by Cristian De Nardo | May 21, 2020 | Marketing
In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch. Bandersnatch followed a character named Stefan, a tormented game developer who was forced to make a number of simple and tough decisions to...
by Cristian De Nardo | May 21, 2020 | Marketing
In 2016, I thought I had the perfect plan. My Georgetown graduate students desperately needed to get away from books and learn about start-ups through real world experience. And Washington, D.C. was booming with startups. So I figured — why not launch a podcast called...
by Cristian De Nardo | May 21, 2020 | Marketing
Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data...
by Cristian De Nardo | May 21, 2020 | Marketing
One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the...
by Cristian De Nardo | May 21, 2020 | Marketing
Collectively, 103 trillion emails are sent worldwide every year … that’s not a typo. And 58% of people check their email before doing anything else online. It’s no secret that email isn’t dead despite the abundance of messaging apps and social media...
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