by Cristian De Nardo | Apr 10, 2019 | Marketing
When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they...
by Cristian De Nardo | Apr 10, 2019 | Marketing
Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and...
by Cristian De Nardo | Apr 10, 2019 | Marketing
Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words...
by Cristian De Nardo | Apr 10, 2019 | Social Media
Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social...
by Cristian De Nardo | Apr 10, 2019 | Marketing
It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you...
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