by Cristian De Nardo | May 13, 2016 | Marketing
After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the...
by Cristian De Nardo | May 13, 2016 | Social Media
Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing...
by Cristian De Nardo | May 13, 2016 | Marketing
While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, recent research has good news for marketers whose...
by Cristian De Nardo | May 12, 2016 | Apple
Reuters this evening reports that Apple is investing $1 billion in Chinese ride-hailing service Didi Chuxing. In a statement, CEO Tim Cook explained that the investment will give Apple a chance to learn more about certain segments of the Chinese market, while it will...
by Cristian De Nardo | May 12, 2016 | Apple
A recent patent filed by Apple and discovered by PatentlyApple hints at ways in which Apple is planning to make its HomeKit platform smarter. The patent, published today by the U.S. Patent and Trademark Office, is for an “automated environment” in which...
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