by Cristian De Nardo | Mar 23, 2017 | Apple
A new J.D. Power study shows that U.S. iPhone owners are more satisfied with their phone than owners of any other brand – though just one point above Samsung. Apple’s average score was 840/1000 while Samsung was just 0.1% behind at 839. That’s no great...
by Cristian De Nardo | Mar 23, 2017 | Marketing
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and...
by Cristian De Nardo | Mar 23, 2017 | Apple
As perhaps further evidence of Apple exploring ways to make its entry-level products more affordable, a patent published today describes using an iPhone as the brains of a MacBook-style dumb terminal. As usual with patents, the language is dense, but the illustrations...
by Cristian De Nardo | Mar 23, 2017 | Apple
The WSJ reports that while the Indian government has rejected most of Apple’s demands for concessions, the company will go ahead with iPhone manufacturing in the country – and that production will begin within 4-6 weeks … more…Filed under:...
by Cristian De Nardo | Mar 23, 2017 | Marketing
New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many...
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