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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

by Cristian De Nardo | Aug 31, 2021 | Marketing

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can...

What is Search Retargeting & How Does It Work?

by Cristian De Nardo | Aug 31, 2021 | Marketing

When a user is on Google and searches for “athletic shoes,” companies like Nike and Skechers probably want their ads to continuously show up for those users online because they’re currently in the market for a product they sell. But how could they do...

How to Conduct the Perfect Marketing Experiment [+ Examples]

by Cristian De Nardo | Aug 30, 2021 | Marketing

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished your next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime....

Twitter’s Testing Social Commerce: What Marketers Need to Know

by Cristian De Nardo | Aug 30, 2021 | Marketing

When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action. On Instagram, business owners can add...

Marketing vs. Operations: The Battle for a Small Business’ Attention

by Cristian De Nardo | Aug 30, 2021 | Marketing

“Your company is one viral moment away from a potential shutdown.” Yes, you read that correctly. Imagine your company is fortunate enough to appear for a few minutes on a national TV show with millions of viewers. You can hardly contain your excitement....
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