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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

by Cristian De Nardo | May 7, 2020 | Marketing

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms...

2020 Social Media Trends, According to HubSpot’s Social Media Professor

by Cristian De Nardo | May 7, 2020 | Marketing

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations...

The Top 13 Best Email Marketing Services in 2020

by Cristian De Nardo | May 6, 2020 | Marketing

Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing...

How to Host an Inclusive Virtual Meeting, According to HubSpot’s Remote Work Manager

by Cristian De Nardo | May 6, 2020 | Marketing

As HubSpot’s remote population has grown from a handful of folks to over 300 in the past few years, we’ve learned a number of lessons on how to pivot in-person communications into a virtual environment. When it comes to a team meeting, we’ve learned...

9 Tips for Working With Teams in Different Timezones

by Cristian De Nardo | May 6, 2020 | Marketing

As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent. In today’s workplace, diversity breeds new and unique ideas, allows...
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