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How to Measure Your Instagram Stories ROI: Advanced Techniques

by Cristian De Nardo | May 6, 2019 | Social Media

Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories’ performance? In this article, you’ll learn how to combine Instagram Insights and Google Analytics to better report the ROI from your...

13 of the Best Facebook Ad Examples That Actually Work (And Why)

by Cristian De Nardo | May 6, 2019 | Marketing

On average, Facebook is home to 1.45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone...

New Facebook F8 Announcements and What They Mean for Marketers

by Cristian De Nardo | May 4, 2019 | Social Media

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and...

Cloud Integration Explained, and 6 of the Best Cloud Integration Platforms

by Cristian De Nardo | May 3, 2019 | Marketing

As marketers, smashing our department’s silos is crucial for truly understanding our customers and catering to their needs. If we understand each team’s challenges and initiatives, we can align our entire department to send the most relevant content to our audience...

How to Test Your Facebook Ads for Optimal Results

by Cristian De Nardo | May 3, 2019 | Social Media

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of...
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