by Cristian De Nardo | Jan 31, 2019 | Social Media
Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Examiner’s...
by Cristian De Nardo | Jan 30, 2019 | Marketing
At many companies, it can feel as if there are 100 miles between sales and marketing. According to the 2018 State of Inbound report, fewer than half of marketers would describe their respective companies’ sales and marketing teams as “generally...
by Cristian De Nardo | Jan 30, 2019 | Marketing
This post is part 10 of 11 in a series on the HubSpot Customer Code. If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service. Ask me about my attempts to cancel cable. My colleague’s gym only...
by Cristian De Nardo | Jan 30, 2019 | Marketing
In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller...
by Cristian De Nardo | Jan 30, 2019 | Marketing
As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site. For instance, Amazon’s macro conversion is when a user purchases a product. Boston Web Group’s macro-conversion, on the other...
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