by Cristian De Nardo | May 17, 2016 | Marketing
User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers...
by Cristian De Nardo | May 17, 2016 | Marketing
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be...
by Cristian De Nardo | May 17, 2016 | Apple
Google may have last week managed to overtake Apple as the world’s most valuable company for the second time this year, but as was the case last time, it didn’t last long. As Philip Elmer-DeWitt noted in his blog, Apple has quickly regained its number one...
by Cristian De Nardo | May 17, 2016 | Apple
Remember MCX CurrentC, the QR-code based mobile payment system that attempted to take on Apple Pay? Launched two years ago, it immediately started creating waves when it required its retail members to switch off Apple Pay or be fined. If that weren’t bad enough,...
by Cristian De Nardo | May 17, 2016 | Social Media
Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll...
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