Banner Ads Explained in 500 Words or Less

Let’s talk about online advertising. Specifically, banner ads. You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties: Source Banner ads, also called web banners,...

Welcome to The New Decade of Marketing

Marketers, welcome to 2020. This year begins the next decade of our profession. We can’t predict everything that will change in the next ten years, but we can take a look at what’s happening today and use it to better understand the change that is ahead of...