by Cristian De Nardo | Dec 20, 2018 | Social Media
Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media...
by Cristian De Nardo | Dec 20, 2018 | Social Media
Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend...
by Cristian De Nardo | Dec 20, 2018 | Marketing
Last year in August, staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account. Assuming their trusted...
by Cristian De Nardo | Dec 19, 2018 | Marketing
YouTube is the second largest search engine, with over 1.8 billion users per month. If you’re looking to revamp your marketing strategy in 2019, YouTube is a critical place to start. And yet, despite its massive audience, only nine percent of small businesses are...
by Cristian De Nardo | Dec 19, 2018 | Marketing
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy),...
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