by Cristian De Nardo | Aug 6, 2018 | Apple
After China, India is now the world’s second-largest smartphone market – having overtaken the US last year. But while India is a massive growth market, Apple has seen its own sales plummet. The company has reportedly drawn up a five-point plan to try to fix the...
by Cristian De Nardo | Aug 6, 2018 | Marketing
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from...
by Cristian De Nardo | Aug 6, 2018 | Apple
Analysts say that a variety of factors are likely to see the price of flagship smartphones continue to rise, with the success of the iPhone X a key influence. While there were many who doubted that even Apple could persuade significant numbers of consumers to pay a...
by Cristian De Nardo | Aug 6, 2018 | Marketing
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before...
by Cristian De Nardo | Aug 6, 2018 | Apple
Analysts believe that the computer virus which shut down several factories at TSMC – the sole supplier of Apple’s A-series chips – could delay shipments of Apple’s new iPhones. TSMC had previously said that it expected the production line shutdowns to...
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