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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

by Cristian De Nardo | Jun 16, 2017 | Marketing

A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were...

Slide in AAPL stock price continues into 5th day, but needs to be viewed in context, say analysts

by Cristian De Nardo | Jun 16, 2017 | Apple

Apple shares dropped a further 0.6% yesterday, making five straight days of decline. There has also been an increase in the number of investors ‘shorting’ AAPL – effectively betting that the share price will fall. But while some are pointing to the...

19% of Apple owners ‘very interested’ in buying HomePod, says large-scale survey

by Cristian De Nardo | Jun 16, 2017 | Apple

A survey of more than 2,000 people shows that 19% of those who own existing Apple devices are ‘very interested’ in buying the HomePod. This compares to 13% interest across the population as a whole. Across all intending smart speaker buyers, the HomePod...

Social Customer Care: Apps and Processes for Success

by Cristian De Nardo | Jun 16, 2017 | Social Media

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing podcast is an...

How to Make an iPhone Video: A Step-by-Step Guide

by Cristian De Nardo | Jun 16, 2017 | Marketing

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question: “How?” If you aren’t producing video content because you...
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