by Cristian De Nardo | Feb 27, 2020 | Marketing
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action...
by Cristian De Nardo | Feb 27, 2020 | Marketing
For my master’s program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and...
by Cristian De Nardo | Feb 27, 2020 | Marketing
To some marketers, A/B tests are a no-brainer. After all, there’s nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little...
by Cristian De Nardo | Feb 26, 2020 | Marketing
Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”. Unfortunately, many of us won’t see those dreams become reality — however, as...
by Cristian De Nardo | Feb 26, 2020 | Social Media
Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why...
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