by Cristian De Nardo | Apr 4, 2019 | Marketing
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying...
by Cristian De Nardo | Apr 4, 2019 | Marketing
Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs...
by Cristian De Nardo | Apr 3, 2019 | Marketing
If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much about them — analytics is more complicated than that. It’s only when you examine numerous...
by Cristian De Nardo | Apr 3, 2019 | Marketing
Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market...
by Cristian De Nardo | Apr 3, 2019 | Marketing
A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I’m on my phone, I’ll simply open the Maps app and click the “Food” or...
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