by Cristian De Nardo | Sep 2, 2020 | Marketing
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … )....
by Cristian De Nardo | Sep 2, 2020 | Social Media
Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why...
by Cristian De Nardo | Sep 2, 2020 | Marketing
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads...
by Cristian De Nardo | Sep 1, 2020 | Marketing
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often...
by Cristian De Nardo | Sep 1, 2020 | Social Media
Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. #1: Introduce Yourself With Video via the LinkedIn...
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