by Cristian De Nardo | Apr 21, 2020 | Marketing
In the marketing world, the infamous free content debate seems to be everlasting. “If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we’re selling?” It’s...
by Cristian De Nardo | Apr 21, 2020 | Marketing
It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and...
by Cristian De Nardo | Apr 21, 2020 | Marketing
The other day, I signed up for a friend’s solidcore Pilates class. Once I’d paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes....
by Cristian De Nardo | Apr 21, 2020 | Marketing
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your customers, no matter...
by Cristian De Nardo | Apr 21, 2020 | Marketing
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market your business...
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