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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

by Cristian De Nardo | Oct 31, 2022 | Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067...

The Top 10 Marketing Challenges Expected Globally in 2023 [HubSpot Data + Expert Tips]

by Cristian De Nardo | Oct 31, 2022 | Marketing

Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before. And, even if you’ve somehow navigated the past three years...

The HubSpot Blog’s 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

by Cristian De Nardo | Oct 31, 2022 | Marketing

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50.  That also...

How to Increase Email Sign-ups With Better Forms (+Examples)

by Cristian De Nardo | Oct 28, 2022 | Marketing

In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits. That all starts with your sign-up...

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

by Cristian De Nardo | Oct 27, 2022 | Marketing

At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of...
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