by Cristian De Nardo | Apr 29, 2019 | Marketing
In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. In marketing, the same...
by Cristian De Nardo | Apr 29, 2019 | Marketing
I think you’ll agree with me when I say digital marketing — and all its sub-categories, including SEO, social media, content creation, email, and more — is critical for any company’s growth in 2019. With over four billion internet users...
by Cristian De Nardo | Apr 29, 2019 | Social Media
Do you use the Facebook pixel? Want an easier way to assign Facebook event tracking to specific URLs on your website? In this article, you’ll learn how to set up Facebook event tracking with the Facebook Event Setup Tool for Web. What Is the Facebook Event Setup...
by Cristian De Nardo | Apr 29, 2019 | Marketing
You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before...
by Cristian De Nardo | Apr 28, 2019 | Marketing
Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has...
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