by Cristian De Nardo | Jan 15, 2019 | Marketing
Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand....
by Cristian De Nardo | Jan 15, 2019 | Social Media
Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook ads work is...
by Cristian De Nardo | Jan 14, 2019 | Marketing
What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content...
by Cristian De Nardo | Jan 14, 2019 | Marketing
You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online shoppers. With 44% of shoppers starting on Amazon (which is...
by Cristian De Nardo | Jan 14, 2019 | Marketing
So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as...
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