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After earlier doubts, Irish government is joining Apple in appealing EC tax ruling

by Cristian De Nardo | Sep 2, 2016 | Apple

Reuters reports that the Irish government has today agreed to join Apple in appealing the European Commission ruling that the country must recover €13B ($15B) in underpaid tax. While Apple quickly announced its own appeal, it was not certain that Ireland would do the...

6 Negotiation Strategies Every Marketer Should Know

by Cristian De Nardo | Sep 2, 2016 | Marketing

There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments. As marketers, that last part is especially exciting. Whether we know it or not, we...

China opens antitrust investigation into Apple-backed Didi Chuxing’s acquisition of Uber China

by Cristian De Nardo | Sep 2, 2016 | Apple

The WSJ reports that China has opened an antitrust investigation into the acquisition of Uber China by local rival Didi Chuxing. The deal went ahead a few months after Apple invested $1B in Didi Chuxing. more…Filed under: Apple

Facebook Split Testing: How to Make Your Ads Better

by Cristian De Nardo | Sep 2, 2016 | Social Media

Do you run Facebook ads? Have you tried split testing? To explore different ways to split test your Facebook ads so you can refine your ad campaigns, I interview Andrea Vahl. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from...

Are You Actually a Good Listener? [Flowchart]

by Cristian De Nardo | Sep 2, 2016 | Marketing

When you listen to someone speak, are you really listening to them … or are you listening to the voice in your head? Hearing someone and listening to someone are two very different things. It’s all too common for people to wait for their turn to speak...
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