Should Writers Fear the Rise of Video?

Few things in human history have been as influential as the written word.   Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once...

What You Missed Last Month in Google

For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be...