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30 Ways to Slice Your Email Database for Better Email List Segmentation

by Cristian De Nardo | Sep 29, 2016 | Marketing

If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in...

New York’s Union Square Cafe will use Apple Watches to enhance customer service

by Cristian De Nardo | Sep 29, 2016 | Apple

New York’s Union Square Cafe will use Apple Watches to enhance its customer service efforts when the restaurant re-opens next month, reports Eater. When Meyer’s 30-year-old Union Square Cafe reopens in Manhattan next month, every floor manager and sommelier will...

17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

by Cristian De Nardo | Sep 29, 2016 | Marketing

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we’re so excited to announce that we’ve also launched the State of Inbound EMEA report, focusing exclusively on the region....

How to Run a Lean, Mean, Nonprofit Marketing Machine

by Cristian De Nardo | Sep 29, 2016 | Marketing

Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn’t tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting...

4 Ways to Build Trust and Influence on LinkedIn

by Cristian De Nardo | Sep 29, 2016 | Social Media

Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish your professional credibility? LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand. In this article, you’ll discover...
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