocurrency forums, like Bitcointalk, offer monetization opportunities to their established members — companies can advertise their product or service in the signature of their posts.

Because advertisers usually want to partner with top-ranked members, and since the forum increases its members’ rank based off their activity, Bitcointalk makes it nearly impossible for them to spam their way up from the lowest rank of Newbie to the highest rank of Legendary Member. The only way you can increase your rank and earn free bitcoins is by providing a high quantity of high quality posts.

Bitcointalk lists all bitcoin signature campaigns and rates in this overview.

Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters, but other than that, you’re likely not using augmented reality in your daily life.

In September 2017, Apple introduced ARKit in its newest update, iOS 11. ARKit makes it easier for developers to create augmented reality apps, which are now available in the iTunes App Store and elsewhere online. Suddenly, augmented reality apps aren’t a thing of the future — they’re a thing, right now.

If you’re like me, you probably aren’t aware of most of the augmented reality apps that exist today. For instance, did you know some of these apps can help you apply makeup or find lost car keys? Or what about the app that lets you walk your neighborhood streets with a tyrannosaurus rex?

Let’s take a look at some of the coolest augmented reality things you can do on your iPhone right this minute, so you can see for yourself how AR can become apart of your daily life.

Augmented Reality for iPhone

Shopping Apps

1. IKEA Place

IKEA Place, an app available now in the iTunes app store, lets you place IKEA products in your home to see how they’ll look in your space, and whether they’ll fit. Now, you can pick out a new couch or replace that old corner desk without ever leaving your living room, and you can almost guarantee the fit and look will be as you intended.

2. Edmunds Car App

It’s important to figure out if your dream car can fit in your parking space or garage, which is why Edmunds car app is so useful. Simply stand in your driveway, point your phone at your garage, and figure out if that new Lexus you’re dreaming of will fit inside your parking space. Sure, you’ll probably still need to test drive it, but this can help you limit your list by deciding which ones you like best in your garage.

3. Modiface

Modiface, a Virtual Artist App used by makeup companies like Sephora, can show you what a specific makeup product will look like on your face. If nothing else, it’s a fun way to give yourself a virtual makeover without leaving the comforts of your home, and it can also provide information on the long-term effects of skincare on your skin. With this app, you can spend hours applying different makeup shades and choosing your favorites for purchase.

Game Apps

4. My Very Hungry Caterpillar

Whether you’re trying to keep your child busy, or looking for some fun entertainment yourself, you might want to try out My Very Hungry Caterpillar, the augmented reality version of your favorite childhood book. Just hold your phone up and watch as the book’s characters climbs around on your countertops or fly around your bedroom — if you have a bug phobia, you might want to sit this one out.

5. Monster Park

If you’ve ever dreamed of reenacting Jurassic Park, now’s your chance. Simply download the Monster Park app and watch as life-size dinosaurs roam your neighborhood or living room. Beware — it’s so realistic, it could make you jump. While there are plenty of virtual reality headsets that can make you feel like you’re entering a new world, this app is cool because it brings an extinct creature into your actual life.

Learning Apps

6. Visual Body

We’ve seen how augmented reality can be used for fun and shopping, but what about learning? Take Visual Body, for example, an app that enables you to point at a table and visualize a human body, with all its muscles and organs, the same way you might examine a cadaver at the lab. If you’re studying for an exam, or simply curious about how your joints fit together, check this out.

Useful Apps

7. Pixie

Pixie, whose slogan is “Achieve Peace Of Find”, helps you locate anything you’re at risk of losing. Simply scan any item you want (before it’s lost, that is), and then, using augmented reality and visual navigation, the app can show you exactly where your item is when you can’t find it. It’s accurate down to the inch, and can even cut through walls or piles of magazines. Plus, if your phone dies and you lose it, this nifty app can still find it even if it’s turned off. Personally, I’m planning on using this so I never have to search for my apartment keys again.

8. TapMeasure

While a tape measure is admittedly equally effective, TapMeasure is undoubtedly more fun. All you have to do is tap your phone at your starting point, and then move your phone along whichever surface you’re trying to measure. Tap your phone again when you want to finish measuring, and your phone will give you accurate measurements. You could use this app for anything from measuring window size to picture-frame size.

How do you convince your visitors to take the plunge on your website?

There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.

Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.

So if you’re looking to up your landing page game, it’s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves.

One big caveat here: I don’t have access to the stats for these pages, so I can’t tell you how well they convert visitors, leads, and customers. Still, these examples — even those that are no longer active on the business’s website — have some of the best combinations of those nuanced landing page elements I’ve ever seen.

Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they’ll work for you for sure is by testing them out for yourself.

Sign-Up Landing Pages

1. Shopify

Like many of the other landing pages in this post, Shopify’s trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial’s details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.

2. Muzzle

Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?

Muzzle, a mac app that silences on-screen notifications, fully embraces this show don’t tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app’s usefulness without lengthly descriptions.

3. TransferWise

TransferWise allows you to send and receive money in different currencies, and its landing page, shown below, separates each individual action so you’re not distracted by options that don’t apply to you.

If you want to send money, the transfer form is right there on the right for you to fill out. To receive money, simply click to the middle tab, and to sign up for TransferWise using your debit card, click to the far-right tab.

Each tab on this landing page produces a different call-to-action based on what you’re signing up for — each of them in a vibrant green box to highlight your next step after your three possible starting points.

4. Airbnb

To help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation.

If you visit the page already convinced, the clear call-to-action at the top of the page makes it easy to convert on the spot.

5. Teambit

Whimsical isn’t usually the first word that comes to mind when you think of HR software, but Teambit’s illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters — all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.

Teambit’s landing page is perfect proof that you don’t need to have a conventionally “fun” product or service offering to create a fun landing page.

[Click here to see the whole landing page.]

6. Wistia

First up is Wistia’s landing page for their Free Wistia Account. Right off the bat, you notice the one-field form to create your account — the blue, minimally patterned background contrasts nicely with the bright white form field.

The length of the form field combined with the prominent placement eliminates nearly all friction to create an account … but if you’re having doubts, you can always scroll below to read answers to top FAQs. By separating these two sections with stark color contrast, Wistia makes it much easier for you focus on converting.

7. Webflow

Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here — not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.

The animated GIF below the form is visible in the same frame on the website, so users can see how the product works and sign up without scrolling or clicking over to a new page.

Ebook Landing Pages

8. Nauto

Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.

At the top of the page, shown above, a warm photo of a car’s interior hugs the lead-capturing form. The green “Download Now” button might’ve even been on purpose (on the road, green means go, after all).

Scroll down, and you’ll see another “Get the eBook” queue to remind users what’s waiting for them. You’ll also see three jarring statistics about car accidents to entice users to learn more. Check it out below.

9. Industrial Strength Marketing

Right off the bat, this landing page pulls me in with a compelling, punchy header: “Don’t Make Me Zoom.” It directly speaks to a common experience most of us have had when we’re browsing on our phones or tablets — and it’s a little sassy, too.

But that’s not the only thing keeping me interested in this landing page. Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.

Plus, this design is meta to boot: It looks and works great on mobile, too. Keep in mind that a lot of visitors will be accessing your landing pages on their smartphones or tablets, and if the design of your website doesn’t work well for them, they might give up and leave your page.

The folks at Industrial Strength Marketing made the fonts and form field big enough so that visitors don’t have to pinch-to-zoom to read and interact with the content, for example.

10. Inbound Emotion

Even if you don’t speak Spanish, you can still appreciate the conversion capabilities of this HubSpot partner site. My two favorite features of the page? The form stays in a fixed, prominent position as you scroll through the site. I also love the hands that serve as directional cues toward filling out the form and sharing the page with others.

11. Velaro Live Chat

Sometimes the smallest details make the biggest difference. They’re what make Velaro Live Chat’s landing page awesome, for example.

That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form — which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.

12. IMPACT Branding & Design

Full disclosure: IMPACT is a HubSpot partner — but that’s not why they’re included here. IMPACT’s landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.

The free guide IMPACT is offering for download here also doesn’t emphasize the download itself in the blue button that allows you to submit your filled-out form. Rather, IMPACT is inviting you to “generate more conversions” — putting the focus on what you stand to gain as a result of reading the guide.

Landing Pages to Learn More

13. Unbounce

It’s no surprise Unbounce is near the top of this list — they’ve actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed — but well packaged — information below the form.

The first helps direct attention to the goal of the page — for you to fill out the form — in a way that’s unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.

14. Bills.com

Often, people think landing pages are static pages on your website. But with the right tools, you can make them interactive and personalized.

Take the example below from Bills.com. To see if you’d benefit from their consultation, you answer three questions before you are shown a form. It starts with this one:

Then, you answer two more questions, like the one below:

And here’s the final landing page form where you fill out your information:

I’m not sure how the algorithm works (or if there’s one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I’m sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I’d bet that Bills.com increased conversions pretty significantly.

15. Trulia

Trulia did something very similar to Bills.com with their landing page. It starts with a simple form asking for “an address” (which sounds less creepy than “your address,” although that’s what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.

Of course, the address itself won’t be enough to estimate the value of a home. It just denotes the home’s neighborhood. That’s why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy “Tell us where to send the report” — with a disclaimer that, by entering this information, you’re agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors’ expectations about what will happen as a result.

16. Landbot

Landbot, a service that creates chatbot-based landing pages, puts their own product front and center on their chat-fueled landing page. Visitors are greeted by a friendly bot — complete with emojis and GIFs — who encourages them to provide information in a conversational format, instead of via a traditional form.

17. Webprofits

For a little contrast … what about long landing pages? With just a few tricks, you can make even the longest landing page feel short. Webprofits’ landing page below shows us how.

Right at the top, there’s a prominent CTA button to learn more — with a nice contrast against the background so it stands out, and a downward arrow to encourage scrolling. By not putting a form field up front, they help reduce friction and create an opportunity for visitors to learn more before being presented with a conversion option.

They also make it easy for you to figure out what Webprofits actually does. The rest of the page offers detailed information about what you’ll get when you give over your information. Plus, it includes strategic CTAs throughout to take you back to the top to fill out the form, like “Let’s Talk.”

18. H.BLOOM

Sometimes, you’ve just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, H.BLOOM’s landing page is a pleasure to look at.

Aside from its beauty, the page has some great conversions elements: an above-the-fold form, clear and concise description of what’ll happen when you fill out the form, and even the bright orange “Submit” button. The only thing we’d change up? The copy on the “Submit” button — that could be more specific to the offer at hand.

19. Conversion Lab

While I wouldn’t typically include an example of a homepage with a form on it in a post about landing pages, this website is special. The homepage is the entire website — the navigation links just take you to the information below.

When you click “Get Help With Landing Pages,” the entire site moves over to make room for the form. Here’s what it looks like before you click:

And, when you click that CTA, check out how the form appears:

I love how you don’t have to leave the page to fill out the form, yet the form won’t feel intrusive to casual website visitors.