by Cristian De Nardo | Jul 20, 2020 | Marketing
My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a...
by Cristian De Nardo | Jul 20, 2020 | Marketing
This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content...
by Cristian De Nardo | Jul 20, 2020 | Marketing
With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends...
by Cristian De Nardo | Jul 20, 2020 | Social Media
Wondering how to re-engage website visitors who don’t convert? Looking for Facebook ad types that work? In this article, you’ll discover how to convert your site traffic with two types of Facebook and Instagram ads. Understanding Where These Campaigns Sit...
by Cristian De Nardo | Jul 17, 2020 | Social Media
Cuando introduces una pregunta en el cajetín del buscador, Google te arroja la respuesta directamente, ¿te has fijado? Al usar palabras clave de preguntas ya no tienes que hacer clic en un enlace. La forma en la que los usuarios utilizan el buscador ha cambiado y con...
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