by Cristian De Nardo | May 24, 2019 | Marketing
Does this content marketing formula sound (very) familiar? Create content Publish content on my company’s website or blog Post the link on all my social channels Cross fingers and hope my audience bites This is a foundational play in most marketing playbooks...
by Cristian De Nardo | May 24, 2019 | Marketing
Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales. All of...
by Cristian De Nardo | May 24, 2019 | Social Media
Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world’s top...
by Cristian De Nardo | May 23, 2019 | Marketing
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster? A topic cluster is a method that uses a single “pillar page” as the main hub of content for a given...
by Cristian De Nardo | May 23, 2019 | Marketing
Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … Ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email? All of these seamless...
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