How-To: Use the Timeline Index in Final Cut Pro X to efficiently select multiple clips [Video]

When editing projects in Final Cut Pro X, it’s easy to accumulate a wide variety of different clips in the timeline. These items can be spread out across the timeline in such a way that it can be cumbersome to select multiple clips at once using a cursor and keyboard. Thankfully, a very handy tool, called the Timeline Index, makes finding, identifying, and selecting clips a breeze. The Timeline Index is not only useful for quickly identifying clips inside the project timeline, but it’s capable of filtering on specific types of clips, and selecting multiple clips simultaneously. more… Filed under:...

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost. 1) Start learning with visitor heatmaps In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. There’s just no substitute for seeing, with real tracking data, how site visitors are making their way through your conversion funnel. Simply put, the best and only true source of data is the experience of visitors themselves while they use your site. A heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action. Here are a few examples of what to look for as you conduct your first visitor heatmap tests: Confusing Page Elements Are there elements on the page that get a lot of clicks but aren’t actually clickable? It might surprise you how many visitor clicks are wasted. You can often get a solid conversion rate bump just by making an element that visitors are telling you they want clickable, actually clickable. Desired Content Are visitors’ click patterns telling you what content they actually want to see? No matter how user-focused...