What Are YouTube Tags & Why Are They Important?

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience — and which ones it won’t. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. Below, we’ve put together a guide that will explain exactly what YouTube tags are, why they’re important, and some best practices to follow. We’ll also show you three YouTube tag generators that can help you discover the keywords that could rocket your videos to the top of the platform’s search results. What are tags for YouTube? YouTube Tags are words and phrases you can include in your YouTube videos’ description. They let your viewers, and YouTube, know what your videos are about and can help them rank higher in the platform’s search results. Why Are YouTube Tags Important? YouTube tags are important because they help YouTube grasp your video’s content and context. This way, YouTube can understand your video’s topic and category, and associate it with similar content, which can amplify your video’s reach. YouTube Tags Best Practices To leverage YouTube tags to their fullest potential, check out these tips and tricks. 1. Make your first tag your target keyword and order the rest by importance. YouTube heavily accounts for your video’s first few tags when ranking content in their search results, especially the first tag. So make sure your first tag is the...

8 Costly Facebook Ad Mistakes and How to Avoid Them

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts. #1: Testing Multiple Interests in a […] The post 8 Costly Facebook Ad Mistakes and How to Avoid Them appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2EBtqA4 via...

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the written word. Today, that’s no longer the case. Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part — video — continues to be on the rise. According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year — more than any other marketing channel available to them. And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, a video distribution website used by the masses — HubSpot included. But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below. YouTube SEO Tips Rename your video file using a target keyword. Insert your keyword first in the video title. Optimize your video description. Tag your video with popular keywords that relate to your topic. Categorize your video. Upload a custom thumbnail image for your video’s result link. Use an SRT file to add subtitles & closed captions. Add Cards and End Screens to increase your YouTube channel’s viewership. 1. Rename your video file using...

The Ultimate Guide to G Suite

As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time to chat with a new client, or emailing my friends a funny dog GIF, G Suite comes in handy for almost anything you’re doing on your computer — productive or otherwise. Google entered 2019 with 5 million paying G Suite customers — a number that’s increased by 25% since the beginning of 2017. I’ll let that statistic speak for itself: G Suite is a highly valuable tool for individuals and businesses worldwide. Notable G Suite customers include Uber, BuzzFeed, PwC, and, of course, HubSpot. If you haven’t tapped into the G Suite platform for your business, we encourage you to check it out. Read through this guide to better understand the G Suite platform, how you can optimize your account, and how you can use the tool to grow better. Better yet, bookmark this so you can reference it later. G Suite was released 12 years ago as “Google Apps for Your Domain”. The initial launch included Gmail, Google Talk, Google Calendar, and Google Page Creator (now known as Sites). Google Apps for Education followed two months later. Over the last 10 years, Google released various tools and updates as part of its application suite. Google Apps was rebranded to G Suite in September of 2016, and not long after, the company launched its first hardware product: Jamboard. The G...

How to Become an SEO Expert, According to HubSpot’s SEO Team

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing. But today he actually spends more time in SEMrush than he does in Google Docs. As the Historical Optimization Lead on HubSpot’s Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. As a writer and editor for most of his career, SEO had always been in the periphery of Braden’s work — as it was a subject he had a solid grasp on but not necessarily a lot of expertise in. Today, though, SEO is his central focus. And he’s developed a reputation of being HubSpot’s own version of Rand Fishkin. “Getting a job in SEO ideally requires two things: content creation skill and analytical skill. Most SEO professionals today have one of those and develop the other,” Becker says. “My background in writing and editing helped me get my foot in the door, but a willingness to focus on the structure, mechanics, and intent...