by Cristian De Nardo | Sep 25, 2018 | Social Media
Do you know if your social media efforts are working? Wondering how to track link clicks from social traffic? In this article, you’ll discover how to use UTM tags to measure your social media traffic with Google Analytics. Why Measure Your Social Media Traffic?...
by Cristian De Nardo | Sep 25, 2018 | Marketing
If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help...
by Cristian De Nardo | Sep 24, 2018 | Marketing
There’s nothing quite like an anniversary to shift your perspective on things. It certain forces us to look at things in retrospect — where we were then, and where we are now, however many years later. And to commemorate its 20th anniversary, that’s...
by Cristian De Nardo | Sep 24, 2018 | Marketing
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement.” So, what defines a customer’s engagement today?...
by Cristian De Nardo | Sep 24, 2018 | Marketing
Even though I love emojis, I’m still a big fan of typed emoticons. They bring me back to simpler times, when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days. If you still have an affinity for...
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