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The 6 Kinds of Digital Marketing Collateral You Should Be Creating

by Cristian De Nardo | May 28, 2021 | Marketing

It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and...

12 Critical Elements Every Website Homepage Must Have [Infographic]

by Cristian De Nardo | May 28, 2021 | Marketing

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats....

How to Merge Cells in Excel in 5 Minutes or Less

by Cristian De Nardo | May 27, 2021 | Marketing

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the...

302 Status Code: What It Is + Its Impact on SEO

by Cristian De Nardo | May 27, 2021 | Marketing

If you’ve spent any time on the internet, chances are you’ve encountered an HTTP status code. In simple terms, HTTP status codes are standard response codes that show the relationship between all the things that go on in the background when you travel from...

9 Guidelines & Best Practices for Exceptional Web Design and Usability

by Cristian De Nardo | May 27, 2021 | Marketing

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. Does that shade of blue look right? Should the logo be on the right side of the screen, or left? What if we put a giant animated GIF in the middle of the page? However, in...
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