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How Redesigning HubSpot.com Doubled Conversion Rates

by Cristian De Nardo | Mar 21, 2017 | Marketing

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big...

Apple Store goes down, rumor mill expects Apple to launch new iPad hardware

by Cristian De Nardo | Mar 21, 2017 | Apple

As scheduled on its system status page, the Apple Store is now down for maintenance. Whilst it is still unclear if the downtime is merely for backend server upgrades, many people are expecting Apple to launch at least one new product when the website is available...

Why Agencies Should Abandon Advertising and Invest in Owned Media

by Cristian De Nardo | Mar 21, 2017 | Marketing

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s...

Analyst says iPhone 8 will cause a ‘paradigm shift’ because of Apple’s lead in AR tech

by Cristian De Nardo | Mar 20, 2017 | Apple

Well known Apple analyst Gene Munster is today out with his latest predictions and expectations for Apple and the iPhone 8. As noted by CNBC, Munster today spoke on the effect the upcoming iPhone 8 could have on the market, saying the device will lead to a...

Instagram for iOS adds support for downloading live videos to your Camera Roll

by Cristian De Nardo | Mar 20, 2017 | Apple

Instagram today has announced a new update for its iOS and Android apps. The update comes not long after the social network added support for geostickers to its Stories feature. Today’s update, however, relates to live video and adds support for downloading live...
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