by Cristian De Nardo | Feb 6, 2020 | Marketing
Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but...
by Cristian De Nardo | Feb 6, 2020 | Marketing
Product launches are an exciting time for marketers. Unveiling to the world the new campaign you’ve created just for that specific launch can be a relief. Let’s say you’ve developed a great product, know your target audience, and could tell anyone...
by Cristian De Nardo | Feb 6, 2020 | Marketing
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional...
by Cristian De Nardo | Feb 5, 2020 | Marketing
Nowadays, it seems like a new company is starting every hour. But, while starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. On average, a new business will need to compete with 25...
by Cristian De Nardo | Feb 5, 2020 | Marketing
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of...
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